New Product Launches and Brand Restages

since FY17

November 2017
India
Value Added Hair Oils – Better Sensorials

Parachute Advansed Aloe Vera Enriched

Coconut Hair Oil
• Consumer Habits evolving to more
contemporary products
• Consumer seeks better sensorials apart
from Nourishment (e.g. Almond Oil)
• Has the benefits of Coconut Oil and Aloe
Vera Extracts
• Now available in Maharashtra, Andhra
Pradesh, Telangana & Tamil Nadu

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Value Added Hair Oils – White Space
(Conversion of users of Mustard Oil in loose form)

Nihar Naturals Shanti Sarson Kesh Tel

• Targeting the very large loose Mustard Oil
users in Hindi speaking markets
• Has the benefits of Mustard Oil with better
sensorials
• Launched in markets in Northern and Eastern
India
• Continues to gain traction and expand reach
in the region

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Anti Hair Fall Segment – Fast Growing

Parachute Advansed Ayurvedic Hair Oil

• Rapid Scale up in 4 Southern states of
India
• Steadily gaining market share

5
Hair & Care Fruit Oils

Exciting and Super Nourishing range of fruit based hair

oils under the Hair & Care brand

Available in 2 variants with extracts of:

• Olive, Mosambi and Green Apple
• Orange, Anaar and Strawberry

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Virgin Coconut Oil

Parachute Naturalz Virgin Coconut Oil

• All Natural. Cold Pressed. Unbleached. Non-
Hydrogenated. Unrefined.
• Rich in antioxidants
• Currently launched exclusively in E-Commerce
in Q2FY18

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Saffola Masala Oats - Ready to Cook

3 more variants added

in H1FY18

Saffola Savoury Oats - Extended Saffola’s Heart Equity to Foods

• Innovated “Savoury Oats” – present through multiple variants suited to Indian palate
• Scaled up rapidly to become market leader with 69% share in Savoury Oats
• Saffola Oats is the No. 2 player with 27% Market share in overall oats category and is
the most distributed Oats brand in the country
• Savoury Oats moving from breakfast cereals to in-between meals
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Saffola Masala Oats - Ready to Eat

Saffola Savoury Oats – Cuppa Oats – Launched in Q2FY18

• Introduced the cup version of the Saffola Savoury Oats
• Ready to Eat in 2 minutes after boiling water is added
• Launched in 2 flavours - Classic Masala & Chinese
• Also placed in out of home (OOH) locations: e.g. Mumbai Domestic Airport, etc.

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Saffola Masala Oats – Dispensing Machine

• First of its kind Hot Food Dispenser in the country dishing

out ready-to-eat oats in under a minute.
• 100+ machines prototyped in commercial establishments
in metro cities
• Marks the brand’s entry into the OOH (out of home)
channel with twin objectives of :
• Increase in the penetration of the product; and
• Indirect positive rub-off on the retail sales of the
parent brand.

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Saffola Active Slimming Nutri - Shake

Saffola Active Slimming Nutri – Shake : Meal Replacement

• Launched in November 2017
• A healthy blend that 70% less calories and 50% daily vitamin
nutrition per serve compared to an average Indian meal
• Present in 4 variants – Royal Kesar Pista, French Vanilla,
Swiss Chocolate & Pista Badam
• Also available in a single serving packs for a meal on-the-go 11
Saffola Active Soups

Extended Saffola’s footprint in the space of Weight management & Fitness with the launch
of a range of Soups in November 2017.Currently being prototyped in Mumbai.
• Tasty, High Fibre Soups – 5x Fibre than other soups, thereby boosting metabolism and
helping one stay fit.
• 5 Flavours - Tangy Tomato, Creamy Sweet Corn, Fiery Hot & Sour, Garden Vegetables
and Simmering Manchow.
• 2 Formats - Single-serve Instant Soup sachets at a price point of INR 10 and Multi-serve
Ready-to-Cook Soup packs for INR 55 (4 serves).
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Saffola Aura – Edible Oils

Saffola Aura
Launched with objective to build a significant presence in
Super premium Oils by driving penetration amongst
Conscious Counters

• Available in two variants:

• Extra Virgin variant – Suitable for applications such
as salad dressing and bread dipping
• Refined variant - Suitable for applications such as
sautéing, stir frying and grilling

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Parachute Advansed Men Range

• A nourishing range of hair care products (Cream and Oil)

specially formulated for Men

• Consists of 3 non-stick hair creams (Classic, Anti-Dandruff

& Anti-Hair fall) along with Non-sticky Nourishing Anti Hair
Fall Oil

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Set Wet Beard Gels & Cream
• Launched with the objective to extend equity of Set Wet beyond hair gels
to beard grooming under the umbrella of style

• Set Wet Ultimate hold hair gel formula with added Aloe Vera extracts
- Up to 5 hours of hold

• Set Wet Beard Softening Cream formula with ingredients that keep the
beard soft and manageable

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Set Wet No-Gas and Set Wet Blast Deodorants
Set Wet No Gas Deodorants
• Launched in order to extend Set Wet’s
participation into the no-gas segment of the
fragrances category

Set Wet Blast Deodorants

• Launched with the objective of disrupting
the fragrance category penetration through
an affordable deodorants offering

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Beardo
• Acquisition of 45% equity stake in Zed Lifestyle Private Limited, the owner of brand
“Beardo”

Opportunities to Explore
• Online Channel
• Premium niche plays
• Professional channel (salons)

This acquisition enables the Company’s entry into various

untapped areas with the aim of converting emerging trends
into opportunities

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International
X-Men - Vietnam

X-Men is the market leader in Male Shampoos and Aerosol Deodorants and No. 2 player in
Roll-on Deodorants
We relaunched the range with a more youthful, explorative and energized image while retaining
its equity of “The Real Man”
• New packaging across categories (variants renamed to Wood, Fire, Water and Metal)
• Water Shower Gel – a new product launch with the same fragrance as the Water shampoo
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Isoplus – South Africa

• Acquisition of “ISOPLUS”, a leading hair styling brand in South

Africa from JM Products SA Pty. Limited and Ms. Mary L Harris, its
owner

• Isoplus is the leader in the styling segment with a value market

share of 27%

• Oil sheens and styling gels being the main contributors to the
brand’s topline

• This acquisition enables Marico South Africa to become a full

spectrum ethnic hair care company in South Africa

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 Thank You
To be continued as we look ahead…