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17041aa107 - Macro and Micro Economics
17041aa107 - Macro and Micro Economics
T. VIJAY WILLIAM
17041AA107
SECTION -C
WHAT IS ECONOMICS:
NOTE: MICRO ECONOMICS
microeconomics deals with the economic problem at an individual and business levels: a resource
allocation problem.
Examples:
Consumer buying behaviour of mobile phones (i.e., what makes consumers prefer apple over
others).
Business decisions to introduce a new mobile phone (i.e., what resources will be required to
produce the product).
Business decisions about the cost of producing this mobile phone (i.e., what types of costs will be
incurred)
Business decisions about pricing a product (i.e., which market structure does the business face).
MACRO ECONOMICS: NEED
● EU Economic Crisis. You have loads of information regarding the different gov't
policies that are being implemented such as austerity measures to help boost up the
economy
● The recent decision of the ECB to keep the rate of interest stable
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