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  • New Innovation: Total Cost 1400

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    Tripti Sagar
    25 views4 pages
    The document outlines the total budget for various marketing campaigns, new app features, and onboarding influencers. It provides the costs for products, expected views and costs per view for different advertising campaigns on platforms like YouTube, Facebook, and radio. The total budget comes to INR 3,611,750 which is allocated across campaigns, new app features, and payments to influencers.

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    Financials

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    The document outlines the total budget for various marketing campaigns, new app features, and onboarding influencers. It provides the costs for products, expected views and costs per view for different advertising campaigns on platforms like YouTube, Facebook, and radio. The total budget comes to INR 3,611,750 which is allocated across campaigns, new app features, and payments to influencers.

    Copyright:

    © All Rights Reserved
    Download as XLSX, PDF, TXT or read online from Scribd
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    Download as xlsx, pdf, or txt
    25 views4 pages

    New Innovation: Total Cost 1400

    Uploaded by

    Tripti Sagar
    The document outlines the total budget for various marketing campaigns, new app features, and onboarding influencers. It provides the costs for products, expected views and costs per view for different advertising campaigns on platforms like YouTube, Facebook, and radio. The total budget comes to INR 3,611,750 which is allocated across campaigns, new app features, and payments to influencers.

    Copyright:

    © All Rights Reserved
    Download as XLSX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as xlsx, pdf, or txt
    of 4

    New Innovation

    Product Cost (INR)


    Anti Algal Spray 500
    Nickel - Brass Polish Spray 500
    Tiles Polish Liquid 400
    Total Cost 1400

    Campaigns
    Cost per view
    Activity Expected Views
    (INR)
    YouTube Ads (True View) ₹0.25 5000
    Facebook Ads ₹0.20 10000
    Inshorts - Banner Ad ₹0.30 5000
    Radio - 10 cities
    Total Cost
    New App Feature
    Particulars
    Android App Feature Addition
    iOS App Feature Addition
    Total Cost

    Onboarding Influencers

    Total Cost per month (INR) Particulars

    ₹1,250.00 Komal Gudan


    ₹2,000.00 Prajakta Koli
    ₹1,500.00 Total Cost
    ₹1,527,000.00
    ₹1,531,750.00

    Total Budget
    Particulars
    Campaigns
    New App Feature
    Influencers
    Grand Total
    App Feature
    Cost (INR)
    35000
    45000
    80000

    ding Influencers

    Cost per video (INR)

    ₹1,000,000.00
    ₹1,000,000.00
    ₹2,000,000.00

    al Budget
    Cost (INR)
    ₹1,531,750.00
    ₹80,000.00
    ₹2,000,000.00
    ₹3,611,750.00
    Youtube - Vi True View AdsNA NA

    Inshorts - Ba ₹ 0.3 per vie NA 9Mn Active Users

    Facebook - Video 
    ₹ 0.2 per vie NA 2.32B active Uses
    per day per month
    Radio- 93.5 Re₹ 130 per se 1300 13000 390000
    Banglore 48 480 4800 144000
    Mumbai  128 1280 12800 384000
    HYD 43 430 4300 129000
    Pune 35 350 3500 105000
    Kolkata 35 350 3500 105000
    Ahmedabad 26 260 2600 78000
    Kochi 33 330 3300 99000
    Guwhati 15 150 1500 45000
    Jaipur 16 160 1600 48000
    1527000

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