Professional Documents
Culture Documents
Touchstone Ops Manual 06 03 09
Touchstone Ops Manual 06 03 09
Touchstone Ops Manual 06 03 09
&
POLICIES
MANUAL
Administrative
1. Contracts/Service Agreements
2. Emergencies – Always call 911 right away
3. Security (alarms, cameras, lights)
4. Travel Policies
5. Lightning & Protection Systems (players must be called in ASAP)
6. First Aid/CPR, Defibrillators
7. Secret Shoppers & Audits (sharing information)
8. Operations Audit
9. Annual Safety Audit
10. Proprietary Information (may not be shared)
11. Fraud
12. Correspondence (email, voice mail, letters, staff meetings)
13. Performance Evaluations
14. Wage Increase Policy
15. Loss Reporting
16. Basic Supervisory Responsibilities
17. Security
18. Safety
19. Incidents and Emergencies
Human Resources
1. New Hire Processing Procedures
2. New Hire Checklist
3. Orientation:
4. Employee Handbook and Policy Communication
5. Harassment and Discrimination
6. Meetings
a. Quarterly all Co-worker Meeting and Safety Training
b. Monthly Maintenance Safety Meeting
c. Weekly Department Head Meeting
d. Weekly Sales Meeting, if applicable
7. Employment of Relatives
8. Inclement Weather (minimizing hourly employees)
9. Compliance with National Vendors
10. Uniforms
a. Minimum standards
b. Nametags
11. Employee Parking
12. Emergency Contact Information
13. Employee Evaluations & Counseling
3. Rain Checks
4. Children playing
5. Spectators
6. Replay Policy
7. Gift Certificates
8. Hole-in-One
9. Cart Rental Agreement
10. Complementary Play
11. Cart Safety
i. Number of people per cart
ii. Number of bags per cart
12. Cart Maintenance
a. Mechanical
b. Cleaning
c. Detailing
13. Driving Range
a. Range Ball Quality
b. Setup
14. Instruction
15. Membership or Tournament Requests
16. Pace of Play
17. Merchandise
a. Check-in Process
b. Pricing
18. Issuing Demo Clubs
19. Issuing Rental Clubs
20. Golf Shop Opening / Closing Procedures
Marketing/Groups
1. Importance of Marketing
2. Director of Sales Standards
3. Tournaments
a. Contracts
b. Deposit
c. Full payment
d. Reservation Policies
Facility Maintenance
1. Cleaning schedule (minimums)
2. Sample Checklist
Job Descriptions
i. General Manager
ii. Superintendant
iii. Head Golf Professional
iv. Assistant Golf Professional
v. Golf Shop Attendant
vi. Event Manager
vii. Food and Beverage Manager/Director
viii. Bookkeeper
ix. Outside Services
Opening/Closing Checklist
i. Golf Shop
ii. Outside Services
iii. Food and Beverage
iv. Manager on Duty
Daily Accounting
It is the core responsibility of the management staff to ensure that all monies collected are taken to the bank
on a daily basis, including weekends. In addition to the deposit, the following tasks should be completed
on a daily basis:
a. POS Daily Close (if applicable).
b. Tee Sheet Reconciliation
c. Void/Return Review
Only assign key management staff to handle deposits taken to the bank. Ensure that they route and times
are random, so as not to build a trend for potential criminal activity.
Weekly Accounting
Touchstone processes accounts payable once per week. Contact your staff accountant to find out which
day of the week is applicable to your facility. All invoices need to be approved by department heads and
GM’s, then entered into Peachtree each week so as not to incur late charges as well as taking proper
advantage of any potential early pay discounts.
The following outlines the procedures for entering invoices through Peachtree:
1. Log in to Peachtree.
2. Go to Tasks, Purchases/Receive Inventory.
3. Enter Vendor ID. If your vendor is not there, you will need to add it on a different screen. (See
Below) You can look up the vendor from the pull-down list.
4. Enter Purchase Date. This will normally be the date printed on the invoice. Exceptions will occur
sometimes, usually at month-end. (See Below)
5. Enter Purchase No. This is the invoice number printed on the invoice. This must be a unique
number for that vendor (i.e. no duplicates) or Peachtree will not import that invoice. When you
have an invoice that does not have an invoice number on it (most utilities), you can use the account
number, but make it a unique number by adding the date after the account number. Example –
12345-011708, where 12345 is the account number and the invoice date is 1/17/08. If there is no
account number (usually small companies), just use the invoice date for the invoice number.
6. On the Line Items tab, enter a short description, the amount, and the G/L account #. There will be
a default account number, but make sure it is correct each time. Use as many lines as needed if the
invoice needs to be broken out into more than one account #. You can look up the account number
from the drop-down list.
7. You don’t need to enter anything into the Default Info tab, but the first time you enter an invoice,
make sure the A/P Account number is 00.3010 – Accounts Payable.
8. On the Payment Terms tab, enter the due date, discount amount, and the discount date. The
discount date is the date by which it must be paid in order to receive the discount. We try to take
discounts whenever we can.
Note: You cannot enter credit invoices in Web Accounting. Code and fax credit invoices to
corporate for entry into Peachtree.
Touchstone Golf Operations Manual Page 6
Adding Vendors
1. Go to Maintain, Vendors.
2. The Vendor ID is just the vendor’s name. Don’t worry about Type.
3. On the Address tab, enter as much information as you have, starting with Company Name.
4. On the Purchase/Payment tab, enter the default Purchase Account, which can be found on the drop-
down list. This is the account number that Peachtree will try to use each time you enter an invoice
for that vendor.
5. On the Terms tab, enter the information under Due Date. Don’t enter a discount %. The discount
amount has to be entered separately on each invoice, because Peachtree doesn’t usually figure it
correctly. The default terms are Net 30. If that is correct, you can leave the Terms tab as is.
6. Use the Custom tab if any of that information is available.
Dates
The invoice date will usually be the one printed on the invoice. However, after we close the books at
month-end, we don’t want any invoices posted into the closed month. For instance, on February 15, you
may get an invoice with a January date. If we have already closed January’s books, use February 1 as the
invoice date. You can continue entering January dates until we close the books. Keep in mind that
Peachtree will use the invoice date entered and the default terms to calculate a due date. If the above
invoice was dated January 25 and the terms are net 30, the due date is February 24. Peachtree will
calculate the due date as March 2, so you will have to be sure and change that when you enter the invoice.
Also, when you receive inventory shipments right after month-end, be sure those invoices are entered into
the new month, regardless of the printed date. Otherwise your cost-of-sales percentages will be way off.
When you finish entering invoices, fax them to the corporate office at 512-756-6611 and keep the
originals. You will get a cash disbursements journal and an A/P aging from time to time so you will know
what has been paid and what is still due. Be sure and reconcile the vendor statements regularly so you
know if something has been missed.
In addition to the Peachtree Applications, the following items need to be completed weekly:
1. Deposit log (which will be filled out daily), should be e-mailed to your staff accountant each
Monday.
2. Weekly Scorecard – Due on Mondays.
3. Weekly Tournament Report – Due on Tuesdays.
Check Register
Many facilities have various check books on property. When feasible, do not utilize the book. However,
some facilities will require checks instead of the alternate options of petty cash or a paid out system from
Payroll is processed every other Monday, and paid every other Friday. The current company that
Touchstone uses is Certipay. The pay cycle is bi-weekly. (2009 example, pay period is from 03/23/09 to
04/04/09, pay date would be 04/10/09.
The Touchstone Intranet site has step-by-step instructions for printing reports on IBS, so please refer to the
website for instructions:
Variance Report (Cash Shortage/Overage Report) Invoices Marked as Tax Exempt Report
Voided Open Tickets Report Tax Exempt Certificates and statements for
Tax exempt sales
Negative Transactions Report
Touchstone Golf
Monthly Fax Cover Sheet & Checklist for Fax (512) 756-6611
IBS
Monthly Consolidated Z Summary Detailed Tax Report - Print for all depts
=============================================================================
Include the following reports with your month-end package that you send to corporate (Please separate these
reports from AP Invoices):
All pages - Outstanding Gift Certificate Report All pages - Membership Aging Report
All pages - Outstanding Store Credit Book Report All pages - Event Aging Report
All pages - Outstanding Rain Check Report Detail Event Reconciliation Report
All pages - Credit Book Trans Summary Report All pages - Detailed Event Reconciliation Report
Tax Exempt Sales Report - Print for all depts Return/Void Report - Print for Pro-shop and
Food & Beverage
Tax Exempt Certificates and statements for
Tax exempt sales Payment Transaction Report - Print for all depts
(Print Summary Only)
Administration Adjustment Report
Personal Property Inventory (annual check)
Each course is responsible for completing a full inventory of all assets of the property on an annual basis.
This report will be sent to executive management, the corporate office, and utilized for property insurance
for an accurate count of assets. The following is a sample of the report:
Course Name
__________________
Personal Property A=Excellent D=Poor
Office
(GM) Date: 4/1/2009
Owned
Manufacturer Model Model /
Item /
Serial # Manufacturer Year Type Model # Quantity Description Rating Leased Notes / Comments
Back
Office Date: 4/1/2009
Owned
Manufacturer Model Model /
Item /
Serial # Manufacturer Year Type Model # Quantity Description Rating Leased Notes / Comments
Patio /
Deck Date: 4/1/2009
Owned
Manufacturer Model Model /
Item /
Serial # Manufacturer Year Type Model # Quantity Description Rating Leased Notes / Comments
Cart Barn /
Range
Paid Outs
If the POS system has the function for paid outs, Touchstone will allow management staff to utilize this
function. However, the “Paid Outs” should be kept at a minimum and should only be used for COD
vendors and in case of emergencies.
1) All receipts must be attached to the Paid Out slips or Paid Out reports from POS.
3) If your POS system produces the Paid Out report, staple and/or attach receipts, in
the same order as the report and staple to the back of the report. Sign the report to
verify you have reviewed and approved all Paid Outs. Fax or mail to your
accountant at corporate with your month-end package.
4) When using the Paid Out form, approve and staple the receipts to the back of each
Paid out slip. Fax or mail to your accountant at corporate with your month-end
package.
Administrative
Contracts/Service Agreements
All contracts relating to the golf course operations must be approved and signed by Touchstone Executive
Vice President or CEO. This includes but is not limited to the following:
1. Contracts for soda vendors
2. Merchandise vendors & Food Vendors
3. Linen service providers
Travel Policies
All out of town travel for work and subsequent expenses must be approved by Touchstone Vice President
or higher management staff in advance of travel. If arranging travel, airfare should be by the most
economical route utilizing the coach seating (unless traveling Southwest Airlines). Rental cars should be
no larger than midsize, unless there are four or more passengers sharing a car. Hotel rooms should be
reserved by utilization of discount websites such as Orbitz, Priceline, or Expedia. Travel arrangements
should be made as far in advance as possible, to utilize the advance fair, which is characteristically more
cost efficient than last minute travel. It is the ultimate responsibility for the traveling employee to act with
fiscal responsibility to ensure that they do not overspend for business related trips.
