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Apple will launch its online store in India on September 23

Manish Singh@refsrc / 10:04 am IST•September 18, 2020
Comment
apple-online-store-india
Image Credits: Apple
Apple will launch its online store in India on September 23, bringing a range of
services to customers in the world’s second largest smartphone market for the first
time in the 20+ years since it began operating in the country.

The company, which currently relies on third-party online and offline retailers to
sell its products in India, said its online store will offer AppleCare+, which
extends the warranty on its hardware products by up to two years, as well as a
trade-in program to let customers access discounts on purchase of new iPhones by
returning previous models. These features were previously not available in India.
Customers will also be able to buy Macs with custom configurations.

“We know our users are relying on technology to stay connected, engage in learning,
and tap into their creativity, and by bringing the Apple Store online to India, we
are offering our customers the very best of Apple at this important time,” said
Deirdre O’Brien, Apple’s senior vice president of Retail + People, in a statement.

TechCrunch reported in January that the iPhone-maker was planning to launch its
online store in India in Q3 this year. A month later, Apple CEO Tim Cook confirmed
the development, adding that Apple will also launch its first physical store in the
country next year.

On its website, Apple says it also plans to offer financing options to customers in
India, and students will receive additional discounts on Apple products and
accessories. Starting next month, it will also let customers check out free online
sessions on music and photography from professional creatives. And if they wish,
they can engrave emoji or text on their AirPods in several Indian languages.

The launch of the online store will mark a new chapter in Apple’s business in
India, where about 99% of the market is commanded by Android smartphones. The
iPhone-maker has become visibly more aggressive in India in recent years. In July,
the company’s contract manufacturing partner (Foxconn) began assembling the iPhone
11 in India. This was the first time the company was locally assembling a current-
generation iPhone model in the country.

Assembling handsets in India enables smartphone vendors — including Apple — to

avoid roughly 20% import duty that the Indian government levies on imported
electronics products. Lowering the cost of its products is crucial for Apple in
India, which already sells several of its services, including Apple Music and TV+,
at record-low prices in the country.

The starting price of iPhone 11 Pro Max is $1,487 in India, compared to $1,099 in
the U.S. The AirPods Pro, which sells at $249 in the U.S., was made available in
India at $341 at the time of launch.

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Apple will launch its online store in India on September 23
Manish Singh
10:04 am IST•September 18, 2020
Apple will launch its online store in India on September 23, bringing a range of
services to customers in the world’s second largest smartphone market for the first
time in the 20+ years since it b...

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