STP

Segmentation Variable for Wheat Atta:

 Density- Geographic
 Income- Demographic
 Occupation- Demographic

TARGET MARKET:

Demographic group (income)- Global Indians ( high income

group) , strivers ( upper middle income group), seekers ( middle
income group)
Geographic group ( density)- Urban
Demographic group ( occupation)- Homemakers

POSITIONING :
Aashirvaad select-100% MP sharbati atta:
Among the urban Indian homemakers, aashirvaad is a brand of
wheat atta that gives you finest quality and authentic taste of
wheat flavour because it is made from the choicest MP sharbati
wheat grains which are heavy on the palm, golden amber in
color and hard in bite.
Aashirvaad whole wheat Atta-0% maida and 100% Atta:
Among the Indian homemakers, Aashirvaad is a brand of wheat
atta that provides you a superior quality and authentic wheat
flavour for soft and fluffy rotis because it is made from the
choicest wheat grains sourced directly from the knowledgeable
farmers through e-choupal initiative of ITC.
Aashirvaad Atta with multigrains:
Among the affluent Indian homemakers, Aashirvaad is a brand
of improved wheat atta that provides nourishment for people
of all ages by strengthening immunity and body strength
because it is an integrated mix of six different grains- wheat,
soya, channa, oat,maize & psyllium husk.