While traveling the employee will have a meal per diem of the following:
Small to Medium Size Markets (less than 1 million vicinity population)
1. Breakfast - $10
2. Lunch - $10
3. Dinner - $20
The meal allotment takes into consideration the majority of markets. However, in certain cases, whether
proximity to affordable food location is non-existent, or ownership desires, employees may go over the
aforementioned limit. However, these must be approved by Touchstone VP or higher management. If
prior approval is not received, the employee will be subject to receiving ONLY the allotted per diem and
will have to incur the remainder of expenses personally.
All employees that travel in local areas for work are permitted to submit a mileage re-imbursement expense
form, and will be credited for the appropriate mileage. Forms and mileage must be verified and approved
by the General Manager.
Defibrillators
Touchstone encourages courses to acquire defibrillator systems, upon approval by ownership. If a system
is on site, all management and supervisory staff will be trained on the proper first aid and defibrillation
system. The course should always have an MOD that is trained on the proper use of the system. Signs will
also be posted in the building to help others locate the storage of the defibrillator. It is imperative that each
facility that has a defibrillator checks with the current state law regarding the use of them. Typically, most
states have passed a good Samaritan law and some have included defibrillators in the wording, which will
protect the user from potential liability. However, some may require that all staff, or at least that there is
one trained staff member on property at all times.
The following is a copy of the tee sheet audit that is randomly performed by a third party agency. This
audit should also be utilized internally to ensure consistency with rates/revenues:
3.) Approach 12 groups on the golf course. Verify names, and amount paid [Yes] [No] [N/A]
for green fee. Compare to Tee Sheet (Did guests pay the correct rate?
Membership rate? Rate without cart?) Answer yes only if information is
100% accurate
Comments Here:
4.) Were all Cart Registration and Liability Release Forms signed? (If [Yes] [No] [N/A]
course prints release forms on receipts, were all golfers asked to sign?)
Comments Here:
5.) Was every Guest's name verified against the Tee sheet? Make sure that [Yes] [No] [N/A]
every Guest's last name is listed. (One name for a group is not
acceptable)
Comments Here:
Comments Here:
2.)Count the safe bank and verify against bank master sheet. Do they [Yes] [No] [N/A]
match?
Comments Here:
3.) All checks, member charges in safe/register are less than 24 hours old. [Yes] [No] [N/A]
Comments Here:
4.) Were cash, checks, credit card slips and member charges in [Yes] [No] [N/A]
safe/register?
Comments Here:
2.) During evaluation, was cash drawer closed? (Except during a [Yes] [No] [N/A]
transaction.)
Comments Here:
3.) During evaluation, was a receipt given to every customer at the time [Yes] [No] [N/A]
of purchase?
Comments Here:
4.) Count register and safe "banks". (If variance is less than $5, mark yes) [Yes] [No] [N/A]
Comments Here:
5.) Paid Out Forms filled out, signed by person who received cash and [Yes] [No] [N/A]
invoice/receipt attached.
Comments Here:
6.) Are all checks, member charges in register less than 24 hours old? [Yes] [No] [N/A]
Comments Here:
7.) Were cash, checks, credit card slips and member charges in register? [Yes] [No] [N/A]
Comments Here:
Name of Job Was Employee Gender Race Age Height Hair Unique
Employee Title wearing a M/F Color & Characteristics
1.) Were all sales, (witnessed by agent), immediately recorded? (Including [Yes] [No] [N/A]
Member Charges)
Comments Here:
2.) During evaluation, was a receipt given to every customer at the time [Yes] [No] [N/A]
of purchase?
Comments Here:
3.) During evaluation, was cash drawer closed? (Except during a [Yes] [No] [N/A]
transaction.)
Comments Here:
4.) Count register and safe "banks". (If variance is less than $5, score yes) [Yes] [No] [N/A]
Comments Here:
5.) Were cash, checks, credit card slips and member charges in Register? [Yes] [No] [N/A]
Comments Here:
6.) "Paid Out Forms filled out, signed by person who received cash and [Yes] [No] [N/A]
invoice/receipt attached".
Comments Here:
Each spring facility GM’s should conduct a property wide safety audit to ensure safe conditions for
employees and customers. The audit form can be found by the following link:
http://www.touchstonegolf.com/golf/emailer2020/img/touchstonegolf/Safety%20Inspection%20Form
%20(NGCOA).pdf
All potential safety risks that are under $500 to repair, should be repaired immediately. Any expense above
the aforementioned amount should be sent to a Touchstone VP or above to negotiate the next course of
action.
Proprietary Information
Proprietary information is considered that information which cannot be released to the public because it
consists of trade secrets, confidential financial information, audits, personal financial information about
partners in the ownership entity, or Touchstone Management. Where proprietary information cannot be
separated from the rest of a document, the entire document shall be deemed “proprietary information” and
shall not be releasable to the public or any other outside entity. Where proprietary information can be
reasonably segregated from the rest of a document, the proprietary information shall be deleted and the
remainder of the document shall be releasable to the public. All Touchstone documentation, defined as all
documents created by any Touchstone employee relating to their respective facility or touchstone Golf, are
considered proprietary information, and should not be released or utilized for any golf facility other than
Touchstone
Fraud
Any act of deception carried out for the purpose of unfair, undeserved, and/or unlawful gain, especially
financial gain is considered a fraudulent act. Fraudulent acts by any Touchstone employee will result in
immediate termination, and subsequent prosecution if the act violates the law. It is the responsibility of all
management and supervisory staff to remain vigilant for violations, and ultimately the responsibility of the
employee to act in accordance with Touchstone policies and the law.
Any correspondence received should be responded to within 24 hours, if a response is necessary, and a time
line is not given on an answer. This includes correspondence from customers, Touchstone VP and
accounting staff, and facility employees.
The use of the course e-mail and internet for personal use is strictly prohibited. Unauthorized websites are
potentially harmful to the entire network and have a potential to cause a catastrophic failure. Employees
that are found to breach the internet policy are subject to disciplinary action up to and including
termination.
All buildings on the property will have working locks with access only for authorized personnel. The
clubhouse and maintenance facility will have an alarm system with authorized employee access. The
access codes should be changed each quarter or whenever authorized personnel are terminated, whichever
is sooner. It is important to maintain lights for the clubhouse and parking lot areas. These should be
checked nightly by the MOD.
A proper inventory count of all golf carts and turf equipment must be made daily, upon closing of the
respective facility, ensuring accurate account of all equipment. If budget allows, consideration for cameras
in strategic areas such as the pro shop (emphasis on registers), restaurant (emphasis on registers), cart barn,
parking lot (emphasis on bag drop area), maintenance facility, gas tanks, and practice range. The camera
system will need to have a recorded back-up to be able to review potential issues.
Bank deposits must be made daily by management level staff only. The deposit should be made during
daylight hours, utilizing variable time schedules and routes whenever possible.
Safety
Golf courses and their related facilities present unique hazards for our members, guests and co-workers. In
an effort to minimize the number of accidents which occur, Touchstone Golf is introducing a Safety Policy
by which all General Managers and employees must comply. Each Manager will receive a Safety Manual
from the National Golf Course Owners Association as a reference and learning tool. Our policy is as
follows:
The following are the four most common incidents at a golf course:
a. Damage to course/facility property or equipment
b. Damage to property not owned by course
c. Injury to member, guest, or someone in the area
d. Injury to Co-Worker
If you are unsure as to whether or not to fill out a report, always side on being cautious and filling the form
out.
All staff members need to be trained on how to handle emergency situations and other incidents. This
training, as part of their orientation, should include the importance of calling 911 for life threatening and/or
dangerous incidents. Even if the situation is only potentially dangerous 911 should be called right away.
2. Always be courteous and considerate. How you handle the situation may affect how the injured
guest responds in terms of possible claims against the course. The General Manager may follow
up, if appropriate, with the injured guest to see how they’re doing. This is a guest service issue.
(However, see below regarding admissions of liability).
3. Express sympathy and concern, but do not make statements admitting liability or fault. This may
have legal implications.
4. All incidents must be reported on the Incident Report. Immediately identify witnesses and anyone
who may be responsible for injury or damage. Obtain witness and responsible party information,
such as names, addresses, identification, and insurance information if appropriate. The
homeowners insurance of the responsible party may sometimes provide coverage, so obtain
information regarding such coverage, such as name of insurance carrier if known.
5. Complete the Report and take photos (forms and camera at golf shop counter). Fax the incident
report immediately, even if it is not fully completed to Kathy Mallari at (512) 756-661, Steve
Harker at (510) 315-0136, and your respective supervisor(s).
7. Only senior management personnel are authorized to make statements to the press.
8. Preserve “evidence” as appropriate. For example, if serious injury results from a cart accident,
consult senior management to determine if cart should be sequestered and inspected before
repaired. Take photographs of the scene, note condition of the area, etc.
9. It is important to note that if the incident involves an employee or any person needing medical
attention, your insurance provider and/or workers compensation claim must be made. This will
also be added to the report, once a case or claim number has been issued.
10. Ultimately the General Manager and facility co-workers will take action to ensure their facility is
safe and that in the case of an incident that these actions are taken without fail.
Note: If outside insurance coverage is available, assure that appropriate claims are filed. For example, if a
co-worker is injured during the course and scope of employment, the injury must be reported to our
workers compensation carrier. Certain serious injuries, including death and dismemberment must also be
reported to OSHA. If a responsible party has insurance coverage, such as Homeowner’s insurance, claims
should be filed with their carrier. An injured party, other than co-workers, should seek treatment that is
covered by their personal medical insurance.
Touchstone Golf
INCIDENT INVESTIGATION REPORT
Who was with the Member /Guest at the time of the incident?
Condition of the area: __ Well lighted __ Congested __Clear of debris __Slippery . __ Photo Taken:
Other __________________________________________________________________ __ Yes __ No
Comments :
Witness Information
Name: Address: Telephone:
Occupation:
Description
Describe clearly how the incident occurred:
Human Resources
New Hire Processing Procedures
The responsibility for timely and accurately processing new hire paperwork, employee terminations, and
adhering to payroll processing deadlines belongs to the General Manager.
Orientation
It is essential to provide all new hires with the tools and resources to accomplish their job. As a foundation
for their employment, it is our responsibility to give them a proper orientation. Touchstone has provided
an orientation format for use by all managers. All course GM’s have access to the Touchstone Intranet,
which provides the access for the orientation files.
