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  • Session 9 Data1

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    Shriniwas Nehete
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    This document shows the estimated viewership and actual viewership of various TV shows and networks broken down by gender and age groups. It also lists the total cost of each show or network per thousand viewers, the targeted number of viewers needed in each category, the actual number of viewers achieved, and the number of ads shown for each show or network. The total spend for all shows and networks was $2,022,000.

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    Session 9 Data1(2)

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    This document shows the estimated viewership and actual viewership of various TV shows and networks broken down by gender and age groups. It also lists the total cost of each show or network per thousand viewers, the targeted number of viewers needed in each category, the actual number of viewers achieved, and the number of ads shown for each show or network. The total spend for all shows and networks was $2,022,000.

    Copyright:

    © All Rights Reserved
    Download as XLSX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as xlsx, pdf, or txt
    14 views2 pages

    Session 9 Data1

    Uploaded by

    Shriniwas Nehete
    This document shows the estimated viewership and actual viewership of various TV shows and networks broken down by gender and age groups. It also lists the total cost of each show or network per thousand viewers, the targeted number of viewers needed in each category, the actual number of viewers achieved, and the number of ads shown for each show or network. The total spend for all shows and networks was $2,022,000.

    Copyright:

    © All Rights Reserved
    Download as XLSX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as xlsx, pdf, or txt
    of 2

    Cost Show M 18-35 M 36-55 M >55 W 18-35 W 36-55 W >55

    180 Friends 6 3 1 9 4 2
    100 MNF 6 5 3 1 1 1
    80 Malcolm 5 2 0 4 2 0
    9 Sports Cen 0.5 0.5 0.3 0.1 0.1 0
    13 MTV 0.7 0.2 0 0.9 0.1 0
    16 Lifetime 0.1 0.1 0 0.6 1.3 0.4
    8 CNN 0.1 0.2 0.3 0.1 0.2 0.3
    85 Jag 1 2 4 1 3 4

    000s needed 60 60 28 60 60 28
    actual 73.3 60.4 42.7 60.6 60.1 28.6

    Total spend 2022


    No of ads
    0
    0
    0
    83
    35
    27
    6
    4

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