Internationalization of NOC

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Crude  Ambitions:  
The  Internationalization  of  Emerging  Country  NOCs  
 
Pauline  Jones  Luong  
Department  of  Political  Science  
University  of  Michigan  
pjluong@umich.edu  
and  
Fiorella  Jazmin  Sierra  
Department  of  Political  Science  
Brown  University  
fiorella_sierra@brown.edu  
 
Revised  Draft  –  March  2013  
 
 
 
 
Abstract  
The  burgeoning  literature  on  the  internationalization  of  emerging  country  NOCs  asserts  that  
the  combination  of  technology  transfer  in  the  1970s-­‐80s  and  sustained  high  oil  prices  in  the  
1990s  created  an  unprecedented  opportunity  in  the  2000s  for  NOCs  to  internationalize  their  
operations  at  a  rapid  pace,  enabling  them  to  compete  successfully  with  International  Oil  
Companies  (IOCs)  for  dominance  in  global  oil  markets.  The  2000s  has  indeed  witnessed  the  
expansion  of  emerging  country  NOCs’  investment,  exploration,  production,  and  personnel  
abroad.  And  yet,  this  widespread  ambition  to  internationalize  has  been  realized  with  varying  
levels  of  success.  We  capture  this  variation  by  developing  an  original  composite  index  that  
assigns  NOCs  a  degree  of  internationalization  score  (DIS).  We  then  provide  an  alternative  
explanation  for  why  emerging  country  NOCs  achieve  such  different  levels  of  success.  Contra  
existing  explanations  that  emphasize  structural  and  economic  changes  at  the  international  
level,  we  argue  that  an  NOC’s  capacity  to  internationalize  is  constrained  by  domestic  politics  
tied  to  the  legacy  of  its  mode  of  emergence  (MOE),  the  timing  of  convergence  between  the  
government  and  NOC  management  regarding  the  merits  of  internationalization,  and  the  
sequencing  of  sectorial  reforms  vis-­‐à-­‐vis  convergence.    
 
 
 
 
 
  1  
 
 
Emerging  country  National  Oil  Companies  (NOCs)  have  received  increasing  attention  both  
within  and  outside  the  scholarly  community  due  to  the  recognition  that  they  have  played  
an  increasingly  dominant  role  in  the  exploitation  of  petroleum  reserves  as  well  as  the  
management  of  petroleum  sectors  in  host  countries  since  the  late  1960s.  By  the  end  of  the  
20th  century,  NOCs  in  the  developing  world  alone  numbered  over  100  and  accounted  for  
over  70  percent  of  world  oil  production  and  over  20%  of  world  gas  production.1    
 
Yet,  what  has  been  largely  overlooked  outside  the  petroleum  industry  is  that  emerging  
country  NOCs  have  also  sought  to  increase  their  economic  influence  beyond  their  own  
borders.  Since  the  late  1990s,  NOCs  have  increasingly  sought  to  internationalize  their  
operations.  In  other  words,  like  all  multinational  corporations  (MNCs),  they  are  pursuing  
investment,  production,  and  employment  in  multiple  countries  and  regions  around  the  
world.  More  specifically,  NOCs  seeking  to  internationalize  are  trying  to  become  
international  oil  companies  (IOCs);  that  is,  to  expand  their  assets  and  operations  abroad  to  
include  exploration,  production,  refining,  marketing,  and  distribution.  Given  that  the  bulk  
of  growth  in  oil  and  gas  production  over  the  next  two  decades  is  expected  to  be  precisely  
where  NOCs  are  presumed  to  have  an  advantage  over  IOCs  –  that  is,  outside  the  OECD  
countries  (IEA  2009)  and  in  countries  that  are  especially  prone  to  the  “resource  curse”2  
(Ross  2011)  –  an  investigation  of  the  causes  behind  this  trend  is  all  the  more  pressing.  
 
