A STUDY ON

MARKETING ON HIMALAYA HERBAL HEALTH CARE

(SUBMITTED IN PARTIAL FULFILLMENR OF THE AWARD OF THE DEGREE OF)

MASTERS OF COMMERCE

Submitted by

P.ANJANAMMA
REG NO: 18305101029

Under the guidance of

Dr.V.V LEELA KUMARI

M.COM .,M.B.A.,M.PHIL.,PH.D

Assistant Professor

DEPARTMENT OF COMMERCE

RAYALASEEMA UNIVERSITY

KURNOOL

2018-2020
CONTENTS
CHAPTER -1
Introduction……………………………………………………………………………………………………….1
Introduction about the study………………………………………………………………………………………….3
Objectives of the study………………………………………………………………………………………………….4
Importance and relevance of the study………………………………………………………………………….5
Scope of the study………………………………………………………………………………………………………….6
Limitations of the study………………………………………………………………………………………………….8

CHAPTER -2
Profile of Himalaya…………………………………………………………………………………………………………9
Ayurveda on Himalaya……………………………………………………………………………………………………12
History of Himalaya………………………………………………………………………………………………………..13
Company profile…………………………………………………………………………………………………………….15
Overview…………………………………………………………………………………………………………………16
Brand identity…………………………………………………………………………………………………………17
Misson&vision………………………………………………………………………………………………………..18
Chairman messege…………………………………………………………………………………………………19
Customer testimonial…………………………………………………………………………………………….23
Privacy policy………………………………………………………………………………………………………….26
Production……………………………………………………………………………………………..................28
Global strategies……………………………………………………………………………………………………..30
Management hierarchy…………………………………………………………………………………………..31
Divisions of Himalaya…………………………………………………………………………………………………….33
Promotional strategies………………………………………………………………………………………………….34
Product profile……………………………………………………………………………………………………………….39
Review of literature……………………………………………………………………………………………………….47
Marketing strategies………………………………………………………………………………………………………50
Field expirence………………………………………………………………………………………………………………53
Distribution channel……………………………………………………………………………………………………….55

CHAPTER 3
RESEARCH METHODOLAGY…………………………………………………………………………………………….