Volume 8, Number 67
Hola!
F o r A l l Yo u r O n l i n e &
Print Hispanic
Adver tising Needs
We are the Experts
Latino Print Network works with
over 625 Hispanic publications in
180 markets nationwide with a
combined circulation of 19 million.
Click here for the LPN website
You can also phone
760-434-7474 x171 or x177
or email
Abraham@LatinoPrintNetwork.com
with your needs.
Latino Books Into
Movie Awards
August 19, 2010
In this issue
DIVERSE HIRING, MARKETING AND PHILANTHROPY IS
HALLMARK OF MACY'S CORPORATE CULTURE - Macy's
Partners with Ibarra Strategy Group to Engage Hispanic
Community
14TH LOS ANGELES LATINO INTERNATIONAL FILM
FESTIVAL ANNOUNCES "BACKYARD" ("EL TRASPATIO") TO
BE CLOSING NIGHT GALA PRESENTATION "BEDROOMS"
MAKES ITS WORLD PREMIERE "FORGED" MAKES WEST
COAST DEBUT
Immigration Insights: Twice Weekly Insights Into This Important
Issue
Centro Latino for Literacy's Manos Amigas Celebration A Special
Celebration to honor students, visionaries and volunteers
SVREP Kicks-off Mid-Term Voter Registration and GOTV for
November Elections at the San Antonio Dinner
Rick Najera's Award-winning Live Sketch Comedy Show
LATINOLOGUES Kicks Off Hispanic Heritage Month With
Special Performance at The Conga Room, Thursday Sept 2 @
8:30pm
More Books for your consideration
Issue quote
"When we struggle for justice, it gives us the
energy we need." Carlos Santana quoting Dolores
Huerta at last Friday's 80th Birthday concert for
Huerta at the Greek Theatre
If you find a quote you like let me know. I will be happy to send to our
8,800 plus Hispanic advertising and media executives & give you a plug for
sending it!
 Click Here for More Info
Dear Readers & Writers,
Many of us would love to see more movies
being produced that star Latinos and
feature Latino themes. Realizing that many
movies start with a great book, Latino
Literacy Now has created a second
competition within the framework of its
International Latino Book Awards: the
Latino Books Into Movies Awards.
Our Goal
Latino Print Network's goal with each issue is for you to say at
least once "Glad I learned that".
Hispanic Marketing Podcasts
Use and download free HM101 Podcasts. These are good for
sales staff, editorial writers, and fiscal officers. The podcasts
cover short insightful aspects of Hispanic marketing and the
American Hispanic community. Over 50 national media,
marketing and community leaders provide you with their
personal insights. These are good for staff meetings, bringing
new staff up to speed, and to relearn old ideas to better
manage our current businesses.

While it's too late to enter this year's new Abrazos,

awards competition to be held under the
auspices of the International Latino Book
Awards: The Latino Books into Movies Kirk Whisler
Awards, you can consider it for next year. Executive Editor
760-434-1223
kirk@whisler.com
The awards will be presented on the
weekend of October 9-10, 2010 during the
Los Angeles Latino Book & Family
Festival (www.LBFF.us), another Latino
Literacy Now program, that takes place
annually at California State University, Los
Angeles.

Judges for these awards will include

screenwriters, producers, and other
entertainment industry professionals.
Winning books will be distributed to
pertinent Motion Picture Studios,
Producers, and Agents, depending on
genre.
 DIVERSE HIRING, MARKETING AND
PHILANTHROPY IS HALLMARK OF
MACY'S CORPORATE CULTURE
Hispanic Business Macy's Partners with Ibarra Strategy
Showcase Group to Engage Hispanic Community
September 10-11, 2010
San Diego Convention Macy's announced this week a new partnership with the
Center Ibarra Strategy Group (ISG), based in Washington, DC, to
provide advice and counsel to further advance its
www.HBshowcase.com
Produced by the
Hispanic Chamber of
e-Commerce
Get Your Booth NOW
Join Our List
Balloons in Motion
The most success Hispanic owned balloon
events company in the United States can
make your EVENT or MARKETING
EFFORT all the more memorable. No
event too large or small.
A sampling of clients include:
1984 Olympics in Los Angeles
1986 Hands Across America
1986 Lady Luck Casino, Las Vegas
1987 Papal motorcade with 100,000
balloons
1987-2010 Fiesta Broadway
1994 World Cup Soccer
and numerous more events
For more information on how
we can help you, please phone
Armando Ogaz at 323-726-7474
long-standing commitment to diversity in its hiring, marketing
and giving programs.
Latinos currently make up 17% of Macy's 2010 workforce, a
percentage equal to that of the U.S. Hispanic population,
according to the most recent Census data. Committed to
training and developing a workforce that represents today's
multicultural society, the company works hard to attract,
employ and retain a diverse pool of employees across all
sectors of its business.
"As a company, we recognize that focusing on diversity within
our work force, customer base, and vendor relationships
distinguishes Macy's from other retailers and gives us a clear
competitive advantage," noted William Hawthorne, Senior
Vice President of Diversity Strategies and Legal Affairs. "On a
day-to-day basis, we embrace a corporate culture that
respects the diverse experiences and points of view of our
employees, customers, vendors, and members of the
community."
ISG's president and founder Mickey Ibarra noted: "With
Latinos representing our nation's largest and fastest growing
minority, engaging this vital population is not only the right
thing to do, it is the smart thing to do and we are delighted
that Macy's agrees."
Macy's, Inc. has been recognized numerous times for its
strong support for Latinos and as a champion of diversity in
the work place. Some of its recent awards include:
Listing among 20 noteworthy companies for diversity by
DiversityInc.;
Included by Latina Style magazine among its 50 Best
Companies for Latinas to Work for in the United States;
Listed by HISPANIC Magazine as among 100 companies
providing the best opportunities for Latinos;
Recognized by Latinos in Information Sciences and
Technology Association with the CTO of the Year Award
at the National Latino Technology Achiever Awards Gala.
In addition to its hiring practices, Macy's has developed
programs to assist both new and established minority- and
women-owned companies in doing business with the retailer.
Macy's, Inc.'s Supplier Diversity Program seeks to source
goods and services - either for resale or in support of