Unwelcome sexual advances (either verbal or physical), requests for sexual favors, and other verbal or
physical conduct of a sexual nature constitute sexual harassment when: (1) submission to such conduct is
made either explicitly or implicitly a term or condition of employment; (2) submission or rejection of the
conduct is used as a basis for making employment decisions; or (3) the conduct has the purpose or effect of
interfering with work performance or creating an intimidating, hostile or offensive work environment.
Meetings
In addition, the GM and department head are responsible for steady communication to ensure that the staff
is well informed of all operational guidelines and policies. Note that the quarterly all staff meeting and the
monthly maintenance safety meetings must have all attendees sign in. The sign-in sheet should be filed.
Quarterly all Co-worker Meeting and Safety Training – The GM, with assistance from his
management staff is responsible for hosting an all staff meeting on a quarterly basis. The meeting
agenda’s should always include pertinent material such as safety, alcohol policy, HR topics. In
addition, the management has the opportunity to inform the staff on all operational matters as well
as idea share and receive feedback/input from your employees.
Monthly Maintenance Safety Meeting – The maintenance department predominately handles the
most dangerous equipment at a golf course. They are also in direct contact with hazardous
materials such as chemicals and fertilizers. It is extremely important that the staff maintains
vigilance and remains safe at all times. The monthly meeting should go over different safety topics
that are pertinent to the work environment for the maintenance personnel.
Weekly Department Head Meeting – The GM must set a consistent date and time for a weekly
meeting with all key management. The topics discussed will be important topics of the week. All
meeting should start off with a safety briefing. The following is a sample of a meeting agenda,
which is set by course GM:
VIP’s on property
(List all potential VIP’s for the week)
Touchstone Golf Operations Manual Page 30
Sales and Marketing/Promotional Activities
Current Promotions
(Insert Any Promotions)
Promotion B
Promotion C
Customer Service
List all customer service issues and challenges
Human Resources:
Any HR updates / issues here .
Property Update
Golf Course Conditions – (Superintendent)
Golf Department Update – (Head Pro / Asst. Manager)
Food & Beverage Update – (F&B Manager)
Administration
Accident/Incident Reports –
GM Related Material -
Weekly Sales Meeting, if applicable – The courses that employee a sales staff for outings and banquets
should meet each week to review sales efforts and avenues of approach. Utilize the reports from Pipeline
360 to discuss opportunities for new sales.
In addition to the aforementioned meetings, dependant on the size of the facility, and scale of
tournaments/events, a BEO meeting to discuss details is also advised. Each department should also hold
regular meetings to review operations and discuss improvement possibilities. In general, communication is
the key to success of a facility, so having regular meetings is always encouraged.
Employment of Relatives
Touchstone Golf believes that it is in the best interests of the company and our people to keep business and
professional relationships separate from personal and family relationships. Touchstone Golf reserves the
right not to employ close relatives, spouses, or two individuals involved in or living together in a
Touchstone Golf Operations Manual Page 31
relationship that is essentially equivalent to marriage, except under circumstances where (1) neither
employee will supervise, appoint, remove or discipline the other; (2) neither party will evaluate the work or
performance of the other; (3) neither party has salary or incentive decision making over the other, and (4)
the working relationship will not create a real or apparent conflict of interest, or the appearance of
favoritism in the opinion of management.
If, after they have become employed, two employees who work in the same department or supervise each
other develop a spousal relationship or begin living together or become engaged in a close relationship that
may create a real or apparent conflict of interest or the appearance of favoritism, one of the two may be
transferred. If no suitable position is available, one of them may be discharged. In that case, the decision
as to which employee will be terminated, if transfer is impossible, will be left to the employees involved,
unless business necessity requires Touchstone Golf to make the decision.
Touchstone also has the right to investigate any two employees that have entered into a compromising
position such as living arrangements or close personal friendships where one employee has the authority to
supervise, appoint, remove, discipline, or schedule the other. If Touchstone determines that this is
apparent, it reserves the right to transfer one employee. If no suitable position is available, one of them
may be discharged.
If, after the two employees have worked together for a reasonable period of time and Touchstone Golf is
given information as to apparent conflict between the two, Touchstone has the right and may investigate
the relationship to determine if it is in the best interest of our business and our people.
For purposes of this policy, “relative” includes: spouses, siblings, parents, children, grandparents,
grandchildren, nieces, nephews, aunts, uncles and people living in the same household in a relationship that
is essentially equivalent to marriage.
1. During periods of inclement weather (rain, snow, frost), the Superintendent or other
department 40 management staff will be at the maintenance shop 30 minutes before starting
time.
2. Co-workers must call in before their starting time to see if they will be needed for work that
day.
3. The Superintendent or other department 40 staff to notify the golf shop regarding course
conditions.
4. The Superintendent will notify GM as to recommended course closures due to rains, floods,
frost, or hazardous conditions. Only the GM can overrule a Superintendent recommendation
regarding course closure or golf car restrictions. The GM will contact the President to discuss
any disagreement.
5. In the event of lightening, the Superintendent or other department 40 staff will notify the golf
shop. The golf shop is responsible for warning golfers and suspending play. Always do
whatever possible to keep our guests and co-workers safe.
The exception to this rule would be for larger capital related expenses that national accounts such as VGM
may have a contracted provider for. These items should still involve at least three separate bids to ensure
the best value is obtained.
Uniforms
Each course has the ability to tailor their uniform standards based on a variety of factors such as location,
budget, type of facility, etc. However, at a minimum, all employees must wear the following:
1. Standard uniform issued golf shirt
2. Standard uniform issued golf hat (if applicable).
3. Name Tag
While there is an array of uniform options, each employee must wear the shirt issued as well as a name tag.
These uniforms can only be worn while on duty, and must be kept neat and clean in appearance. The
standards of the uniform appearance must meet the dress standards of the facility.
Employee Parking
Each facility must designate an employee parking area. If the area is part of the overall parking lot for
customers, the employees are expected to park in the rear of the lot. Upon exiting the vehicle, employee
should also inspect the grounds between their vehicle and the facility to pick up all trash and report any
concerns that they may observe. An exception to the rule will be made for safety of employees that arrive
extremely early, or leave the premises at night…if the rear of the parking lot is not well lit and safe.
During peak times where the parking lot is anticipated to fill, facilities will designate separate parking for
employees (typically utilized at turf maintenance facility).
Each facility is required to have an emergency contact list in key areas. A copy of the list will be in the
food & beverage department, golf shop, maintenance facility, and all offices. The list will have the
following numbers (at a minimum):
1. 911 – default number for all emergencies
2. Local number for all responders (police, fire, etc.).
3. Number to closest Urgent Care Clinic and/or Hospital.
4. Golf Course Management and Touchstone Executive numbers
5. Pertinent emergency numbers (ie. electrician, plumber, etc.).
The Performance Review Summary Form is designed to record the results of the employee's annual
evaluation. During the performance review meeting with the employee, use the Performance Review
Summary Form to record an overall evaluation in:
Accomplishments
Service and relationships
Dependability
Adaptability and flexibility
Decision making or problem solving.
Submit a completed copy of the evaluation form to your Touchstone VP. The original signed copy must be
maintained in the employee file.
The evaluation process also nips a lot of employment problems in the bud. Performance evaluations can
keep you out of legal trouble by helping you track and document your employees' problems. If you ever
need to fire or discipline a worker, you will have written proof that you gave the employee notice and a
chance to correct the problem -- which will go a long way towards convincing a jury or judge that you
acted fairly. The next few pages outline the standard forms that Touchstone uses for counseling and
evaluating employees:
Has co-worker been warned of this behavior or action before (if appropriate): ____Yes __No
Clarify expectations (what co-worker needs to do to improve:
___________________________________________ _______________________________
Co-Worker Signature Date:
___________________________________________________ _____________________________________
Supervisor Signature Date:
TOUCHSTONE GOLF
Co-worker Performance Evaluation
Co-worker Comments
This performance evaluation was discussed with me on the date noted above. I understand that my signature attests only that a personal interview
was held with me; it does not necessarily indicate that I agree with the evaluation.
**Upon completion of all signatures, provide a copy of this review to Co-worker. File original in personnel
file.
Values (IRS, T)
Integrity, Respect, Stretch (learn), Teamwork
Golf Operations
General Procedures
Each facility will have its own unique levels of service and logistical challenges. However, as a general
rule, the following guidelines should be trained to all golf staff.
Customer Relations
The following model is known as the GEODE sequence. Please use this as the general guideline for
effectively dealing with customers.
It is especially important to be cognizant of the phone calls when you are busy at the counter. Always
maintain a professional demeanor on the phone…never rush the customer through the call. The following
are some helpful tips to provide excellent customer service:
1. Answer the phone in three rings or less.
2. Make sure to ask for permission to put someone on hold and wait for reply.
3. Try to use the guests name at least twice during the conversation.
4. Always convey a positive tone of voice.
5. Always have a notepad and pen handy.
6. Be accurate when taking notes and messages. Listen carefully and repeat names and numbers for
clarification.
7. Always make sure to use the “hold” feature on phones. Do not just set the receiver down.
8. Never say “hold one moment” or “hold on a second”. Things typically take longer than a
“moment”. Ask “may I place you on hold?”
9. If a guest speaks in a language you don’t understand, try to find a co-worker that may, or speak
slowly and clearly to the customer, taking time to try to understand the conversation.
10. When a call is completed, thank the caller…if they thank you, say “my pleasure” and “have a great
day”.
11. Hang up carefully, not banging the receiver down.
Recommended Openings:
Good morning (afternoon), thank you for calling “Insert Golf Course”, this is “Insert Your name”, how
may I assist you?”
Thank you for calling “Insert Golf Course”, this is “Insert Your Name”.
Thank you for calling “Insert Golf Course”, this is “Insert Your Name”, how may I help you.
If the person that they are trying to call if off duty that day, let the caller know so they will not be expecting
a call back the same day. Offer your assistance as well.
Reservation Policy
While each course will have separate policies for reservations, Touchstone Golf requires the courses to
manage their tee sheets to minimize the GAP. Most courses will typically utilize a 7 day reservation
period, with advance booking for members and events. Each course should look into additional ways to fill
their tee sheet via internet, marketing, and advance reservations for small groups with guaranteed contracts.
The GAP is defined as the number of rounds reserved on the course versus the number of rounds that
actually played.
An example of the GAP would be:
The most effective way of reducing the GAP for public golf courses would be to implement a credit card
guarantee, which would entail the following steps:
A. The process for capturing Credit Card numbers is defined and consistently implemented.
B. Fee for No-shows is clearly communicated by Staff to Members and member/guests.
Non-outing Groups of 8+ must Pre-pay or provide 50% deposit.
