New Delhi Institute of Management Studies: Project Report Corporate Social Responsibility

NEW DELHI INSTITUTE OF MANAGEMENT
STUDIES
PROJECT REPORT
CORPORATE SOCIAL RESPONSIBILITY
SEMESTER I
BATCH 2019-21
Section- Alpha
Corporate Social Responsibility 1

SUBMITTED TO,
DR. SARIKA TOMAR
PREPARED BY,
Name Roll No. Company

Swati Menon 19049 Coca Cola
Srishti Mangal 19048 Tata Tea
Soumya Mandan 19046 Nestle
Souvik Mallick 19047 Pepsico
Tanushree Sharma 19050 Amul
ACKNOWLEDGEMENT
Soumya, Souvik, Srishti, Swati, Tanushree | NEW DELHI INSTITUTE OF MANAGEMENT

We offer our sincere thanks to our faculty member Prof. Sarika Tomar for her
valuable suggestions and guidance in completing this project. She has motivated
us a lot during our work on this project and always helped us whenever we
approached her with any query.
DECLARATION

We the students of New Delhi Institute of Management Batch (2019-2021)
declare that every part of the Project Report submitted by us is original.
Name
Soumya Madan
Souvik Mallick
Srishti Mangal
Swati Menon
Tanushree Sharma
(Signature)
Date of Project Submission: 5th October 2019

TABLE OF CONTENT
S.NO PARTICULARS PAGE NO.
1 CHAPTER 1: INTRODUCTION
2 CHAPTER 2: RESEARCH METHODOLOGY
3 CHAPTER 3: INTRODUCTION OF SELECTED

COMPANIES
4 CHAPTER 4: ANALYSIS & RESULTS
5 CHAPTER 5: BRIEF OF SOCIAL ISSUE
6 CHAPTER 6: PROPOSED FRAMEWORK
7 CHAPTER 7: CONCLUSION
8 REFERENCES
INTRODUCTION

Corporate social responsibility (CSR) can be simply and broadly defined as the
ethical role of the corporation in society. The aim of CSR is to increase long-
term profits and shareholder trust through positive public relations and high
ethical standards to reduce business and legal risk by taking responsibility for
corporate actions. It isn’t enough for companies to generate a profit and
merely meet the letter of the law in their business operations.
CSR strategies encourage the company to make a positive impact on the

environment and stakeholders—that is, all of the parties who have a stake in the
performance and output of the corporation. Stakeholders include the company’s
employees, unions, investors, suppliers, consumers, local and national
governments, and communities that may be affected by corporate activities such
as construction, manufacturing, and pollution. For some companies, CSR means
manufacturing their products in a way that doesn’t harm the environment and
protects the consumer from potentially hazardous materials.
Corporate Social Responsibility in India
India is the first country in the world to make corporate social responsibility
(CSR) mandatory, following an amendment to the Companies Act, 2013 in
Corporate
April SocialBusinesses
2014. Responsibilitycan invest their profits in areas such as education, 5
poverty, gender equality, and hunger as part of any CSR compliance.
The amendment notified in the Companies Act, 2013 requires companies with a
net worth of INR 500 crore or more, or an annual turnover of INR 1000 crore or
more, or net profit of INR 5 crore or more, to spend 2 percent of their average
net profits of three years on CSR.
Since the applicability of mandatory CSR provision in 2014, CSR spending by

corporate India has increased significantly. In 2018, companies spent 47 percent
higher as compared to the amount in 2014-15, contributing INR 7,536 crores
(US $1 billion) to CSR initiatives, according to a survey.
Listed companies in India spent INR 10,000 crore (US$1.4 billion) in various
programs ranging from educational programs, skill development, social welfare,
healthcare, and environment conservation, while the Prime Minister’s Relief
Fund saw an increase of 139 percent in CSR contribution over last one year.
The education sector received the maximum funding (38 percent of the total)
followed by hunger, poverty, and healthcare (25 percent), environmental
sustainability (12 percent), rural development (11 percent). Programs such as

technology incubators, sports, armed forces, reducing inequalities saw
negligible spends.
Benefits of corporate social responsibility
1. The potential benefits of CSR to companies include:

2. better brand recognition
3. positive business reputation
4. increased sales and customer loyalty
5. operational costs savings
6. better financial performance
7. greater ability to attract talent and retain staff
8. organisational growth
9. easier access to capital
Costs savings
By reducing resource use, waste and emissions, you can help the environment
and save money too. With a few simple steps, you may be able to lower your
utility billsSocial
Corporate andResponsibility
achieve savings for your business. 6
Other benefits of CSR to companies
1. By acting in a sustainable, responsible way, you may also find it easier to:
2. access finance - investors are more likely to back a reputable business
3. attract positive media attention - eg when taking part in community
activities
4. reduce regulatory burden - good relationships with local authorities can
often make doing business easier
5. identify new business opportunities - eg for the development of new
products or services
CHAPTER 2

RESEARCH METHODOLOGY
Research Objective:
-To understand the CSR practices of selected companies.
-To analyse the CSR practices of selected company
Population:
-Sampling size- 5
-Sampling unit – FMCG Industry
Sample – Coca Cola, Pepsico, Nestle, ITC, TATA Tea

CHAPTER 3
CSR OF SELECTED COMPANIES
The following companies have been selected for the study:
1. Coca Cola
2. Tata Global Beverages.
3. PepsiCo
4. Amul
5. Nestle
INDUSTRY OVERVIEW:
The Fast-moving consumer goods (FMCG) sector is the 4th largest sector of the
Indian economy. It is characterised by high turnover consumer packaged goods,
i.e. goods that are produced, distributed, marketed and consumed within a short
span of time. FMCG products that dominate the market today are detergents,
toiletries, tooth cleaning products, cosmetics, etc. The FMCG sector in India
also includes pharmaceuticals, consumer electronics, soft drinks packaged food
products and chocolates. Since the sector encompasses a diverse range of
products, different companies dominate the market in various sub-sectors.
The FMCG industry in India is divided into the demographics of rural and
urban India. The urban market contributes 60% of the consumption revenue of
the FMCG market in India. In 2017, this sector recorded a market size of $ 29.4
bn. While urban areas have spearheaded the growth of the FMCG industry in
India, semi-urban and rural segments are growing at a rate that cannot be
ignored. Semi-urban and rural segments contribute over 40% of the overall
revenues of the FMCG sector in India. FMCG companies in India have
witnessed higher growth in rural areas compared to urban ones. And with 12.2%
of the world’s population living in the villages of India, the Indian rural FMCG
market cannot be ignored by investors. Dabur, one of the top FMCG companies
in India, generates over 45% of its domestic revenue through the sale of
packaged consumer goods in rural India. Hindustan Unilever, another name that
has consistently dominated the list of top FMCG companies in India, earns over

