Fashion Styling II

Summer Term, July 09th – July 19th, 2013

Course Description

School: Nuova Accademia di Belle Arti Milano (NABA)

Address: Via Darwin 20, 20143 Milan, Italy
Phone: + 39.02.973.721
Fax: + 39.02.973.72280
E-mail: summer@laureatedesign.it
Website: www.design-summer-courses.com
Course Leader: Orietta Pelizzari

Course Structure: 45 hours – 9 lesson days

ECTS: 3 ECTS credits*
*ECTS credits only awarded to university students or participants who are completing or have completed a
university or academic study path

TITLE - AREA Fashion Styling II

SUBTITLE Editorial Fashion Styling. The image of a magazine and the related
editorials.

PROFESSORS Orietta Pelizzari, Matteo Bardi

COURSE DESCRIPTION
The course introduces a specific overview of the elements that have to be taken into account
when putting together fashion items to attract media attention towards a fashion magazine
and its editorials. From media communication to final customers throughout image and
concept look.
Specific technical training in the field of fashion styling means creating a new image for a
body and its clothes, make-up techniques, hair shapes, location, light, photography. Fashion
Styling means creating a concept look that represents fashion dreams. Developing a
professional fashion styling project for a fashion magazine shooting and the related editorials.

COURSE OBJECTIVES - analyzing the emerging trends of a contemporary editorial fashion

image.
- interpreting the personality of a client and his/her lifestyle
- understanding these trends as a contemporary way of being part of
the new culture of the fashion communication business.
- learning and undertaking an individual creative project.
- creating a professional editorial image, proposing a new look through clothing, accessories,
photos and location combinations.

LEARNING OUTCOME At the end of the course students will have learnt the fundamentals of Fashion Styling and will
be able to develop a styling project for a fashion magazine.

COURSE OUTPUT Students will have the possibility to use for their photo-shootings various garments and
accessories provided by emerging designers launched during the Milan Fashion Week.
Students will have the opportunity to complete the creation of the image with make-up and
hairstyle tested out on models provided by Milanese agencies.
Specific technical training will be provided in order to foster imagination and creativity for the
final presentation. (blog)

ADMISSION - Knowledge of the English language

REQUIREMENTS - Creative vision
- Curiosity and attitude to sociological investigation
- Natural bent to communicate a concept through objects, clothing, locations and images.
- Digital photography and computer graphic techniques
- Basic skills of Photoshop and video-editing programs for PC or MAC
Nuova Accademia S.r.l
Via Darwin 20, 20143 Milano, Italia - Tel +39 02 97372.1 - Fax +39 02 97372.280
Cap. soc. i.v. € 10.400 - Partita IVA 06106910158 - R.I. e C.F. 04844890584 - R.E.A. 1074975
Società unipersonale soggetta a direzione e coordinamento di
Laureate Education, Inc. Baltimore, Maryland, USA
www.naba.it
 LIST OF MATERIALS AND - Laptop
TOOLS to be brought by - USB Key
students - Digital Camera

ATTENDANCE POLICY Class attendance is required for successful completion of the course. Attendance will be taken
every class period. On the last day of classes, instructors will issue a Certificate of successful
attendance only to all students who completed at least 80% of the course.

COURSE POLICY The Faculty of NABA takes Academic integrity seriously. Instances of academic dishonesty such
as plagiarism won’t be tolerated.
Mobile phones will be kept switched off all the time during class. Use of laptop during classes
for personal purposes is forbidden.

TEACHING METHODS There will be an alternation of theoretical and practical lessons, with external classes for
shootings or to visit fashion show-rooms.

BIBLIOGRAPHY and/or - Deluxe, ed. The Penguin Press

REFERENCE WEB SITES - Stylist: The Interpreters of Fashion, ed. Hardcover
- www.yoox.it

Grading
Total number of ECTS assigned for the successful completion of the course: 3 ECTS

Grading Weights Grading Scale

1. Attendance 30 % Excellent = 90-100

2. Participation and Creative Process 40 % Good = 80-89
3. Final work / Final presentation 30 % Average = 70-79
Below Average = 60-69
TOTAL 100 % Poor = 59 or below

Excellent Good Average Below Average Poor

90 – 100% 80 – 89% 70 – 79% 60 – 69% Below 60%

Attendance (30%) On time, perfect Seldom late: Occasionally late: Occasionally late: Frequently late,
attendance attended attended between attended between attended less
between 95% 90 % and 85 % of 85% and 80% of the than 80% of the
and 90 % of the course course course: FAILED
the course