C. Procedure for charging No Show groups is consistently executed and tracked.
D. Options for Guests when charged for No-Show
Rain Check or Merchandise value?
Voucher for Wholesalers
E. Procedure to either charge Short Shows and/or pair them is in place (e.g. Holding 10-15
Minutes to pair).
The most effective way of reducing the GAP for private golf clubs would be to implement a credit card
guarantee, which would entail the following steps:
Cancellation Policy
The cancellation policy will be consistent with the reservation policy. Typically, cancellations without
penalty are required at least 24 hours notice. If there is a policy in place in conjunction with the reservation
policy, it is imperative that each course has the staff trained to explain the cancellation policy at the time of
reservation. This policy also needs to be stated for all internet and third party booking. For cancellations
and changes of groups, use the tournament contract for guidance. If the course utilizes a small group
contract for groups up to 20 players, ensure that there is a cancellation/change notice written in the
agreement, typically 72 hours notice.
No Show Policy
This policy will be course specific, and will be in accordance with the reservation and cancellation policies.
The course should base the no shop policy on demand. If a course is highly desirable, and all tee times are
at a premium, the course should charge full rate for no shows. Most courses will opt for a no show fee that
will be a calculated percentage based on their average rates, then rounded to the nearest number in
multiples of 5. An example of this would:
Average Green Fee $49.21
50% of average rate = $24.60 ($49.21/2)
Rounded No show fee = $25
Split Tees
1. Winter months in warm season markets. Many courses in Florida and Arizona (which have their
peak seasons during the winter) utilize a split tee to maximize the full paying revenues in the
morning. The second wave of tee times in the afternoon would typically be discounted as a twilight
rate.
2. Before or after a shotgun tournament that will be utilizing the golf course either in the morning or
afternoon. This allows more players to enjoy the course during the days that a tournament group is
booked.
3. Times when afternoon play is extremely limited. An example of this would be for markets that have
a large college or professional football team that experience difficulties in filling the tee sheet during
the afternoon games. The use of the split tees allows the course to reserve and market to its
customer that they can play a morning round and still be on time for their game. This also provides
the opportunity to market an afternoon special to fill the tee sheet.
Rain Checks
Each course will have an instituted policy on rain checks. Ideally, the POS system will be able to track and
issue the rain checks, which will issue a dollar value based on the rate that the customer plays. Each course
must also check with their states tax policies regarding expiring gift certificates (which rain checks will
typically fall under). If the state requires tax on the revenue of expired rain check, the course may opt to
not have an expiration date. For more questions regarding this, contact the Touchstone accounting office
for further guidance. The following are two examples of rain check policies, with and without the POS
tracking:
Example #1
Rain Check Policy: Rain checks are issued as a courtesy to our customers for inclement weather,
family emergencies or being called away to work (If you don’t play on call, you might not play at
all). We reserve the right not to issue a rain check if inclement weather is present when you start
playing, so please keep this in mind before paying your fee. Rain checks are good for thirty days
only. The computer keeps track of rain checks and will not allow any to be redeemed after thirty
days, so please do not ask the pro or clerk behind the counter. Rain checks are redeemable for golf
and cart fees only. Rain checks are good only for a dollar value that is calculated based on the fee
paid and the number of holes remaining on your round. For example, if you paid $31.50 to play
18 holes and had to quit after nine, the amount of the rain check will be $15.75, or half of what you
paid. Present the rain check (within thirty days of the issue date) the next time you play and that
amount will be deducted from your total. Please note that a rain check is a dollar amount – not a
number of holes (A rain check = dollars paid / the number of holes paid x the number of holes not
played). Depending upon the day of the week and the time of play, you may be paying for golf at a
more expensive rate than when the rain check was issued, and a balance may be owed. If the new
fee is less than the rain check amount, a new rain check will be issued for that balance remaining.
Rain checks are issued based on your position of play at the point of interruption. Prior to
receiving a rain check, our guests must present their starter’s receipt to the Pro Shop.
If 4 or less holes are completed = 18-hole rain check
5 -12 holes are completed = 9-hole rain check
13+ holes are completed = no rain check
Rain checks issued prior to September 1st must be used within the calendar year. Rain checks
issued after September 1st must be used before June 30th of the following year.
Children playing
May members and guests enjoy bringing their children to the golf course with them. Touchstone Golf
encourages the growth of Junior programs. All golfers must be at least seven years old or older to play,
and must be registered in the golf shop. Any children younger than seven may company an adult.
However, it is imperative that the adult understands that the child’s safety may be at risk on the golf course.
Spectators
Most Touchstone facilities will allow spectators to watch the groups. They must check into the golf shop
prior to entering the golf course, and have a specific group/person that they are following. The exception to
this rule would be any tournament that will host an event that allows spectators. These events range from
high school and junior tournaments, USGA Amateur events, and PGA events.
Any spectator that plans on riding must pay a rider fee (or spectator cart fee if in a separate cart), and sign
the waiver assuming liability for the golf cart.
Replay Policy
Each course will implement a policy for groups that have finished their round and would like to play
another on the same day. The replay rate should either be a consistent rate (such as $25 per person), or a
variable rate that would equate to 50% of the normal rate at the time that the group would potentially replay
the round. The most important factor on the replay rate is to ensure that the customers all know that ANY
pre-booked rounds will be subjected to the full rate of the tee time. Essentially, the replay rate is not
authorized in advance, but utilized to accommodate customers and fill in blank times on the tee sheet after
they finish the initial round.
Gift Certificates
All Touchstone facilities will offer gift certificates or gift cards as optional purchases for their facilities.
Gift cards or certificates should also be available on the courses website for purchase. Each course is
encourages to create gift certificate “packages” that include multiple items as discounted prices, such as a
Fathers Day promotion that would include golf, cart fees, range balls, lunch, and a logo golf ball.
These certificates need to have a numerical system that matches the POS. Any certificates that are
complimentary (such as donated for rounds of golf), will not be numbered the same as the certificates that
are sold in the golf shop or F&B area.
Hole-in-One
Touchstone golf encourages each individual course to promote the special occasion of a hole in one as
much as possible. The courses will have specific directions, but should make every effort to provide the
4. Fill out any contest or certification forms and send to appropriate address.
5. Check with Head Golf Professional in order for any special gifts.
6. Ask the customer if they would like to order a special hole-in-one trophy.
If yes, order through the appropriate catalog.
PAGE: _____________
Complementary Play
Touchstone golf encourages the employees to enjoy the benefits of their labor. One of the best ways is to
allow employees to play at their home facility. All employees must be aware that they are ambassadors of
the course when they are playing, and must act accordingly. The following guidelines establish the
employee play policy:
If your course has a 3rd nine or is in a seasonal climate some additional Complimentary Play privileges
may be available at the discretion of the manager
Employees
Current Co-workers
(Does not include friends or family)
Volunteers
Player Assistants
(Does not include friends or family)
Industry (Must pay for cart, call at least one day in advance and show current card)
PGA Professionals
Golf Course Superintendents
Cart Safety
The safety of our guests and employees is a top priority at all Touchstone Golf facilities. All employees
must be trained on the proper inspection and usage of all golf carts, beverage carts, and general turf utility
vehicles that would be potentially shared between departments on special occasions (such as transport of
material for large events and/or supplemental beverage cart, etc.). All drivers of golf carts must have a
valid drivers license. It is important address the safety of the carts at staff meetings as well. As a general
rule, the following should be followed:
i. Number of people per cart – The total maximum number of people in a golf cart should be two.
Both the driver and the passenger should be in the seat of the cart. There should NEVER be
another person riding on the back of the cart, nor should a third person be in the middle. This rule
applies to employees as well. Both occupants should be seated before driving, and must remain
seated the entire time that cart is in motion.
ii. Number of bags per cart – The minimum number of bags should equal to the number of golfers
per cart. The maximum number of bags will be two per cart. The straps of the carts are not
designed to hold more than one bag per strap…based on the bag resting on the rear of the cart, not
being held by the strap alone.
iii. Authorized Golf Car Users – Only people that are authorized and have a valid drivers license may
operate the golf cart. These will include staff members and customers that have read and signed
the cart waiver form.
iv. Designated Areas of Operation – A thorough explanation needs to be made to the customer of
where the carts are allowed, and hazardous areas pointed out as dangerous to keep out.
v. Parking Brake – Facilities that have a golf cart fleet that is equipped with the parking brakes need
to ensure that the staff and customers are aware to push the brake in every time they leave the cart.
vi. Cart Keys – Keys should not be left in the golf cart when not in operation.
vii. Driving Tips – Safety tips should be explained to all drivers, these tips will include topics such as
driving straight when going up and down hills (not turning), driving slowly around corners, etc.
Cart Maintenance
Maintenance of the golf carts can be handled in house or through a maintenance contract, by the dealer’s
mechanics on a per hour, as needed basis. If feasible, the facility should hire a mechanic for the golf carts,
typically one full-time mechanic for every 80 carts.
The bottom line is that the maintenance program keeps the carts looking good so they rent more and
functional so they last longer and yield higher trade-in values. Longer lasting carts with lower operating
costs equals more profit.
A functional, safe storage facility is a must to protect the golf cart investment. This will typically be
scoped out by the architect, professional builder, or, in some cases, manufacturers may offer assistance in
design services for new construction or remodeling.
There are four major design considerations when inspecting your cart storage area:
a. Space – The general guideline is about 7 0 to 75 square feet per cart, slightly mnore for electric
carts to provide room for the charging equipment. Also, electric carts will require a dedicated
transformer and supply line. The parking layout should allow a first-in, first-out one directional
Driving Range
The driving range is another important revenue source for most facilities. In some upscale and private
facilities, it can be an additional amenity. In either case, the range should be considered an important part
of the operation and consistently maintained and organized as such.
Range Setup
In order the properly accommodate customers, the range hours should be posted where it is conspicuous to
patrons. A much as possible, the hours should be consistent. The range should have a rotation (if grass)
from front to back so customers are not hitting off the divots from the previous days. The superintendent,
along with the GM will comprise a maintenance schedule to maintain a quality hitting area at all times.
Depending on the scale of the facility, the hitting stations will have all available amenities (bag stands,
towels, club cleaners, etc.). The range should be set up for the first tee times to be able to hit balls if they
so desire.
Pace of Play
Touchstone Golf is committed to providing our customers with the best possible experience on the golf
course. One of the most frequent complaints from golfers is regarding the slow pace of play. Each course
will set their own pace standards, dependent upon tee time intervals, layout, difficulty, etc. Each course
will also solicit a staff of starters/player assistants to control pace. The following is an example of a pace
of play policy that may be used, along with pace tips for the starters. Pace control sheets are available on
the Touchstone golf website:
Arrange the match in the locker room, golf shop or practice tee, not after you get on the first tee.
