Brands have become more important than basic necessities in today's world. People increasingly desire brands and cannot settle for less. As a result, they opt for branded products. Branding makes it easier to distinguish quality, price, and value. Each brand targets a specific market segment based on consumer characteristics. For example, high-end designer Nomi Ansari focuses on niche luxury customers while mid-range brands like Khaadi and Gul Ahmed target middle and middle-upper classes. More affordable local brands like Firdous lawn and Bin Saeed lawn approach the lower class. The goal of branding is to classify products at different quality levels to meet the needs of customers across all classes and create value.
Brands have become more important than basic necessities in today's world. People increasingly desire brands and cannot settle for less. As a result, they opt for branded products. Branding makes it easier to distinguish quality, price, and value. Each brand targets a specific market segment based on consumer characteristics. For example, high-end designer Nomi Ansari focuses on niche luxury customers while mid-range brands like Khaadi and Gul Ahmed target middle and middle-upper classes. More affordable local brands like Firdous lawn and Bin Saeed lawn approach the lower class. The goal of branding is to classify products at different quality levels to meet the needs of customers across all classes and create value.
Brands have become more important than basic necessities in today's world. People increasingly desire brands and cannot settle for less. As a result, they opt for branded products. Branding makes it easier to distinguish quality, price, and value. Each brand targets a specific market segment based on consumer characteristics. For example, high-end designer Nomi Ansari focuses on niche luxury customers while mid-range brands like Khaadi and Gul Ahmed target middle and middle-upper classes. More affordable local brands like Firdous lawn and Bin Saeed lawn approach the lower class. The goal of branding is to classify products at different quality levels to meet the needs of customers across all classes and create value.
In today's world where Brands are considered as one of the barriers of making an impression, where Brands matter more than having access to basic necessities ,it has become quite profitable and challenging for Businesses to get itself stable at a uniform pace to keep intact with the market. People thrive more and more for Brands, they can't afford to settle for less, and As a result they keep opting for brands. Prior to that, Branding makes it easier for people to distinguish and to know about quality, prices and value. Each Brand targets its market according to its consumers. For example, Famous designer Nomi Ansari will never launch a design accessible for the masses, despite he'll always try to satisfy his niche market customers. Another example, Brands like Khaadi and Gul Ahmed were made for differentiated markets precisely for the middle, middle-upper class approximately. And then comes local brands, Firdous lawn, Bin Saeed lawn, Riwayat, Beejays approachable by lower class. Food for thought lies in the idea of developing brands, these brand names make a clear chart differentiating target markets, prices, quality in one's mind. Basically, the main goal of Branding can be considered as making an ease for people belonging from all classes, classifying all products into different levels and then making modifications in them, adding diversifications concludes in creating Value for Customers. After all, Customers are what Businesses are successful at.