MEDIA AND INFORMATION

LITERACY
LESSON 3
DURATION: 1 WEEK

Grade 12 Senior High School

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Teacher: __________________________________________________ Mobile No: ____________________________

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Table of Contents
MOST ESSENTIAL LEARNING COMPETENCIES ……………………………………………………..3

LEARNING RESOURCE COURSE TITLES ……………………………………………………..3

I. TOPC/S
A. PRINT ……………………………………………………..4
B. BROADCAST ……………………………………………………..5
C. NEW MEDIA ……………………………………………………..7

II. PRACTICE ……………………………………………………..8

III. ENRICHMENT ……………………………………………………..9

IV. REFLECTION …………………………………………………….12

REFERENCES …………………………………………………….14

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 Most Essential Learning Competencies
Grading
Most Essential Learning Competencies
Period
Compare and contrast how one issue or
S2 Q3 news is presented through the different
types of media (print, broadcast, online)
Learning Resource Course Titles
Grading
Most Essential Learning Competencies
Period
Compare and contrast how one issue or
S2 Q3 news is presented through the different
types of media (print, broadcast, online)
LR
developer
 Media and Information
Literacy: Senior High School
Teaching Guide by DepED
 Media- Types,
Characteristics, Advantages
& Disadvantages by BB|
MANTRA
Lesson Exemplar/ Learning
resources available/ Topic
covered
Types of Media
a. Print (books, newsletter,
magazines, journals, and other
printed materials)
b. Broadcast (radio, television, and
film)
c. New Media (internet)
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TYPES OF MEDIA

LESSON OBJECTIVES:
In this lesson, the students will be able to:
1. Differentiate the types of media.
2. Critique information released or broadcasted by different types of media.
3. Reflect on the meaning of “Freedom of Expression.

I. TOPICS:
A. PRINT
 a typed media used in mass communication in the form of printed publication. The
traditional form of print media involves ink and paper.
1. Major Types of print media
a. BOOK: a set of printed sheets of paper that are held together inside a cover. It is a long-
written work intended to inform like reference books or entertainment such as novels.
b. Newspaper It refers to as document published regularly, consisting of news reports,
articles, photographs, and advertisements that are printed on large sheets of paper
folded together.
c. Magazines It is defined as a periodical publication containing articles and illustrations,
typically covering a subject or area of interest.
d. Poster It is a bill or placard for posting, which is often placed in a public place. Posters
by nature are visual. It makes use of photos or graphics to convey a message.
e. Brochure It is defined as a small, thin book or magazine that usually has many pictures
and information about a product, or a place, etc. It is typically used as a form of
advertisement or promotion.
f. Press Release It is defined as an official statement that gives information to
newspapers, magazines, television news programs, and radio stations.

2. The Characteristics of Print Media

a. Proponent - Print media is essentially written media. One must be able to read to
patronize print. By requiring literacy, print media also promotes it.

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 b. Portable- - Print media is the most portable platform of media. Its size and weight allow
separate medium or technology to transmit or receive information.
c. Independent form of media - Unlike other forms of media, print does not require a
separate medium or technology to transmit or receive information.
d. Structure - Correct grammar and proper sentence construction is a must in print
media. Arranging material to follow a layout is required before publishing.

B. BROADCAST (RADIO, TELEVISION, AND FILM)

 refers to the airborne transmission of electromagnetic audio signals (radio) or audiovisual
signals (television) that are readily accessible to a wide population via standard receivers
1. Radio Broadcasting -refers to using radio waves to send signals to large groups of
listeners.
 alternative to the telegraph, but by the 1920s broadcast radio had taken off as a
major telecommunications medium.
a. Advantages and disadvantages
1. Advantages
 Local coverage
 Low cost
 High frequency
 Low production cost
 Well segmented audience
2. Disadvantages
 Audio only
 Clutter
 Fleeting message
b. Two types of radio format in terms frequency:
1. AM (Amplitude Modulated) radio 1870 POOR SOUND CHEAPER AND LONG
DISTANCE
2. FM (Frequency Modulation) radio 1930 BETTER SOUND, IMPACTED BY PHYSICAL
BARRIERS
c. Elements:
1. HUMAN VOICE- most crucial element- provoke listeners
 speak slowly

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  move your mouth
 do not laugh
2. MUSIC- generate appropriate atmosphere (emotions)
FUNCTIONS
a. GRAMMATICAL- joins different spaces and identifies differ, content
b. descriptive- part of a narration
c. as content- musical programs
3. SOUND EFFECTS- produced by a human voice/ other thing
4. SILENCE- emphasis
FUNCTIONS
a. EXPRESSIVE- EMOTIONAL STATE
b. INTERACTIVE- THINKING TIME
c. NARRATIVE- TIME GAP
3. TV Broadcast -most complete feature. It offers both sight and sounds. It is more
convenient to the audience in terms of exposure and participation.
a. Advantages and disadvantages
1. Advantages
 Mass Coverage
 High Reach
 Impact of sight, sound, and motion
 High prestige
 Moderate cost per thousand exposure
2. Disadvantages
 Low selectivity
 High absolute cost
 Short message life
 High production cost
b. Two main elements:
a. Audio
 SOUND- artificially created to enhance sound music
 MUSIC- generate appropriate atmosphere (emotions)
 VOICE- actors
b. Video or visual

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  FOOTAGE- raw video material
 GRAPHICS- animation, special effects
 TEXT- assistance for sound
C. NEW MEDIA (INTERNET)
1. Characteristics of New Media
a. Networked Linkage - Geographical separation is no longer an issue with the new
media
b. Ubiquity - New media made information simultaneously present everywhere
c. Digital – Because of its digital nature, information in the new media became:
d. Infinite, where duplication and multiplication of information of information are possible
 Easily altered or edited
 Easily retrievable, and machine readable
 Frequently stored on magnetic or optical surfaces.
e. Space Binding and Distance Insensitivity – New media creates bridges across
continents.
f. Geographical Insensitivity – Distance makes little difference in the time, cost or speed
of getting information.
g. Personalized – New media commonly exist in smart (computing) devices and
networks.
h. Prothesis and Telepresence – Studies show that personal gadgets like smartphones
and computers reveal a lot about its user. People’s dependence on a new media has
affected their daily lives, making their devices become that they are.
i. Virtuality, Virtual Community – New media has created a social environment without
having the need for proximity.
j. Hypertext
k. Interactivity – It seeks user input to perform functions based upon it.
l. Push v. Pull –content is “pulled” by the consumer, not “pushed” by the media
organization.
m. Convergent – Merged Modal Capabilities, multimedia, and multiple media. They are
blending with a digital common denominator.
n. “Smart” Server controlled function, applications.
o. Wired, Wireless, Terrestrial (tower) and Satelite-based
p. Electromagnetic v. Optical

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  Electromagnetic- electricity
 Optical- fiber lining

2. Convergence of Media in the Age of Information

a. Digital Print Media- web-based publishing or news articles
b. Teleradio- live feed of radio broadcasting
c. Stream Media- transmission of TV programs thru online

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