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  • PPRO - Brand Style Guide - 2018

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    Nazareno Morelli
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    This positioning statement describes a fishing line brand targeting avid and frequent anglers seeking the strongest, thinnest line to handle aggressive fishing styles. The brand promises a performance braid that can handle any species or conditions. It aims to establish an identity of being prepared, passionate about technology, and committed to winning against nature through fishing.

    Original Description:

    Braided line

    Original Title

    PPRO_Brand Style Guide_2018

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    This positioning statement describes a fishing line brand targeting avid and frequent anglers seeking the strongest, thinnest line to handle aggressive fishing styles. The brand promises a performance braid that can handle any species or conditions. It aims to establish an identity of being prepared, passionate about technology, and committed to winning against nature through fishing.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
    29 views2 pages

    PPRO - Brand Style Guide - 2018

    Uploaded by

    Nazareno Morelli
    This positioning statement describes a fishing line brand targeting avid and frequent anglers seeking the strongest, thinnest line to handle aggressive fishing styles. The brand promises a performance braid that can handle any species or conditions. It aims to establish an identity of being prepared, passionate about technology, and committed to winning against nature through fishing.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
    of 2

    POSITIONING STATEMENT

    The strongest, thinnest, most sensitive fishing line for anglers with aggressive fishing styles requiring
    the toughest line available. PROVEN
    ADVANCED
    RUGGED
    TARGET MARKET:

    AVID ANGLERS (Primary)


    • Highest frequency of fishing and most confident
    • Cares more about successful fishing and superior
    performance, and less about style
    • Most likely to fish from a powerboat
    • Most likely to fish to get away from work/family life
    • Fish for adventure, sport
    • Enjoy the Man Vs. Nature aspect of fishing
    TONE BRAND PROMISE
    • Wise. A performance braid that has you covered – any species, FREQUENT ANGLERS (Secondary)
    • Prepared for the fight. any conditions, every time. • Engaged and well informed, frequently makes pur-
    • Passionate about technology. chase decision before walking into the store
    • Committed to winning. • Ability to influence other anglers’ purchases
    SOCIAL MEDIA & WEBSITE • Confident sportsman
    • Interested in performance and expertise
    powerpro.com • Researches products prior to purchase

    BRAND IDENTITY ESSENCE


    Colors Fonts Logo Tag Line

    THE BEST LINE FOR


    Aa
    Pantone 354 C
    C: 94
    M: 0
    R: 0
    G: 169
    HEX:
    00a94f THE WORST CONDITIONS.
    Y: 100 B: 79 Frutiger Light

    Aa
    K: 0
    Incorrect Logo Usage

    Frutiger Roman

    C: 41
    M: 0
    Y: 78
    Pantone 367 C
    R: 160
    G: 207
    B: 103
    HEX:
    a0cf67
    Aa
    Frutiger Bold CLEAR SPACE
    Do not horizontally or vertically distort
    the logo or its individual elements

    Aa
    K: 0

    CLEAR SPACE
    Frutiger Black

    Aa
    A

    Yellow
    Do not use different colors Do not alter the individual logo elements.
    C: 0 R: 255 HEX:
    M: 0 G: 242 fff200 Frutiger Light Condensed A CLEAR SPACE

    Aa
    Y: 100 B: 0
    K: 0 The clear space on all sides of the logotype should be at
    least as high as logotype. White stroke around logo should
    be included in logo size.
    Frutiger Condensed

    C: 100
    M: 0
    Cyan
    R: 0
    G: 174
    HEX:
    00aeef
    Aa
    Frutiger Bold Condensed
    Download Assets
    Scale stroke proportionately

    Aa
    Y: 0 B: 239
    Download vector format logo CLICK TO
    K: 0
    files with the below link. DOWNLOAD LOGOS
    White stroke around black logo type allows logo to be used
    Frutiger Black Condensed over both light and dark backgrounds.

    BRAND IDENTITY LOGO

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