Play ready golf! Don't stand on formalities such as who has honors on the tee, who's away, etc.
Whether you are on the green, tee or in the fairway, putt or hit on a "who's ready basis." Of course,
exercise caution. Do not endanger other players.
Inform guests of our policies and explain "ready golf" rules before teeing off.
Always be ready to hit your ball. Plan your next shot as you are approaching it.
As a player finishes putting out, go directly to the next tee without waiting for all players to putt
out. The last player then replaces the flagstick their self.
Carry a spare ball in your pocket in case you need to hit a provisional.
Do not spend too much time searching for lost balls; five minutes is the maximum time allowed.
However, the pace of play policy is still enforced regardless of how many golf balls you lose!
If your group agrees, play the "leaf rule," drop a ball without penalty.
One slow player in a group is not a reason for slow play, use peer pressure to get your friends to
play faster.
The 10th tee is reserved for you 2 hours from the time you tee off from the first hole. Feel free to purchase
refreshments from the food cart and then MOVE ON! Golfers are not permitted to sit down and eat
between nines; doing so will back up the entire golf course.
Merchandise
When the merchandise is received, check the contents of the box against the packing slip. If items are
missing please note on packing slip.
Compare the packing slip to the corresponding purchase order to determine if the received goods are as
ordered. If okay, paper clip the two documents and place in the packing slip file.
Compare the invoice to the corresponding packing slip and purchase order to determine if all invoiced
items are present. If okay, staple the three documents and place in pro shop invoices file.
Item________Pricing_________________________________________
Clothes Multiply cost by 1.9 then round to $value ending w/ 5 or 9
Shoes Multiply cost by 1.35 then round to $value ending w/ 5 or 9
Gloves Multiply cost by 1.4 then round to closest dollar amount 5 or 9
Golf Balls Multiply cost by 1.4 then round to closest dollar amount 5 or 9
Golf Clubs Multiply cost by 1.38 then round to $value ending w/ 5 or 9
Caps Multiply cost by 1.9 then round to closest dollar amount 5
or 9
Accessories Multiply cost by 1.9 then round to closet dollar amount 5 or 9
* These formulas do not apply in the pricing of close-out items.
* The “cost” includes all cresting charges and freight
Special Orders
1. Complete first section of Special Order form (if you do not have one, create a simple form that has all
pertinent information for items and contact information) with customer including all
specifications(size, lie, loft, etc.) and special instructions.
2. Call vendor and complete the entire second section of the Special Order form and the Cost and
Shipping Cost portions of the third section.
3. Fill out a P.O. and place it in the appropriate folder.
4. Complete the third section of the Special Order form. Assign the product a SKU if it is an existing
product that we have in stock (see Inventory Report) or create a new SKU if it is a product that is not
on the Inventory Report (see Steps to Create a New SKU Number).
5. Establish a Retail Price by adding the cost and shipping cost together. Multiply this total by the
appropriate markup (see page 2 of Steps to Create a New SKU Number). Keep in mind that you must
put the retail amount in and give member discount when ringing customer up.
6. When product arrives, complete section four by receiving merchandise properly and contacting the
customer by phone.
7. Ring customer up by referring to section three of the Special Order form and place receipt in Brian’s
in-basket.
Merchandise
The following are general guidelines for displaying merchandise. Keep in mind that the key is to
continually change displays to give the shop a “fresh” appearance for the patrons.
Men’s
Apparel, shirts, slacks, shorts, sweaters, etc. should be in the men’s area
Shoes and socks should be in the shoe area
Clubs and bags should be in the hard goods area
Women’s
Always coordinate outfits, multiple if possible
Keep displays organized by vendor
4) Soft Goods:
Sweaters should be folded, stacked, and arranged S to XXL, top to bottom
Slacks and shorts folded neatly or hung, by style, S to L sizes, from left to right
Shirts on a circular rack should be hung left to right, by color, and within the color groups, S to
XXL, from left to right
Shirts on waterfalls or straight arms should be hung front to back, by color, and within the color
groups, S to XXL, from front to back
5) Hard Goods
Golf bags should be displayed in rows so that the BGC logo is visible. Coordinate coloring as best
as possible
Irons should be displayed on wooden club racks, SW to 2-iron, front to back, or in golf bags on the
shop floor
Woods should be displayed neatly, by vendor, in golf bags
Putters should be arranged neatly, by style, in the putting area
6) Miscellaneous
Shoes should be stacked by style, S to L, from top to bottom
Socks should be hung on wall by style
Balls are displayed behind the counter and on floor displays, by type
Gloves are displayed behind the counter and on floor displays, by size
Miscellaneous items should be arranged neatly throughout the shop for displays
In general, keep the merchandise neat, clean, and attractive. Some keys to this are:
Dusting all clubs, bags, displays racks, counter displays, glass shelves, mirrors, and furniture
displays. Must be accomplished at least weekly
Daily vacuuming, weekly thorough vacuuming program
Change displays at least bi-weekly to keep merchandise from becoming faded, by sunlight, or shop
worn.
Selling Merchandise
Use the soft sales approach in selling merchandise.
Do not force merchandise on our members
Win their confidence with a good attitude and strong customer relation skills (review GEODE)
Establish loyalty by treating the customers with respect.
Know the products you are selling so you can point out their benefits to the members.
Read the vendors brochures and catalogs
Read industry periodicals, pay attention to ads
Talk to fellow professionals about merchandise
Test demo merchandise
Skilled salespeople are need satisfiers – understand the customers needs and try to satisfy them.
People do not like to be sold, they like to buy
Everyone likes to buy new things, they just need guidance
Open the sale by spending some time with the customer. Establish a common ground for
discussion with questions about their family, or their golf game, etc.
Do no open up with the phrase “may I help you”, try to ask open ended questions that cannot
be answered by yes or no.
Close the sale in a non pressuring fashion, ask questions such as “would you like the white one
or the blue one?”, or “will this be cash or charge?”
If we do not have a particular item that will satisfy their needs, always point out that we can
special order.
4. If the club is new (not a true demo club), you MUST have approval from the Head Golf Professional to
allow use. If approved, do the following:
A. Place masking tape on the club face.
B. Place masking tape on the sole plate
C. Place masking tape on the head near the face.
We want to maintain the value of the club as best as possible.
5. Get the Demonstration form from the appropriate binder. Fill out all appropriate information.
6. You must exchange a valid credit card for the use of the demo club.
2. Have the cart attendant, or retrieve the clubs from the bag room.
4. Review the rental club form with the customer. Ensure that the set is complete.
5. Have the customer sign for the rentals and give you a credit card to hold.
6. Have cart attendant take the clubs and place them on the customers cart.
7. Ask the customer is they also need necessity items such as:
A. Balls
B. Tees
C. Glove
D. Divot Tool
E. Ball Mark
4. Try to get feedback on the customers opinion on the clubs. If they seem interested, you may ask them
if they would like information on purchasing a set.
Instruction
General Overview:
Teaching, playing, and promoting the game of golf are our strongest assets as golf professionals. Of these
assets, the ability to teach, and teach well, is one of the most important for the future of golf. A good
teacher understands and applies a method of teaching, a GREAT teacher understands and applies many.
Train yourself to use many methods in your instruction
Work within your student’s abilities and limitations
Spend time developing your skills as a teacher
Be enthusiastic and encouraging regardless of a student’s abilities.
“We who dare to teach never cease to learn”
Policy:
While at an Touchstone facility, you are considered an independent contractor when giving lessons.
Lessons may not be given while on duty.
You must demonstrate an ability to teach sound fundamentals
Teaching is permitted on any day, however, you must not be “on the clock”.
Try to be available for lessons and accessible to your students.
Making Appointments:
Schedule all lessons in your individual PGA lesson book or similar planner.
Keep this accessible so others can assist
Only schedule lessons when time permits, if there are other pending responsibilities for the
club, that must pre-empt your lesson.
Tell the students where to meet you.
TELEPHONE #:
ADDRESS:
FREQUENCY OF PLAY:
EVALUATION OF TECHNIQUE (GRIP, AIM, SET-UP, SWING CENTER, ARC LENGTH, ARC WIDTH,
DYNAMIC BALL FLIGHT, SWING PLANE, POSITION AT TOP, LEVERS, TIMING, IMPACT,
RELEASE, FINISH, RHYTHM, CONNECTION):
ERRORS TO CORRECT:
ADDITIONAL NOTES:
Marketing/Groups
Importance of Marketing
Marketing is a broad topic that covers a range of aspects, including advertising, public relations, sales, and
promotions. People often confuse sales with marketing, when in fact the two are very different. The former
involves getting a product or service into the market, promoting it, influencing behavior, and encouraging
sales. Sales are the actual transaction of getting a product or service into the hands of your customers.
Strategies in marketing have changed enormously since Jay Conrad Levinson introduced the guerrilla
concept over 20 years ago. Tactics that were considered radical then are almost main stream now. With so
many messages bombarding the consumer in the marketplace today, it is now more difficult than ever to
get your product noticed, so it is extremely important to be creative.
Courses without a marketing mindset are at a disadvantage in today's economic conditions. Those who are
still centered around their products, rather than their customers, are doomed to fail.
Knowing what your clients' expectations are, exceeding them, and building a reputation based on that is the
key to success. Pay attention to your customers, and they will come back time and time again. Ignore them,
and they will disappear faster than you can spend your marketing budget to try to bring them back.
The following are six tips to marketing your facility in a today’s economy:
Marketing Standards
Develop and implement an annual marketing and sales plan
Develop service standards including new member orientation
Competitive market assessment (know competitive advantages)
Training
Pipeline 360 sales contact management training
Professional Selling Skills (PSS) Training (Achieve Global)
Club visit prospect guidelines
Exit interview
Lead generation; New Homeowner, New businesses, Member Referral Program
New Member Orientation Guidelines / Follow-up; more integration, “welcome”
Orientation guideline/checklist reviewed by Membership Director and signed by member
Measurement
Weekly meeting with GM
Sales Call Report
Prospect Report
Monthly Marketing & Sales Report:
Financial Performance Report
Member Referral Program
Advertising and Promo Update
Lead Generation Strategy Update
Secrete Shopper (calls) – 1 time per quarter
Rewards
Commission program
Tournaments
Tournaments, leagues, and outings can be significant revenue sources for many golf courses. If properly
promoted and managed, they can have a very favorable impact on the bottom line. They can be used to fill
slack periods in play and as a viable public relations tool. These activities can be a means to advertising
and promoting your facility. However, these extracurricular golf events can be at the expense of regular
green fees play. It is important to determine the primary purpose of your facility, and appropriately
prioritize regular (or member) play, tournaments, outings, and leagues and the subsequent benefits of each
to your facility.
