Customer Intimacy Defined

 Customer intimacy is when companies identify the unique differences and needs for each customer and seek to fulfill those
individually, thus developing an emotional connection with that customer that often goes beyond loyalty to a long-lasting
relationship built upon trust, reliance, confidence and comfort the brand takes on importance and meaning to that customer.

Customer relationship management (CRM) is an approach to managing a company's interaction with current and
potential customers. It uses data analysis about customers' history with a company to improve business relationships with customers,
specifically focusing on customer retention and ultimately driving sales growth.[1]
One important aspect of the CRM approach is the systems of CRM that compile data from a range of different communication
channels, including a company's website, telephone, email, live chat, marketing materials and more recently, social media.
[2] Through the CRM approach and the systems used to facilitate it, businesses learn more about their target audiences and how to
best cater to their needs.
Example:

Partner relationship management (PRM) is a system of methodologies, strategies, software, and web-based capabilities that help
a vendor to manage partner relationships. The general purpose of PRM is to enable vendors to better manage their partners through
the introduction of reliable systems, processes and procedures for interacting with them.[1][2][3] Web-based PRM systems typically
include a Content Management System, a partner and customer contact database, and the notion of a partner portal which allows
partners to log in and interact with a vendor's sales opportunity database and obtain product, pricing, and training information. There
are a number of solution providers who offer PRM software companies who rely heavily on a PRM solution to stay relevant in their
respective industries.

Smart, connected products enable the comprehensive monitoring of a product's condition, operation, and external environment
through sensors and external data sources. Using data, a product can alert users or others to changes in circumstances or
performance