Sales solutions that have secured
millions of dollars $$$ in business
for Hispanic publications!
Profit from Mike Cano's
unprecedented 25+ years of
successful Spanish Language
publishing experience which has
resulted into the leading Hispanic
Leadership Consulting and Sales
Training firm in the country.
www.insightedge.com
Call today for more information
(214) 223-7791
Join Our List
business operations - from qualified minority- and
women-owned enterprises. In 2009, these purchases totaled
more than $465 million.
Macy's also develops activities and events that provide
recognition of the deep heritage and influence Latinos have
contributed to our nation. Through the company's Encanto
Latino events held at Macy's stores in key regions nationwide,
Macy's helps shine a spotlight on Latino culture, culinary
traditions, style, music, empowerment and much more.
Macy's philanthropy is equally diverse. For the past three
years, Macy's has partnered with the Hispanic Scholarship
Fund (HSF) on a scholarship program that provides financial
resources to assist outstanding Latino undergraduate
students. In addition to financial support, Macy's also offers
selected students summer internship opportunities in stores.
Other organizations supported by Macy's include: LATINA
Style Magazine, The League of United Latin American Citizens
(LULAC), the Hispanic Association on Corporate Responsibility
(HACR), and more. Additionally, Macy's successful cause
marketing campaigns also support the Hispanic efforts of our
charity partners, including Macy's national sponsorship of the
American Heart Association's Go Red Por Tu Corazon and
founding support of Reading Is Fundamental's Multicultural
Literacy Campaign.
Hispanic Zip Profile USA offers you
a totally different way to market to Latinos
We Have Two Packages For Consideration:
For businesses in Latino communities. Over a thousand
pieces of detailed Hispanic data in each Zip Code. For example,
target Hispanics by five comprehensive levels of language skills
with the detailed LPN Spanish Index. Also include foreign born
by decade of arrival, country of origin details, age breakdowns,
and much more.
For Hispanic publications. We will create an effective series of

Need Great Artwork For
Your Marketing Efforts?
Ignacio Gomez has created
150+ magazine covers; 700+
illustrations for marketing
campaigns; 40+ movie and
theater posters; and
hundreds of other images.
Call Ignacio Gomez at
818-243-2838
Sales Sheets that will provide your sales team with the
DETAILED ECONOMIC POWER that your readers have in each
of the Zip Codes you have circulation in.
Call Kirk at 760-434-1223 for more information.
14TH LOS ANGELES LATINO
INTERNATIONAL FILM FESTIVAL
ANNOUNCES "BACKYARD" ("EL
TRASPATIO") TO BE CLOSING NIGHT
GALA PRESENTATION "BEDROOMS"
MAKES ITS WORLD PREMIERE
"FORGED" MAKES WEST COAST DEBUT
OFFICIAL SELECTIONS ANNOUNCED INCLUDING AWARD
WINNERS "BAD DAY TO GO FISHING" ("MAL DIA PARA
PESCAR"), "ENTRE A LUZ E A SOMBRA," "RABIA," AND
"SMOKE GETS IN YOUR EYES" ("E PROBIDO FUMAR")
The 14th Los Angeles Latino International Film Festival
(LALIFF) announces it will return to the Mann Chinese 6 in
Hollywood Thursday, August 19 through Wednesday,
August 25. The seven-day event will highlight the best films
and showcase both the auteurs and new talent in the Latin
filmmaking community.
The Closing Night presentation of Carlos Carrera's
BACKYARD on Wednesday, August 25 will serve as the
capstone for an impressive lineup that will feature 73 films,
including 37 features (25 narrative and 12 documentaries)
and 36 shorts. Along with the films offered throughout the
festival, additional activities will include LALIFF's filmmaker
panels, parties and gala events. The Closing Night Gala will
include an after party presented for the 14th consecutive year
by The Coca-Cola Company, as well as Lexus.
Carrera's BACKYARD is an astonishing fictional account of a
series of murders of young women in Ciudad Juarez, Mexico.
Most of the victims have been low-paid laborers who were
drawn to the town by the possibility of work at
American-owned factories. In the film, Mexican police officer
 Blanca Bravo (Ana de la Reguera) is sent to Cuidad Juarez to
investigate and discovers the realities of the women's lives, as
well as the truth about a police force and local power
structure embodied by entrepreneur Mickey Santos (Jimmy
Smits) that has ceased to care. The film also stars Joaquín
Cosio, Alejandro Calva, Amorita Rasgado and Enoc Leaño.

The drama, BEDROOMS will be making its official World

For you to learn more about
the values of Hispanic
Premiere on Friday, August 20. Directed by Youssef Delara,
Michael D. Olmos and Victor Teran, the film follows four
interwoven stories of heartbreak, the infidelity that's often the
result and the redemption that comes from tearing the walls
put up between people down. The impressive cast includes
Jordan Belfi, Julie Benz, Xander Berkeley, Moon Bloodgood,
Barry Bostwick, Jesse Garcia, Sarah Clarke and Dee Wallace.

