THE PERSUASION REVOLUTION

Words aren’t just strings of alphabets sewn together with ink. Words are cues

Words are triggers.

Words when used correctly can transform an “eh whatever” into “WOW, that’s IT!”

They can make you go from literally ROFL to fuming with fury to an uncontrollable urge to take
action NOW or the earth may stop swinging on its axis.

These are what I call High Emotion Words

And these are capable of transforming an absolute no into almost yes and a “perhaps” into “for sure”!

Because it isn’t really about your desired action, but the

underlying emotion that drives that action.
If you get them to feel that emotion, you GOT ‘em.
When you are trying to sell people a solution, what you are REALLY doing is evoking desire by
making them imagine their best possible future with your solution.

When you are trying to get them to take an action (like, share, subscribe, buy) what you are
REALLY trying to do is arouse them (not THAT way… get your mind of the gutter please) to make it
impossible for them NOT to take an action.

When you are trying to get people to click and read your article, what you are REALLY doing is
trying to evoke curiosity so fierce that it claws at the minds of a casual browser and forces him to
click that link and read that piece.

When you are trying to get someone to agree with you, what you are REALLY doing is trying to
evoke empathy so they see your point of view.

So what are these high emotion words that can work this magic?

Glad you asked.

I have compiled a list of 380 words that are proven to induce certain emotions (both negative and
positive) and that I strongly encourage you use in your online (and offline) communications to get
your prospect to take the desired action.
 
But before I share the list with you, here is a 3 step plan to get the most out of these words:
 
Step One: Determine the desired action you want your prospect to take (e.g. like,
share, read, subscribe, comment, buy etc.)
© 2014 The Persuasion Revolution PAGE 1 OF 6
Original blog post available at:
http://www.thepersuasionrevolution.com/380-high-emotion-persuasive-words/
THE PERSUASION REVOLUTION

Step Two: Determine the exact emotional state that will drive that action (e.g.
curious, relaxed, fearful, inspired etc.)

Step Three: Choose some of the words from this list and sprinkle ‘em throughout
your content.
And now…THE LIST:

Emotional State: Curiosity  Most Important

When you want them to be gripped by an unshakable desire

 Profitable
to click and read more.  Proven

 Secret  Quick
 Confidential
 Controversial  Remarkable


Underground
What no one tells you
 Results
 Have you heard  Revolutionary
 Cover-up
 Forbidden  Safe


Banned
Behind the Scenes
 Save
 Secret agenda  Sensational
 Secret plot
 Insider  Should


Off-the record
Blacklisted
 Startling
 Censored  Strongly agree/ recommend
 Concealed
 Confessions  Strongly suggest


Unbelievable
Covert  Superb
 No one talks about  Superior
 Hidden
 underground  Tremendous

 Truly
 
 Trustworthy

 Urge

Emotional State: Urgency  Worthwhile

If you want then to take action now, now, now!  Deadline

 Magical  Limited

 Instantly  Seize

 Missing Out  bargain

 Left behind  Discount

 Magnificent  Explode

 Miracle  Extra

© 2014 The Persuasion Revolution PAGE 2 OF 6

Original blog post available at:
http://www.thepersuasionrevolution.com/380-high-emotion-persuasive-words/
THE PERSUASION REVOLUTION
 Fortune  incapable

 Freebie  paralyzed

 Jackpot  fatigued

 Reduced  inferior

 Instant Savings  vulnerable

 Skyrocket  distressed

 pathetic

Emotional State: Confusion and  distraught

Helplessness  doomed

Especially useful when questioning the status quo, making

 overwhelmed
them realize what they are missing out or “us-vs-them” style  incompetent
content
 incapacitated
 doubtful  trapped
 uncertain  squirming
 indecisive  jittery
 perplexed  woozy
 embarrassed  twitching
 hesitant  compulsive
 disillusioned  uncaring
 distrustful  uninterested
 misgiving  unresponsive
 unsure  terrified
 tense  suspicious
 stressed  anxious
 uncomfortable  alarmed
 dishonest  panicked
 disdainful  threatened
 manipulative  cowardly
 judgmental  insecure
 argumentative

 authoritative Emotional State: Anger

 condescending
This is a high physiological arousal emotional state that can
 distracted help drive a number of actions such as getting support for a
cause or sharing content because of the sheer outrage felt
 disoriented
 Ordeal
 off-kilter  Outrageousness
 frenzied 

