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Profitability Improving Markedly: The Quarterly Review
Profitability Improving Markedly: The Quarterly Review
Issue 3 | 2012
PROFITABILITY Safety
Cables crucial against
IMPROVING buildings fire risk
MARKEDLY Quality
Customer
Diversification helped to at the centre
keep sales stable while
margins grew further in Balkan Connection
the first 9 months The link between Italy
and Montenegro is
strategic for Europe
EDITORIAL COLUMN
Telecom cables profit continues In this same issue we explore Prysmian’s contribution to one
to grow 5 of modern society’s major concerns: the safety of ever larger
and taller buildings. These buildings depend almost entirely on
cables to function properly and free of fire-risk. The excellence of
Focus on
Prysmian cables is a symbol of the safety of buildings all across
Improving quality for clients 6 the planet. At the same time, Volker Wendt of Europacable
explains why higher industry standards and stricter controls are
A customer-centric website 7
needed to make people and buildings even safer in the future.
Global scenario Prysmian Group often plays a part in major projects whose
Fire safety depends on cables 8
impact goes beyond a single industry achievement. That
is certainly the case with the power-link between Italy and
Committed to quality 9 Montenegro, a Balkan connection of strategic importance for the
whole of Europe.
Doing business
Editorial Team - INSIGHT
The Balkan connection 10
Clean energy:
Prysmian joins Norstec 11
Worldwide
For information:
insight@prysmiangroup.com
QUARTERLY OVERVIEW
Profitability improving
markedly
Other 2%
APAC 14%
Telecom 19%
Industrial
23% Latin
America
9%
€5.9 bn
€5.9 bn €5.9 bn
N. America
EMEA
Utilities 14%
63%
28%
T&I 28%
Improving
quality
for clients
involvement in all our people from
in practice,” Carullo points out. the outset. In the three years since,
Paolo Carullo explains “PQMS, consisting of a manual and of we have seen marked improvements
how the Prysmian Quality 20 operational procedures, identifies in performance indicators, not least
Management System locally-applied best practices, which a 30% reduction in the number
are then elaborated and extended of complaints, one of the most
works and how it delivers across the Group worldwide.” important measures of customer
customer satisfaction. satisfaction.”
The Quality team led by Carullo is
Paolo Carullo, who has responsibility currently working on a new IT tool Carullo and his team are currently
for the Prysmian Quality for the calculation of the costs arising working on a new project for the
Management System (PQMS), says from non-quality. Carullo explains accurate calculation of the costs
that its primary goals are “to create that, “Our rules are guidelines, arising from non-quality. Their aim is
happier clients, to place them at shared by all the functions involved. to reduce such costs and therefore
the centre of Prysmian’s world and They set out the working parameters make a direct contribution to
to make a proactive contribution to that frame any given work activity improved company results.
Group results”. and represent the minimum Auditing and regular monitoring of
requirements that every part of the key performance indicators have
Carullo, along with his team, is Prysmian Group must comply with.” highlighted quality hotspots, where
committed to the daily construction, “Once the new rules have been corrective actions have been put in
application and monitoring disseminated, local functions are place. In the vast majority of cases,
of the PQMS – a system that responsible for their application; in these actions have proved swift and
sets the qualitative standards addition to regular local controls, we effective. Cooperation between local
designed to maximise efficiency also run an annual series of audits teams, under the guidance of their
and effectiveness. It is a clear to check on the proper application of respective Quality functions, has
system of rules that sets out well- the PQMS and the general health of proved decisive: 30 or so Quality
defined responsibilities with clear, manufacturing processes.” Managers worldwide supervise the
unambiguous instructions. proper application of the guidelines
The initiatives first put in place in the various countries/Business
“We have defined operational in 2009 have led to a series of Units as well as within the dedicated
procedures that don’t just exist on significant results. “We noticed Quality organizations of each
paper but that can always be applied higher levels of motivation and manufacturing facility.
A customer-centric website
The new www.prysmiangroup.com is focused 100% on user experience,
ensuring visitors get a complete understanding of the Group’s services.