Publications Latino Print

William Wedig's FORGED will be making its West Coast
Network has done an 80 Premiere at LALIFF on Friday, August 20. Co-written and
page study entitled The co-produced by Manny Perez, the drama focuses on the
Strengths of Hispanic struggles of an ex-convict to make a new life and try to
Owned Publications salvage a relationship with his son while settling old debts
The study details through interviews and with the criminal element he used to run with. The film stars
research the 29 key values Hispanic Manny Perez, David Castro, Margo Martindale, Jaime Tirelli
Publications offer to those wanting to reach and Kevin Breznahan.
the Latino community.
The film schedule also has a truly impressive number of films
Click Here For The that have won awards and made notable appearances at
FREE 80 Page Study previous festivals. Some of those films include:

(New link)
Anna Muylaert's É PROIBIDO FUMAR (SMOKE GETS IN
YOUR EYES) AWARDS: Best Actor, Best Actress, Best Art
Direction, Best Editing, Best Film, Best Music, Best
Screenplay, Best Supporting Actress, Candango Trophy - 2009
Brazilia Festival of Brazilian Cinema, Best Actress, Best
Director, APCA Trophy - 2010 São Paulo Association of Arts
Critics Award

Luciana Burlamaqui's ENTRE A LUZ E A SOMBRA

AWARD: Winner - 2010 Guadalajara Film Festival

Ciro Guerra's LOS VIAJES DEL VIENTO (THE WIND

The Results of the 2010
International Latino Book
Awards - the 12th such
JOURNEYS) Un Certain Regard selection - 2009 Cannes Film
Festival AWARD: Winner of Latino Screenwriter's Lab - 2005
LALIFF
Alvaro Bechner's MAL DIA PARA PESCAR (BAD DAY TO GO
awards, held May 25, 2010
at the Jacob Javits
Convention Center in New
York.
Click Here For The Results
If you are interested in the
Entertainment Industry, consider
joining the National Association of
Latino Independent Producers. For
10 year NALIP has helped thousands
of Latinos gain access and power
within the Entertainment Industry.
The organizations serves producers,
directors, writers, and all other behind
the camera professions. For more
information about becoming a
member click here. Regular
memberships are as low as $50 and
student memberships only $20.
TransEdita
The All-in-One
Translation, Editing &
Design Service.
Get the quality & price you
need from a professional
service provider to book,
newspaper and government
FISHING) AWARDS: Best Art Direction - Gijon International
Film Festival, Best Actor Mar del Plata Film Festival, FIPRESCI
Prize - Sofia International Film Festival, UFCA Award -
Uruguyan Film Critics Association, Free Spirit Award - Warsaw
International Film Festival)
Miguel Coyula's MEMORIAS DEL DESARROLLO (MEMORIES
OF OVERDEVELOPMENT) AWARDS: Havana Star for Best Film
- 2010 Havana Film Festival, Honorable Mention for Narrative
Feature - 2010 Cine Las Americas International Film Festival,
Best Feature Film - New Media Film Festival
Sebastián Leilo's NAVIDAD (CHRISTMAS), Directors'
Fortnight selection - 2009 Cannes Film Festival
Sebastian Cordero's RABIA AWARDS: Best Director at FICG
and won the Golden Globe selection for Best Film at FICG
Carlos Gaviria's RETRATOS EN UN MAR DE MENTIRAS
(PORTRAITS IN A SEA OF LIES) AWARD: Winner - 2010
Guadalajara Film Festival
This year's Latino Public Broadcasting (LPB) Showcase films
include Abby Ginsberg's CRUZ REYNOSO: SOWING THE
SEEDS OF JUSTICE, Esaú Meléndez's IMMIGRANT
NATION and Ray Telles' THE STORM THAT SWEPT
MEXICO. LPB Showcase features documentaries created by
Latino Producers in the States that focus on the Latino
community; the stories, art and culture and issues that affect
Latino communities not simply in the US, but worldwide.
The only Latino international film festival in the world to have
its collection of films archived at the Academy Film Archive,
this year LALIFF has chosen DIOS LOS CRIA, the Puerto
Rican classic film (1979) by Jacobo Morales for presentation
continuing its ongoing pledge to preserving the Latino
cinematic history for the world. This fully restored print was
created by the Academy Film Archive, Academy of Motion
Picture Arts and Sciences™; Archivo de Imágenes en
Movimiento del Archivo General de Puerto Rico; Los Angeles
Latino International Film Festival; and the Film and Electronic
Arts Department of California State University, Long Beach.
LALIFF Executive Director Marlene Dermer said, "We are very
pleased with the amazing scope of film subjects and talent on
display with this collection of films. BACKYARD is a dramatic
 entities. Contact
transedita@live.com
or go to
www.transedita.com
Need A
Quality Portrait for your
business, restaurant or
family?
Ignacio Gomez has over 250
satisfied clients. Call Ignacio
Gomez at 818-243-2838
Be sure to mark your
calendar for the NAHP 2011
Convention:
Orlando, Florida
and thrilling film that will give us a great conclusion to an
exciting festival and brings awareness to the crimes
happening to the women in Juarez. On a personal note, there
is a particular gratification with the tremendous number of
female filmmakers participating in this year's edition of
LALIFF. We take our place and responsibility in highlighting
the best work of our Latino filmmaking artists very seriously,
so to be able to put that part of the artistic community in the
spotlight is exhilarating."
LALIFF will screen films from 20 different countries.
Tickets are on sale now at latinofilm.org.
The 14th L.A. Latino International Film Festival's films are as
follows:
FEATURE LENGTH FILMS (in alphabetical order):
BACKYARD (EL TRASPATIO), Carlos Carrera, 122 min.
Country: Mexico, Premiere: WEST COAST
BEDROOMS, Youssef Delara, Michaels D. Olmos, Victor
Teran, 83 min. Country: USA, Premiere: WORLD PREMIERE
CHAMACO (THE KID), Miguel Necoechea, 97 min.
Country: Mexico, Premiere: LOS ANGELES
CONTRACORRIENTE (UNDERTOW), Javier Fuentes-Leon,
102 min., Countries: Peru/Colombia
CUESTION DE PRINCIPIOS (A MATTER OF PRINCIPLES),
Rodrigo Grande, 110 min., Country: Argentina
Premiere: LOS ANGELES
DIOS LOS CRIA (FAÇADE), Jacobo Morales, 120 min
Country: Puerto Rico
É PROIBIDO FUMAR (SMOKE GETS IN YOUR EYES), Anna
Muylaert, 86 min, Country: Brazil, Premiere: WEST COAST
EL CÓNSUL DE SODOMA, Sigfrid Monleón, 110min
Country: Spain, Premiere: LOS ANGELES
EYES WIDE OPEN, Gonzalo Arijon, 110 min.
Countries: Uruguay/Francia, Premiere: LOS ANGELES
FELICITAS, Teresa Costantini, 128 min.
Country: ARGENTINA, Premiere: WEST COAST
FORGED, William Wedig, 78 min., Country: USA
Premiere: WEST COAST
GO FOR IT, Carmen Marron, 92 min., Country: USA
HABANA EVA, Fina Torres, 106 min.
Countries: Cuba/Venezuela, Premiere: WEST COAST
HERMAFRODITA, Albert Xavier, 96 min.