Participation and Demonstrates Shows good Exhibits average Shows some Has shallow
Creative Process strong under- grasp of the comprehension of awareness of the insight into the
standing of the topic & good the topic & average topic & below topic & poor
(40 %)
topic & thorough, research research average awareness of grasp of
creative research research research

Original Project Exhibits Exhibits good Exhibits average Exhibits below Exhibits poor
(Final work/ Final exceptional analysis of analysis of concepts average analysis of analysis of
presentation) analysis of concepts & & production of concepts & concepts &
concepts & production of original proposal production of original production of
(30%)
production of original proposal original
original proposal proposal proposal
 Tentative Schedule
1° week
day time date professor h. lesson-subject

Tuesday 10:00-11:00 09.07.13 NABA Staff 1 Welcome and Orientation

Pelizzari Orietta

11:00-13:00 Orietta Pelizzari 2 Introduction to the program.

Matteo Bardi Analyzing the emerging tendencies of a contemporary
editorial fashion image. Shoes and Accessories magazines
and editorial shooting
13:00-14:00 Break

14:00-17:00 Matteo Bardi 3 Studio Workshop at NABA.

Shooting for magazine, catalogue, video-clip, exhibition,
cover advertising, catwalks. Focus accessories shooting.
Wednesday 10:00-13:00 10.07.13 Orietta Pelizzari 3 Studio Workshop.
Focus on concept. Selection of a trend. Focus on cover.
Focus on magazine photo-shooting. Lecture with Fashion
Styling guest.
13:00-14:00 Break

14:00-16:00 Matteo Bardi 2 Milan GROUND RESEARCH – visit to accessories and fashion
stores.
Thursday 10:00-13:00 11.07.13 3 Lecture with personal and corporate Image styling and
blogger.
13:00-14:00 Break

14:00-16:00 2 Studio Workshop

Image research: developing a fashion image for a fashion
and accessories magazine photo-shooting.
Friday 10:00-13:00 12.07.13 Orietta Pelizzari 3 Studio Workshop
First Presentation of idea for the styling concept (images,
video, keywords, etc)
Image research: developing a fashion image for a magazine
photo-shooting.
Pre-shooting
13:00-14:00 Break

14:00-16:00 Matteo Bardi 2 PRE-SHOOTING

Outfit Selection for Styling project
2° week
day time date Professor h. lesson-subject

Monday 10:00-13:00 15.07.13 Orietta Pelizzari 3 Still life shooting at NABA with photographer part one:
Matteo Bardi on a Set, with Props, on Black and white background.

13:00-14:00 Break

14:00-16:00 Orietta Pelizzari 2 Still life shooting at NABA with photographer part two:
Matteo Bardi Editing.

Tuesday 10:00-13:00 16.07.13 Matteo Bardi 3 Fashion Shooting at NABA, with photographer, make-up
Shooting Staff artist and models.

13:00-14:00 Break

14:00-16:00 Matteo Bardi 2 Fashion Shooting at NABA, with photographer, make-up

Shooting Staff artist and models.

Wednesday 10:00-13:00 17.07.13 Matteo Bardi 3 Photo-shooting outside location, with photographer, make-
Shooting Staff up artist and models
13:00-14:00 Break
14:00-16:00 Matteo Bardi 2 Photo-shooting outside location with photographer, make-
Shooting Staff up artist and models

Thursday 10:00-13:00 18.07.13 Matteo Bardi 3 Editing of the photo-shooting.

Blog Uploading.

13:00-14:00 Break

14:00-16:00 Orietta Pelizzari 2 Editing of the photo-shooting.

Matteo Bardi Blog Uploading. Project supervising.

Friday 10:00-13:00 19.07.13 Orietta Pelizzari 3 Studio Workshop

Matteo Bardi Graphic project development. Last coordination for the
presentation.
Final Presentation
13:00-14:00 Break
14:00-16:00 Orietta Pelizzari 2 Workshop close and analysis of all projects.
Matteo Bardi Final Presentation

*NABA reserves the right to:

- amend or cancel courses, change course location or substitute lecturers and tutors.
- make any changes that in our absolute discretion we consider necessary or appropriate for reasons of
operational efficiency or due to any other circumstances that are beyond our control.
Field trips can be subject to change according to availability of the selected location.