35% of its revenue from rural areas. Rural India accounts for more than 40% of
consumption in major FMCG categories such as personal care, fabric care, and
hot beverages. In urban areas, home and personal care category- including skin
care, household care, and feminine hygiene- will continue to grow at attractive
rates. Within the foods segment, it is estimated that processed foods, bakery,
and dairy are long-term growth categories in both rural and urban areas.
An FMCG industry overview indicated that India’s demographic profile plays a

major role in the growth of this sector. Not only is India’s demographic young,
but this segment is also characterised by increased urbanisation and higher
expenditure. Urban development initiatives by the government, as well as the
increasing middle class of India, has led to an increase in the number of
attractive markets in the country. Ernst & Young’s research on the cities of
India highlights the emergence of 30 ‘new wave’ cities such as Jaipur and Surat.
Consumption in these cities is growing at a faster rate than that of many of
India’s metros. India’s young population is also characterised by a high degree
of technological awareness. Growing penetration of smartphones and better
internet
Corporateconnectivity in India has led to a burgeoning E-Commerce sector,
Social Responsibility 9
which has, in turn, helped formalise large sections of the unorganised retail
sector. The E-Commerce segment is projected to contribute 11% of overall
Indian FMCG companies’ sales in 2030. The online FMCG market is projected
to reach $ 45 bn in 2020. This has been a major catalyst in the development of
the FMCG sector in rural India.
The FMCG sector is one of the largest sectors of the Indian economy.
According to an FMCG industry overview, revenues of the FMCG sector
reached $ 52.75 bn in FY18, and are estimated to reach $ 103.7 bn in 2020. As
consumption in India grows at an unprecedented rate, the FMCG industry
remains a key sector for investors. Acknowledging these trends in the FMCG
industry profile, the Government of India has undertaken various initiatives to
promote the sector. For instance, 100% FDI is permitted in SBRT and cash-and-
carry models of retail, and the minimum capitalisation for foreign FMCG
companies to invest in India is $ 100 mn. Even the implementation of GST in
India has had far-reaching consequences for the sector, as the highest selling
FMCG products such as soap, toothpaste and hair oil now come under the 18%
tax bracket (as opposed to the previous 24%)

The high growth rate of the FMCG industry in India goes beyond growth
drivers such as income growth and urbanisation. The consumption habits of
India’s new age consumers have resulted in an attitudinal shift in the market.
The India of 2030 will have 370 mn generation Z consumers, with changed
priorities when it comes to purchasing goods. The new Indian consumer is
characterised by high awareness, an affinity for health and nutrition and high
expendable income. This has led to the emergence of new FMCG sub-sectors,
such as the air and water purifier market and organic food staples. These trends
will further lead the development of the FMCG industry profile. Foxconn-
powered SHARP has released a range of innovative air purifiers cum
humidifiers, targeted specifically at the Indian market. With the growth of the
traditional FMCG sector- and the emergence of sub-sectors that were non-
existent until a few years ago- the future of this industry looks good for
investors.

COMPANY-A
Coca Cola
Brief Introduction:
The Coca-Cola Company, American corporation founded in 1892 and today
engaged primarily in the manufacture and sale of syrup and concentrate for
Coca-Cola, a sweetened carbonated beverage that is a cultural institution in the
United States and a global symbol of American tastes. The company also
produces and sells other soft drinks and citrus beverages. With more than 2,800
products available in more than 200 countries, Coca-Cola is the largest beverage
manufacturer and distributor in the world and one of the largest corporations in
the United States. Headquarters are in Atlanta, Georgia.

Vision Statement:
Our vision serves as the framework for our Roadmap and guides every aspect of
our business by describing what we need to accomplish in order to continue
achieving sustainable, quality growth.
People: Be a great place to work where people are inspired to be the best they
can be.
Portfolio: Bring to the world a portfolio of quality beverage brands that

anticipate and satisfy people's desires and needs.
Partners: Nurture a winning network of customers and suppliers, together we

create mutual, enduring value.
Planet: Be a responsible citizen that makes a difference by helping build and

support sustainable communities.
Profit: Maximize long-term return to shareowners while being mindful of our

overall responsibilities.
Productivity: Be a highly effective, lean and fast-moving organization.

Mission Statement:
1. Our Roadmap starts with our mission, which is enduring. It declares our
purpose as a company and serves as the standard against which we weigh
our actions and decisions.
2. To refresh the world...
3. To inspire moments of optimism and happiness...
4. To create value and make a difference.
CSR Policy:
In conformity with the requirements laid down under The Companies

(Corporate Social Responsibility Policy) Rules, 2014 (hereinafter referred to as
the “CSR Rules”) issued by the Ministry of Corporate Affairs (“MCA”),
Government of India under Section 135 of the Companies Act, 2013 (“the Act”)
the CSR Committee of the Board had drafted a CSR Policy, which was
approved by the Board of Directors at their meeting held on June 26, 2014.

Later, in view of the various Circulars issued by the MCA clarifying various
aspects of CSR Rules and also certain amendments made to Schedule VII to the
Companies Act 2013 to enhance the list of activities that will qualify as CSR
activities, the Board of Directors had adopted a revised CSR Policy for the
Company at its meeting held on September 04, 2015. In order to incorporate
further changes in the CSR Policy of the Company, the CSR Committee of the
Board had revised the CSR Policy once again, which was approved by the
Board at its meeting held on September 01, 2016
CSR Committee:
CSR Names of the Independent/Executive Age & Qualification
Committee Members Gender & Background
Alfonso Non-executive Director Male
Líbano
Daurella
Corporate Social Responsibility
Jan Bennink Non-executive Director Male 13
Francisco Non-Executive Director Male
Crespo
Benítez
Nathalie Non-Executive Director Female
Gaveau
Lord Mark Non-executive Director. Male
Price
CSR Expenditure:
Year Expenditure More than 2% Less than 2%

2017-18 - - -
2016-17 - - -
2015-16 - - -
Mechanism for Implementing CSR Activities:
1. Coca-Cola India Foundation

2. Swaach Bharat Abhiyan
3. Clean India campaign
4. Support My School
5. The Coca-Cola Foundation- Atlanta
Monitoring Mechanism: Details of meetings held by CSR Committee
Impact Assessment: CSR Audit/Impact Assessment Report

CSR Activities
Various CSR Activities in which the organization is engaged:
S.No AREA ACTIVITIES/INITIVES/P

