5 minutes from your life can lighten up the life of a craftsman.

In today’s busy lifestyle people are timeless. Nowadays the techno-friendly scenario made the
work of people simple to a large extent. During coronavirus pandemic, most of our work id
possible because of technology. In the same way, nowadays e-commerce has witnessed an
overwhelming response in its utility. E-Commerce is India’s fastest growing profitable channel
for commercial exchange. According to the forecast, there is an increase in the rates of  E-
Commerce market from  US $48.5 billion on 2018  to $200 billion by 2026. The reason behind
this growth is the increasing growth of the internet and smartphones. E-Commerce has made it
easy for American brands to reach Indian consumers. In general, the Indian consumer has
become more aware and educated. The consumer behavioral pattern is changing constantly in
India and along with that, the Indian customers are being traditionally taken to the savers. E-
Commerce is being considered as the fastest growing segment where the sellers and buyers
meet online. Today every person is using the internet and e-commerce but still, there is a part
that is deprived of the internet. This part consists of the craftsmen and workers from whom the
products are snatched and sold.
Uthhan has launched a website (uthhan.org) through which it is easy to reach more and more
people in less time and to walk step by step with the faster-growing world. Through this website
of Uthhan, you can easily explore the products made by these craftsmen and also gain
information about the products and the craftsmen. During the lockdown, the consumers can
order the products from the website. Along with that, they can also gain enough information
about craftsmen. Since there is no middlemen in Uthhan, therefore the prices are affordable as
compared to the other markets. In this way, you don’t have to roam from one market to another
and can easily find different types of art pieces in one place. You can also give your valuable
feedback as well. Your little effort and 5 minutes can add to the livelihood of these craftsmen
and workers. Approximately 10,000 people are getting employment through Uthhan.