Q1) Which bike do you have?

47

25

Hero Honda

Bajaj

38

Any other
15

Hero honda

Bajaj

Any other

Q2) Which Model do you Have?

Hero Honda

Bajaj

Splender

21

CT 100

Passion

13

Discover

12

26
Karizma

Pulsar

11

Any other

Any other

05

10

15

20

25

Model Name

NoofPersons

Hero Honda

Splender

Passion

Karizma

Any other

02468

10

12

14
1

Model Name

NoofPersons

Bajaj

CT 100

Discover

Pulsar

Any other

Q3) In which family Income level do you Fall?

100000-200000

22

200000-300000

45

300000-400000

23

above 400000

10

27
0

10

20

30

40

50

Income level

NoofPersons

100000-200000 200000-300000 300000-400000 above 400000

Q4) For how long do you own a bike?

0-1 year

34

1-2 year

29

2-3 year
26

above 3 year

11

28

10

20

30

40

No of

Persons

No of years

0-1 year
1-2 year
2-3 year
above 3 year
Q5) For what purpose do you use your Motor Bike?

Hero Honda

Bajaj

Office Purpose

Personal purpose

13

15

29

Joy Purpose

19

16

Other

6
3

05

10

15

20

Office

Purpose

Personal

purpose

Joy

Purpose

Other

Purpose

NoofPersons

Hero Honda

Bajaj

Q6) How do you come to know about this Motor Bike?

Hero Honda

Bajaj

Newspaper

Television

23

16
30

Magazine

Friends &

Relative

18

19

05

10

15

20

25

Hero Honda

Bajaj
Name of Company

NoofPersons

New spaper

Television
Magzine
Friends & Relative

Q7) Does Advertisement Influence your decision

in choosing a Motor Bike?

Yes

87%

No

5%

Cant say

8%

31
Yes

No

Cant say

Q8) Do you have full knowledge about Bikes before

buying?

Hero Honda

Bajaj

Yes

25

23

22

15

32

No
05

10

15

20

25

30

Hero Honda

Bajaj

Company Name

Noofpersons

Yes

No

Q9) Which Factor below Influence your decision?

Hero Honda

Bajaj

Price

72%

78%

Mileage

78%

64%

Quality

65%

48%

33
Resale Value

40%

28%

Status symbol

10%

7%

0%

20%

40%

60%

80%

100%

Hero Honda

Bajaj

Com pany Nam e

NoofPersons

Price

Mileage

Quality

Resale Value

Status symbol

Q10) How would you rate the following factors of Bikes

with respect to different company?

Hero Honda

Bajaj

Mileage

74%

72%

34

Price

68%
65%

Pick up

70%

80%

Maintenance

58%

62%

Look & Shape

85%

80%

Brand Image

53%

55%

0%

20%

40%

60%

80%

100%

Hero Honda

Bajaj

Company Name

NoofPersons

Mileage

Price
Pick up

Maintenance

Look & Shape

Brande Image

Q11) If new Bike with good features comes in, then would

you like to change your bike?

Hero Honda

Bajaj

Yes

19

21

35

No

17
14

Cant say

11

05

10

15

20

25

Yes

No

Cant say

Views

NoofPersons

Hero Honda

Bajaj

36
Conclusion

37

1.Most of the Pulsar, CBZ & Karizma are purchased by young generation

18 to 30 because they prefer stylish looks and rest of the models of Hero Honda are purchased more by
daily users who needs more average of bikes than looks.

2. Hero Honda is considered to be most fuel-efficient bike on Indian roads.

3. Service & Spare parts are available throughout India in local markets

also.

4. While buying a motorcycle, economy is the main consideration in form

of maintenance cost, fuel efficiency.

5. Majority of the respondent had bought their motorcycle more than 3

years.

38
RECOMMENDATIONS

39

1.

Bajaj should introduce some more models having more engine

power.

2.

Hero Honda should think about fuel efficiency in case of upper

segment bikes.
3.

More service centers should be opened.

4.

Maintenance cost and the availability of the spare parts should also

be given due importance.

5.

They also introduce some good finance/discount schemes for

students.

6.

The price should be economic.

40
BIBLIOGRAPHY

41

1.www.herohonda.com
2.www.google.com
3.www.bajaj.com
4.www.twowheeler.com
5.www.extrememachines.com
42
QUESTIONNAIRE

NAME: -………………………………………………

CONTACT NO……………………………………….

43
AGE:-

15-20

20-25

25.30

Above 30

OCCUPATION:-

Businessman
Employee

Student

Other

Q1) Which Bike do you have?

Hero Honda

Bajaj

Any Other

Q2) Which Model do you have?

Hero Honda: -

Splendor

Passion

Karizma

Other

Bajaj: -

CT 100

Discover

Pulsar

Other

Q3) In which Family Income do you Fall?

100000-200000

200000-300000

300000-400000

Above 400000

Q4) For how long do you own a Bike?

0-1 year
1-2 year

2-3 year

above 3 years

Q5) For what purpose do you use your Motor Bike?

Office Purpose

Personal Purpose

Joy Purpose

Other

Q6) How do you come to know about this Motor Bike?

Newspaper

Television

Magazines

Friends/Relatives

44