ROGRAMMES
1. targeted at building
Parivartan – Food capabilities of small food
Safety and Hygiene vendors across the country
2. Support My The project objective to
School-educaation reach out and revitalize a
1000 schools under the
campaign
3. CCIPL’s initiative rovide insights into how
on better waste environmental awareness on
management waste segregation and
system handling, waste
management and recycling
could be strategized in
partnership with local

governments, business
establishments, citizens and
civil society
4. Integrated Water CCIPL is in the process of
Shed Projects and finalizing locations after an
Community assessment of community
Development needs and technical
evaluation of the regions.
CCIPL proposes to spend
INR 3.85 crores on such
water shed and community
development projects
during the financial year
2017-18
5. Providing is set up under a non-profit
Entrepreneurial charitable organization
skills: Jagriti Yatra Jagriti Sewa Sansthan
(“JSS”) and is
headquartered in Mumbai.
The vision of Jagriti is
'building India through
Corporate Social Responsibility enterprise'. It aims to inspire 15
the young Indians living in
the middle of the Indian
demographic diamond to
lead development by taking
to enterprise, thus
unleashing a movement of
Enterprise-led-development.
With Jagriti Yatra train
journey successfully
running for past few years,
JSS is now focusing on
building Jagriti Enterprise 7
CCIPL Proposed CSR
Activities 2017-18
ANALYSIS & CONCLUSION:

When Coca-Cola suffered the reputation crisis in the India and America, the
economical and societal influences continue to affect the development of
corporation. On this occasion, company recognizes that improving their

reputation and handling social and environmental problems are significant in
their company goal success. In order to achieve the successful goal and enhance
brand reputation, the corporation should plan Corporate Social Responsibility as
one part of development strategies for a long term. The macro changes below in
diagram 2 indicated that the reason why Corporate Social Responsibility is
important in modern society.
Particularly, after 2001, firstly Coca-Cola put corporation social responsibility

as a core part of a development strategy of company. Secondly, the company
was countered by India NGO, consumers, media and government in since year
2003, therefore Coca-Cola adopts to protection to protect its brand reputation.
Thirdly, when Coca-Cola join into WWF as a member, it can achieve the
improvement of water usage of company operation and development of the
framework to maintain water sources, which can be offset against the
manufacture costs in a long time period. Since Coca-Cola through these three
processes in the business operation, the corporation social responsibility is
becoming greater which are increasing the value of brand to the business. As a
result, the company prefers to invest more in-depth and long term approaches to
reflect the company corporation social responsibility. It will become a virtuous
circle when
Corporate corporation
Social Responsibilitysocial responsibility become part of the core business 16
strategy, largely promote the development of company and society.
In conclusion, corporate social responsibility initiatives can mainly enhance its

global brand reputation in Coca-Cola. After experiencing some conflicts and
dilemma in India and US, Coca-Cola began to implement corporate social
responsibility to maintain its reputation and customers. Although the conflicts
affect the corporation image to some extent, the company finally improves its
brand image and reputation through a series of CSR initiatives. Moreover, the
company devoted to the global environment, it reflects the positive attitude
toward the society and world. Coming with these corporate social responsibility
initiatives, Coca-Cola not only makes contribution to the society, but also
enhances its corporation reputation and image.
If Coca-Cola has successfully applies its corporate social responsibility, it

would attract a great number of consumers to accept its brand. Therefore, after
the experience of some conflict, the CSR initiatives of the company increase
rapidly, facilitating to improve brand reputation, which would raise sales
volume and benefit. In a long term period, Coca-Cola believed that the
corporate social responsibility initiatives would make a significant role in

business success. Also, there still some drawbacks by using CSR strategies, for
instant, the expenses of CSR initiatives would damage the benefit of
shareholders. However, the advantage of CSR initiatives would overweight the
disadvantage toward society and company.

COMPANY 2:
Tata Global Beverages
Brief Introduction:
Tata Global Beverages Limited is an Indian multinational non-alcoholic

beverages company headquartered in Kolkata, West Bengal, India and a
subsidiary of the Tata Group. It is the world's second-largest manufacturer and
distributor of tea and a major producer of coffee. Tata Global Beverages
markets tea under the major brands Tata Tea, Tetley, Good Earth
Teas and JEMČA. Tata Tea is the biggest-selling tea brand in India, Tetley is
the biggest-selling tea brand in Canada and the second-biggest-selling in United
Kingdom and United States, and JEMČA is the biggest-selling tea brand in
the Czech Republic

In 2012, Tata Global Beverages ventured into the Indian cafe market in a 50:50
joint venture with Starbucks Coffee Company. The coffee shops branded as
"Starbucks Coffee—A Tata Alliance" source coffee beans from Tata Coffee, a
subsidiary company of Tata Global Beverages.
Vision Statement:
“To be the most admired natural beverages company in the world by making a
big and lasting difference in Tea, Coffee, and Water.”
Mission Statement:
“We will focus on creating magical beverage moments for consumers and an
aternity of sustainable goodness for our communities. Our company values add
up to something unique that gives a sense of responsible irreverence in all that
we do.”
CSR Policy:
Tata Global Beverages is committed to be the most admired natural beverage

company in the world by making a big and lasting difference through
Sustainability and Corporate Social Responsibility. We shall achieve this by
being the consumer's first choice in sustainable beverage production and
consumption. We shall focus on Climate Change, Water Management,
Sustainable Sourcing, Waste Management and Community Development.
Towards community development, we shall undertake programs focused on
education and skills, healthcare and women empowerment. We shall actively
participate in TATA Group activities and programs for volunteering and
affirmative action. We shall achieve this by being knowledgeable, responsive
and trustworthy, and by adopting environmentally and socially-friendly
technologies, business practices and innovation, while pursuing long-term
growth aspirations and the enhancement of stakeholder value.

CSR Committee:
CSR Names of the Independent/ Age Qualificati

Committ Members Executive & on &
ee Gende Backgroun
r d
Ranjana Kumar Independent
(Mrs.) (non-
executive)
V. Leeladhar Independent
(non-
executive)
S Santhanakrishnan Non-
Independent
Non-
Executive
Ajoy Misra
Corporate Social Responsibility
Non- 19
Independent,
Executive
Prof S Parasuraman Permanent
( Expert Member) Invitee
CSR Expenditure
Year Expenditure More than 2% Less than

2%
2017-18 Rs. 6.51 Crores Rs 0.37 crores -

2016-17 Rs. 7.79 Crores Rs. 2.48 Crores -
2015-16 Rs. 5.53 Crores Rs. 1.03 Crores -
1. Unnati Trust
2. Tata Communities Initiatives Trust

3. Concern India Foundation
4. Arts Alive Foundation
5. UNICEF
6. ETP
7. Exanora Green Pammal
8. St. Jude’s India Child Care Centres
9. Ngo
10.Govt. Of Himachal Pradesh
CSR Department
ASSOCIATE COMPANY
Monitoring Mechanism:

