WEBSITE BUILDING AND SEO

Overview of the Topic: SKINCARE

 The Indian Skincare Market is moving from Cosmetic to a Vital Skin Care Regime
 From the aspirational fair and smooth skin a decade ago, new age consumers and
brands are redefining beautiful skin as healthy and naturally glowing.
 With narratives around essential skin care regimes involving a healthy diet, adequate
water intake, exercise and intake of vitamins and antioxidants, the new age consumer
is taking ‘healthy skin’ much more seriously than just a cosmetic ‘fix-up’
 While essential skin care regime about two decade ago revolved around home
remedies, fairness creams and sunscreens, today the biomedical advancements offer
an almost specialised range of products that cater to the customised needs of different
skin types.
 The traditional skin care products have also expanded its range to cater to this highly
demanding market, with hydrating creams, separate day and night creams, specialised
anti-ageing that offers much more than anti-wrinkle solutions, sunscreens in SPF from
15 to 150 to the more innovative bacteria-rich skincare products and high-tech
devices, innovations in skin care are gaining popularity among both celebrities and as
well as the masses.

Website name: SKIN CUSTODY https://sk726028988.wordpress.com/

About the website:

 Skin Custody aims to help you to take care of your skin.

 Skin related issues or not we aim to give you the best remedies, suggest you products
that are worth your penny and give you latest updates on skin care routines and
products.

Services:

 Blogs related Skincare tips and hacks

 Blogs related to skincare routines

 Product reviews

 New launch updates

USP: easy skincare routines and tips for customers

Target Audience

GENDER AGE INCOME LOCATION

FEMALE 25-50 YEARS ABOVE PAN INDIA

5LAKHS/ANNUM

KEYWORD RESEARCH

Tool used: SEMRUSH Keyword magic

https://www.semrush.com/analytics/keywordmagic/start
  All keywords: 13,254
 Total volume: 156,190
 Keyword difficulty: 68.19% (high)
 Keyword selected on the basis of volume: routine, products, best, review, skin,
Korean, brand, natural, India

Applying advanced filters

Tool used: SEMRUSH Keyword magic

 All keywords: 529

 Total volume: 5300
 Keyword difficulty: 65.57% (high)
Focus on the term “basic skincare routine”
• It has a good search volume.
• It’s a topic of core service i.e. people will search about it
• Topic can be easily searched

Secondary Keyword ideas

Tool used: SEMRUSH Keyword magic

• Closely Related to primary topic of the content term “basic skincare routine”
• It will help in adding extra content
• Quality of content will increase.
Keyword Trend data
Tool used: Keyword everywhere
Long tail keyword selection using Google search and “people also ask for”
  These are the exact questions the target audience is looking for answers online.
 These topics can provide ideas for new sections to add into informational blog
content, or even use as FAQs on more conversion-based content such as product and
category pages.

Long tail keyword analysis with competitor

1. Keyword: What is best for your skin

Competitor: healthline.com

Competitor
2. Keyword: What is a good skincare routine
Competitor: dermstore.com

3. Keyword: What skincare product should I use

Competitor: dermstore.com
4. Keyword: What are the top 10 skincare products
Competitor: goodhousekeeping.com

5. Keyword: What are good skincare brands

Competitor: harpersbazaar.com

Competitor Analysis on the basis of similar website: stylecraze.com

Growth Quadrant
  Style craze.com is an established player.
 Traffic growth = 22.3%
 Traffic volume = 2.1M

Content creation for website

Homepage

 For homepage a lot of focus has been given to images and why skin care is
important.
 The content focuses on Do’s and Don’ts for skincare specifying to audience so
that they get to know what are the early steps for maintaining a good skincare.
 The homepage also gives small posts related to skincare so that consumers get
interested to know more.
Blogs
 Topics covered – How to start a skincare routine & Good skincare brands
 Both the title tags have been used after analysing the keywords
 Keyword selected are used in the blogs
 Both the blogs have been written with respect to beginner’s guide to skincare.
 Not very complex blog is written, it’s easy to understand and easy to apply in
daily life
 Website links have been attached by giving recommendation of products so
that audience can easily look at the products.
 Interactive images and gifs are used to make the blog attractive.
SEO OPTIMIZATION

Tool used: SEO SITE CHECKUP

GENERAL SEO

Meta Title Test

The Meta title of page has a length of 32 characters. Most search engines will truncate Meta
titles to 70 characters.

Meta Description Test

The Meta description of page has a length of 303 characters. Most search engines will
truncate Meta descriptions to 160 characters.
Most Common Keywords Test
skin - 15 times care - 7 times custody - 3 times products - 3 times

Keywords Usage Test

Using your keywords in your meta-tags, which help search engines to properly identify the
topic of your page.
 Keyword(s) included in Title tag
 Keyword(s) included in Meta-Description tag

Heading Tags Test

Webpage contains headings tags.

SPEED

HTML Page Size

The size of webpage HTML is 11.91 Kb and is under the average webpage's HTML size
of 33 Kb. Faster loading websites result in a better user experience, higher conversion rates,
and generally better search engine rankings.

HTML Compression

HTML is compressed from 50.03 Kb to 11.91 Kb (76% size savings). This helps ensure a
faster loading webpage and improved user experience.

Site Loading Speed Test

Website loading time is around 7.45 seconds and is over the average loading speed which
is 5 seconds

MOBILE USABILITY