October 12-15, 2011
The National Association of
Hispanic Publication's José
Martí Awards are the largest
Latino Media Awards
Click here for the 2010
Award Winners
The State of Hispanic
Print 2010
Click here for The State
of Hispanic Print power
point presentation that
Kirk Whisler gave at the
2010 NAHP Convention in
Albuquerque
For more indepth research please
call Kirk Whisler, Latino Print
Network, 760-434-1223,
kirk@whisler.com
NEED PRINTING?
Country: Dominican Republic, Premiere: LOS ANGELES
LA SANGRE Y LA LLUVIA (BLOOD & RAIN) Jorge Navas, 90
min., Countries: Colombia/Argentina, Premiere: WEST COAST
JOSÉ MARTÍ: EL OJO DEL CANARIO, Fernando Pérez,
118mins, Country: Spain/Cuba, Premiere: WEST COAST
LA YUMA, Florence Jaugey, 91 min., Country: Nicaragua
Premiere: LOS ANGELES
LOS VIAJES DEL VIENTO (THE WIND JOURNEYS), Ciro
Guerra, 120min., Country: Colombia, Premiere: LOS ANGELES
LULA, O FILHO DO BRASIL (LULA, THE SON OF BRAZIL),
Fabio Barreto, 128 min., Country: Brazil, Premiere: LOS
ANGELES
MAL DIA PARA PESCAR (BAD DAY TO GO FISHING), Alvaro
Bechner, 104 min., Countries: Spain/Uruguay, Premiere:
WEST COAST
MEMORIAS DEL DESARROLLO (MEMORIES OF
OVERDEVELOPMENT), Miguel Coyula, 120 min., Country:
Cuba/USA
NAVIDAD, Sebastián Lelio, 104 min., Country: Chile/France
Premiere: WEST COAST
OVEJA NEGRA, Humberto Hinojosa Ozcariz, 85 min.
Country: Mexico, Spain, Premiere: LOS ANGELES
RABIA, Sebastian Cordero, 95 mins.
Country: Spain/Colombia/Mexico, Premiere: LOS ANGELES
RETRATOS EN UN MAR DE MENTIRAS (PORTRAITS IN A
SEA OF LIES), Carlos Gaviria, 90 min., Country: Colombia
Premiere: LOS ANGELES
TE EXTRAÑO (I MISS YOU), Fabian Hofman, 96 min.
Countries: Mexico/Argentina, Premiere: LOS ANGELES
TERESA, Tatiana Gaviola, 85 min.., Country: Chile
Premiere: WEST COAST
TROPICO DE SANGRE, Juan Delancer, 116 min.
Country: Dominican Republic, Premiere: WEST COAST
UN DIA DE SOL, Rafael Tres, 77 min.
Country: Guatemala, Premiere: WORLD PREMIERE
VIAJO PORQUE PRECISO, VOLTO PORQUE TE AMO (I
TRAVEL BECAUSE I HAVE TO, I COME BACK BECAUSE I LOVE
YOU), Karim Ainouz, Marcelo Gomes, 75mins., Country: Brazil
Premiere: WEST COAST
DOCUMENTARY (in alphabetical order):
CRUZ REYNOSO, Abby Ginzberg, 58 min.
Country: USA
LPB Showcase
EL AMBULANTE (THE PEDDLER), Eduardo de la Serna, Lucas
 Wholesale printing and mailing
services.
Great prices!
Great Quality!
Fast Turn-a-round!
Give us a call:
951-677-0017 or email:
pleasequote@yahoo.com
Click here to see a quick
video of some of the Movies
& Shows Edward James
Olmos has been in
Sign up for Hispanic Marketing 101
podcasts
The Big Winner
at the 2008 Tony's is now
slated to be a movie
The 2009 Hispanic Print
Marcheggiano, Adriana Yurcovich, 84 min., Country: Argentina
EL ANDALÓN - A Maverick Humanitarian in Chiapas,
Consuelo Alba, 27:35 min. Countries: U.S./México
Premiere: WORLD
ENTRE A LUZ E A SOMBRA (ON THE EDGE OF LIGHT AND
SHADOW), Luciana Burlamaqui, 150 min., Country: Brazil
Premiere: WEST COAST
HARVEST OF LONELINESS: THE BRACERO PROGRAM
(COSECHA TRISTE), Gilbert Gonzalez, Vivian Price, 58 min.
Country: USA, Premiere: LOS ANGELES
IMMIGRANT NATION! THE BATTLE FOR THE DREAM,
Esau Meléndez, 96 min., Country: USA, LPB Showcase
NEW CHILDREN/NEW YORK, Gisela Sanders Alcantara, 63
min., Country: U.S./Mexico, Premiere: WORLD
ONLY WHEN I DANCE, Beadie Finzi, 78min.
Countries: Brazil/United Kingdom, Premiere: LOS ANGELES
SEQUESTRO (KIDNAPPING), Jorge Wolney Atalla, 94 min.
Country: Brazil
THE STORM THAT SWEPT MEXICO, Ray Telles, 118 min.
Country: USA, LPB Showcase
TIEMPO DE LEYENDA, José Sánchez-Montes González, 57
min., Country: Spain, Premiere: LOS ANGELES