Impact Assessment:
CSR Activities
S.No AREA ACTIVITIES/INITIVES/PROGRAMME

S
1. EDUCATION Srishti is a welfare centre for the
differently abled in
Munnar, Kerala. Srishti is the umbrella
under which
Tata Global Beverages is enabling
learning and
economic opportunities for differently-
abled youth,
through its training and rehabilitation
initiatives

in Munnar. Set up in 1991, Srishti has five
projects:
The DARE (Development Activities in
Rehabilitative
Education) School, DARE Strawberry
Unit, Athulya
(handmade paper and paper products),
Aranya
(natural dye project) and The Deli
(confectionery
unit). The welfare centre serves
differently-abled
children of the members of the plantation
community. TGB supports the welfare
centre by
sponsoring the operational expenses.
2. Health Providing affordable healthcare has
always been a
key community intervention for TGB.
The Referral
Hospital and Research Centre (RHRC)
Corporate Social Responsibility Chubwa in 21
Assam provides free or subsidized
medical facilities to general population
and the tea communities.
New medical specialities, namely,
Orthopaedics,
Neurosurgery and Physiotherapy have
been
introduced at the hospital. The eHub,
located at
RHRC for the e-Healthcare Project in
collaboration
with Hewlett Packard, has been
completed and
gone live. During FY 2015-16, the
hospital has
treated a total of 38,660 patients (OPD &
IPD). TGB’s
CSR contribution to the hospital is
accounted for by
covering the deficit incurred by the
hospital.

• TGB supports the St. Jude’s India Child
Care Centres
to extend help to the cancer affected
children.
St Judes provides needy children under
treatment
for cancer with a clean, safe, hygienic
place to stay,
nutritional support, transportation to
hospital for
treatment, as well as recreation, education
and
counselling.
3. Rural TGB has funded rural infrastructure
Infrastructure upgradation in
Dhaulakuwan, District Sirmour, Himachal
Pradesh during the financial year 2015-
16.
4. Skill TGB supports Unnati (a Bangalore based
Development
Corporate Social Responsibility NGO) in 22
providing job oriented training for youth
from the
under privileged communities. Unnati has
provided
training and placement of 182 youths
from the
under privileged communities in FY 15-
16.
Tata Global Beverages along with

Starbucks Corporation,
Starbucks Foundation and Tata Sons have
signed an MOU to
collaborate on a charitable skills
development programme
through the Tata Community Initiatives
Trust (Tata STRIVE).
The following are the key components of
the areas of
collaboration:
Ÿ Develop training content for Quick

Service Restaurant
(QSR) roles.
Ÿ Develop QSR-specific curriculum
leveraging Tata
Starbucks expertise
Ÿ Develop an audio-Visual film to
promote
understanding of QSR industry
Ÿ Establish Café Labs at Tata STRIVE
Skill Development
Centers (“TSSDC”) to provide hands-on
experiences.
Ÿ Provide Retail training at colleges/ Tata
STRIVE
extension centers/ partner centers.
Ÿ Build capacity of TATA Strive to
provide QSR training
to more youth.
5. Women • TGB is supporting Concern India

Empowerment Foundation for
Corporate Social Responsibility livelihood opportunities for rural women 23
in 1100
families of 11 villages from Haveri and
Ranebennur
districts in Karnataka.
The UNICEF-ETP project aims to reduce

the vulnerability of
women in Assam to trafficking and abuse,
and is co-funded
by TGB, IDH, Tesco, OTG, Taylor’s &
Typhoo. Through our partnership, we set
out to support the positive development
of 104 tea estates in Assam, India. At the
end of the first phase
of the programme, we have exceeded our
initial targets by
ensuring that over 33,000 adolescent girls
have the knowledge,
skills and confidence to protect
themselves, increase the

options open to them and enable them to
make informed
decisions about their future.
Approximately 30,000 community
members are equipped to protect children
from violence,
abuse and exploitation through meetings
and awareness drives
within the community. To complement
these community-based
interventions, UNICEF and ETP have
made significant progress
by influencing policies and systems at all
levels of government
and industry to strengthen child protection
measures and to
ensure that these changes are sustainable
and scalable.
Analysis:
Tata Global Beverages are doing good with their Csr Activities. They are
spending more than prescribed amount for the same each year. Also, they are
using multiple mediums for implementation of the activities.
TGB is focusing mainly on healthcare, education, skill development and women

empowerment. They should explore more categories for doing csr activities like
Ensuring environmental sustainability, Protection of national heritage, Measures
for the benefit of armed forces veterans, war widows and their dependents ,
Promoting Sports etc.

COMPANY C:
NESTLE INDIA LTD.
Brief Introduction-Nestle India Ltd, one the biggest players in FMCG segment,
has a presence in milk & nutrition, beverages, prepared dishes & cooking aids
& chocolate & confectionery segments. The company is engaged in the food
business. The food business incorporates product groups, such as milk products
and nutrition, beverages, prepared dishes and cooking aids, chocolates and
confectionery. Nestle India manufactures products under brand names, such as
Nescafe, Maggi, Milkybar, Milo, Kit Kat, Bar-One, Milkmaid and Nestea.
The company has also introduced products of daily consumption and use, such
as Nestle Milk, Nestle Slim Milk, Nestle Fresh 'n' Natural Dahi and Nestle Jeera
Raita. The company's brands include milk products and nutrition, prepared
dishes and cooking aids, beverages, and chocolates and confectionery. Their
milk products and nutrition includes Nestle Everyday Dairy Whitener, Nestle
Everyday Ghee, Nestle Milk, Nestle Slim Milk and Nestle Dahi. Beverages
Include Nescafe Classic, Nescafe Sunrise Premium, Nescafe Sunrise Special
and Nescafe Cappuccino. Nestle India is a subsidiary of Nestle S.A. of
Switzerland
The company has presence across India with 8 manufacturing facilities and four
branch offices spread across the region. The four branch offices in the country
help facilitate the sales and marketing of its products. They are in Delhi,
Mumbai, Chennai and Kolkata. The company's head office is located in
Gurgaon, Haryana.

Our Mission Statement
Nestlé is...
...the world's leading nutrition, health and wellness company. Our mission of
"Good Food, Good Life" is to provide consumers with the best tasting, most
nutritious choices in a wide range of food and beverage categories and eating
occasions, from morning to night.