Outings are an excellent source of revenue as well as potential problems. The key to a successful outing is
planning. A well-organized outing is great for building goodwill in the community and promoting the golf
facility. Conversly, an unorganized outing will have the adverse affects and create a stigma on the facility
for all participants involved as well as their contacts.
Selecting the tee times on the facilities calendar that are best for hosting outings is a key factor when
deciding on hosting these events. Flexibility is good for customer service, but scheduling outings during
previously identified slack times can increase the rounds during that time and decrease confusion for the
outing participants. Being prepared with dates and times available at your facility will ensure the
following:
1. You are increasing the number of rounds in a slack period.
2. You have chosen dates which do not interfere with regular golf play.
3. The outing will fit into the schedule of events already established and will be less likely to conflict
with another event due to oversight.
4. You can have adequate staff to work on those dates.
5. You have adequate time to prepare for the event.
In the golf market today, many company events have specific desires for their events. When negotiating
the hosting of their event, keep three factors in mind:
You always want the customer to feel like they have won the negotiation, so the key is to give them two of
the three items mentioned above. Here are things to consider with the three factors:
Day – If you have historical information on the golf course, see what your average tee
sheet/revenues are for each day of the week, per month, to get an idea of what your average
revenues are for the days of the week.
Time - Factor into your analysis your average green fees during the time of day, this will aid in
pricing structure for the outing.
Price – With the analysis above, and knowing what your competition is charging, you will have a
great handle on whether or not you can meet their price request.
With the aforementioned factors, you will be able to negotiate your way into having a successful outing
that meets your requirements and keeps the customers happy.
Contracts
All tournaments, leagues, and outings must have a signed contract with a deposit in advance. This is to
protect the golf course. The contract clearly states all of the obligations of both parties. In the contract it
lists the guarantee and payment structure for the golf course. Attached is a copy of the contract as well as a
credit card guarantee for other events:
CONTACT INFORMATION
Event Chairperson: Today’s Date:
Company or Group Name:
Street Address:
City, State, Zip:
Phone: Alternate Phone:
Fax: E-mail:
Golf Course Contact:
Golf Shop: Fax:
All food and beverage consumed on site must be purchased from us, including bottled water, snacks and
donated items. We do not permit the service of alcoholic beverages to anyone who is under the age of 21,
or who we determine is intoxicated. Only our employees may prepare and serve food and beverages,
including alcohol.
Golf Participants
The final number of Guests that will participate in the Golf Outing (the “Guaranteed Guest Count”) is due 10
days prior to the Golf Outing Date. Copies of the pairing sheet and/or the number of golf club rental sets
you will require are due 3 days prior to your event. We will try and accommodate up to a 10% increase
above the Guaranteed Guest Count on the Golf Outing Date. We reserve the right to change format of
your tournament if you change the Guaranteed Guest Count. We require a minimum of 60 participants to
reserve the golf course for a shotgun or modified shotgun format. In a shotgun format 2 groups will be
placed on each tee to provide for member or public play.
Guarantee/Final Payment
You are obligated for payment of guaranteed charges and additional services and products you purchase.
All outstanding balances must be settled on the Golf Outing Date. Payment for final charges are due when
presented to you and will be based on the greater of the Guaranteed Guest Count or actual number of
participants, and may also include service charges, breakage, other services or merchandise purchased on
the Golf Outing Date, cash bar and applicable taxes. Any balance due must be paid within 7 days of the
event.
Proper Conduct/Indemnity
You are responsible for the proper conduct and attire of all participants, use and care of the golf course,
clubhouse facilities, equipment and golf carts. You are also responsible for any injuries to people, or
damage to property, equipment and golf carts caused by the participants of your event. You agree to
promptly pay for all injuries to people and damage to property upon presentation of the charges. You agree
to indemnify, defend and hold us harmless from all damages and injuries caused by participants of your
event, except to the extent caused by the negligence or willful misconduct of our employees or agents. We
reserve the right to remove anyone from our property who engages in disruptive, violent, profane,
intoxicated or abusive behavior. You may ask the golf course representative about insurance programs for
your event that are offered by independent service providers.
Cancellations
If you cancel your event with less than 30 days prior notice you agree to pay a cancellation fee equal to
50% of the amount due under this Agreement, less any Initial Deposits or Pre Payments already received
by us. If you cancel your event with less than 10 days prior notice you agree to pay a cancellation fee
equal to 100% of the amount due under this Agreement, less any Initial Deposits and Pre Payments
already received by us. Cancellation fees are due and owing on the day you cancel your event.
The terms “you”, “your” and “yours” refer to: (1) your corporation, limited liability company or non-profit
organization if this agreement is executed by a representative of such organizations, or (2) the individual
chairperson of the event executing this Agreement on behalf of a group of individuals, social club or other
unincorporated organization. The terms “we”, “us” and “our” refer to GOLF CLUB. If you are signing
this Agreement on behalf of a corporation, limited liability company or non-profit organization you represent
t and warrant that you have the authority to execute and deliver this Agreement, and that this Agreement
constitutes the legally valid and binding obligation of your company or organization.
Thank you for choosing GOLF CLUB and we look forward to hosting your event.
Golf Club
By: Date:
“Golf Tournament”
By:_________________________ Date:______
CONTACT INFORMATION
Event Chairperson: Today’s Date:
Company or Group Name:
Phone: Alternate Phone:
Fax: E-mail:
Golf Course Contact:
Phone: Alternate Phone:
Fax: E-mail:
Signature
Date
Deposit
Full payment
The following is a sample of how to block the tee sheet for outings. Each individual course will be able to
tailor the tee sheet depending on golf course layout, customer expectations, pricing structure, and tee time
intervals.
1:00PM Shotguns
We will book morning tee times on days that we have a 1:00pm shotgun. If the 1:00pm shotgun has 120
players or more, we shall not book any morning times after 8:00am. If the 1:00pm shotgun has less than
120 players, we shall, beginning after 8:00, sequentially “unblock” one tee time for each foursome less
than 120.
* We could unblock an additional tee time if the 1:00pm outing has less than 100 players.
When booking these 8:00-9:12 (or later) tee times, we must emphasize to each group that we are hosting a
1:00pm shotgun and that the last group must be beyond the “final tee” of the 1:00pm shotgun. All
“affected golfers” and player assistants must be made fully aware of all time considerations.
9:00AM Shotguns
On days that we have a 9:00am shotgun of 120 players or more, we will not “book” any additional tee
times until 2:00pm. If the 9:00am shotgun has less than 120 players, we shall, beginning at 9:20/9:24,
“unblock” one tee time for each foursome less than 112*.
AM Modified Shotguns
For AM modified shotguns of 60 players, we must “block off” all tee times earlier than 2 hours prior to the
start of the outing. We do this to avoid the problem of sending the shotgun players onto “already occupied
holes.” For AM modified shotguns of greater than 60 players, we must “block off” one tee time per
additional foursome in excess of 60 players. In this event, we would sequentially “block off” towards the
outing start time.
PM Modified Shotguns
All PM modified shotguns of 60 players will be started on the front nine. To identify such groups, the tee
screen will show the appropriate number of tee times “booked” beginning at 2 hours and 15 minutes before
the start of the modified shotgun. PM modified shotguns of 80 players will be started on holes #1 through
#12. To identify larger (than 60 players) groups, the tee screen will show correspondingly additional tee
times booked earlier than 2 hours and 15 minutes prior to the shotgun start time.
We may book “regular play” tee times beginning at 1:16 until the anticipated “turn time” (from #18 hole
to #1 hole) of the first outing group.
Ex. 80 players @ 1:00pm start First group to start on the 12th hole.
Anticipated turn time of first outing group 1:00pm + 1:50 hours = 2:50pm
Tee times available = From 1:20pm to 2:40pm
Ex. 60 players @ 1:00pm start First group to start on the 9th hole.
Anticipated turn time of first outing group 1:00pm + 2:15 hours = 3:15pm
Tee times available @ = From 1:20pm to 3:10pm
We must “block off” the same number of “turn times” (from #18 hole to #1 hole) as the number of tee
times for the outing group. We must “block off” tee times beginning at the anticipated “turn time” of the
first outing group...as calculated above.
Sales
a. Call Requirements
b. Pipeline 360
c. Reports
Email
a. Collection
b. Weekly Email
c. Monthly Newsletter
Press Releases
Facility Maintenance
Cleaning schedule (minimums)
Sample Checklist
Clubhouse Maintenance Checklist
Goal: Keep the entire facility clean and safe for our guests at all times.
Weekly Duties
Monday: Check tennis court trash cans, etc… More gardening if time!
Tuesday: Clean all doors including golf shop; wash windows (alternate golf shop and clubhouse)
Wednesday: 1st thing Blow the parking lot and all areas around the clubhouse
Thursday: Gardening duties including weeding planters, trimming hedges, mowing
Friday: 1st thing blow off patio again; check tennis court trash cans; get all Cobwebs down!
As Needed
Water plants in front of clubhouse (typically 3 times a week)
F. I. R. S., T
2. Service Standards
1. The F&B Manager or a designated Manager on Duty is in the service area during peak periods.
2. All co-workers greet member/guests with a genuine smile within one minute of entering a service
area.
3. Appropriate sequence of service is established and followed at each outlet.
4. At every opportunity all co-workers will address every member/guest by surname and ask if they
can be of assistance.
5. All co-workers maintain a positive upbeat and energetic attitude when servicing members/guests.
6. All service staff (greeter, busser, server, and bartender) knows the hours of operation, menu,
pricing and can give directions.
7. All member/guests are given a receipt after every transaction.
8. All members/guests are thanked after every transaction.
9. Professional looking signage is in good condition and is used to direct member/guests to the
nearest food and beverage services if an outlet is closed.
10. Written opening and closing procedures are in place, posted and being followed for each outlet.
(Refer to sample Opening Checklist, Closing Checklist)
11. All phone calls to F&B outlets will be answered with a “smile”, within 3 rings, and by using the
co-worker’s first name (i.e. “Good Afternoon, Chabot Cafe, this is Mary, how may I help you?”).
12. There is at least one trashcan, in clean condition and working order, in each F&B eating area.
3. Alcoholic Beverage Service – Full Policy must be signed by all co-workers who serve Alcohol.
1. All co-workers will check identification of all members/guests that appear to be under the age of
35 before serving alcoholic beverages.
