BRAND ELEMENTS – INNISFREE

THE LAKE ISLE OF INNISFREE –

The name ‘Innisfree’ is taken from the poem ‘The Lake Isle of Innisfree’ by W.B
Yeats.
I will arise and go now, and go to Innisfree,
And a small cabin build there, of clay and wattles made;
Nine bean-rows will I have there, a hive for the honey-bee,
And live alone in the bee-loud glade.

And I shall have some peace there, for peace comes dropping slow,
Dropping from the veils of the morning to where the cricket sings;
There midnight’s all a glimmer, and noon a purple glow,
And evening full of the linnet’s wings.

I will arise and go now, for always night and day

I hear lake water lapping with low sounds by the shore;
While I stand on the roadway, or on the pavements grey,
I hear it in the deep heart’s core.
W.B.Yeats

The poetry talks about the serenity and the calmness of the peaceful Island. The brand also
depicts the story of calmness, peacefulness and the beauty of nature.

INNISFREE GREEN –

The brand uses the deep green color that is close to the PANTONE 19-6050 TCX. The color is
an inspiration from the deep green shade of Jeju Bija Forest that symbolises nature’s vitality.

INNISFREE LOGO –
The logo represents the brand’s sincere endeavour to deliver healthy beauty products. The
typography embodies the promise and strong commitments to indulge consumers in the
essence of purity.

The logo shows elements of nature’s natural ingredients that is blended to make perfect skin-
care products.

PACKAGING –
Innisfree follows a sustainable packaging policy. Although most primary packaging is recycled
plastic they also encourage customers to return the empty bottles that will be reused again
as a part of its circular economy.
To further have a well-played game in the market they recently launched their paper bottle
that is used to store shampoo, creams and more.
The

campaign has been practiced since 2003 and till date the brand has recycled thousands of
bottles. As of the year 2018 they have recycled about 12,542, 850 number of empty bottles.
INNISFREE PAPER BOTTLES –

Since the launch of Innisfree, the brands has also been dedicated to a green future, with the
ingredients used, the brand story and packaging. Recently the brand released a packaging
made with 90% paper – minimizing the use of plastic. The initiative is a part of the brand’s
mission to reduce its plastic use by 2020. It also focuses to increase reusability and to
establish a 100% sustainability packaging.
The packaging is not made of 100% paper. The bottle is a paper mould with a light plastic
container. This helps the product from seeping through. This method uses 51.8% less plastic
than the original form of packaging. The plastic is also made from 10% recycled
polypropylene.

http://www.innisfree.com/sg/en/BrandPage.do?pageName=brand_recycling

http://www.innisfree.com/in/en/BrandPage.do?pageName=brand_concept

BRAND ELEMENTS - FOREST ESSENTIAL

SECRET IN THE NAME –

Forest Essentials was created as a tribute to Mother Nature. It brilliantly combines a
traditional Indian Ayurveda philosophy with luxury and produces cosmetics, that are
organic and super effective.

The word ‘forest’ in the brand name connotes organicity, fecundity and nature’s bounty. It
places the brand in association with the natural world, with the world of Ayurveda which is a
natural science.
Since, there are several mentions in ancient Indian literature of mythical forests which have
been revered as sites where divine beings have resided, and so forests in Indian society
(especially within Hindu communities) become objects of reverence and worship, and this
reinforces the superiority of the brand – essential for luxury Cesare Amatulli et al (2016).

The word ‘essentials’ signifies something fundamental or requisite. In the terms of

Ayurvedic science, it refers to the primary beauty and wellness rituals prescribed by ancient
texts.
The symbolic messages in the logo are conveyed through the kalpavriksha tree, the two
concentric circles surrounding it, and the gold color. The kalpavriksha which denotes ‘wish-
fulfilling’ tree finds mention in the Puranas and by association, it signifies divinity and
material and spiritual prosperity.
The circles are said to be a universal symbol of totality, wholeness and perfection.
The gold colour is considers a ‘qualisign’ where in the Indian context is symbolic of wealth,
prosperity, grandeur and auspiciousness (in the form of jewellery or coins)

According to Pierce - The logo, that is a combination of these elements defines as a ‘legisign’
– “a sign that designates something by convention. It becomes, a signifier of the divinity,
spiritual and material wealth,
auspiciousness and purity of the
Indian heritage which the brand
Forest Essentials celebrates.

FOREST ESSENTIAL LOGO

–
The identity of the luxury skincare brand is very delicate and sophisticated.
The logo is composed of a wordmark and an emblem above it.
The brand’s icon features a fine image of a tree that is enclosed in a circle. According
to the company this tree is a visualization of the Tree of Life, which symbolizes the
Law of Nature and the fact that all life on our planet is related. Since the brand is
dedicated to organic and purity the Tree of life is a perfect graphical representation
of the brand’s essence and purpose.

FOREST ESSENTIAL FONTS –

The wordmark of the logo composed of two lines that are executed in two different
styles. They both feature gold color and balances each other and the brand’s symbol.
The main part of the inscription - “Forest Essentials” is written in all uppercase letters
in a bigger size and uses a modern serif typeface, that is similar to Grad SC OSF, or
Century Schoolbook font.
The typeface is elegant and has its serifs distinct and elongated character, creating a
timeless sense of classic design.
The inscription “Luxurious Ayurveda” lettering, is also written in uppercase letters
but executed in a clean and thin sans-serif typeface. This adds a modern and strong
feeling to the logo, accenting on quality and progressive approach.

FOREST ESSENTIAL COLOR SCHEME –

The color in the logo and the typography shows a gold and white color scheme.
The brand’s visual identity is a reflection of elegance, beauty, and splendor. It looks
high-end and evokes a sense of quality and effectiveness.

PACKAGING –
As the brand shows a luxury beauty that applies age-old Ayurvedic knowledge.
The enti re visual identi ty and language shows elements of methodological
creatures in the Ayurveda beliefs. The prints were designed based on its
foundati on in Indian traditi on and Ayurveda.
The concept was inspired by the exquisite tradition of miniature art of India that
was patronized by royal Mughal & Rajput families. The ingredients were illustrated
individually by hand. They were also assigned by specific colors that helped in shelf
placement & product recognition each color represents different implications.
The gold is not to be missed in the packaging as it depicts royalty, quality and splendor.

https://thedieline.com/blog/2013/9/4/forest-essentials.html?
https://www.anuranjan.com/blog/category/packaging/
http://www.tccggd.com/ggd/forest-essentials.php
https://1000logos.net/forest-essentials-logo/#:~:text=Review,safe%20for%20any%20skin
%20type.