OOH, Agency Property

Update 2017
For TH’s Package
Team TH, A Team Dedicated, since Oct 2012
The First contract (439ml – “Suu tam Hoa dat, Nhan qua hap
dan”), Since 21 Mar, 2013.
01 GFM’s Property
Innovation Channels/What we invest to lead the
market

Must Have Channels/What we create the more

competitive for market
Digital Poster at OB, AP, SM

1,585,525 Market: HCM, HN, DN, HP, HL,PT,TB,..

Total Locations: > 846
Total Frames: 2,249
Share of Ads: 6-8-12 Ads
Daily People Density: 1,585,525 People/Day:
Impression/wk: 45,980,225
CPM: 3,089 vnd
LCD at OB, AP, SM

Market: HCM, HN. DN

Total Locations (Package A):594
Total Locations (Package B): 879
Total LCD (Package A) – (50% inside elavator): 905
Total LCD (Package B) – (100% outside elavator): 2126
Share of Ads (Package A): 12 – 18 - 24 Ads
Share of Ads (Package B): 18-24 Ads
Daily People Density (Package A): 452,338 People/Day
Daily People Density (Package B): 1,848,991
Impreesion/wk (Package A): 13,117,809
Impreesion/wk (Package B): 53,620,731
CPM (Package A): 5,890 vnd
CPM (Package B): 6,434
 Shopping Mall, ‘Always Seen’ In Anytime
SG/ Bitexco, Crescent mall

HN/ Vincom Network

SG/ SC Vivo SG/ Saigon Center SG/ Vincom Center

Market: HCM, HN
Total Locations: As Client Request
Total Escalator: As package, Total Elevator: As
package
Share of Ad: 0
Post Campaign Monitoring Report By Nielsen Vietnam
 Digital Poster at Office Building, Apartment, Shopping mall – AC
Nielsen Research
Although new, frame is in top 5 most popular seen communication tools, together with other popular and
long-standing tools such as television, newspaper/magazine, internet. Potentially because the study was
conducted in Frame-installed channels.
However, Frame is not rated as high in top 3 media types attracting highest attention or top 3 media
affecting brand assessment.
 Instore_Frame, We Keep Coop as The Largest Instore Network

20.5% DÂN SỐ VIỆT NAM ĐI KÊNH BÁN
LẺ HIỆN ĐẠI (*)
ÍT NHẤT 1 LẦN MỖI TUẦN from Kantar
Market: Nationwide
Name of network: Coop, Lotte,…
Total Locations: Est 100
Total Frames: Est 1,891
Share of Ads: 6-8
Daily People Density: 658,626 People/Day
Impression/wk: 65,862,600
CPM: 1,386 vnd
 Instore_Frame, Easy To See In Anytime, Anywhere

QUẦY GỬI GIỎ - DỊCH VỤ KHÁCH HÀNG NHÓM CHĂM SÓC SỨC KHỎE & SẮC ĐẸP NHÓM THỰC PHẨM ĐÓNG GÓI LỐI ĐI CHUNG

To cover every step of Shoppers

QUẦY TÍNH TIỀN NHÓM CHĂM SÓC GIA ĐÌNH

KHU VỰC ĂN UỐNG – FOOD COURT KHU VỰC THỰC PHẨM TƯƠI SỐNG NHÓM QUẦN ÁO – HÀNG MAY MẶC NHÓM NƯỚC UỐNG – SỮA NƯỚC
Post Campaign Monitoring Report By Nielsen Vietnam
Digital Poster at Supermarket – Kanta Media Research

Tỉ lệ Nam/Nữ hầu như Nhóm tuổi 25 – 34 chiếm

không chênh lệch (4%) đa số

88.8% dân số đi kênh 97.2% người mua sắm

bán lẻ hiện đại, 20.5% đi nhìn thấy quảng cáo tại
ít nhất 1 lần mỗi tuần kênh bán lẻ hiện đại
School Channel, The Largest OOH Ad-University In Market

