FINANCIAL INDICATORS AND STATEMENTS

POR

Yonathan Steven Peña Lizcano

C.C. 1’117.534.763

TUTOR

LUZ ANGELICA CUELLAR

SERVICIO NACIONAL DE APRENDIZAJE – SENA

TECNOLOGIA EN GESTION DE MERCADOS
AGOSTO - 2017
COLOMBIA
 SALES PRICING
BUDGET STRATEGY

PRODUCTION PLAN AVERAGE PRICE

ANNUAL DEMAND OF THE PRODUCT

Sales volume =
# Buyers x quantity of product purchased by the buyer in a given
period.
Product leadership
877,166 x 0.5 units x 12 months = 438,583 units per year.

Taking into account that:

1. Not all will buy

2. Some will buy more units than others

3. Higher and lower frequency

4. Consumer tastes

5. Supply competition

36,548 units per month according to this figure, demand would be

higher than supply and our production capacity. It is a
commercially viable product.
MINIMUM QUANTITIES REQUIRED The price
RAW MATERIALS MACHINERY STAFF $4.513

Tomato Fridge Administration This price is determined from the average price obtained from the 3
onion Stove Production or main competitors to achieve the average price
coriander Pressure Cookers operators Little competition
sugar Blenders Customer Service The product is better than the alternatives
Butter Pots and Purchases of raw Monitoring competition prices that work better to adjust and maintain
Salt Containers materials and the competitive position
Butter Stainless Steel packaging
Utensils Cleaning To develop new products with high quality.
(Tongs - forks - Services of an
spoons - knives - accountant
shovels - cutting Conveyor-distributor The price does not commit the quality of the product.
board)
Stainless steel tray
Vacuum Packing
Equipment
Labeling machine
Exahusting

INCOME COSTS/ EARNINGS BUYER SELLER COMPETITION

EXPENSES
The competition has
$1.979.325.079 People want to have 1. Easy to prepare different
INCOME PER The rental lease with more time to perform recipes. presentations,
877,166 x 0.5 units YEAR option to purchase is other activities or they 2. Less time in quantities and
x 12 months = LESS 20% 20% also have difficulty preparation. varieties as the
438,583 units per PROFIT MARGIN preparing their food 3. Durability of the canned products,
year x $4.523 $395.865.015,8 therefore they requires product but the pasta that
PRODUCTION more processed and 4. Conservation of we intend to take to
$1.979.325.079 COST PER YEAR healthy products. their nutritional the Market has no
$1.583.460.064 properties competition for the
5.inmediate moment. It is an
consumption innovative product
6. Optimum state of
 the product

PRODUCT DESIGN DISTRIBUTION PROMOTIONAL

CHANNEL ACTIVITIES
Sizes: Vials of 250
grams SHORT CHANNEL The promotion of
SELECTIVE our products
Design: Round, can DISTRIBUTION consists of leaving a
lid, cloth decoration small sample of a
and cord on the lid and Producer product of its variety
label in white, red and
gold. Recyclable and We take care of the Impulse and tasting
reusable elements. distribution because
we can have control
Quality: High quality in of the operation and
the inputs, the process also save time and
FINANCIAL and the shipment. money.
RATIO
Processed foods in
preserves. Intermediary

 * Preservatives favor These are great

the environment supply centers
because they prevent where are exhibited
products from being and keeps large
lost during the amounts of
marketing chain. products. Many
people go to them to
 * Its packaging allows supply the things
to be transported over they needs.
long distances
Consumer
 * Their transformation
process allows them to People prefer go to
be stored for long the big supply
periods either by chains because they
economic crises or find great variety.
changes in climate.

* Our products favor

the gastronomic
cultural exchange
because not all the
lands of the globe are
apt for the cultivation
of the same products.

* Services: Easy
preparation and
immediate
consumption, saving of
effort and in time in its
preparation. Nutrient
characteristics
guaranteed.

Variety of products:
Initially for market
opening and brand
positioning we will start
with an innovative
pasta (sauce) and its
three varieties: Spicy
salad, spicy sweet and
sour, salad or sweet
and sour

INVESTMENT PROFITABILITY LIQUIDITY PROFILES NEEDS

100 Millions COP The rental lease City of Medellin, Products of long durability that allow to be
Necessary for the with option to 877,166 x 0.5 units x Colombia consumed immediately and facility the
acquisition of purchase is 20% 12 months = 438,583 Women + 15 years preparation of meals in less time. That your
technological units per year x $4.523 Housewives manufacturing process is ecological.
equipment, plant $395.865.015,8 Working
adaptation, raw $ 1.979.325.079 Pensioners / Retired
material, > 877,166
advertising and
legal procedures.
30 million cop For
contingencies