Our vision and values
To be a leading, competitive, Nutrition, Health and Wellness Company

delivering improved shareholder value by being a preferred corporate citizen,
preferred employer, preferred supplier selling preferred products.
CSR Policy
Nestle India Limited spent more than the prescribed 2% in corporate social
responsibility programs in the financial year 2017-18. While the prescribed
CSR expenditure as per Section 135 of the Companies Act, 2013 was 26.88
crore rupees, actual expenditure incurred during the year amounted to INR
26.91 crores.
With its CSR Policy focus areas firmly embedded in its Purpose, in 2017, the
Company focused its activities on creating nutrition, health and breastfeeding
awareness, providing access to clean drinking water and sanitation, supporting
development of agricultural communities while helping them reduce water use,
enhancing the livelihood of street food vendors and encouraging the cause of
girl child education.
CSR Committee
CSR Names of Independent/Executi Age & Qualificatio

Committee the ve Gender n&
Members Backgroun

d
1 Suresh Chairman Male N/A
Narayanan
2 Ravinder Member Male N/A
Narain
3 Swati Member Male N/A
Ajay
Piramal
CSR Expenditure
2017-18 N/A Yes

2016-17 N/A Yes
2015-16 N/A Yes
Mechanism for Implementing CSR Activities: (Trust/Foundation/NGO/

CSR Department)
1. Project jagriti implemented in partnership with NGO Mamta

2. Company joined hands with NGO Nidan and National Association of
Street Vendors of India (NASVI)
3. Has partnered with the NGO Enable Health Society .
4. the Company is working with AgSRI to implement pilot projects
promoting the System of Rice Intensification (SRI) and the Sustainable
Sugarcane Initiative (SSI).
5. The Company joined hands with NIDAN and national and local food
authorities, including the Ministry of Food Processing Industries (MoFPI)
in Delhi, Food Safety and Standards Authority of India (FSSAI), Ministry
of Medical and Health Services in Rajasthan, Directorate of Food and
Drugs Administration in Goa and the Department of Health and Family
Welfare, Kerala to launch Project ‘Serve Safe Food’ for training street
food vendors.

The Committee met thrice during the year on 15th February, 2017, 26th July,
2017 and 10th November, 2017. All the members attended the above meetings
except in one meeting held on 15th February, 2017, when Mr. Suresh
Narayanan was granted leave of absence and in another meeting held on 10th
November, 2017, when Dr. Swati A Piramal was granted leave of absence.
CSR Activities
S.No AREA ACTIVITIES/INITIVES/PROG

RAMMES
1. Nestle Healthy raise nutrition, health and
Kids Programme wellness awareness of school age
children.
2. Project Jagriti to provide education
programmes for good nutrition
and feeding practices, improving
nutrition and health at key life
Corporate Social Responsibility stages 28
3. Clean Drinking the Company has partnered with
Water Projects and the NGO Enable Health Society
Water Awareness and constructed over 257 water
Programme tanks across 7 states benefitting
more than 140,000 students.
4. Sanitation the Company has set up

Facilities 430sanitation facilities in
government schools across 11
states benefitting more than
150,000 girl students.
5. Water the Company is working with
Conservation in AgSRI to implement pilot
Agriculture projects promoting the System of
Rice Intensification (SRI) and
the Sustainable Sugarcane
Initiative (SSI).
6. Project Serve Safe The programme aims to help
Food local vendors improve their
income, sustain their livelihoods
and enter into strategic

employment opportunities in
new market conditions.
7. Educate The Girl A country wide awareness
Child: Power of campaign was launched that
Print supported the education of girls
through Nanhi Kali.
Analysis
Nestle India Ltd. is doing great in their Csr Activities. They are spending more
than prescribed amount for the same each year. Also, they are using multiple
mediums for implementation of the activities.
TGB is focusing mainly on healthcare, education, skill development and women

empowerment.
COMPANY D
PepsiCo India Ltd.

Brief Introduction:
PepsiCo entered India in 1989 and has grown to become one of the largest food
and beverage businesses in India. PepsiCo India Holdings Private Ltd.
(“PepsiCo India”) has been consistently investing in the country and has built an
expansive beverage and snack food business supported by 10 beverage bottling
plants and 3 food plants. PepsiCo India’s diverse portfolio includes iconic
brands like Pepsi, Lay’s, Kurkure, Tropicana, Gatorade and Quaker. Within two
decades, the company has been able to organically grow eight brands each of
which generate Rs.1,000 crore or more in estimated annual retail sales and are
household names, trusted across the country.
PepsiCo India is driven by its global commitment to sustainable growth,

Performance with Purpose
(http://www.pepsicoindia.co.in/purpose/performance-with-purpose): PepsiCo’s
promise to provide a wide range of foods and beverages from treats to healthy
eats; to find innovative ways to minimize our impact on the environment by
conserving energy and water and reducing packaging volume; to provide a great
workplace for our associates; and to respect, support and invest in the local
communities
Corporate Socialwhere we operate. In 2009, PepsiCo India achieved a significant
Responsibility 30
milestone, by becoming the first business to achieve ‘Positive Water Balance’ in
the beverage world, a fact verified by Deloitte Touché Tohmatsu India Pvt. Ltd.
The company has been Water Positive since then.
Vision Statement:
As one of the largest food and beverage companies in the world, our mission is
to provide consumers around the world with delicious, affordable, convenient
and complementary foods and beverages from wholesome breakfasts to healthy
and fun daytime snacks and beverages to evening treats. We are committed to
investing in our people, our company and the communities where we operate to
help position the company for long-term, sustainable growth.
We are committed to conserving precious natural resources and fostering

environmental responsibility, in and beyond our operations; considering those
who make them— striving to support communities where we work and the
careers of generations of talented PepsiCo employees.

Mission Statement:
At PepsiCo, we're committed to achieving business and financial success while

leaving a positive imprint on society – delivering what we call Performance
with Purpose.
In practice, Performance with Purpose means providing a wide range of foods

and beverages from treats to healthy eats; finding innovative ways to minimize
our impact on the environment and reduce our operating costs; providing a safe
and inclusive workplace for our employees globally; and respecting, supporting
and investing in the local communities where we operate.
Wherever we do business, Performance with Purpose is our guide. We believe

that delivering for our consumers and customers, protecting the environment,
sourcing with integrity and investing in our employees are not simply good
things to do, but that these actions fuel our returns and position PepsiCo for
long-term, sustainable growth.
CSR Policy:
The program areas shall be aligned with the PepsiCo Performance with Purpose
philosophy which is in keeping with those in schedule VII of Section 135 of the
Companies Act 2013. PepsiCo India through its CSR will support
programs/projects and activities from among the following areas of action:
CSR program areas aligning with clause I of Schedule VII
1 Programs promoting sanitation including contribution to the Swach Bharat

Kosh set-up by the Central Government for the promotion of sanitation
CSR program areas aligning with clause I of Schedule VII
2.1. Programs promoting sanitation including contribution to the Swach Bharat

2.2. Programs promoting sanitation including contribution to the Swach Bharat

CSR program areas aligning with clause III of Schedule VII

3.1. Programs promoting gender equality and empowering women
CSR program areas aligning with clause IV of Schedule VII
4.1. Ensuring environmental sustainability, ecological balance, protection of

flora and fauna
4.2. Natural resource conservation and management
CSR program areas aligning with clause V of Schedule VII
CSR program areas aligning with clause VIII of Schedule VII
6.1. Contribution to the Prime Minister's National Relief Fund or any other fund
set up by the Central Government for socio-economic development and relief
and welfare of the Scheduled Castes, the Scheduled Tribes, and other backward
classes, minorities and women
4.2. Natural resource conservation and management
CSR program areas aligning with clause IX of Schedule VII