Provoke
Repulsive
 blushing  Scandal
 Severe
 awkward  Shameful
© 2014 The Persuasion Revolution PAGE 3 OF 6
Original blog post available at:
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THE PERSUASION REVOLUTION
 Shocking
 Terrible Emotional State: Safe and
 Tragic
 Unreliable
Satisfied
 Unstable
Great for sales pages when you want people to feel secure in
 Wicked
their choice.
 Aggravate
 Agony
 Accurate
 Appalled
 instantly
 Atrocious
 Advantage
 Corrupting
 Always
 Damaging
 A cut above
 Deplorable
 Bargain
 Disadvantages
 Certain
 Disastrous
 Certainly
 Disgusted
 Confident
 Dreadful
 Convenient
 Eliminate
 Definitely
 Harmful
 Delighted
 Harsh
 Easy
 Inconsiderate
 Ecstatic
 enraged
 Effective
 offensive
 Emphasize
 aggressive
 Extremely
 frustrated
 Freedom
 controlling
 Guaranteed
 resentful
 Highly effective/ likely
 malicious
 Introducing
 infuriated
 First ever
 critical
 Investment
 violent
 conscientious
 vindictive
 approving
 sadistic
 honored
 spiteful
 privileged
 furious
 adaptable
 agitated
 relaxed
 antagonistic
 Astonishing
 repulsed
 Astounded
 quarrelsome
 assured
 venomous
 fulfilled
 rebellious
 genuine
 exasperated
 authentic
 impatient
 self-sufficient
 contrary
 reliable
 condemning
 sure
 seething
 secure
 scornful
 stable
 sarcastic
 honest
 poisonous
 truthful
 jealous
 supportive
 ticked off
 excellent
 revengeful
 responsible
 retaliating
 solid
 reprimanding
 trusting
 powerless
 supported
 despicable
 Absolutely
 self-hating
 Bargain
 desperate
 alienated
 pessimistic Emotional State: Happy and
 dejected
Alive Health-based products or services
 blissful
© 2014 The Persuasion Revolution PAGE 4 OF 6
Original blog post available at:
http://www.thepersuasionrevolution.com/380-high-emotion-persuasive-words/
THE PERSUASION REVOLUTION
 joyous  enthusiastic
 delighted  bold
 overjoyed  brave
 gleeful  daring
 thankful  hopeful
 festive  upbeat
 ecstatic  assured
 satisfied  clear
 cheerful  balanced
 sunny  fine
 elated  okay
 jubilant  grateful
 jovial  carefree
 fun-loving  adequate
 lighthearted  fulfilled
 glorious  genuine
 innocent  authentic
 child-like  forgiving
 gratified  sincere
 euphoric  uplifted
 on top of the  unburdened
 world  confident
 playful  self-sufficient
 courageous  reliable
 energetic  sure
 liberated  unique
 optimistic  dynamic
 frisky  tenacious
 animated  cooperative
 spirited  productive
 thrilled  exuberant
 wonderful  in the zone
 funny  responsive
 intelligent  conscientious
 exhilarated  approving
 spunky  honored
 youthful  privileged
 vigorous  adaptable
 tickled
 creative
 constructive Emotional State: Relaxed and


helpful
resourceful
Peaceful
 at ease
Products or services that offer mental peace and relaxation.
 comfortable
 pleased
 calm
 encouraged
 at ease
 surprised
 comfortable
 content
 content
 serene
 quiet
 bright
 certain
 blessed
 relaxed
 serene
Emotional State: Inspired  bright
 blessed
As part of content that is meant to inspire and make them  balanced
feel like they are capable and in charge.  grateful
 carefree
 motivated  fulfilled
 eager  genuine
 keen  authentic
 earnest  forgiving
 inspired  sincere

© 2014 The Persuasion Revolution PAGE 5 OF 6

Original blog post available at:
http://www.thepersuasionrevolution.com/380-high-emotion-persuasive-words/
THE PERSUASION REVOLUTION
 uplifted  supported
 unburdened  fluid
 confident  light
 self-sufficient  spontaneous
 glowing  aware
 radiant  healthy
 beaming  meditative
 reflective  still
 smiling  rested
 grounded  waiting
 unhurried  laughing
 open-minded  graceful
 efficient  natural
 non-controlling  steady
 unassuming  centered
 trusting  placid

Phewwwww. THAT was one long-ass list, don’t you think?

But how about we make it to 500. Now that’s a thought!

Help make that happen guys and drop some of your favorite high emotion words in
the comments and I will go and add those to this list (with credit of course).

Ready. Set. GO!

© 2014 The Persuasion Revolution PAGE 6 OF 6

Original blog post available at:
http://www.thepersuasionrevolution.com/380-high-emotion-persuasive-words/