1.

Forward Integration – Petronas may improve its operations through the outline of its worldwide
and provincial upstream activities, mix of investigation and creation tasks and its sales of natural
gas into single Upstream Business unit and smoothing out and enhancement of Downstream
Business unit.
2. Backward Integration – Petronas may open industrial facility to make oil processing plant
machines. They may start production of its highly reactive polyisobutene (HR-PIB) production
plant. Also as part of its strategies, Petronas is purchasing its ships to transport its oil and gas,
especially its LNG.
3. Horizontal Integration – to achieve its strategy, Petronas may invest in technology better talent
management and improved work culture. They may also merge with Crest Petroleum Bhd. To
control the bigger market share of Malaysia oil and gas industry.
4. Market Penetration – Petronas may enter into potential new market like Kazakhstan. They need
to deliver their projects with no cost overruns, and on time and with good health and safety
levels.
5. Market Development – PETRONAS has made an improvement in a progression of advanced
calculations intended to assist comprehend seismic information and get a clearer picture a
unique subsurface conditions. These advancements have improved PETRONAS' capacity to
distinguish opportunities. In other words, Petronas may come with some new automobiles
related products/services in the existing market.
6. Product Development –
7. Related Diversification –
8. Unrelated Diversification –
9. Retrenchment –
10. Divestiture –
11. Liquidation –