TIN TAN, Francesco Toboada Tabone, 90 min.
Country: Mexico
WOMEN WITH ALTITUDE, Sarah Vaill, 56 min.
Country: USA
SHORT FILMS (in alphabetical order):
204, Rafi Mercado, 12 min., Country: Puerto Rico
A JANELA (THE WINDOW), João Batista Melo, 9min.
Country: Brazil
ALIJUNA, Cristina Escoda, 18 min.
Country: USA
APPLES, Gary Perez, 13:31 min.
Country: USA
BABY, Yancey Arias, 19:40 min.
Country: USA
CAUTIVOS (CAPTIVES OF HOPE), David Cebrero Ortega,
17:33 min., Country: USA
COOKIE, Francisco Ordonez, 11 min.
Country: USA
DREAMTOWN, Betty Bastidas, 23:45 min.
Country: Mexico
EL ARMADILLO FRONTERIZO (THE BORDER ARMADILLO),
Miguel Anaya, 7 min., Country: Mexico
 Trends & Analysis
Click here for the most
comprehensive annual
analysis of Hispanic Print
anywhere.
For more indepth research please
call Kirk Whisler, Latino Print
Network, 760-434-1223,
kirk@whisler.com
Hispanic Zip Profile USA offers
you a totally different way to
market to Latinos. Not merely the
number of Latinos in a zip code
and a few basic characteristics,
but over a thousand pieces of
GREAT data. For example target
Hispanics by five comprehensive
levels of language skills with the
detailed LPN Spanish Index. Call
Kirk at 760-434-1223 for more
information.
Join Our List
EL HIJO DE LA 40/THE HOOKERS SON, Erika Bagnarello,
Country: Costa Rica
EL PRIMOGENITO (THE FIRST BORN), Stefano Riccardo, 11
min., Country: Mexico
EN TUS MANOS (IN YOUR HANDS), Ron Jacobs, 28 min.
Country: USA
ESTOCOLMO, Juan Francisco Viruega, 14 min.
Country: Mexico
ES MEJOR ESCUCHARLO, Javier A. colon, 25:56 min.
Country: USA
I WANNA SHINE, Prakriti Maduro, 7min.
Country: Venezuela
I'LL BE ALONE, Carlos Marques-Marcet, 12:11 min.
Country: USA
IN THE NAME OF FREEDOM, Isabel Cueva, 17 min.
Country: USA
JARDIM BELELÉU (HEAVEN GARDEN), Ari Candido
Fernandes, 15 min., Country: Brazil
JILLIAN DILLON: A Hippoplatypus Tale, Yvette Edery,
4:18 min., Country: USA
JUAN CON MIDEO (FEARFUL JOHN), Daniel Romero, 11 min.
Country: Spain
LA AUTORIDAD (THE AUTHORITY), Xavi Sala, 10 min.
Country: Spain
LA NUERA DE DON FILEMON (DON FILEMON'S DAUGHTER
IN LAW), Gabriel Guzman, 10 min, Country: Mexico
LA PASTISSERIA, Victor Ridaura, 7:22 min.
Country: USA
LA VIUDA (THE WIDOW), David Martin-Porras, 19 min.
Countries: Spain/USA
LOS DIAS DE VERANO SON MAS LARGOS (SUMMER DAYS
ARE LONGER), Aina Calleja, 10 min., Country: Mexico
LOVE, Guillermo Ivan Duenas, 14 min.
Country: Colombia
LUNA (MOON), Rafael Cardenas, 8 min.
Country: Mexico
MAGO, Maria Victoria Ponce, 12:46 min.
Country: USA
MAÑANA (TOMORROW), Felipe Holguin, 13:12 min.
Countries: USA/Mexico
¿ME PUEDES VER?: (CAN YOU SEE ME?), Alvaro Delgado-
Aparicio L.,19 min.
Country: Peru
MIDDLE OF NOWHERE, Michael Carreno, 14 min.
Country: USA
POSITIVE BUY, Hanley Valentin, 11 min.
Country: USA
ROOFTOP WARS, Miguel Silveira, 18 min.
Country: USA
ROOM 401, Jason C. Sting, 18 min.
Country: USA
SENHORAS (LADIES), Adriana Vasconcelos, 10:30 min.
Country: Brazil
S&M, Daniela De Carlo, 2:44 min.
Country: USA
SOUL CHECK MATE (JAQUE MATE AL ALMA GEMELA), David
Albala, 14 min.
Country: Chile
SOUTHBOUND, Tim Disney, 12 min.
Country: USA
TAUGHT TO HATE, James Garcia Sotomayor, 27 min.
Country: USA/ Ecuador
THE VIOLINIST (EL VIOLINISTA), Carlo Besasie, 20 min.
Country: USA
TRES Y MEDIO (THREE AND A HALF), Jean-Marc Simonneau,
12:43 min., Country: Chile
TROUBLESOME, Hilliard Guess, 19:20 min.
Country: USA
UNO O EL OTRO (EITHER/OR), Juan Avella, 2:35 min.
Country: Venezuela
VIRGIN OF THE CANDLES, Victoria Giordana, 15:12 min.
Country: USA
VISITAS, Juan Schnitman, 6mins.
Country: Argentina

