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ReGrained Launches Upcycled Nutrition Bar

with Biodegradable Packaging
Posted on: March 6, 2018 in News | Food News | Food Ingredients & Innovation News
| Food Manufacturing & Supply Chain News
By: Nima Rajan

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All ReGrained energy bars are made from upcycled brewers malt and wrapped in fully compostable
packaging. LOGIN JOIN

S an Francisco-based startup ReGrained, is appealing to environmentally and health


conscious consumers through nutritious upcycled ingredients sourced from beer brewing
byproducts and first-to-market fully biodegradable packaging. The company’s line of
energy bars is made from their patent-pending Supergrain+ formula which is composed of
rescued, processed and stabilized brewer’s malt.

All ReGrained energy bars are organic, non-GMO and contain four grams of fibre, four
grams of protein and eight grams of sugar. The company currently sells three flavors of
their energy bars: honey cinnamon, chocolate coffee and blueberry sunflower. The energy
bars also feature functional ingredients such as manuka honey, ginseng and coffee fruit
that provide extra health benefits along with the natural prebiotics in their Supergrain+
blend. All grains used in their Supergrain+ formulation are sourced from beer brewing
byproducts.

The MicroVentures-backed startup was founded in 2012 by Dan Kurzrock (CEO) and
Jordan Schwartz (COO) after the two graduated from UCLA. As a UCLA freshman,
Kurzrock used to brew his own beer in his frat-house kitchen where he first realized the
significant amount of brewer’s malt leftover from the beer brewing process – up to 15 to 20
pounds of grain waste per batch. In Kurzrock’s junior year he partnered with his long-time
friend Schwartz and the two started to bake bread from the leftover malt and sell the bread
products to students on campus. The use of brewer’s malt as an ingredient resulted in
high-fibre and high-protein bread products. After graduating, the two started to produce
granola bars with the brewer’s spent grain (BSG) under their brand ReGrained.

Currently, the company is selling their energy bars in approximately 100 natural and
organic grocery stores across America, corporate food service providers, colleges,
hospitalsWe
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ReGrained is well positioned in the growing environmentally conscious and health focused
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consumer market as a sustainable food company. Their upcycled, nutritious ingredients
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and biodegradable packaging are likely to stand out as unique qualities. A recent Luminer
study found that 56 percent of consumers are more likely to select a food product that is
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wrapped in sustainable packaging over a similar one that is not. With so many nutrition
bars to choose from, ReGrained has an advantage in this segment with their compostable
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wrappers, which no other nutrition bar brands have yet. With dollar sales of snack bars
having reached over $7 billion last year, ReGrained has a lot of opportunity in this sector.

The company is currently investing in expanding their product portfolio to include snacks

like pretzels, breads, chips, cookies and more. They are also looking into co-branded
ingredient/product development so that they can sell the Supergrain+ formulation to other
food manufacturers.

Keywords: Food Packaging, Ingredients, Food Trends, Sustainability

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