Naturl

Promoting natural, organic food among

the masses and empowering the farmers
 Problem
There is a growing concern for healthy
lifestyle and hence healthy food- We
address that need.

Similarly the farmers are not able to

generate much revenue- We solve the
farmer problem, work towards
increasing their produce, bring
technological monitoring and connect
them to the right market place
 Solution
Map the consumer emand for organic
food
Create awareness among the masses
about the health benifit of organic
food
Empower the farmers to have high
prouction
Create market place for the farmers
and connect them to the right
consumers
 Product or
Service
Mobile App for the market place

Mobile App for the farmers to empower

them
 Reason 1
Nutrition is a growing need and concern and

Problem specially after the COVID it has become

more so.

Reason 2
Similarly our country has a large number of
farmers who rely heavily on firm output. But
they are not able to make profit. 
Target
Market
Metropolitan dwellers and farmers Target Market 1
Urban population.

Target Market 2
Farmers
 377 Million Urban
Population

Size the Market

110 Million Farmers
 Direct
Sanjeevani Organics
Competitors
Nutrelis Agro food
Farm to Kitchen
Business or
Revenue The plan is to expand organic food

Model among the urban population,

understanding their needs and demands

Farmers specially those who want to

generate revenue can be trained and
can be directly connected to the
consumers
 Malay Kumar Patera

7204712753

Contact Us malay.p20140@iimtrichy.ac.in