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    Conceptual Model 1 8536734653806358

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    deadbios
    This document discusses different branding strategies for software and hardware products, including a "walled garden" sub-brand approach and an endorsed daughter brand approach. It also notes a potential risk of a perceived privacy infringement in a daughter brand spilling over to negatively impact the parent brand.

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    Conceptual Model 1 8536734653806358

    Uploaded by

    deadbios
    4 views1 page
    This document discusses different branding strategies for software and hardware products, including a "walled garden" sub-brand approach and an endorsed daughter brand approach. It also notes a potential risk of a perceived privacy infringement in a daughter brand spilling over to negatively impact the parent brand.

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    358812453_Conceptual_model_1_8536734653806358.docx

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    This document discusses different branding strategies for software and hardware products, including a "walled garden" sub-brand approach and an endorsed daughter brand approach. It also notes a potential risk of a perceived privacy infringement in a daughter brand spilling over to negatively impact the parent brand.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as docx, pdf, or txt
    4 views1 page

    Conceptual Model 1 8536734653806358

    Uploaded by

    deadbios
    This document discusses different branding strategies for software and hardware products, including a "walled garden" sub-brand approach and an endorsed daughter brand approach. It also notes a potential risk of a perceived privacy infringement in a daughter brand spilling over to negatively impact the parent brand.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as docx, pdf, or txt
    of 1

    Software only / Hard+Soft

    <Walled Garden>

    Sub-brand / Endorsed Spill over to the parent brand

    Perceived privacy infringement in


    daughter brand

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