LOGO

QUIZ !!
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WHAT’S BRANDING?

It’s the personality

of your brand.
 the process of structuring
a brand includes:

name design logo company

values

voice target/competitors generate

communication emotions

how, why, who differential

when, where ? feature
 “ Branding is what people
talk about when you’re
not in the room“

JEFF BEZOS
 BENEFITS

Association with a Presence in the the Brand recognition

niche market audience heads

more value added Loyal relation with Brand confidence

the public increased
the objetive is to construct a
unique place in the client’s life
 The Difference Between
Branding and Marketing

what the brand is and

which concept sustains
& Tactics to reach people
with messages that
its actions generate sales
steps to make your branding
process a success
 show
benefits of your
service or
product
 what qualities of
the product can the
customers
associate with the
brand?
what emotions
do you want to
transmit ?
 which profile
represents your
brand?
tell an easy-to-
remember phrase
that captures
the essence of
the brand.
develop an easy
mission for the
brand
determine a palette
of colors related
to the emotions
that the brand
wants to pass
choose an image
that represents
the brand’s
characteritics
 create a logo
that represents
the brand’s
characteristics
 Deliver what
your brand
promises and be
consistent, keep
the features set.
keep dreaming
yes ha!