Market: HCM, HN, DN

Number of University
Total Locations: 105
Total Frames: 4,449
Share of Ad : 24/7 (PF,GP);
4-6 Ads (DP,LCD)
Traffic: 1,173,500
Impression/wk: 19,525,201
CPM: 8,858 vnd
School Channel, The Largest OOH Ad-University In Market
Total HCM HN
38.0 44.2 32.4

23.8 34.5 17.5

4.5 7.5 2.7

28.6 24.3 32.5
3.3 4.6 2.4
7.7 8.6 7.0

Total HCM HN

3.83 3.99 3.68

3.81 3.75 3.85

3.54 3.54 3.55

3.78 3.75 3.81

3.62 3.60 3.64

3.58 3.52 3.61

KFC Channel, 01 Approach for 02 Results( Mum and Kid)

Market: HCM, HN & 15 Provinces

Total Locations: 124
Total LCDs: 236
Share of Ads: 6-8 Ads
Traffic/wk (refesh): 724,500
Impression/wk: 10,867,500
CPM: 3,129 Vnd
 Coffee Channel, Right Approach For Teen
HN/ Aroi

Market: HCM. HN
Number of Coffee: 105 Loctions of Saigon Café,
Passio, Urban station, Effoc, Tocotoco, Aroi,…
Total Locations: 105
Total DP/LCD/DS: 364
Share of Ad: 6-8
Traffic/wk (refesh): 155,750
Impression/wk: 6,146,000
CPM: 14,484 VND
03 GFM’ Measurement
Post Campaign Monitoring Report By Nielsen Vietnam
 Digital Poster at Office Building, Apartment, Shopping mall – AC
Nielsen Research
Although new, frame is in top 5 most popular seen communication tools, together with other popular and
long-standing tools such as television, newspaper/magazine, internet. Potentially because the study was
conducted in Frame-installed channels.
However, Frame is not rated as high in top 3 media types attracting highest attention or top 3 media
affecting brand assessment.
Digital Poster at Supermarket – Kanta Media Research

Tỉ lệ Nam/Nữ hầu như Nhóm tuổi 25 – 34 chiếm

không chênh lệch (4%) đa số

88.8% dân số đi kênh 97.2% người mua sắm

bán lẻ hiện đại, 20.5% đi nhìn thấy quảng cáo tại
ít nhất 1 lần mỗi tuần kênh bán lẻ hiện đại
School Channel, The Largest OOH Ad-University In Market
Total HCM HN
38.0 44.2 32.4

23.8 34.5 17.5

4.5 7.5 2.7

28.6 24.3 32.5
3.3 4.6 2.4
7.7 8.6 7.0

Total HCM HN

3.83 3.99 3.68

3.81 3.75 3.85

3.54 3.54 3.55

3.78 3.75 3.81

3.62 3.60 3.64

3.58 3.52 3.61

02 GFM’ Highlight
 Milk experience:

Agency Supports of extra

Fame
EXPERIENCE
Workshop/Training by

EXTRA
QUANTITY PLANNING < Commitment Billing =
_____ Bil(VND), TH still
have the biggest discount
as _______% in the last
Share Ad < 12 Ads to Durian with _______
MAXIMUM Target’
PREMIUM 8 Elements BUYING VND(Include VAT) ------>
Audience’s Opportunity To TH still saving about
See ______ VND and extend
_____months to help TH in
the best discount in
CONFIDENTIAL Contract
OWN

Exclusive in Coffee Shop,

School, KFC channel
Non-Conflict Business
FAST/FLEXIBLE
Agency’s support in
Timeline of
OnAir/Delay/Cancel
04 TH’ Offers
Discount, The Best Solution For TH
Performance, Actual/Contract: Est 110% /100%
Payment, Always Supporting
We started with Innovation Channels

We’ve ended with ‘Best Competitive’ Performance in

the market for Big Clients
 TRAFFIC, IMPRESSION

Traffic 0B = dien tich san x so tang/10.

Traffic AP = dich tich san x so tang/20
Traffic SM = dien tich san x so tang/40
Tong Traffic = traffic x 110%
Impression HCM = Tong traffic x 5 x 5.8
Impression HN = Tong traffic x 5 x 6.2