Rubrics for assessment of course learning

outcomes and program outcomes

Course Code & Title MFT5SEIM03-Business Intelligence
Programme MBA Batch: 2019-2021 Term: IV
Faculty Prof. Balakrishnan Unny R

CONTENTS
Rubrics for the individual assessment components ..................................................................................... 2
Hall Examination (End of Term: 40%) ....................................................................................................... 2
Individual assignment (20%) ...................................................................................................................... 2
Group assignment (20%) ............................................................................................................................ 4
Quizzes (20%) .............................................................................................................................................. 5

1
RUBRICS FOR THE INDIVIDUAL ASSESSMENT COMPONENTS
Level – 4 Level – 3 Level – 2 Level – 1
Si
Criteria Excellent Accomplished Average Unsatisfactory Total
No
> 80 % 56-80 % 40-55 % < 40%
Hall Examination (End of Term: 40%)
1. Relevance of The answer is The answer is The answer is The answer is 30%
answer complete; factually brief with not relevant to
to the sufficient detail correct but insufficient the question
provided to incomplete; detail.
question
support all sufficient detail Unrelated
assertions; provided only issues were
answer focuses on few aspects introduced
only on issues of question; and/or minor
related to the errors in
question; content
factually
correct
2. Completeness Deals fully with Most of the Most of the None of the 50%
and the entire basic details basic details relevant details
logic of question are included are included was included
Clear and but some are but most are Weak
answer
logical missing missing organization;
presentation; Minor Major issues in sentences
good problems of organization or rambling; ideas
development of organization or logic however are repeated
an argument; logic; Needs the ideas are
Transitions are work on clearly
made clearly creating articulated
and smoothly transitions
between ideas
3. Mechanics of Clear, readable, Minor Frequent Major problems 20%
writing prose; no problems with problems with with mechanics
(spelling, problems with mechanics of mechanics of of language;
spelling, language; language; Awkward
punctuation,
punctuation, or Occasional Frequent sentence
grammar, grammar awkward awkward construction
clarity of sentences sentences;
prose) reduced
readability
Individual assignment (20%)
In this assessment, the students will have to submit two case summaries for the cases that are part of
the course material. The cases that considered for evaluation will be discussed in the class during
session 18 to 21. The summaries will have to be submitted on the day before the class discussion at 5
PM. One case will be assigned to students and the other case can be chosen by the student themselves.
If the submission fails to meet the plagiarism standard (<20%) then the student will be provided one
more attempt. In the event that the second submission still does not meet the plagiarism standard
their submission will be rejected and shall not be evaluated.
1. Identification Identifies and Identifies and Identifies and Identifies and 20%
of Main Issues demonstrates a demonstrates demonstrates demonstrates
/ Problems sophisticated an an below par
understanding accomplished accomplished understanding

