CHAPTER 3

RESEARCH METHODOLOGY

This chapter presents the methodology used in the study. To be discussed here

are the research design, research locale, respondents of the study, research instruments

used and the data gathering procedures.

3.1 Research Design

This study was conducted using qualitative research design because it involves

an interpretive naturalistic approach. Other than that, this research aimed to identify

the disadvantages and the advantages of watching Teleseryes. The said research design

was the chosen design because it was the most suitable design, considering that the

researchers were going to observe a student’s habits and preferences.

3.2 Research Locale

The researchers gathered the data at La Salle University, the former Immaculate

Conception College. It was located at La Salle St., Brgy.Aguada Ozamiz City. The

College was changed into university status by the Commission on Higher Education

last 2006. La Salle University was recognized as a Catholic School headed by the

school’s president Br. Jaime Dalumpines. The school has the following colleges:
Nursing, Engineering and Architecture, Education, Accountancy, Arts and Sciences,

Business, Tourism and Hospitality Management and Computer Studies.

3.3 Research Respondents

Data were gathered from the 24 students of La Salle University Ozamiz City who

were a die-hard fan of watching Teleseryes. These 24 students were taken from the

different colleges from the said university. Three students from the College of

Engineering and Architecture, College of Accountancy, College of Business, College of

Arts and Sciences, College of Nursing, College of Computer Studies, School of Tourism

and Hospitality Management and College of Teacher Education were asked to make the

research successful.

3.4 Research Data Gathering Procedure

The researchers collected the data using a survey questionnaire. It contains 15

questions regarding the effects of Teleserye on student’s persona. The questions were

formed by the researchers based on the topic and the needed data to complete the

study.

It is used to determine whether Teleseryes do have effects on students regarding

their lifestyle, studies, and behavior. After the professor validated the questionnaire it

was distributed to 24 chosen respondents .The selection of respondents was through by

choosing 3 students from each colleges here in La Salle University who are most

inclined to watching Teleseryes.

Lastly after they answered the questions the researchers computed, tallied, and

analyzed the answers to finalize the result.

3.5 Research Instruments

The researchers utilized survey questionnaires as their primary instrument in

gathering the data from the respondents pertaining to the study. The researchers also

used some related books as their references and their secondary instrument.