Global Automotive Refinish Coatings Market, Analysis & Forecast- 2017 to 2021

1.1 Berger Paints India Ltd.

1.1.1 Company Overview

Particular Specifications (as of 2017)

Website www.bergerpaints.com

Berger House
129 Park Street, Kolkata 700017
Contact Details
India
Tel: (800) 999-4120

Year of Establishment 1994

Ownership Type Public

Company Type Automotive refinish coating manufacturer

Number of Employees 2,993 (as of December 2016)

Net Revenue $0.78 Billion (as of March 2017)

KCC Paints (Korea), PPG Asian Paints (India), Cresta Paints (India), Kapci
Competitors
Coatings (Egypt) and Kansai Paint Co., Ltd. (Japan), among others

Beepee Coatings Private Limited, Berger Becker Coatings Private Limited, and
Subsidiaries
Berger Jenson & Nicholson (Nepal), among others

Powder coatings for vehicle refinishes, commercial vehicle refinishes and rail
Related Products & Services
refinishes

Other Product & Services Specialty chemicals, polymers and paints, among others

Source: Berger Paints Website, BIS Research Analysis

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Global Automotive Refinish Coatings Market, Analysis & Forecast- 2017 to 2021

1.1.2 SWOT Analysis

Figure
Berger Paints: SWOT Analysis

S
• Its automotive refinish coatings are used by many automobile giants in India.
• Excellent brand recognition and awareness amongst its customers
• Well established operations and supply chain networks through offices, factories and dealers all over India which can
STRENGTHS provide a foundation to the growth of the automotive refinish coatings segment

W
WEAKNESSES
• Little presence in the worldwide automotive refinish market.
• High dependence on the decorative coatings segment in which the competition is stiff

O
OPPORTUNITIES
• The company recently acquired Saboo Coatings Pvt Ltd, and can take advantage of its assets, market and products
• The company will be marketing, Rock Paint’s high-quality, easy-to-use coatings suited for the diverse needs of today’s
auto refinish market and has formed a JV with Rock Paint to develop its business

T
THREATS
• Constant competitive threat from the world leaders in high quality automotive refinish solutions providers in Japan,
and Korea that are looking to grab market share
• Fluctuations in raw material prices to manufacture the paints

Source: BIS Research Analysis

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