CSR Committee:
S. No. Name Designation/Category

1 Mr. Niteen Pradhan Chairperson
CSR Expenditure
Year Expenditure More than 2% Less than

2%
2017-18
2016-17
2015-16
Mechanism for Implementing CSR Activities: (Trust/Foundation/NGO/

CSR Department)
PepsiCo India shall implement its CSR programmes/projects:

Through an implementation partner that may be a public charitable trust or a
society registered under applicable Act or a Company registered under Section
8 of the Companies Act 2013;
In case of any surplus arising out of CSR projects, the same shall not form part
of business profits of PepsiCo India.
PepsiCo India shall institute a monitoring and review mechanism to monitor its
CSR project/programmes. The monitoring mechanisms shall include:
Clear targets, time lines and measureable indicators wherever possible
A progress monitoring and reporting framework that is aligned with the

requirements of Section 135 of the Companies Act 2013 and the CSR Rules

N/A
CSR Activities
S.No. PepsiCo India Schedule VII Execution details Target &

Program activity Timeline
1 Direct Ensuring Direct Seeding of By 2015 we aim to

Seeding of environment Rice is a leading convert more than
Rice (DSR) sustainability, pioneering 17,000 acres from
ecological initiative to traditional method
balance, replace of growing paddy
conservation transplanting of rice to DSR. The
of natural paddy with direct planned coverage
resources and seeding is across states of
maintaining technology, Punjab, Haryana,
quality of soil, which helps to Karnataka and
air and water; reduce water Tamil Nadu.
consumption in

paddy cultivation
by nearly 30
percent. It also
helps to cut down
greenhouse gas
(GHG) emissions
by about 75
percent.
Additionally, the
technique helps to
reduce labour and
electricity costs
thereby
significantly
reducing cost of
cultivation.
2 Support to Eradicating Per UNAIDS By 2015 we aim to

People Living hunger, estimate, India reach out to 5
with poverty and has more than 33 million people
CorporateHIV/AIDS
Social Responsibility malnutrition, million PLWHA. compared to 1.2 34
(PLWHA) in promoting The program aims million in 2010.
Kolkata and preventive at improving the Also, we will
creating mass health care lives of 30 continue to
awareness on and sanitation families afflicted supporting 30
prevention & with HIV/AIDS families afflicted
treatment of through with HIV/AIDS
HIV/AIDS improvement in and improving
across India nutrition, their status across
education and nutrition, education
skill building. and livelihoods
This is done in parameters.
partnership with
West Bengal
Voluntary Health
Association
(WBVHA).
Further, the
program focuses
on awareness
programs both

within and
outside the
company to
eliminate stigma,
save lives and
help mainstream
PLWHA. This is
done through
company
volunteers trained
by International
Labour
Organization
(ILO).
3 Waste to Promoting In partnership Following

Wealth preventive with an NGO, successful
(WTW) health care Exnora Green implementation of
and sanitation Pammal, WTW the WTW model,
program is an PIH has handed
Corporate Social Responsibility innovative over 4 35
intervention municipalities in
launched in 2004 Tamil Nadu
to demonstrate an (Chennai,
economically Nagapattinam,
viable, Tenkasi,
environmentally Cuddalore) and 1
feasible and municipal
socially corporation in
acceptable model Haryana (Panipat),
for urban solid to the respective
waste authority for
management. The sustained delivery
program involves of the model. Over
a four-way the next few years
partnership we aim to
between the demonstrate the
municipal WTW model at
corporation, new locations and
PepsiCo, EGP empower
and the municipal

community. Since authorities at
its launch, the existing locations
program has for effective
improved the delivery.
quality of life of
more than
500,000 people in
8 municipalities
across 3 states.
The program is
being
implemented
through 300
trained solid
waste collectors
called Green
Ambassadors
who come from
the bottom of the
pyramid (BOP).
The Green
Corporate Social Responsibility Ambassadors 36
undertake door to
door collection of
waste, segregate
it and send it to
EGP-managed
treatment yard for
resource
recovery. As a
result of focus on
segregation at
source, only 20%
of waste collected
reaches the
landfill. For the
remaining 80%,
the organic
component of
waste is
converted into
compost using

vermi-culture,
whereas the
inorganic
component is
sorted for
recycling.
Recyclable waste,
such as PET and
plastics, waste
paper and tetra
packs, is recycled.
Nearly 100 types
of recycled
products have
been designed
with plasto-fiber
made from plastic
bags and water
pouches and these
are sold through
retail outlets.The
Corporate Social Responsibility program has been 37
implemented in 5
municipalities in
Tamil Nadu
(Pammal,
Chennai,
Nagapattinam,
Tenkasi,
Cuddalore), 2
municipalities in
Telangana
(Sangareddy and
Pothireddypalli in
erstwhile Andhra
Pradesh) and 1
municipal
corporation in
Haryana
(Panipat).

4 Sustainable Ensuring SWRDM
Water environment program is a joint
Resource sustainability, community-led
Development ecological program that
and balance and combines
Management conservation community
(SWRDM) of natural interventions for
resources water resource
development with
livelihood
enhancement. The
program was
launched in 2008
in partnership
with an NGO,
Alternative
Development
Initiatives (ADI).
First, a detailed
hydro-geological
study, based on
Corporate Social Responsibility the watershed, is 38
conducted in and
around the
identified area.
Since the
community is the
nucleus of this
project, a deeply
participatory
approach is
adopted right
from the start.
Further, ADI
conducts a
household
baseline survey to
better understand
the needs of the
community.
Following the
survey findings,

PepsiCo India
and ADI reach
out to the
community to
jointly identify
potential
initiatives. Some
of the key
interventions
include Ground
Water Recharge
& Conservation,
Improved
Agronomy,
Livelihood
Enhancement and
Community &
Gender
Empowerment.
During the course
of the program,
Corporate Social Responsibility several village- 39
level institutions
are formed; these
include Farmers'
Groups, Water
User
Associations,
Joint Liability
Groups, Self-help
Groups, etc.
Analysis: In conclusion CSR analysis of PepsiCo was also conducted and it was
concluded that today Companies practicing Corporate Social Responsibility
need not be altruistic to be effective. The companies like PepsiCo and Coca-
Cola invest in projects like water treatment facilities and a zero waste footprint
for their products because it helps them reduce their resource use, which in turn
helps them become sustainable and achieve higher profits The firm of the future
is expected to have undergone significant transformation such that CSR no

longer becomes managed as a separate deliverable, but is part of the experience
of being an employee in an organization that lives its values.
COMPANY E
Amul India Pvt. Ltd