2. All single hard liquor drinks to contain a maximum of 1 1/2 oz of alcohol.
3. All transactions to be rung up at time of service.
4. Tabs can only be run when presented with a credit card.
5. Alcohol beverages will be served on a two- ply napkin or coaster.
6. Alcohol may never be served to anyone who appears to be intoxicated.
7. Co-workers can never drink while working. Limited off duty drinking privilege are controlled by
the golf course GM.
5. Menu Standards
1. All menu items (this includes café, snack bar, BBQ, wine, tournament and catering), have up to
date core cards and GM approval on pricing.
2. All posted menu pricing (this includes snack bar, grill/dining, tournament and catering) must be
tax exclusive.
3. Food entree prices should end in 9s or 5s
4. All bar pricing must be tax inclusive and end with a multiple of “.25”, “.50”, ”.75”, “.00”.
5. A minimum of one daily feature or chef’s creation is to be available in the Cafe.
6. All cash registers/POS are programmed using pre-set keys and no menu items are recorded using
open keys.
6. Liability Prevention
1. All front of house co-workers are in compliance with Slip Resistant Footwear.
2. All F&B Managers are in compliance with Slip Resistant Footwear.
9. Product Control
1. Food preparation is managed through the use of a Daily Production Log.
2. All orders for food and beverage product are recorded on an Order Guide, include an appropriate
par, the current inventory and are kept in one binder.
3. The Food and Beverage Manager oversees all ordering and checks stock on a daily basis.
4. Only food items that will be used within 10-12 days should be ordered. (Understanding that items
such as spices, baking soda will have a longer turn time.)
5. Only beverage items that will be used within 15 days should be ordered. (Understanding that some
items such as liqueurs and cordials will have a longer turn time.)
6. All orders are to be checked for accuracy before signing the receipt of delivery.
10. Compliance
1. All food vendors used must be approved by the GM.
2. All Alcohol purchased must be though a licensed distributor;
11. COMMUNICATION
1. All email received must be opened and responded to within 36 hours of receipt.
2. Club voice mail must be checked continuously throughout the day when in the office.
3. All calls and voice mail received during regular business hours must be returned on the same
business day.
4. Calls received after hours must be returned the next business day.
5. Distribution of materials requested from potential clients must be completed within one business
day.
17. Communication
1. A separate F&B bulletin board will be available that contains specific information for F&B co-
workers (i.e. schedules, safety information, best practices).
2. The F&B Manager will schedule and attend the following F&B team meetings:
a) Monthly co-worker meeting
b) Monthly Safety Meeting (may be combined with monthly GM co-worker meeting)
c) Quarterly Service Workshop (may be combined with monthly meeting)
d) Weekly BEO Meeting
e) The F&B Manager will attend the Weekly GM Department Head Meeting
3. All F&B co-workers will attend a monthly safety meeting. Agenda, minutes and attendance will be
recorded and retained by the F&B Manager.
4. M.S.D.S sheets are reviewed a minimum of twice annually as part of a scheduled safety meeting.
5. Food safety and sanitation procedures are reviewed a minimum of twice annually as part of a
scheduled safety meeting.
6. All F&B co-workers will attend a quarterly meeting covering service standards. The agenda and
attendance must be recorded and retained by the F&B Director/Snack Bar Supervisor.
18. Labor
1. All co-workers scheduled to work more than 6 hours must receive and clock out for a 30-minute
break.
2. All co-workers will be given a 10 minuet rest break for each 4 hours worked
3. The F&B Manager will schedule and post all breaks to assure proper coverage during peak times.
4. There is no overtime scheduled.
5. The General Manager must approve all overtime in advance.
6. When more than one outlet is open for business, opening and closing times must reflect the
business demands.
7. Maximum of one co-worker is required for opening per outlet, no more than 30 minutes prior to
the scheduled opening time.
8. Maximum of one co-worker is required for opening the BBQ, no more than 60 minutes prior to the
scheduled opening time.
9. Maximum time allowed for a beverage cart set up before it goes out onto the course is 45 minutes.
Maximum time to break down the cart after the cart comes off the course is 30 minutes.
10. Maximum of one co-worker is required for opening a bar station, no more than 30 minutes prior to
the scheduled opening time.
11. Banquet service staffing will adhere to the following guidelines:
a) Plated meals – one server per 20-25 guests.
b) Buffet – one server per 35-40 guests.
c) Synchronized Service – one server per 8-10 guests.
d) No more than 75% of the approved staffing level should be on the clock prior to 30 minutes before
meal service for event and room set-up.
e) 100% of the approved staffing should be in place 30 minutes prior to meal service through the pre-
bussing of the event.
f) At a minimum, 50% of the approved staffing level should be scheduled to clock out immediately
following the pre-bussing of the event.
Job Descriptions
POSITION DESCRIPTION: General Manager
GENERAL RESPONSIBILITIES:
Responsible for managing all aspects of the club, including its activities and the
relationships between the club and its residents, guests, employees, city staff, and
community. Manages and directs the work of all department managers in a safe
professional manner. Develops and implement marketing strategy to grow revenue.
Monitors the budget, monitors the quality of the club product and services, and ensures
member and guest satisfaction.
DETAILED DUTIES:
A. Staffing and Golf Course Operation:
1. Oversee operation of the entire facility, including golf shop (tee sheet management and rate
compliance), sales/marketing, food and beverage, maintenance, carts/range and clubhouse
maintenance. Including the respective department heads.
2. Create a high performance team of co-workers while maintaining a positive, challenging, fun
work environment. Recruit, train, develop, and recognize, coach and council employees of
facility. Responsible for Co-worker satisfaction.
3. Ensure proper accounting procedures including cash handling. Deposits must be made daily.
4. Development and execution of budget and business plan including adjustments to optimize
results. Continually develop programs to increase revenue and grow member/guest loyalty.
5. Promote e-mail collection and send not less than three e-mails a month to e-database. Keep
website up to date with listing of upcoming events sponsored by the course.
6. Ensure Complimentary Play Policy is followed and the daily tracking form complete.
7. Direct activities at the facility to optimize profit while meeting market position (experience)
goals.
8. Effectively communicate with staff, ownership, vendors and management organization in a
timely manner. This includes voicemail and email.
9. Proper personal appearance. (name tag, uniform, neat etc.);
10. Administer employee evaluations & incentive programs.
11. Check course/weather conditions for playability and safety; minimum first aid CPR.
12. Oversee labor management in all departments by reviewing weekly schedules to ensure
appropriate staffing levels to obtain customer service standards and job efficiencies.
13. Tour facility with Superintendant on a weekly basis to know the current course conditions and
to become aware of any current or potential issues. Manage ongoing project list.
14. Conduct weekly Department Head meetings and individual meetings as needed to meet
business plan objectives and provide the appropriate communication/direction.
15. Address any safety issues immediately. Safety is our first priority – Implement Safety Policy.
Quarterly all Co-worker meetings will begin with a safety topic. Complete safety audit too
ensure all issues are addressed.
3. Assist with development of programming to promote the game of golf to beginners (included
in annual calendar in business plan).
EDUCATION/EXPIERENCE REQUIREMENTS:
· Two or four year college degree
· PGA or LPGA Certification a positive but not required
GENERAL RESPONSIBILITIES: Responsible for maintaining and managing all aspects of golf
course maintenance and construction. Maintain a safe, productive work environment and ensure
that market position standards are met and the golf course continually improves.
SPECIFIC RESPONSIBILITIES:
1. Create a high performance team of co-workers while maintaining a positive, SAFE, challenging,
enjoyable work environment. Recruit, train, develop, and recognize, coach and council employees
of facility. Responsible for Co-worker satisfaction.
2. Address any safety issues immediately. Safety is our first priority – Implement Safety Policy.
Conduct monthly safety meeting/training with maintenance staff and record attendance. Complete
safety audit too ensure all issues are addressed.
3. With the Operational Team, develop and proposes a yearly maintenance plan and budget for the
golf course. Implement the approved maintenance plan and adhere to the budget.
4. Responsible for tracking the maintenance expenses (payroll, supplies, fertilizers, chemical, etc.)
5. Per maintenance specifications, direct and supervises the maintenance of greens, fairways, tees,
sand traps, bodies of water, roughs, maintenance shop and grounds, cart maintenance, and
clubhouse maintenance.
6. Supervise and performs equipment repair and maintenance.
7. Track and report any changes to the personal property inventory.
8. Purchases’ supplies and materials within budgetary limitations.
9. Keep required records and makes proper reports.
10. Participate in weekly Department Head meetings.
11. Immediately advises General Manager of problems.
12. Supervise and performs irrigation scheduling and repairs.
13. Maintain security of golf course property and buildings.
14. Maintain course character and marking in conformity with the rules of golf and maintenance
standards.
15. Maintain good public relations with customers and the community.
16. Solve technical problems of the golf course maintenance.
17. Responsible for identifying, and implementing, approved capital improvements.
18. Play and understand the game of golf.
19. Maintain the golf course grounds in an environmentally sensitive way. Pick up trash.
20. Any changes to the design (e.g. Removal of sand bunkers, trees), require approval of President.
21. Promotes and follows all current and future company and course policies and rules.
REQUIRED SKILLS AND ABILITIES:
10. Must be an innovative thinker with the ability to adapt to a rapidly changing business environment.
Touchstone Golf Operations Manual Page 85
11. Have an excellent work ethic.
12. Be able to motivate Co-workers.
13. Communicate high quality standards to Co-workers with a sense of urgency.
14. Must have good communication skills (written and oral).
15. Have a certified pesticide license.
16. Excellent organizational skills.
17. Identify core competencies in Co-workers.
EDUCATION/EXPIERENCE REQUIREMENTS:
1. Two or four year degree in agronomy, turf management or related field.
2. Two years as an Assistant Superintendent.
Spread hospitality and goodwill among all patrons of Falconhead Golf Club.
Insure Touchstone goals and objectives are met and Touchstone standards are maintained at all times.
Provide outstanding customer service by meeting the customer’s needs and best representing Touchstone.
Administering programs to promote golf through private and group lessons, clinics, tournaments, and other special events.
Market the facility and services in order to increase rounds and revenues.
Communicate all pertinent concerns to the General Manager. Write out a weekly “issue list” and present at the weekly
manager meeting. Conduct weekly staff meetings with Golf Shop staff and monthly meetings with all operational staff.
Maximize the profitability of the facility through decisions that invest the least amount of dollars and provide the greatest
amount of income to the operation. Manage tee times and availability to maximize profits.
Work with General Manager to develop annual operating budgets. Administer expenses and generate income to meet or
exceed the budget. Help develop annual business plan.
Responsible for payroll in golf shop operations (Assistant Professionals, Pro Shop Assistants, Cart Staff, Starters, Rangers,
etc.). Manage payroll efficiently without hurting customer service.
