UNIVERSITY OF THE PUNJAB 8 M.Com, (3! Years Program) Part -1: Annual - 2019 Paper: MC-505 Principles of Marketing NOTE; E: attempt any FIVE questions. All questions carry equal marks. Cor B. ene ba contrast customer needs, wants and demands. Describe the need versus the fe following products: Coca cola, Nike shoes and iPod. @ Discuss the aistes " i cuss 1 ences between market segmentation, targeting, differentiation and Positioning. What two simple questions do they address? Which one would you most likely use ch for picking a restaurant for dinner? ee petite the types of consumer buying behavior. if deciding on a laptop computer purchase and whi Discuss the brand development strategies marketers use (0 develop brands. Provide an example of each strategy. her internal and external considerations besides cost and customer perceptions) BB- Discuss ot! of value that affect pricing decisions. s in which companies can conduct online mark wholesalers add value to the marketing system. Explain why 7. Discuss how retailers and n marketers are ‘embracing the concept of ‘shopper marketing. eting? 6. Explain the way:UNIVERSITY OF THE PUNJAB First A/I Examination:- M. Com. First Year (2 Years Programme) Part-I (3! Years Programme) Subject: Principles of Marketing TIME ALLOWED: 3 brs. PAPER: MC. MAX. MARKS: 100 Note: Attempt any five questions. All questions carry equal marks. Q1. Define marketing, explain simple five step model of marketing process. Q2. Name and describe elements of company's macro environment. seller. Describe usual whole Q3. Differentiate between retailer and whol selling functions. Q4, Define product and briefly discuss the classification of consumer goods Q5, Elucidate the five stages of product Life Cycle, how can a marketers extend a particular phase of life cycle for existing product. Q6. Compare between skimming and penetration pricing strategies. Does the pricing influence the promotion mix of the product? Explain, Q7. Define packaging. Why a marketer should be mindful of environmental ed to packaging? and societal issues relUNIVERSITY OF THE PUNJAB Second A/11 Examination:- M. Com. First Year (2 Years Programme) Part-I (3! Years Programme) ubject: Principles of Marketing TIME ALLOWED: 3 hrs. MAX. MARKS: 100 Note: Attempt any five questions, All questions carry equal marks. ¢1. Discuss the five different marketing management orientations: roduction, product, selling, marketing and societal marketing. 12. Name the bases of segmenting.consumer market. Discuss political ind social bases in detail. 23. Name and describe elements of company’s macro environment. 24. Marketing mix is a term that is used to describe combination of our inputs. Please elaborate. 25. Explain the role of packaging, labeling and branding in product levelopment. 6. Briefly describe the components of advertising decisions to evelop an advertising program. 7. You can eliminate a middleman but you cannot eliminate functions | middleman. Discuss argumentatively.Subject: Principles of Marketing PAPER: MC-S05 Ql Q2 Q3 Q4 Qs Q6 Q7 M.Com Bart 1 (Hint Year Aisz Rcaminnth M. Com, (3. Years Programme) Time Allowed: 3 tury MAX.MARKS: 100 NOTE: Attempt any FIVE questions. All questions carry equal marks What is marketing and what are its primary goals? Define advertising and briefly describe advertising program. Describe the different elements of company’s microenvironment. Discuss various stages in the consumer decision making process. / Define marketing mix, Discuss components of marketing mix. Name and describe five stages of the product life cycle, Describe the importance and functions of packaging,UNIVERSITY OF THE PuNyaB Pest net (Paren ad ) Note! Attempt any five questions. All questions carry equal marks , 1 . sa ae (Detiie Miirtietig Concept Pat weary niger activities are accent 10 bmptement the Within ihe rapidly ehaagiog glodal picture marketers must moniter some wajor extermal aie: Pete, Deveew in detail, buying decision process is lnfivenced by three major forces. Discuss. is 2 new aro) pricy diners the stages, producer's criteria & middlemaa's