Guide to creating the perfect promo video

A second-by-second researched recipe

CHECK THE BOX IF

THE STEP IS READY

FIRST 3 1. Course Image Placeholder

SECONDS Start with a slide showing your course image or branding.

This allows the student to maximize the video player

and adjust volume level

Think:
NEXT 20
2. Welcome & Instructor Intro course subtitle
Give a 1-sentence intro to the course then tell the student
SECONDS
why you're a credible instructor.
Some common
signals of credibility:
Companies you've
TIP: Sprinkle clips of talking-head footage here. In a pinch, you
worked for or
can use an iPhone as a makeshift camcorder
trained, publicity
you've received,
number of years

NEXT 20
3. Benefits you've been
teaching, etc.
Describe the benefits of the course and what students
SECONDS
will be able to do after completing it.

TIP: Paint a picture of real-world skills students will have gained

after completing the course, instead of vague or abstract
concepts they will have learned.

BAD EXAMPLE
“At the end of this course, you’ll know
more about the different elements that
go in to politics”

GOOD EXAMPLE
“At the end of this course, you’ll be able
to talk confidently about political
hot-button issues at dinner parties”
NEXT 20
4. List Major Components
Explain how the course is designed and list (don't describe)
SECONDS
the major topics you'll cover.

Be careful of getting too bogged down in the details of what

!
you'll cover. Don't teach anything yet, just list what you will teach. E.g. We'll go over
equipment basics,
differences in pasta
types, shaping
techniques, boiling
NEXT 15 5. Ideal Student Description methods, humidity,
SECONDS Describe your target student. water-to-starch
ratio, etc.

Persona Generator 3000: Think about the 3 aspects below to help

define your target persona.

Roles: What are some roles this persona plays in his/her professional
and personal life?
Hopes & Fears: What are some goals this persona wants to achieve?
What worries this persona?
Challenges: What challenges does this persona face when trying to
achieve their goals?

Result: "I designed this course for the family chef who wants the
family to get excited about dinner-time but struggles with making
delicous meals that are also nutritious"

6. Thank You & Call to Action

NEXT 10
Call the student to enroll in the course or try the free preview
SECONDS
if they want to explore further.

MOST IMPORTANT:
Keep it under 2 minutes. 90 seconds is ideal.

There you have it. Our second-by-second researched recipe

for creating a winning promo video.