Enzo Martinez – What is brandig?

Opinel is a historical french brand. It is born in Savoia

France in 1884 when Joseph Opinel make a razor for his
friends. This brand have a century of live in the world. Your
famous product is a practice folding
knife and it was used as weapon in
the second global war. Maybe one
particularity is the security ring of the
razor. Opinel is the symbol of “made
in france”.
Opinel is very popular. After 120 years it has spend more
than 180 millons of knives. Since 1973 the company is
located in Saboya, in the Cognin city and the products are
exported at all the word. The logo is a hand with a crown
because in France, in the Carlos IX times, was traditional
tha the experts knives had a symbol for to the identify.
The opinel razor is a
simple product used
for millons people in
the work diary. Also is
a practical product for
travellers. Actually
Opinel produce as
standard way one type of knife with Inox steel. In your
factory work 10 millons workers. It is a traditional
company.