Immigration Update: Twice Weekly

Insights Into This Important Issue

COHA Opinion In the News Reports Under

sung Heroes Recommended Books
Washington Report on the Hemisphere
Research Fellow Spotlight Mexico's Other
Border: Immigration and Drugs Along the
Mexico/Guatemala Frontier
by COHA Research Associate Andrew Eller

"It was a nice little town," Maria explains as she sets the food
on the table. Sitting down she continues, "a safe place to
grow up." Her eyes are full of memories as she drifts back to
a previous time; she even draws a little map of the local
fútbol field and her old house on a napkin. The mood changes
when she begins to talk about how the small Guatemalan
town has changed for the worse since her childhood. Her
sadness is palpable as we begin to eat and she starts
describing a recent visit to her hometown, which hugs the
border with Mexico. Now, she paints a picture of a place under
siege by Mexican drug gangs and booming levels of crime and
delinquency.

I stayed in Maria's house during a recent trip to Central

America and, unfortunately, her story is not unique, as the
Mexico-Guatemala border has become a very dangerous place
for many. While coverage most commonly focuses on the
important issues surrounding the border seperating the U.S.
from Mexico, there is a border even further south. The one
between Mexico and Guatemala cuts through a terrain
consisting of jungles and volcanoes that stretches from the
Caribbean to the Pacific Ocean. Along this other border,
running along Mexico's sourthern expanse, a drama of
drug-related violence and illegal immigration is being played
out daily.

Drugs Northward Tropism

Americans' demand for drugs affects the daily lives of local
residents living far south of Mexico. Huge quantities of drugs
pass through the Central American land bridge on their trip to
consumers in North America. The three northernmost
countries of Central America, Honduras, Guatemala, and El
Salvador, have the highest murder rates in the region, much
higher than those in adjacent Mexico. According to a recent
story in the Washington Post, the homicide rate in El Salvador
is 71 per 100,000 (Honduras: 67 per 100,000, Guatemala: 52
per 100,000), compared to 14 per 100,000 in Mexico. Much of
the violence encountered in Central America is fueled by
Mexican gangs, like Los Zetas and the Sinaloa Cartel, whose
members compete with local traffickers for control of the
all-important drug transportation routes.

The border between Mexico and Guatemala is porous,

allowing drugs to cross over en masse. It is also reported that
there are many more illegal border crossings than authorized
ones. The amount of drugs that pass into Mexico from
Guatemala is not certain; however, according to a 2007 UN
report, cocaine seizures in the region have increased fourfold
since 2004. These drugs must cross into Mexico before they
ever reach the U.S border.

Drug smugglers also use alternatives to the overland route to

transport their cargoes in order to confound anti-drug
officials. In December of 2009 the Heraldo de Chiapas, a
newspaper distributed in the southern Mexican province of
Chiapas, reported the discovery of four boat launches. These
were often utilized to haul out boats transporting illegal drugs
from Guatemala. Often fast boats are used, but larger vessels
are also utilized to move large amounts of cocaine. The report
described how the Mexican "Federal Police intercepted [a]
cargo of cocaine hidden in 560 bags of concrete...a weight of
147 Kilograms."

Guatemala's Inability to React

The Guatemalan government is well aware of the magnitude
of drugs moving though the nation; however, it is largely inert
when it comes to reacting in order to curb the flow. Mexican
drug syndicates are increasingly moving their operations
south to gain more effective control of routes transporting
Andean cocaine shipments and to avoid the increasing
pressure on them in Mexico. These lethal organizations are
also drawn to Guatemala by the perception that they will be
able to operate more easily with less pressure from the police.
The International Crisis Group prepared a report in June 2010
that described the failure of Guatemala's post-peace accord
security forces as "ineffective and deeply corrupt police." The
report also cites that high levels of impunity exist, which allow
criminal organizations hailing from elsewhere, in addition to
local groups, to operate in Guatemala with "little to no fear
from prosecutors." In fact, according to the Washington Post,
"Of 6,548 murders last year, 423 suspects were arrested."
This de facto impunity is a critical, demoralizing part of the
problem that the government of Guatemala must face in its
response to the threat posed by the drug traffickers.

In Guatemala, there is a struggle for the government to exert

sovereignty over the country. Guatemalans' confidence in
their government is languishing as high level officials continue
to be accused of corruption related to drug trafficking. The
government's image is further tarnished by the fact that drug
syndicates often run clinics, schools, or recreational facilities.
By taking over these roles which are traditionally assumed by
the government in more coherent societies, drug gangs
increase their credibility in the communities in which they
operate, while damaging the government's reputation at the
same time. This crisis in government outreach has been
recognized by a number of organizations, some of which
reported that seven of Guatemala's twenty-two provinces may
be under the control of criminal organizations.

Weapons
Drugs are not the only illegal goods slipping over the
Guatemala-Mexico border. Exotic animals, stolen cars, illicitly
harvested timber from state forests, and weapons are also
moved across secretly or through bribery. As is the case with
its northern counterpart, the southern border of Mexico
witnesses the daily entry of deadly small arms. For example,
a few weeks ago, La Prensa Libre, a Guatemalan newspaper,
reported that Mexican officials had seized seventeen illegal
weapons which included AK-47s and AR-15s. These arms are
just a few examples of the probably low estimate of 70,000
weapons coming from Guatemala that have been seized by
the Mexican government since it began an initiative to halt
the flow of guns being shipped from its their southern
neighbor in December 2006. It is thought that weapons
seized by Mexican authorities represent only a fraction of
those that finally make it across the border and into Mexico.

Guatemala is awash with weapons because of its own

decades-long civil war. More than ten years after the peace
accords that brokered an end to the protracted conflict,
Guatemala still struggles with the proliferation of small arms
and high levels of violent crime. Last year, Guatemala
introduced an overdue law to limit the sale of arms and
tighten ownership restrictions, but this has not yet been able
to significantly alter the reality of easy access to readily
available small arms.

