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    Project Name As Input On '1 - Opportunity' Sheet: Objectives Hierarchy

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    Diego
    An objectives hierarchy helps clarify ambiguous or conflicting value drivers and measures by illustrating their relative priority. At the top of the hierarchy is the primary objective of shareholder value. Below this are fundamental objectives like increasing profits from gasoline sales and maintaining the brand's technical integrity. Contributing objectives that support the fundamental objectives include increasing sales of gasoline and premium fuels, creating customer loyalty, differentiating the gasoline from competition, and promoting advanced fuel technology. The objectives hierarchy is most useful when there is poor clarity around an opportunity's value drivers.

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    Project Name As Input On '1 - Opportunity' Sheet: Objectives Hierarchy

    Uploaded by

    Diego
    42 views1 page
    An objectives hierarchy helps clarify ambiguous or conflicting value drivers and measures by illustrating their relative priority. At the top of the hierarchy is the primary objective of shareholder value. Below this are fundamental objectives like increasing profits from gasoline sales and maintaining the brand's technical integrity. Contributing objectives that support the fundamental objectives include increasing sales of gasoline and premium fuels, creating customer loyalty, differentiating the gasoline from competition, and promoting advanced fuel technology. The objectives hierarchy is most useful when there is poor clarity around an opportunity's value drivers.

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    Chevron Framing DQ

    Original Title

    Tool_FramingWorkbook-23Apr2010

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    An objectives hierarchy helps clarify ambiguous or conflicting value drivers and measures by illustrating their relative priority. At the top of the hierarchy is the primary objective of shareholder value. Below this are fundamental objectives like increasing profits from gasoline sales and maintaining the brand's technical integrity. Contributing objectives that support the fundamental objectives include increasing sales of gasoline and premium fuels, creating customer loyalty, differentiating the gasoline from competition, and promoting advanced fuel technology. The objectives hierarchy is most useful when there is poor clarity around an opportunity's value drivers.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
    42 views1 page

    Project Name As Input On '1 - Opportunity' Sheet: Objectives Hierarchy

    Uploaded by

    Diego
    An objectives hierarchy helps clarify ambiguous or conflicting value drivers and measures by illustrating their relative priority. At the top of the hierarchy is the primary objective of shareholder value. Below this are fundamental objectives like increasing profits from gasoline sales and maintaining the brand's technical integrity. Contributing objectives that support the fundamental objectives include increasing sales of gasoline and premium fuels, creating customer loyalty, differentiating the gasoline from competition, and promoting advanced fuel technology. The objectives hierarchy is most useful when there is poor clarity around an opportunity's value drivers.

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    of 1

    ObjHierarchy

    OBJECTIVES HIERARCHY
    Project name as input on '1_Opportunity' sheet
    Discovery Summary When to use
    Tools
    Objectives Helps to clarify ambiguous or conflicting Most useful where there is poor clarity about
    Hierarchy value drivers & measures and tries to the value drivers of an opportunity.
    illustrate their relative priority.

    Primary Shareholder
    Objective Value

    Increase Profits from Maintain-Enhance


    Fundamental Techron Brand
    Gasoline Sales
    Objectives Integrity

    Increase Sales of Differentiate


    Increase Sales of Create Customer
    Contributing Gasoline
    Premium Octane
    Loyalty
    Gasoline from
    Objectives Grade Fuel Competition

    Promote
    Reduced Cost Advanced Fuel
    Technology

    Can use Auto Shapes and Connectors as illustrated on 'Influence Diagram' sheet.

    Template Revised 23-Apr-2010


    Tool_FramingWorkbook-23Apr2010 Page 1 of 1 Printed: 23/07/2020, 2:01 p. m.

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