Case Jamba Juice

Competitive advantage:

 Brand recognition

 Healthy lifestyle, which nowadays is trending

 All-day services

 68 International stores, known worldwide

 Nearly 900 stores in USA

 Giving rewards over 2 million loyal customers, such as promotions, discounts,

free drinks

Jamba Juice main assets are 68 International stores, which makes them known worldwide,

newest machinery to have their fruits always fresh and in the best quality. They countered

their seasonal slump by pushing to increase stores in existing venues, that’s why they made

non-traditional stores

Value chain:

 Customer-service oriented employees

 100% fresh fruit smoothies

 Reward program

 Alternative to fast food

 Provide all-day services to their customers

 Elevated guest experience

Business strategy for Jamba:

 Large number of warehouses nationwide

  Fast operating and efficient workforce

 Consumer-based communication

 Create new products

 Provide category leadership in smoothies, juices and bowls

Jamba had set out to strengthen its customer reach by offering ready-to-drink products, and

hot food and drink items to attract customers during the cold-weather months, plus a range of

breakfast and lunch food items to complement its juice-based offerings and satisfy customer

desires all day and all year-round. One of the key objectives of Jamba’s growth strategy was

to market itself in a way to increase sales year-round and significantly decrease weather and

seasonal vulnerabilities. Seasonal issues were serious, since the traditional driver of Jamba’s

revenue and profit was the sale of smoothies during hot weather.

How should Jamba Juice manage growth?

Jamba juice provides high quality smoothies and customer service, which is a competitive

advantage, therefore, it's as well great opportunity for growth as people become more familiar

with their quality and brand name, they have opportunity to expand their market. Although

the company has good potential, they still must do basics as for example get profitable year.

As well the company need to keep in mind that moving to northern markets where cold

weather is half of the year, is not so big demand for cold drinks in winter. Therefore, either

they need to lower they supply for winter or create a niche product like warm smoothies.