Cuizon, Joneal B.

IE MATRIX

EFE Score AVERAGE WEAK

STRONG
(Opportunities and Threats)
I II III HIGH
GROW AND BUILD

IV V VI MEDIUM
HOLD AND MAINTAIN

IX LOW
VII VII
HARVEST AND DIVEST

IFE SCORE (Strengths and Weaknesses)

Based on the figure, the arrangement of the coordinates only direct to medium and
average section (IV, V and VI). This IE matrix tells us that Krispy Kreme Company should hold and
maintain its position. The company should pursue strategies focused on advertising, increasing
market penetration and product development.
Krispy Kreme has reach globally and it shows that this company has lack of its advertising.
This IE Matrix suggests that advertising should be done in order for them to hold and maintain in
the market industry. Having a product development, they can create uniqueness amongst
doughnut businesses and possible they can create another line of business and market
penetration is also one of the key to become a leading brand in the market. Through this IE Matrix
Krispy Kreme can now focus on the things that can help the hold and maintain in the long run.

My draft mission and vision are the following:

Our mission is bringing out the expectations in every single visit and touch and enhance lives
through the wholesome goodness that Krispy Kreme brings.
Our vision is to be the worldwide leading brand in sharing delicious tastes and creating joyful
memories closer to you.
 SWOT ANALYSIS

Strengthens
 Known worldwide
 Sustainable markets
 Products availability in different markets
 Fundraising or charity
 Large market share
 Personal relationships with customers
 Brand recognition
Weakness

 Limited products
 Weak advertisement
 Lack of uniqueness
 Financial losses
Opportunities

 Market development
 Market penetration
 Media advertising
 Charity collaboration
 Have an alliances
 E-commerce
Threats

 Leading Competitors
 Health conscious customers
 Pandemic
 Government interventions