1) A custom picklist field “Number of Employees” has been created on the lead object, with

the following picklist values:

1-10
11-100
101-1000
1001+
Data within this field should be transferred to the account when a lead is converted. What
must you consider as an administrator? (Select 2 answers)
o The picklist values of the two fields on lead and account must be maintained
separately.
o A field to accept the data from "Number of Employees" field must be created on the
account object and configured in the lead conversion field mapping settings.
o A field to accept the data from "Number of Employees" field must be created on the
account object; data will automatically transfer during conversion.
o The administrator should consider using a Global Picklist Value set between the two
fields on lead and account.
https://certifiedondemand.com/courses/225003/lectures/3683318#ref=618

2) Your organization’s website displays information in both English and French and allows
customers to request additional information by submitting their information into a contact
form. The resulting email sent to the form submitter should match the language selected
when viewing the website. How should this be configured? (Select 2 answers)
o A lead assignment rule must be configured to send one email template in English and a
separate email template in French.
o The web-to-lead form must include a field that can be used to determine the language
(such as a hidden field) in use by the form submitter.
o A lead auto-response rule must be configured to send one email template in English and a
separate email template in French.
o The URL of the form submission is automatically stored in the lead record and can be
used to determine the selected language of the form submitter.
https://certifiedondemand.com/courses/225003/lectures/3683318#ref=614

3) Your organization recently attended a trade show and captured a list of prospects. As the
system administrator, you have been asked to import this list of leads into Salesforce and
ensure that they are associated with the appropriate campaign.
The lead owner must be determined based on different criteria than a typical website form
submission. Which approaches should an administrator consider? (Select 2 answers)
 o Create one lead assignment rule and use the lead source field to create separate
routing within the rule. Ensure the lead source field is populated when importing the
list of tradeshow leads.
o Create two lead assignment rules: one for web-to-lead submissions and one for
tradeshow lists. Use the lead import wizard, selecting the appropriate assignment rule,
when importing the list of tradeshow prospects.
o Create two lead assignment rules: one for web-to-lead submissions and one for
tradeshow lists. Activate the tradeshow lists assignment rule prior to importing the
tradeshow leads.
o Import the lead records without an assignment rule and then use the mass transfer
wizard to reassign leads as needed.
https://certifiedondemand.com/courses/225003/lectures/3683318#ref=615

4) Your organization has added a custom object named “Lead_Interest__c” that is related to
the lead object via a master-detail relationship. This object allows the sales reps to add
multiple products that a lead may be interested in purchasing. What will happen to the
data in “Lead_Interest__c” when the lead is converted?
o It will be deleted
o It will remain associated with the lead and will not be transferred to the
contact/account/opportunity
o It will transfer to the contact/account/opportunity, depending on lead conversion settings
o This data will become orphaned (no association to lead or contact/account/opportunity)
https://certifiedondemand.com/courses/225003/lectures/3683318#ref=618

5) When changing the price book on an opportunity with existing products, what will
happen?
o The stage value will be reset to the first stage available
o The existing products will be removed from the opportunity record
o Changing the price book after products are added is not possible
o The existing products will remain as-is
https://certifiedondemand.com/courses/225003/lectures/3683951#ref=637

6) Your organization uses a private sharing model for opportunity records. Account
executives frequently need to involve other users from within the organization to assist
with a sale, and often these users cannot view the opportunity record. Which features of
Salesforce could be leveraged in this scenario? (Select 2 answers)

o Opportunity contact roles

o Account Teams
o Opportunity Teams
o Contacts to Multiple Accounts
https://certifiedondemand.com/courses/225003/lectures/3683951#ref=639

7) The sales team in your organization has had a challenging time tracking the relationship
of contacts to different accounts as that individual has changed jobs over time. For
example, if “Joe Smith” is currently employed by “XYZ Company” but was previously
employed by “ABC Company”, then the sales team would like to see evidence of this
prior relationship on the “ABC Company” account record. What feature is best aligned to
accomplish this goal?

o Opportunity Contact Roles

o Account Contact Roles
o Contacts to Multiple Accounts
o A custom object
https://certifiedondemand.com/courses/225003/lectures/3683951#ref=640

8) The sales team is having a hard time tracking which contacts within a customer account
are involved in each sale. What feature of Salesforce can be used to track this
information?

o Account Contact Roles

o Contacts to Multiple Accounts
o Opportunity Contact Roles
o Opportunity Teams
https://certifiedondemand.com/courses/225003/lectures/3683951#ref=641

9) The marketing team has established a plan to launch a series of webinars and would like
to measure the number of leads generated for each webinar, as well as the total number of
leads generated across all webinars. What methods would be appropriate to capture these
types of statistics? (Select 2 answers)

o Create a picklist value "Webinar" within the Type field on the campaign object. Use this
field to create a report to summarize campaign effectiveness.
o Create a custom field to track campaign type. Add the picklist value "Webinar" to this
field and use this field to create a report to summarize campaign effectiveness.
o Ensure that all webinar campaigns include "webinar" within the campaign name. Create a
report to summarize campaign effectiveness, with a filter showing only campaigns that
contain "Webinar" in the name.
 o Create a campaign hierarchy with a parent webinar campaign. Ensure all webinar
campaigns are linked to the appropriate parent campaign.
https://certifiedondemand.com/courses/225003/lectures/3684500#ref=685

10) Marketing has a number of campaigns that are running in parallel and would like for
sales users to be able to associate an opportunity with multiple campaigns, as well as see
which campaigns have influenced each opportunity at a glance. Measuring an individual
campaign’s financial effectiveness is not a priority. What approach should an
administrator take in this scenario?
o Configure campaign auto-association.
o Add the campaign influence related list to the opportunity page layout(s).
o Configure customizable campaign influence.
o Create a campaign ROI report for marketing users to run.
https://certifiedondemand.com/courses/225003/lectures/3684500#ref=686

11) Marketing is in the process of calculating the return on investment for their efforts. If a
campaign’s cost is $5,000 and it had $15,000 of related closed/won opportunities, what
would Salesforce display as the campaign ROI?

o 300%
o 200%
o 3%
o 33%
https://certifiedondemand.com/courses/225003/lectures/3684500#ref=688

12) The marketing team would like to send an email to 90,000 campaign members within
several campaign records in Salesforce. How is this best accomplished? (Select 2
answers)

o Use the mass-email wizard within Salesforce and select the appropriate campaign
records.
o Use the Marketing Cloud to send the emails.
o Use a third party package from the AppExchange to send the emails.
o Configure process automation within Salesforce to send an email to all campaign
members when the campaign is reaches a certain status.
https://certifiedondemand.com/courses/225003/lectures/3684500#ref=684

13)