North South University (NSU)

Master of Business Administration (MBA)

Project (Step-2)
Course No : MKT634
Course Title : Marketing Strategy
Submission Date : 30-08-2020

Submitted To
Dr. Humayun Kabir Chowdhury
Professor
North South University (NSU)

Submitted By:
Name : Md. Zakirul Islam
I.D :1925216660
Section : 01
1. How likely the price of iPhone is?
Very bad -3 -2 -1 0 1 2 3 Very good

2. How much attractive the design of iPhone is?

Very bad -3 -2 -1 0 1 2 3 Very good

3. How much attractive the camera of iPhone is?

Very bad -3 -2 -1 0 1 2 3 Very good

4. How the battery performance of iPhone is?

Very bad -3 -2 -1 0 1 2 3 Very good

5. How much user friendly iPhone is?

Very bad -3 -2 -1 0 1 2 3 Very good

6. How likely the brand value of iPhone is?

Very bad -3 -2 -1 0 1 2 3 Very good

7. How attractive the ram and rom of iPhone is?

Very bad -3 -2 -1 0 1 2 3 Very good

8. How much durable iPhone is?

Very bad -3 -2 -1 0 1 2 3 Very good

9. How likely the flagship of iPhone is?

Very bad -3 -2 -1 0 1 2 3 Very good

10. How likely the build quality of iPhone is?

Very bad -3 -2 -1 0 1 2 3 Very good
11. How likely the price of Samsung is?
Very bad -3 -2 -1 0 1 2 3 Very good

12. How much attractive the design of Samsung is?

Very bad -3 -2 -1 0 1 2 3 Very good

13. How much attractive the camera of Samsung is?

Very bad -3 -2 -1 0 1 2 3 Very good

14. How the battery performance of Samsung is?

Very bad -3 -2 -1 0 1 2 3 Very good

15. How much user friendly Samsung is?

Very bad -3 -2 -1 0 1 2 3 Very good

16. How likely the brand value of Samsung is?

Very bad -3 -2 -1 0 1 2 3 Very good

17. How attractive the ram and rom of Samsung is?

Very bad -3 -2 -1 0 1 2 3 Very good

18. How much durable Samsung is?

Very bad -3 -2 -1 0 1 2 3 Very good

19. How likely the flagship of Samsung is?

Very bad -3 -2 -1 0 1 2 3 Very good

20. How likely the build quality of Samsung is?

Very bad -3 -2 -1 0 1 2 3 Very good
21. How likely the price of OnePlus is?
Very bad -3 -2 -1 0 1 2 3 Very good

22. How much attractive the design of OnePlus is?

Very bad -3 -2 -1 0 1 2 3 Very good

23. How much attractive the camera of OnePlus is?

Very bad -3 -2 -1 0 1 2 3 Very good

24. How the battery performance of OnePlus is?

Very bad -3 -2 -1 0 1 2 3 Very good

25. How much user friendly OnePlus is?

Very bad -3 -2 -1 0 1 2 3 Very good

26. How likely the brand value of OnePlus is?

Very bad -3 -2 -1 0 1 2 3 Very good

27. How attractive the ram and rom of OnePlus is?

Very bad -3 -2 -1 0 1 2 3 Very good

28. How much durable Oneplus is?

Very bad -3 -2 -1 0 1 2 3 Very good

29. How likely the flagship of OnePlus is?

Very bad -3 -2 -1 0 1 2 3 Very good

30. How likely the build quality of iPhone is?

Very bad -3 -2 -1 0 1 2 3 Very good