Brief Introduction:
Amul is an Indian dairy cooperative, based at Anand in the state of Gujarat,

India. The co-operative was initially referred to as Anand Milk Federation
Union Ltd, hence the name AMUL. Formed in 1946, it is a brand managed by a
cooperative body, the Gujarat Co-operative Milk Marketing Federation Ltd.
(GCMMF), which today is jointly owned by 3 million milk producers in
Gujarat.
Amul spurred India's White Revolution, which made the country the world's
largest producer of milk and milk products. In the process Amul became the
largest milk brand in India and has ventured into markets overseas.
Type Coorporative Society

Industry Dairy/fast-moving consumer good
(FMCG)
Founded 1946; 73 years ago
Founder Tribhuvandas Patel
Headquarters Anand, Gujarat, India
Area served Worldwide
Rupinder Singh Sodhi (Managing
Key people
Director]
Revenue ₹38,000 crore (US$5.5 billion) (2018-
19)
Vision Statement:
To provide more and more satisfaction to the farmers, employees and

distributers.

Mission Statement:
We at GCMMF (Gujarat Co-operative milk Marketing Federation) endeavour to

satisfy the taste and nutritional requirements of the customers of the world,
through excellence in marketing by our committed team. Through co-operative
networking, we are committed to offering quality products that provide best
value for money.”
CSR Policy:
Corporate social responsibility (CSR) has been defined as the “commitment of

business to contribute to sustainable economic development working with
employees, their families, the local community, and society at large to improve
their quality of life, in ways that are both good for business and good for
development.”
To meet with the CSR it is expected that a business in its entire procurement-
production-processing-marketing chain should focus on human development
involving the producer, the worker, the supplier, the consumer, the civil society,
and the environment.
Indeed, a very tough task. Most businesses would certainly flounder in not
being able to achieve at least one or many of those expectations. But AMUL has
shown the way.
CSR Committee:
CSR Committee Names of Independent/Executi Age & Qualificatio
the ve Gender n&
Members Backgroun
d
1 Dr. Preeti Independent 43 & (HR &
Shukla Female CSR)

CSR Expenditure
2017-18 NA NA NA
2016-17 NA NA NA
2015-16 NA NA NA
(Trust/Foundation/NGO/ CSR Department)
District Rural Development Agency (DRDA): The Dairy with the support of
District Rural Development Agency (DRDA) will provide interest free loans to
its milk producers in Anand and Kheda districts to set up ‘pucca’ toilet blocks,
which will not only help women milk producers but will also ensure hygiene.
Indian Red Cross Society- Amul in association with the Indian Red Cross
Society aim to inspire, encourage and initiate humanitarian services to
minimize, alleviate and prevent human suffering at all times to contribute for
“Humanity to Peace”. Towards this objective Amul initiated blood donation
campaign since 1987. Blood donation camps are organized regularly in rural
areas through Village Dairy Co-operative Societies.
Local Farmers- In the year 2007, 21,000 saplings were planted by the farmers in
Kaira. Farmers have also created nurseries to produce saplings and almost 45
such nurseries have been created as of date. For better coordination and
sustainable success, Teams have been formed at various levels.
Inspired by this movement, whole dairy cooperative farmers of Gujarat under
Gujarat Co-operative Milk Marketing Federation Limited (GCMMF) have so
far planted 312 lakh saplings.
Villagers- Tribhuvandas Foundation is formed by Amul to provide basic

healthcare facilities to villagers. This foundation is run by villagers themselves.
They are divides into team of medical officers and necessary staff. Amul also
provides continuous training to the village health workers.

District Rural Development Agency (DRDA): The Dairy with the support of
District Rural Development Agency (DRDA) will provide interest free loans to
its milk producers in Anand and Kheda districts to set up ‘pucca’ toilet blocks,
which will not only help women milk producers but will also ensure hygiene.
Indian Red Cross Society- Amul in association with the Indian Red Cross
Society aim to inspire, encourage and initiate humanitarian services to
minimize, alleviate and prevent human suffering at all times to contribute for
“Humanity to Peace”. Towards this objective Amul initiated blood donation
campaign since 1987. Blood donation camps are organized regularly in rural
areas through Village Dairy Co-operative Societies.
Local Farmers- In the year 2007, 21,000 saplings were planted by the farmers in
Kaira. Farmers have also created nurseries to produce saplings and almost 45
such nurseries have been created as of date. For better coordination and
sustainable success, Teams have been formed at various levels.
Inspired by this movement, whole dairy cooperative farmers of Gujarat under
Gujarat Co-operative Milk Marketing Federation Limited (GCMMF) have so
far planted 312 lakh saplings.
Corporate Social
Villagers- Responsibility Foundation is formed by Amul to provide basic
Tribhuvandas 44
healthcare facilities to villagers. This foundation is run by villagers themselves.

They are divides into team of medical officers and necessary staff. Amul also
provides continuous training to the village health workers.
Monitoring Mechanism:
Details of meetings held by CSR Committee
Amul have not mentioned any details about their CSR committee on their
website. Also, Amul has failed to provide any details regarding the CSR
meetings.

There are no details available for CSR audit assessment/ Impact report for
Amul.
CSR Activities
Various CSR Activities in which the Amul is engaged:
S.No AREA ACTIVITIES/INITIVES/PROGRA

MMES
1. SWARNJAYANTI GRAM
Eradication of SWAROZGAR YOJANA (SGSY)-
hunger and The Swarnjayanti Gram Swarozagar
poverty Yojana is a holistic self-employment
program for the rural poor of India.
The basic objective of the program is
to bring below poverty line families
above poverty line by providing
them in generating assets to become
self-employed.
2. Health Blood Donation Camp- Amul

initiated blood donation campaign
since 1987. In addition, Amul
organizes donation of blood on
emergency.
TRIBHUVANDAS
FOUNDATION- This is an
organization formed by Amul which
fulfills the basic health care needs of
the villages. Apart from providing
primary treatment for various
common ailments, the Foundation is
also actively involved in promoting
preventive health practices.
3. Infrastructure Amul Relief Trust- GCMMF formed
a specific organization named
"Amul Relief Trust" (ART) under

the Chairmanship of Dr. V. Kurien
in 2001 with a donation of Rs. 50
Millions for reconstruction of the
school buildings damaged in the
2001 earthquake in the Kutch area.
4 Hygiene RURAL SANITATION CAMPS-
The Dairy with the support of
District Rural Development Agency
(DRDA) has provide interest free
loans to its milk producers in Anand
and Kheda districts to set up ‘pucca’
toilet blocks.
5 Environment TREE PLANTATION- The milk