Fire safety
depends
on cables
Committed to quality
Prysmian Group has always been committed to flame-spread and heat-release with very low emission
designing and manufacturing state-of-the-art, fire- of smoke and dangerous gases. This gives more time
resistant and low fire-hazard cables. Continuous to escape and a less hazardous environment for rescue
development of these products protects not just teams. Fire-resistant cables, including well-established
buildings, but lives. brands such as FIRESTOP, AFUMEX FIRST, RF 31-22,
SIENOPYR, FP and AFUMEX FIRS also assure the
The Group offers a range of cables with different continuity of power and signal supply.
reactions to fire performance, relating to specific user
needs and applications. These include: hospitals and Prysmian is well aware of the risks
old people’s homes, schools and recreational buildings, linked to sub-standard products entering
museums and historical buildings, undergrounds and
the market. That is why the company
tunnels, shopping centres, railway stations and airports,
discotheques and nightclubs, theatres and cinemas,
is so strongly committed to helping
hotels and offices, high-rise buildings. strengthen the regulatory framework.
The fire safety of worldwide architectural icons and Thanks to Prysmian’s involvement, specific rules are
public infrastructures, as well as millions of private likely to be adopted in Europe to define and regulate
homes, is dependent on Prysmian cables. In fact, some standards for low fire-hazard cables, mainly in
of the world’s most prestigious buildings are testament buildings with a high concentration of people. National
to Prysmian cable applications. authorities, electricity professionals and end-users
The Burj Khalifa, the world’s tallest building; the will be able to specify safer cables. It is hoped that
Guggenheim Museum in Bilbao; the Drax Power Station the use of certified low fire-hazard cables will become
in UK, the largest renewable biomass co-firing project mandatory in hospitals, airports, undergrounds,
anywhere in the world; the Teatro Colon in Buenos theatres and historical buildings.
Aires, Argentina, a historic national monument and one Prysmian’s response to this is a constant focus on being
of the best theatres in the world. These are just a few the partner of choice for clients and a global supplier
examples. capable of meeting the specific needs of each country’s
Prysmian has developed a wide range of fire and smoke- customers.
proof cables. The Afumex family of cables combines low
Prysmian Group
used 350 km
of high-tech
fire-resistant
cables to enhance
the safety
of The Shard,
Western Europe’s
tallest building.
The Balkan
connection
Prysmian Group has won a
€400 million contract for
the construction of a new
submarine power link between
Montenegro and Italy.
The project, awarded in a public
tender launched by Italy’s out both in Italy and in Montenegro, alone, of €40 million. The marine
transmission group Terna and and Prysmian will provide supply and cable will be laid down by the ‘Giulio
known as MON.ITA, involves supply installation of the marine electrodes Verne’ vessel.
and installation of one of the two to enable the system’s emergency
poles of the interconnection and operation. The MON.ITA project will enhance
placement of an extra-high voltage, Prysmian’s unique track record in the
direct current (500 kV) subsea cable The marine cables for the MON.ITA field of deep-water cable systems,
system with a rated power of 1,000 link will be manufactured in our which already includes SA.PE.I.
MW and a length of about 415 km, centre for technological and (with a record max. depth of 1,650
at depths of up to 1,200 metres. manufacturing excellence near metres), the Majorca-Iberian
Specialist civil works will be carried Naples, developed at a cost, in 2012 Peninsula link (with a max. depth of
1,400 metres) and the Italy-Greece
link (with a max. depth of 1,000
metres).
“It’s a source of great Prysmian’s track record of
satisfaction to be in a completed and ongoing projects
is further evidence of the group’s
project of such strategic leading role in the development of
importance for Europe.” interconnections for increasingly
Valerio Battista, efficient and sustainable power
CEO of Prysmian Group transmission grids in Europe and
worldwide.
By joining Norstec, Prysmian aimed at bringing solar power from Prysmian Group’s package includes
Group, already the global North Africa to Europe. special cables for the functioning of
leader in power connections wind turbines, cables for inter-array
for offshore wind farms, has The Prysmian Group portfolio connections between farm turbines,
strengthened its commitment boasts various projects in and cable systems for connections
to supporting more efficient Denmark, the Netherlands and with the main land-based grids.