Legitimate Commerce
Many standard goods also move across the border into Mexico
so that they can be exported to the U.S. In fact, the Governor
of Chiapas, Juan Guerrero, has been quoted as saying, "the
[legal] exports of Guatemala have an opportunity in the Port
of Chiapas; they are welcome[d] like part of Mexico, so that
they can be exported to the United States." In a similar spirit,
the Mexican Ambassador to Guatemala, Eduardo Ibarrola
Nicolín, hopes that the border can be seen "not as a
nightmare or a problem but as a fountain of opportunities."

Immigrants En Route to the U.S.

I met Gabriela while volunteering with a non-profit group in
Honduras and was struck by her story. It was her first day of
work and, as she sat down for lunch with her new co-workers,
Gabriela chatted about her hometown, Minas de Oro, and her
young child. Gabriela had just started working at the small
office in Siguatepeque, Honduras, and the light hearted mood
in the break room turned more sober when she described her
search for employment. Things had become desperate for her
in the months before she found this job. "If I had not been
employed by this organization I would have gone north," she
explained, referencing her planned journey to the United
States. When questioned about the details of the plan, she
vaguely explained how she would travel north through
Guatemala and Mexico to find work in the United States.

A large number of immigrants from Central America and

beyond are drawn by an economic pull, but many are also
fleeing soaring levels of violence in their home countries.
Accurate numbers are hard to come across but, according to
one report by National Geographic, more than 400,000
Central Americans on average cross into Mexico illegally every
year. Some search for work in Mexico while others are intent
on continuing to the United States.

The border is quite porous; often the crossing involves

nothing more than paying for a raft-ride across the river and
a ten dollar bribe to a soldier. Poor law enforcement, however,
hardly guarantees an easy trip for immigrants, who face
multiple dangers around the border area. Journeyers are
constantly at risk of being robbed or raped by the numerous
outlaws who frequent the usual migration routes. Taxi drivers
have been said to alert immigration officials or muggers to
the presence of vulnerable looking people in order to collect a
payoff.

Once they have entered Mexico from Guatemala through the

southern border, the travelers must make their way through
the country. The journey through Mexico can also be
dangerous as immigrants often attempt to sneak onto trains
headed north or traverse areas under the surveillance of
thieves on foot or on bicycle. One thing is for certain: by the
time Central American immigrants arrive at the U.S.-Mexico
border, they usually have already overcome a host of deadly
obstacles.

Back Home
In a 2007 survey, the Pew Hispanic Center reported that in
the United States there is a population of over three million
people who identify themselves as being of Central American
origins. Many of these people entered through legal
processes, but others first crossed the border of Guatemala
and Mexico illegally. The large number of immigrants from
Central America illustrates just how many people have
undertaken an odyssey with the specific intention of evading
law enforcement officials.

At times, it seems that everyone in the region knows

someone who has travelled to the United States. To test this
theory, I took an informal survey of one classroom in
Siguatepeque, Honduras last February. I asked a class of
about thirty students to raise their hand if they had any
relatives who were currently in the United States. Nearly
every student eagerly threw a hand up.

The Inter-American Development bank reported that in 2004

nearly USD 8 billion were being sent annually back to Central
American countries in the form of remittances. The movement
of residents northward clearly has a very notable impact not
only on the communities that migrants pass through and
arrive in, but also on those communities from which they
depart. Many of these communities back in the home country
rely on remittances for financial support, and it is that burden
that motivates many job seeking migrants.

Conclusion
Even as U.S. citizens call upon their local as well as national
leaders, demanding a more secure and less porous border in
southern Mexico, U.S. drug users demand more access to
drugs, and U.S. employers demand an availability of cheap
labor. It is not hard to determine which message is being
more clearly heard. Guatemala is just one of a number of
countries affected by the policies and markets of the U.S. The
violence, trafficking, and smuggling of contraband around the
border of Guatemala and Mexico are symptomatic of broader
regional challenges. At the same time, the impact of such a
sensitive border being so penetrable is undeniable. The
Guatemalan government is ill-equipped to control the central
regions of its country, let alone the 550 mile frontera that
runs along its northern and eastern border. The implications
for Mexico are also immense as it grapples with drug
syndicates and violence from the north and the south. For
now, the town that Maria grew up in remains a victim of
hemispheric forces that are being so strongly felt, not only
along The Rio Grande, but also around Mexico's southern
border.

HACU's Annual Conference provides a unique forum for

the sharing of information and ideas for the best and
most promising practices in the education of Hispanics.
Visit www.hacu.net for more information and to register.

Centro Latino for Literacy's Manos Amigas

Celebration: A Special Celebration to honor
students, visionaries and volunteers.

When: Friday, September 10th - 6:30pm to 8:30pm

Where: Crescent Arms Hall at 1709 8th Street, Los
Angeles, CA 90017
Ticket Price: $125

Our 4th ManosAmigas/Helping Hands Celebration honors our

newly literate graduates for completing Leamos™ our
web-based Spanish literacy program and Funcional (Financial
Literacy and Vocational Skills). This will be the first time the
students receive a diploma and it is a proud moment for the
entire family.

We will honor those who support our mission including:

Congresswoman Lucille Roybal-Allard, 34th

Congressional District - Community Leadership Honoree
Melanie Stephens and Marcos Cajina - Visionary
Founders
Dr. Concepción Valadez UCLA Graduate School of
Education Professor - Volunteer Honoree and Keynote
 Highlights

Master of Ceremonies, Salvador Durán, KMEX TV Channel 34

(Univision).
Centro Latino for Literacy, located in the Pico Union
neighborhood and serving Los Angeles County since 1991,
has taught literacy skills to 3550 non-literate Latinos from
teens to grandparents. Centro Latino also provides access to
financial literacy, basic computer skills, and ESL classes. For
more information please contact
carlos@centrolatinoliteracy.org or call 213.235.9995.