Spread goodwill and hospitality among all patrons – provide outstanding customer service.
Devote time, attention, and energies to the performance of assistant golf professional duties for the Head Golf Professional.
Serve as manager in absence of Head Golf Professional and General Manager. Become thoroughly knowledgeable of all
Touchstone operational, accounting, and administrative procedures.
Promote golf activities and the game of golf for members, guests, and general public.
Supervise, motivate, and train all pro shop, cart, starter, and player assistant personnel. Ensure that all golf operations are
executed according to policy. Assist the Head Golf Professional in the implementation, enforcement, and administration of
all operational policies and procedures to include, but not limited to: pro shop operations, outside service operations (cart
attendant responsibilities), starting and rangering procedures, customer service, telephone etiquette and maintenance,
employee scheduling, payroll maintenance, meetings, and any other managerial concerns.
Oversee all outing and tournament coordination in conjunction with the tournament coordinator and the Head Golf
Professional. The responsibilities include: tournament promotion, communication with outing coordinator, accurate and
complete documentation of outing information, promotion of catering services, confirmation, deposit procurement,
delegation of pre-outing responsibilities, outing day execution of responsibilities, payment, results posting, and post-outing
correspondence.
Communicate all pertinent concerns to the Head Golf Professional. Write out a weekly “issue list” and present it at the
weekly staff meeting. Attend weekly staff meeting and assist in coordination of monthly meeting with other operational
staff (Cart Staff, Starters, Rangers, etc.).
Monitor all transaction and cash handling procedures. Train the staff on correct register procedure and conduct “spot
audits” as necessary.
Assist in the merchandising of the pro shop product to include sales, ordering, entering, tagging, displaying, and auditing of
inventory.
Provide golf instruction to all levels of ability to include running a junior program in the summer.
Keep golf shop and work area neat and clean at all times. Keep golf shop supplies current (scorecards, pencils, tees, etc.)
and well stocked.
Spread goodwill and hospitality among all patrons – provide outstanding customer service.
Promote golf activities and the game of golf to members, guests, and general public.
Assist the Head Golf Professional and Assistant Golf Professional in all golf shop operations in accordance to Touchstone
policies and procedures.
Oversee golf shop and operations in the absence of General Manager, Head Golf Professional, and Assistant Golf
Professional. Become knowledgeable of all Touchstone operational policies and procedures.
Communicate all pertinent concerns to the Head Golf Professional. Write out a weekly “issue list” and present it at the
weekly staff meeting. Attend weekly staff meetings and help coordinate monthly meetings with other operational staff.
Follow opening, interim, and closing pro shop procedures in accordance to Touchstone policy.
Collect all fees for green fees, golf carts, merchandise, and general golf shop sales.
Maintain tee sheet in accurate and orderly manner and ensure proper tee time maintenance.
Supervise, motivate, and train all cart, starter, and player assistant personnel. Ensure that all golf shop operations are
executed in accordance to Touchstone policies and procedures.
Assist in pro shop merchandising to include receiving, tagging, displaying, selling, and auditing of pro shop inventory.
Assist with special order merchandise when necessary.
Assist in tournament operations to include delegation of event day responsibilities, set-up, scoring, and procurement of
payment.
Understand and be aware of all golf shop promotions, marketing, and specials.
Event Manager
Job Description/Responsibilities
Primary Responsibilities:
Providing Excellent Service
Communication
Administrative and Accounting Functions
Revenue Management
Upselling
Lead Generation
Job Duties:
Providing Excellent Service:
Continually probe to understand the specific needs of each event.
Meet with Chairperson before the event
Check with Chairperson during and after the event to ensure satisfaction.
Find ways to recognize and appreciate the tournament chairperson.
Personally supervise the execution of every event or create a seamless hand-off to a qualified
replacement.
Communication:
Continually set expectations with each tournament chairperson about the course policies and
procedures, most importantly regarding deposits, the final guaranteed number of players, and payment
in full as laid out in the contract.
Set expectations for the flow of activity on the day of play and re-affirm all timetables.
Provide detailed information to all department heads a minimum of one weeks in advance of each event
– (ideal is two week notice).
Revenue Management:
Vigilantly update the reservation system with changes to player counts.
Continually evaluate if changes to starting formats are warranted based on declining player counts.
On less than full field shotguns, look to insert open play to fill the course.
Upselling:
Consistently seek opportunities to upsell the client on all tournament services including food &
beverage, merchandise, range, lessons, and hole-in-one insurance.
On the day of play, consistently ask if the client would like to open a tab for incidental purchases.
Lead Generation:
Establish and administer lead tracking system for incoming phone calls in the pro shop.
Institute Monthly business card drawing at front counter.
Continually forward all leads to the Director of Sales for timely follow-up.
Use best practice sales tips to find new business (ask for referral, make sales calls during slow times,
prospect for new business on a constant basis.)
Reporting Requirements:
Direct line to General Manager.
Dotted-line responsibility to Director of Sales.
Event Management Checklist and Files to be kept current and organized.
The Event Manager is a representative of Touchstone Golf and its Management. The positive image
projected by this key staff member is essential. A neat and professional appearance must be maintained at
all times, along with a caring and pleasing attitude that properly reflects the Touchstone Golf mission to
provide excellent customer service.
The job as presented here may change from time to time as situations warrant. Additional duties may be
required for this position at the direction of the General Manager will be utilized. This includes but not
limited to the modification and review of the Event Manager position within Touchstone Golf.
Bookkeeper
Opening/Closing Checklist
Golf Shop
Outside Services
Food and Beverage
MOD Checklist
Manager on Duty Checklist
Daily Responsibilities:
At shift change, these things need to all be relayed to the next MOD coming on.
The quality standards set forth below are intended to establish the general framework for an
agronomic plan along with defining the level of attention needed for the amenities at a high
quality public facility. In order to meet the expectations for course conditions it will take the full
commitment and dedication from the superintendent and maintenance staff. Problems involving
soil and water related issues that affect turf-grass quality will take vigilant monitoring and
immediate response to ensure that course conditions are not negatively affected.
The Superintendent will post a quarterly calendar displaying all activities that relate to turf
management, cultural practices and improvement. These would include aeration,
fertilization, herbicide applications, turf replacement and capital improvement projects.
This plan will be reviewed directly by TOUCHSTONE’s CEO and COO as well as GMS.
Once approved, the superintendent will execute the plan and make changes as weather
dictates.
The goal of establishing Minimum Maintenance Standards for golf course maintenance is to
outline maintenance frequencies and standards that are appropriate for the Jerry S. Rawls golf
course. The Minimum Maintenance Standards take into account the changing needs of the golf
course based on course utilization, time of year, environmental and other factors.
Minimum Maintenance Standards create consistency and enhance the golfing experience. The goal
is to provide the guest with a great day of golf from the first tee to the eighteenth green. By
meeting or exceeding guest expectations with a consistently well maintained golf course and good
turf coverage we are providing the high quality value that the each guest deserves. A good
maintenance program begins with the organization of the maintenance facility and our staff. The
following summarizes our standards and approach in this area:
A detailed agronomic plan is beneficial for every golf course we manage. Working within the
budget parameters we maximize golf course conditioning by developing and executing a plan then
modify it periodically to respond to changes in conditions, budget constraints and other factors as
they arise.
IPM goals are to grow and encourage healthy turfgrass and plants through proper cultural practices
and to reduce or limit the use of pesticides, fertilizer and water wherever possible. The first step in
establishing an effective IPM program at a golf course is developing a good understanding of the
property (soil types, water quality, weather conditions, turf types, major pest problems, etc.). Once
a golf course obtains this knowledge it can establish thresholds for acceptable conditions at the
course level.
Scouting and monitoring is one of the main tools in an IPM program and this requires a team
effort. The Golf Course Superintendent, Assistant Superintendent, Foreman and Co-workers share
the responsibility of checking greens, tees and fairways daily. During times when disease pressure
is high or stress conditions exist on a golf course there some areas (greens, tees, fairways, etc.) that
will be the first to show signs of disease or stress, we call them indicator areas. They indicate
conditions are present and a control practices (cultural, mechanical, chemical, etc.) needs to be
implemented to help prevent or stop turf loss. It may be that only certain areas will be treated
depending on the acceptable threshold level (turf condition) established. An example is Cutworms
a predominant insect pest to golf course greens. An IPM program includes watching bird activity,
inspecting greens for insect damage and checking for the presence of insects so that the time to
apply biological controls, (approved) insecticides or other mechanical means on the greens to
reduce the cutworm population is triggered.
In cases were fungicides are restricted keeping the turf health by good cultural practices and
proper nutrient levels will increase a turf's resistance to disease. If spraying fungicides is needed
The best disease or stress prevention is healthy turf on well-balanced soil. Strong IPM practices
need to be combined to get the best effect. Use soil and tissue analysis specifically to aid in
fertilizing requirements. The use of foliar feeding programs on greens limits excess amounts of
nutrients to the plant. Use of slow release fertilizer products on other parts of the course will help
reduce runoff and leaching potential. Establishing native buffer zones around water bodies and
drainage ways can help reduce nutrients and pesticides entering water bodies and move down
stream. Mechanically remove weeds throughout the course first, unless the weed populations in
turfgrass areas exceed a 5 % to 10% threshold chemically spot spray using 2 or 3 gallon hand held
sprayers when possible. Using the irrigation system to maintain a healthy turf condition that is not
too wet or too dry will help prevent stress and weed invasion. In addition, the Triploid Grass Carp
in the lakes will prove to be the natural alternative to herbicides. All of these practices play a part
in implementing a solid IPM program.
The ACSP goes hand in hand with a good IPM program. The ACSP promotes ecologically sound
land management and the conservation of natural resources. It has recognized that golf courses
play a significant part in urban and rural areas as a habitat for wildlife and natural resources. The
ACSP provides an advisory information service to help conduct proactive environmental projects
and achieve positive recognition for the effort. It promotes golf, as it should be seen as a vital part
of the community and as an environmental steward for wildlife.
The ACSP looks for all levels of involvement from a member. In addition to the option of joining,
a golf course can alternatively just seek certification. Most golf courses are already engaged in
many of the practices that the ACSP looks for in a member. The ACSP shares many best practices
with its members and asks them to be open to expanding on opportunity at their facility to make it
more environmental friendly and promoting wildlife.
Touchstone Executives have led the ACSP programs at numerous facilities including Chambers
Bay an Audubon Silver Certified facility – one of only 21 golf courses in the U.S to achieve this
level of certification. Chambers Bay has the distinction of being the only golf course to have
achieved Silver Certified status prior to opening.
Parking Lot/Clubhouse-Arrival
Staff
On the Course