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  • 19PGP147 - Solution 2 - New Advertiser Revenue

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    VASANTH K N
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    The document shows that advertisers are becoming sophisticated in using advertising platforms at younger ages over time. The percentage of revenue from advertisers in their first quarter of creating ads has been steadily increasing each year. For example, it was 15% in 2015 but grew to 28% by the first quarter of 2019. Additionally, advertisers that are 2-4 quarters old now account for a larger portion of total revenue compared to past periods. This demonstrates that advertisers are optimizing ad campaigns and achieving results faster in recent years.

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    19PGP147_Solution 2_New Advertiser Revenue.xlsx

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    The document shows that advertisers are becoming sophisticated in using advertising platforms at younger ages over time. The percentage of revenue from advertisers in their first quarter of creating ads has been steadily increasing each year. For example, it was 15% in 2015 but grew to 28% by the first quarter of 2019. Additionally, advertisers that are 2-4 quarters old now account for a larger portion of total revenue compared to past periods. This demonstrates that advertisers are optimizing ad campaigns and achieving results faster in recent years.

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    © All Rights Reserved
    Download as XLSX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as xlsx, pdf, or txt
    20 views11 pages

    19PGP147 - Solution 2 - New Advertiser Revenue

    Uploaded by

    VASANTH K N
    The document shows that advertisers are becoming sophisticated in using advertising platforms at younger ages over time. The percentage of revenue from advertisers in their first quarter of creating ads has been steadily increasing each year. For example, it was 15% in 2015 but grew to 28% by the first quarter of 2019. Additionally, advertisers that are 2-4 quarters old now account for a larger portion of total revenue compared to past periods. This demonstrates that advertisers are optimizing ad campaigns and achieving results faster in recent years.

    Copyright:

    © All Rights Reserved
    Download as XLSX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as xlsx, pdf, or txt
    of 11

    new advertiser revenue 7.

    new advertiser revenue 7.1a

    Advertisers are getting more sophisticated sooner


    Quarter of First Ad Create
    Advertiser
    Age 2015Q1 2015Q2 2015Q3 2015Q4 2016Q1 2016Q2 2016Q3 2016Q4 2017Q1 2017Q2 2017Q3
    (Full Qtrs)
    0 13% 17% 14% 17% 16% 18% 17% 19% 21% 22% 24%
    1 21% 18% 18% 18% 19% 21% 22% 23% 23% 25% 26%
    2 20% 20% 20% 19% 20% 22% 24% 25% 22% 22% 23%
    3 20% 27% 26% 23% 23% 24% 23% 23% 24% 24% 27%
    4 21% 26% 27% 26% 25% 24% 25% 23% 26% 28% 29%
    5 25% 33% 30% 26% 27% 25% 25% 23% 29% 29% 33%
    6 28% 35% 31% 27% 28% 25% 29% 27% 31% 31% 34%
    7 29% 35% 32% 30% 28% 30% 33% 28% 35% 33%
    8 30% 37% 32% 33% 28% 32% 35% 32% 39%
    9 30% 38% 30% 35% 33% 32% 39% 34%
    10 31% 38% 33% 35% 37% 35% 41%
    11 35% 41% 37% 35% 39% 40%
    12 38% 43% 40% 39% 42%
    13 42% 46% 43% 43%
    14 44% 47% 43%
    15 47% 49%
    16 50%
    ADDITIONAL DATA

    Annualized % of revenue
    Create
    Age Year of first ad create
    2017Q4 2018Q1 2018Q2 2018Q3 2018Q4 2019Q1 2015 2016 2017 201 2019

    23% 24% 25% 26% 25% 28% 0 15% 18% 23% 25% 28%
    23% 26% 31% 30% 33% 1 18% 20% 25% 30%
    25% 29% 31% 32% 2 20% 22% 24% 31%
    27% 33% 34% 3 24% 23% 26% 33%
    30% 34% 4 25% 24% 28% 34%
    32% 5 28% 25% 30%
    6 29% 27% 33% 28% of new
    7 31% 30% 35% advertiser
    8 33% 32% 39% revenue in Q1 '19
    9 33% 34% came from
    10 34% 37% Feature Z, up
    11 36% 39% from 21% of new
    12 40% 42% advertiser
    13 44% revenue in Q1 '17
    14 46%
    15 48%
    16 50%
    2015 2016
    Q1 Q2 Q3 Q4 Q1 Q2
    0 13% 17% 14% 17% 16% 18%
    1 21% 18% 18% 18% 19% 21%
    2 20% 20% 20% 19% 20% 22%
    3 20% 27% 26% 23% 23% 24%
    4 21% 26% 27% 26% 25% 24%
    5 25% 33% 30% 26% 27% 25%
    6 28% 35% 31% 27% 28% 25%
    7 29% 35% 32% 30% 28% 30%
    8 30% 37% 32% 33% 28% 32%
    9 30% 38% 30% 35% 33% 32%
    10 31% 38% 33% 35% 37% 35%
    11 35% 41% 37% 35% 39% 40%
    12 38% 43% 40% 39% 42%
    13 42% 46% 43% 43%
    14 44% 47% 43%
    15 47% 49%
    16 50%

    Quarterly Reven
    60%

    50%

    40%
    Revenue (%)

    30%

    20%

    10%

    0%
    Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4
    2015 2016

    Quar
    10%

    0%
    Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4
    2015 2016

    Quar
    2016 2017 2018
    Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2
    17% 19% 21% 22% 24% 23% 24% 25%
    22% 23% 23% 25% 26% 23% 26% 31%
    24% 25% 22% 22% 23% 25% 29% 31%
    23% 23% 24% 24% 27% 27% 33% 34%
    25% 23% 26% 28% 29% 30% 34%
    25% 23% 29% 29% 33% 32%
    29% 27% 31% 31% 34%
    33% 28% 35% 33%
    35% 32% 39%
    39% 34%
    41%

    Quarterly Revenue - For New Advertisers

    Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1
    2016 2017 2018 2019

    Quarter - Yearwise
    Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1
    2016 2017 2018 2019

    Quarter - Yearwise
    2018 2019 2015
    Q3 Q4 Q1 0 15%
    26% 25% 28% 1 18%
    30% 33% 2 20%
    32% 3 24%
    4 25%
    5 28%
    6 29%
    7 31%
    8 33%
    9 33%
    10 34%
    11 36%
    12 40%
    13 44%
    14 46%
    15 48%
    16 50%

    Yearly Revenue - For New A


    60%

    50%

    0
    1 40%
    Revenue (%)

    2
    3
    4 30%
    5
    6
    7 20%
    8
    9
    10%
    10
    11
    12
    0%
    13 0 1 2 3 4 5 6 7 8 9 10
    14
    15 Advertiser Age (in Quart
    16

    Q3 Q4 Q1
    2019
    16

    Q3 Q4 Q1
    2019
    2016 2017 2018 2019
    18% 23% 25% 28%
    20% 25% 30%
    22% 24% 31%
    23% 26% 33%
    24% 28% 34%
    25% 30%
    27% 33%
    30% 35%
    32% 39%
    34%
    37%
    39%
    42%

    rly Revenue - For New Advertisers

    2015
    2016
    2017
    2018
    2019

    4 5 6 7 8 9 10 11 12 13 14 15 16

    Advertiser Age (in Quarter)

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