August 19-25, 2010

 Chinese 6 Mann Cinemas, Hollywood, CA

SVREP Kicks-off Mid-Term Voter

Registration and GOTV for November
Elections at the San Antonio Dinner

San Antonio, Texas Southwest Voter Registration Education

Project (SVREP) will hold its 36th annual commemorative
banquet on Friday, August 20, 2010 beginning at 6pm at the
Grand Hyatt Hotel, 600 E. Market in San Antonio, Texas.

Notable speakers at the event will include a keynote address

by Ms. Linda Chavez-Thompson; former national executive
vice-president of the AFL-CIO and current candidate for
Lieutenant Governor of Texas and Representative Trey
Martinez-Fischer; Chairman of the Mexican-American
Legislative Caucus will also speak; and Railroad Commission
Chairman Victor Carrillo is invited to speak. Topics will range
from the state of immigration reform to Texas' role in the
country's midterm elections.

"To say that this midterm election cycle is important is an

understatement. Latino voters may well decide which party
controls the legislature in Washington, DC. The same will be
true for Texas' legislature. Issues of immigration reform and
Latino representation (redistricting) are at stake. Our
message to the community is that it's time to get involved,"
said Antonio Gonzalez, SVREP President.

SVREP registered approximately 40,000 new voters during

the last election cycle and in preparation for primaries, its
goal is to register and mobilize 50,000 to 100,000 Latino
voters in Bexar, Cameron, Dallas, El Paso, Harris, Hidalgo,
Nueces, Travis and Williamson counties in time for the
midterm November elections

"Latino voters will represent 20 to 22% of the total share of

voters that turnout this November. In an environment of
anti-incumbency, lower-turnout than in the general
presidential and whereas immigration has become the litmus
test for the Latino electorate, the Latino community will play
an important role in November" says Lydia Camarillo, SVREP
Vice-President.

Tickets for the San Antonio event are still available at

210-922-0225. Proceeds will be used to mobilize the Latino
electorate in November. Donations to SVREP are tax
deductible.

SVREP is a national nonpartisan nonprofit organization that

first opened its doors in 1974 in San Antonio, Texas by the
late William C. Velasquez. Since then SVREP has registered
2.5 million Latino voters, has won over 80 voting rights
lawsuits and has trained over 100,000 leaders --- many of
whom are public officials serving all levels of government.

Rick Najera's Award-winning Live Sketch

Comedy Show LATINOLOGUES Kicks Off
Hispanic Heritage Month With Special
Performance at The Conga Room,
Thursday Sept 2 @ 8:30pm

Rick Najera's award-winning, live sketch comedy show

LATINOLOGUES will perform at the world famous Conga Room
at LA Live on Thursday, September 2, 2010 to kick off
Hispanic Heritage month. In addition, the exclusive event will
include a red carpet and special musical performance to
celebrate Mexican Independence.

Latinologues is an acclaimed, live sketch comedy show of

monologues with a celebrated 15-year history of national
performances, from the barrio to Broadway and beyond. The
show has featured more than 100 guests actor from the
unknown to the well known and is the longest running and
only showcase of its kind for Latinos in America. Latinologues
ran on Broadway at the renowned Helen Hayes Theatre and
was directed by comic legend, Cheech Marin.

Cast for the September 2nd performance includes writer and

creator Rick Najera along with Jesse Garcia, Rafael Agustin,
Gabriel Gonzalez, Douglas Spain, T. Lopez, Momo Rodriguez,
Veronica Diaz and Jacquelyn Guardado. The crowd will be
treated to a special musical performance featuring the Gabriel
Gonzalez band and a solo performance by the talented singer
T. Lopez, who was recently voted as Best New Artist by
American Latino TV.

The Conga Room has been the premiere venue for first rate
entertainers including tropical legends Celia Cruz, Tito Puente
and the Buena Vista Social Club and its hosted record
launches, movie debuts, award shows and parties, including
the Latin Grammy Award Presentation. The Conga Room's
stage has been graced by Shakira, Juanes, Carlos Santana
and comedian and Grammy winner Jamie Foxx among others.

Produced by Brothers Entertainment Merchandising, Inc., Rick

Najera's Latinologues will take place on Thursday, September
2, 2010 at 8:30 p.m. at The Conga Room (located at 800
West Olympic Boulevard, Los Angeles, CA). Tickets are $20
for general admission or $30 per couple and be purchased via
The Conga Room box office Monday through Saturday from
10 AM ˆ 6PM or online at www.congaroom.com. To charge
tickets by phone, call (866) 95-CONGA or (213) 745-0162.
For more information on Latinologues, visit
www.latinologues.net.
More Books For Your Consideration
 Important Events
To Plan For?
e-mail info about your Media, Marketing or Latino event to
kirk@whisler.com
 Please feel free to forward this newsletter on to others who
may find it useful. Please unsubscribe if you no longer wish to
receive it. Trouble vewing this e-mail? Read it on the web.
HM101 Thank you.

Sinceramente,

Kirk Whisler
Hispanic Marketing 101

email: kirk@whisler.com
voice: (760) 434-1223
Latino Print Network overall: 760-434-7474
web: www.hm101.com
Podcast: www.mylatinonetwork.com

Forward email

Email Marketing by

This email was sent to kirk@whisler.com by kirk@whisler.com.

Update Profile/Email Address | Instant removal with SafeUnsubscribe™ | Privacy Policy.

Latino Print Network | 2777 Jefferson St. | Suite 200 | Carlsbad | CA | 92008