producers of AMUL are conducting
mass tree plantation drive every year
on Independence Day for last five
years. In last five years (2007 to
2011) the milk producers have
planted around 311.98 lakhs trees).
6 Education Amul Scholarships: To encourage
Corporate Social Responsibility outstanding children of farmers in 46
pursuing higher studies Amul
introduced scholarship schemes in
1992. The children are given
scholarships for pursing Diploma,
Graduation, Post-Graduation and
Doctorate.
Analysis:
The amendment notified in the Companies Act, 2013 requires companies with a
net worth of INR 500 crore or more, or an annual turnover of INR 1000 crore or
more, or net profit of INR 5 crore or more, to spend 2 percent of their average
net profits of three years on CSR. Amul has posted 13 per cent increase in its
turnover at Rs 33,150 crore during 2018-19 from Rs 29,225 crore in the
previous fiscal but still the company fails to continue the practice of doing CSR.
Previously, when there was no law to perform CSR, Amul use to do few CSR
activities. There are few CSR activities reported by Amul from 1960-2012 on
there site. There is no proper mentioning of there CSR policy on there website.
Even after being such a huge company with high profit rates, Amul does not

have a proper CSR committee. Most of there CSR activities is performed by the
local villagers and farmers. There was no expenditure details available which
they spend on doing CSR activities. So, after studying about the CSR for Amul,
we came to the conclusion that Amul is not involved in performing CSR
activities.
ANALYSIS & DISCUSSION:
A. Community Based Investment (Infrastructure

Development)
1.2
1
Nestle
PepsiCo
0.8
Coca Cola
0.6
Amul
0.4
0.2
0
2017-2018 2016-2017 2015-2016

C. Community Development Programs (Education Programs)
1.2
1
Nestle
0.8 PepsiCo
0.6 Coca Cola
Amul
0.4
0.2
0
2017-2018 2016-2017 2015-2016
Promoting Education
1.2
1
Nestle
0.8 PepsiCo
0.6 Coca Cola
Amul
0.4
0.2
0
2017-2018 2016-2017 2015-2016

Ensuring Environmental sustainability
1.2
1
Nestle
0.8 PepsiCo
0.6 Coca Cola
Amul
0.4
0.2
0
2017-2018 2016-2017 2015-2016
Promoting gender equality and Women Empowerment

1.2
1
Nestle
0.8 PepsiCo
0.6 Coca Cola
Amul
0.4
0.2
0
2017-2018 2016-2017 2015-2016

Health Programs
1.2
1
Nestle
0.8 PepsiCo
0.6 Coca Cola
Amul
0.4
0.2
0
2017-2018 2016-2017 2015-2016
SOCIAL ISSUES FOR BUSINESSES
PROPOSED FRAMEWORK FOR CSR
The companies should focus more on activities related to gender equality and women empowerment
alongside education
Corporate of poor children
Social Responsibility 50

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NEW DELHI INSTITUTE OF MANAGEMENT

Corporate Social Responsibility 1

DR. SARIKA TOMAR

Name Roll No. Company

Soumya, Souvik, Srishti, Swati, Tanushree | NEW DELHI INSTITUTE OF MANAGEMENT

Corporate Social Responsibility 2

Soumya, Souvik, Srishti, Swati, Tanushree | NEW DELHI INSTITUTE OF MANAGEMENT

Corporate Social Responsibility 3

Date of Project Submission: 5th October 2019

Soumya, Souvik, Srishti, Swati, Tanushree | NEW DELHI INSTITUTE OF MANAGEMENT

2 CHAPTER 2: RESEARCH METHODOLOGY

3 CHAPTER 3: INTRODUCTION OF SELECTED

4 CHAPTER 4: ANALYSIS & RESULTS

5 CHAPTER 5: BRIEF OF SOCIAL ISSUE

6 CHAPTER 6: PROPOSED FRAMEWORK

Soumya, Souvik, Srishti, Swati, Tanushree | NEW DELHI INSTITUTE OF MANAGEMENT

CSR strategies encourage the company to make a positive impact on the

Corporate Social Responsibility in India

poverty, gender equality, and hunger as part of any CSR compliance.

Since the applicability of mandatory CSR provision in 2014, CSR spending by

Soumya, Souvik, Srishti, Swati, Tanushree | NEW DELHI INSTITUTE OF MANAGEMENT

Benefits of corporate social responsibility

1. The potential benefits of CSR to companies include:

Other benefits of CSR to companies

Soumya, Souvik, Srishti, Swati, Tanushree | NEW DELHI INSTITUTE OF MANAGEMENT

-To understand the CSR practices of selected companies.

-To analyse the CSR practices of selected company

-Sampling unit – FMCG Industry

Sample – Coca Cola, Pepsico, Nestle, ITC, TATA Tea

Corporate Social Responsibility 7

Soumya, Souvik, Srishti, Swati, Tanushree | NEW DELHI INSTITUTE OF MANAGEMENT

The following companies have been selected for the study:

Soumya, Souvik, Srishti, Swati, Tanushree | NEW DELHI INSTITUTE OF MANAGEMENT

An FMCG industry overview indicated that India’s demographic profile plays a

Soumya, Souvik, Srishti, Swati, Tanushree | NEW DELHI INSTITUTE OF MANAGEMENT

Corporate Social Responsibility 10

Soumya, Souvik, Srishti, Swati, Tanushree | NEW DELHI INSTITUTE OF MANAGEMENT

Corporate Social Responsibility 11

Soumya, Souvik, Srishti, Swati, Tanushree | NEW DELHI INSTITUTE OF MANAGEMENT

Portfolio: Bring to the world a portfolio of quality beverage brands that

Partners: Nurture a winning network of customers and suppliers, together we

Planet: Be a responsible citizen that makes a difference by helping build and

Profit: Maximize long-term return to shareowners while being mindful of our

Productivity: Be a highly effective, lean and fast-moving organization.

In conformity with the requirements laid down under The Companies

Soumya, Souvik, Srishti, Swati, Tanushree | NEW DELHI INSTITUTE OF MANAGEMENT

Year Expenditure More than 2% Less than 2%

Soumya, Souvik, Srishti, Swati, Tanushree | NEW DELHI INSTITUTE OF MANAGEMENT

Mechanism for Implementing CSR Activities:

1. Coca-Cola India Foundation

Monitoring Mechanism: Details of meetings held by CSR Committee

Impact Assessment: CSR Audit/Impact Assessment Report

Various CSR Activities in which the organization is engaged:

S.No AREA ACTIVITIES/INITIVES/P

Soumya, Souvik, Srishti, Swati, Tanushree | NEW DELHI INSTITUTE OF MANAGEMENT

ANALYSIS & CONCLUSION:

Soumya, Souvik, Srishti, Swati, Tanushree | NEW DELHI INSTITUTE OF MANAGEMENT