Professional Documents
Culture Documents
2020 Marketing Plan (Web)
2020 Marketing Plan (Web)
2020 Marketing Plan (Web)
Buying and selling real estate are amongst the largest and
most important decisions you will ever make. You deserve
to be guided through this process by an experienced
real estate professional that you can trust and who
works towards your best interests.
When you work with the Coastal Life Realty Group you
will directly benefit from our collective experience. Your
Coastal Life agent will be supported by our entire team of
real estate professionals and support staff who are
knowledgeable of the market and experienced in all types
of real estate transactions. We are all working together to
help our clients accomplish their real estate goals.
Experience Results
We are top producing agents year in and year Positive results are what you are looking for and
out, which provides us with the skill, experience The Coastal Life Realty Group delivers. We have a
and knowledge necessary to ensure you have a proven track record of success and the results
smooth transaction from listing to closing. speak for themselves.
Negotiating Integrity
Most good deals don’t just happen. They are the Reputation is everything in the real estate business
result of diligent research, a well thought out with both clients and the cooperating agents that
strategy and solid negotiating skills. We have we work with. As evidenced by our high agent
gained these skills through the hundreds of real ratings, we have a strong reputation in our
estate transactions we have completed. marketplace and always make decisions that are
fair, honest and in the best interests of all involved.
There is a lot of competition in the market and it is imperative that you have an
accurate pricing strategy in place. If your property is overpriced you will have
limited showings and days on market will start to accumulate.
This isn’t to insinuate that you have to be the lowest priced property on the market.
You just need to ensure you are priced competitively relative to the comparable
listings and what your property has to offer.
A majority of the property showings you will have will occur during the first month
the property is listed. This is an opportunity that you want to seize upon, as these
are active Buyers in the market.
We will create a website exclusively for your property that highlights all of the preceding marketing materials. This
exclusive website will feature only your listing with no distracting searches or competing properties.
Your listing website will be linked to your property via the Multiple Listing Service (MLS) enabling it to be viewed online
anywhere that your property listing is featured.
Your exclusive listing website will have its own unique web address, which we will use to drive traffic to the website from
your property signage and print advertising pieces.
Inputting your listing into the MLS is a step that all real estate
agents will perform, however most will go about it haphazardly.
This is a big mistake and a missed opportunity that makes for a
poor first impression on prospective Buyers and cooperating
Realtors.
The Coastal Life Realty Group will first gather all of the marketing
for your property including photography, 3-D virtual tour, website,
etc. We will then input your listing into the MLS with all of the
information at one time. This process ensures that when your
listing is viewed online it looks great and makes a strong
impression.
Zillow is the most popular and highly trafficked real estate website on the Internet. The Coastal Life Realty Group holds
the coveted top spot in Zillow’s Ocean City agent rankings. We have achieved this top ranking through our considerable
market share and by having the best local reviews and highest number of sales.
This top ranking provides additional exposure for the property listings that we represent. All of the marketing is
enhanced for the listings that we represent on Zillow for optimal results. There are a lot of listings on Zillow and this process
ensures your listing stands out from the competition.
Additionally, we generate a considerable number of leads and inquiries from Zillow every month with Buyers who could be
looking for a property similar to yours.
www.CoastalLifeOC.com
www.CoastalLifeDelaware.com
Through agreements we have in place your listing will be featured on dozens of other real estate and real estate related
websites across the Internet, including national brokerage sites like Coldwell Banker, Remax, Keller Williams, Berkshire
Hathaway and Long and Foster. If it is a real estate website that matters your property listing will be featured on it.
We will optimize your property listing on these websites with maximum photo uploads, detailed property descriptions,
3-D virtual tours and more. This process generates maximum exposure for your listing online and makes a strong
impression on prospective Buyers.
Database
The Coastal Life Realty Group has an extensive
database due to the popularity of our websites.
We will market your property to this database
and chances are your property will be a good fit
for one of them.
Showing Service
This service makes the property showing process as easy as possible for
all parties involved regardless of the respective showing instructions.
Showing App
Optional downloadable app keeps you up to date of your listing’s
activity at all times.
Showing Feedback
We solicit feedback on all of our property showings and will share this
information with you.
Status Reports
We will provide regular status reports summarizing the activity on your
listing and an overview of comparable listing activity in the market.
Negotiating Inspections
We will put our experience to work for you and We will oversee all property inspections and
negotiate the highest price possible with the coordinate any necessary repairs if needed.
most favorable terms.
Coastal Life Realty Group has a full support staff in place to assist our
clients and agents at every step in the real estate process. Coastal Life
Realty Group invests a considerable amount of resources into our staff so
our clients and agents receive the highest level of customer service
possible.
Operations Manager
Coastal Life’s Operations Manager manages the day to day operations of Coastal
Life Realty Group. The Operations Manager is well versed in all company
processes, tools and systems. This enables them to assist Coastal Life agents
and clients, wherever and whenever needed. The Operation Manager’s primary
purpose is to ensure Coastal Life clients and agents consistently receive a high
level of service.
Transaction Coordinator
Coastal Life’s Transaction Coordinator assists your agent in managing your
transaction from contract to close. They are the liaison between the Buyer, Seller,
Buyer's Agent, Seller's Agent, Lender and Title Company. The Transaction
Coordinator ensures all parties involved have the information they need and are
up to date at all times. Coastal Life’s Transaction Coordinator helps to ensure
you have a seamless real estate transaction from start to finish.
Listing Coordinator
Coastal Life’s Listing Coordinator coordinates the professional photography,
installs signage and lockboxes, shoots our interactive 3-D virtual tours, prepares
property flyers and direct mail campaigns, enters listings into the Ocean City
Multiple Listing Service and much more. They ensure the marketing for your
home is completed promptly and is first class quality across the board. The
Listing Coordinator handles the marketing for your home so your Coastal Life
agent can focus on finding Buyers and getting it sold.
I enjoyed working with Coastal Life Realty From beginning to end, my experience True professionals and a pleasure to work
Group during the sale of my property. They couldn't have been better. They responded with. They clearly understood our wants
were always available when I needed immediately to all of my inquiries and were and needs and didn’t waste a single second
something and established a reasonable
extremely knowledgeable about the area of our time. Their responsive nature and
price point to attract the right Buyer. Coastal
Life was realistic with regards to market and the market. They were friendly, attention to detail facilitated the smooth
conditions and was able to provide an professional, and made everything easy. I purchase of our new home. We wouldn’t
appropriate time estimate to sell the would highly recommend them. consider using any other real estate agency
property. Working with Coastal Life was a on the shore and neither should you!
positive experience.
View Coastal Life Realty Group results: View Coastal Life Realty Group agent reviews:
www.CoastalLifeOC.com/results www.CoastalLifeOC.com/reviews
The results speak for themselves and we have a track record of success to prove it. Let us put our proven systems, vast
experience and local market knowledge to work for you. We welcome the opportunity to discuss how we may be able to
assist you. Feel free to contact us anytime at 443-552-7579 or info@coastallifeoc.com