2
RUBRICS FOR THE INDIVIDUAL ASSESSMENT COMPONENTS
Level – 4 Level – 3 Level – 2 Level – 1
Si
Criteria Excellent Accomplished Average Unsatisfactory Total
No
> 80 % 56-80 % 40-55 % < 40%
of the main understanding understanding of most of the
issues/problem of most of the of some of the issues/problem
s in the case issues/problem issues/problem s in the case
study. s in the case s and study.
study. acceptable
understanding
of the rest
2. Analysis and Presents an Presents a Presents a Presents a 20%
Evaluation of insightful and thorough thorough superficial or
Issues/ thorough analysis of most analysis of incomplete
analysis of all of the issues some of the analysis of
Problems
identified identified; issues some of the
issues/problem missing some identified and identified
s; includes all necessary average issues; omits
necessary assertions. necessary
calculations. calculations.
3. Effective Supports Supports Supports Little or no 20%
Solutions/ diagnosis and diagnosis and diagnosis and action
Strategies opinions with opinions with opinions with suggested
strong strong limited and/or
arguments and reasoning and reasoning and inappropriate
well- evidence; evidence; solutions
documented presents a presents a proposed to the
evidence; somewhat one- somewhat one- issues in the
presents a sided sided case study.
balanced and argument; argument;
critical view; demonstrates demonstrates
interpretation reduced little
is both engagement engagement
reasonable and with ideas with ideas
objective. presented. presented.
4. Links to Makes Makes suitable Makes suitable Makes 20%
Course authoritative but somewhat but somewhat unsuitable or
Readings and connections vague vague little
between connections connections connection
Additional
identified between most between some between issues
Research issues and the of the identified of the identified identified and
strategic issues and issues and the concepts
concepts concepts concepts studied in the
studied in the studied in class; studied in class readings;
class; demonstrates Supplements
Supplements limited the case study,
the case study command of if at all, with
with relevant the analytical incomplete
and thoughtful tools studied; research and
information Supplements documentation.
the case study
with limited
3
RUBRICS FOR THE INDIVIDUAL ASSESSMENT COMPONENTS
Level – 4 Level – 3 Level – 2 Level – 1
Si
Criteria Excellent Accomplished Average Unsatisfactory Total
No
> 80 % 56-80 % 40-55 % < 40%
research.
5. Originality Meets the Meets the Meets the Meets the 20%
originality originality originality originality
standard in the standard in the standard in the standard in the
first attempt. first attempt. first attempt. second attempt.
Plagiarism is Plagiarism is Plagiarism is
less than 5 % between 5 % between 11 %
and 10 % and 20 %
Group assignment (20%)
In this assessment, the groups will have to create a presentation on the use of a specific analytical
technique/algorithm in the contemporary business environment. The technique/algorithm should be
different from the ones discussed in the class. The presentation must be submitted in softcopy form on
a specified day (before the 15th session) and the same shall be evaluated for plagiarism. If the
submission fails to meet the plagiarism standard (<20%) then the group will be provided one more
attempt. In the event that the second submission still does not meet the plagiarism standard their
submission will be rejected and shall not be evaluated
1. Sourcing Information is Information is Information is Information is 15%
gathered from gathered from gathered from a gathered from a
multiple, multiple limited number single source.
research-based sources. of sources.
sources.
2. Timeliness Submitted on Delayed Delayed Delayed 10%
the scheduled Submission by Submission by Submission by
date and time Max 2 Hours Max 6 Hours Max 12 Hours
3. Originality Meets the Meets the Meets the Meets the 10%
originality originality originality originality
standard in the standard in the standard in the standard in the
first attempt. first attempt. first attempt. second attempt.
Plagiarism is Plagiarism is Plagiarism is
less than 5 % between 5 % between 11 %
and 10 % and 20 %
4. Visual Appeal There are no There are some There are many There are many 15%
errors in errors in errors in errors in
spelling, spelling, spelling, spelling,
grammar and grammar and grammar and grammar and
punctuation. punctuation. punctuation. punctuation.
Information is Too much Too much The slides were
clear and information on information difficult to read
concise on each two or more was contained and too much
slide. slides. on many slides. information
Visually Significant A minimal had been
appealing/enga visual appeal. effort made to copied onto
ging. make slides them.
appealing or No visual
too much going appeal.
on.
5. Understanding Members Most members Few members Presenters 20%

4
RUBRICS FOR THE INDIVIDUAL ASSESSMENT COMPONENTS
Level – 4 Level – 3 Level – 2 Level – 1
Si
Criteria Excellent Accomplished Average Unsatisfactory Total
No
> 80 % 56-80 % 40-55 % < 40%
showed a showed a good showed a good didn’t
complete understanding understanding understand the
understanding of the topic. of some parts of topic.
of the Members were the topic. The questions
assignment. able to answer Only some answered by
Accurately most of the members only one
answered all questions. answered member or the
questions questions. answers were
posed. incorrect.
6. Content The content The content The content The content 30%
covers the covers the covers the doesn't cover
following in- following following any of the
depth adequate depth inadequately following in any
• How the • How the • How the depth
analytical analytical analytical • How the
technique/ technique/ technique/ analytical
algorithm algorithm algorithm technique/
works works works algorithm
• How the • How the • How the works
industry is industry is industry is • How the
using is the using is the using is the industry is
technique technique technique using is the
• The relative • The relative • The relative technique
advantages and advantages and advantages and • The relative
disadvantages disadvantages disadvantages advantages and
of the of the of the disadvantages
technique technique technique of the
technique
Quizzes (20%)
There will be 6 surprise/pop quizzes throughout the course. The best four marks will be considered
for the final assessment marks. There shall not be any second attempt for the quiz.
1. Understanding Correctly Correctly Correctly Correctly 50%
of concepts Answered more answered 56- answered 40- answered less
than 80% of the 80% of the 55% of the than 40% of the
questions that questions that questions that questions that
test the test the test the test the
fundamental fundamental fundamental fundamental
concepts concepts concepts concepts
related to BI related to BI related to BI related to BI
2. Understanding Correctly Correctly Correctly Correctly 50%
of Answered more answered 56- answered 40- answered less
terminologies than 80% of the 80% of the 55% of the than 40% of the
questions that questions that questions that questions that
test the test the test the test the
terminology terminology terminology terminology
related to BI related to BI related to BI related to BI