and environmentally the UK both completed and in
sustainable grids throughout progress, involving the connection Finally, the Group recently signed
the world. of offshore wind farms. The an agreement for the acquisition
company has provided high- of Global Marine Energy, an
Prysmian Group is also: a founding voltage direct current (HVDC) English company that installs
member of Friends of the Super connections for the mega-wind submarine power cables and
Grid, a reference entity aimed at farms BorWin2, HelWin1, HelWin2 systems. The reason for this
promoting policies geared towards and SylWin1 in Germany, which is to integrate production and
implementing a pan-European all form part of Europe’s most installation solutions for submarine
offshore electrical super-grid, and important renewable energy cable systems, particularly within
a member of the Medgrid project, development programme. offshore wind farms.
from
intensive work. Prysmian Group has
supplied halogen-free cables for the
stadium’s power, telecommunications
Group
standards. Tomas Hagwall, Business
Development Manager for Prysmian
Group Sweden, expressed his pride
at supplying such a prestigious
project.
MALTA - Prysmian will provide SLATINA (Romania) - In BERLIN - The ‘Industry Award
a new HV network with two October 2012 the new plant in 2012’ has been assigned to
new cable circuits and related Slatina started production of Prysmian Group for Protolon, the
accessories. Prysmian Group has optical fibre cables. The initial intelligent energy cable range for
been awarded a €7.7 million contract target is to produce up to 1.5 million use in mining and crane reeling
by utility company Enemalta to km of cables, with the ultimate goal Prysmian new-generation cable
build two cable circuits on the of producing 3 million km. The target will be installed by ABB in the
island. These will connect the was originally set in December 2007 port of Rotterdam. VDI, the
sub-stations in Mosta and Kappara when the SLOPTCA project (SLatina Association of German Engineers,
to the Marsa power station in the OPTical CAbles) was approved. With and Huber Verlag, one of the biggest
capital Valletta. Prysmian will supply the new plant complete, the Slatina providers of direct information
150 kV 800 mm2 HV cables with site can expand production from and media services to technology
aluminium-welded sheaths that will the existing base of low/medium leaders, selected Prysmian Group as
be manufactured at the Group’s voltage cables and ADSL TLC cables the winner of the ‘Industry Award
plants in Pignataro (Italy) and Gron and cordons to the new generation 2012’. The prize goes to companies
(France), along with HV accessories cables. that distinguish themselves by
(joints and terminations) to be delivering strong economic, social,
produced in Livorno (Italy). The BIELSKO-BIALA (Poland) technological and environmental
particular material has been chosen - Prysmian presented Easy benefits. These were the very same
because of its dual functions: firstly Glider, the new range of solid characteristics required by ABB, who
to protect the cables from moisture and flexible building wires at the signed a contract with Prysmian
and secondly to serve as an external ENERGETAB trade fair, held in Group for the manufacture and
screen that carries short-circuit Bielsko-Biala last September. supply of 11,000 metres of cable
current. Its smoother surface reduces friction system to be installed in 28 port
making Easy Glider cable easier cranes by Künz (ABB’s Austrian
DARDANELLES STRAIT - and faster to pull, and therefore subcontractor) in Rotterdam. In
Prysmian will build Turkey’s first considerably simpler to install than fact, the Protolon 24/7 monitoring
high voltage submarine power competing products. The project was system meets the highest standards
cable link. The Group signed a €67 presented in May 2012 by a multi- in safety, reliability and prevention.
million contract with the Turkish functional Prysmian team to a local This is an important project for the
electricity transmission utility TEIAS special Innovation Committee. The port of Rotterdam, that will enhance
for the design, supply, installation Committee’s aim of finding new, the container-handling facilities of
and commissioning of a high innovative and actionable ideas operating company APM Terminals.
voltage submarine power cable link became a reality in just five months.
connecting Europe and Asia across Prysmian Group latest news
the Dardanelles strait. The cables STOCKHOLM - Prysmian
will be produced in Prysmian’s Group has supplied 500 km
European submarine facilities of cables that provide IT
Disclaimer
around the second half of 2014. infrastructure and power to the The content of this publication is provided
This contract underlines Prysmian’s floodlit Tele2 Arena, the Swedish ‘as is’ without warranty of any kind, either
expressed or implied, including, but not
know-how and technology capital’s new ultra-modern, limited to, the implied warranties of mer-
excellence in the development of multi-purpose stadium. chantability, fitness for a particular purpose,
or non-infringement of intellectual property
state-of-the art cables for power With a retractable roof and glass rights. For further information please read
transmission. facade, the Arena has an amazing the terms of use of this publication.