The  ambition  to  internationalize,  moreover,  has  been  realized  with  varying  levels  of  
success.  While  some  have  managed  to  compete  successfully  with  IOCs  to  win  the  rights  to  
exploit  new  and  pre-­‐existing  petroleum  reserves  in  the  developing  world  (e.g.,  China  
National  Petroleum  Corporation  (CNPC),  Petrobras,  and  Petronas),  others  have  been  
denied  the  necessary  legal  framework  and/or  investment  capital  to  make  this  possible  (e.g.,  
the  National  Iranian  Oil  Company  (NIOC),  Pemex,  and  Pertamina).  In  order  to  accurately  
capture  this  variation,  we  develop  an  original  composite  index  that  assigns  NOCs  a  degree  
of  internationalization  score  (DIS)  that  ranges  from  0  to  5  based  on  its  individual  scores  (0,  
.5,  or  1)  for  each  of  five  indicators  for  the  period  2000-­‐2010.  According  to  our  index,  
emerging  country  NOCs  range  from  achieving  a  low  degree  of  internationalization  (0-­‐1)  to  
achieving  a  high  degree  of  internationalization  (4-­‐5),  and  most  fall  between  these  two  
extremes  with  a  moderate  degree  of  internationalization  (1.5-­‐3.5).  See  Figure  1  for  details.    
 
Figure  1  about  here  
 
The  purpose  of  this  paper  is  to  explain  why  emerging  country  NOCs  have  achieved  such  
different  degrees  of  internationalization  in  the  2000s.  Although  the  topic  of  NOC  
internationalization  has  received  little  or  no  attention  among  social  scientists,  it  has  
motivated  a  large  number  of  studies  within  the  global  petroleum  industry.  Existing  
explanations  thus  tend  to  emphasize  the  economic  and  structural  factors  that  have  
universally  made  NOCs  more  capable  of  pursuing  internationalization  since  the  late  1990s.  
                                                                                                               
1  This  is  a  sharp  reversal  of  the  pre-­‐1970s  period  when  IOCs  controlled  over  70%  of  world  oil  production.    
2  This  refers  to  the  thesis  that,  paradoxically,  mineral  rich  countries  are  doomed  to  suffer  from  a  variety  of  

negative  developmental  outcomes  -­‐-­‐  including  poor  economic  performance,  unbalanced  growth,  
impoverished  populations,  weak  states,  and  authoritarian  regimes  -­‐-­‐  by  virtue  of  their  wealth.      
  2  
 
 
We  argue  instead  that  an  NOC’s  capacity  to  internationalize  is  constrained  by  domestic  
politics.  In  sum,  internationalizing  NOCs  face  two  main  obstacles:  1)  a  conflictual  mode  of  
emergence  (MOE)  in  which  either  the  NOC’s  creation  or  the  nationalization  of  the  
petroleum  industry  involved  forced  expropriation  from  IOCs;  and  2)  a  divergence  of  
interests  between  NOC  managers  and  government  officials  as  to  whether  
internationalization  is  either  necessary  or  desirable.  They  are  most  likely  to  achieve  the  
highest  level  of  success,  then,  under  two  conditions:  a  consensual  MOE  and  a  convergence  
of  interests  regarding  the  merits  of  internationalization.  
 
In  order  to  demonstrate  the  plausibility  of  our  argument,  we  engage  in  a  controlled  
comparison  among  three  cases  that  represent  each  of  the  main  outcomes  along  our  
continuum:  Mexico’s  Pemex  (low  DIS),  Brazil’s  Petrobras  (high  DIS),  and  Venezuela’s  
PdVSA  (moderate  DIS).  This  approach  enables  us  to  both  specify  the  causal  mechanisms  
linking  each  these  two  conditions  to  an  NOC’s  capacity  to  internationalize  and  illustrate  
how  they  interact  to  produce  different  levels  of  success.  A  dual  legacy  of  conflictual  
expropriation  that  has  long  impaired  its  relations  with  IOCs  and  divergent  interests  
between  NOC  management  and  the  government  not  only  delayed  Pemex’s  pursuit  of  
internationalization  but  also  ensured  that  it  would  lack  the  technical  and  financial  capacity  
to  do  so  with  any  degree  of  success.  Conversely,  the  absence  of  historical  tension  with  IOCs  
combined  with  an  increasingly  supportive  government  enabled  Petrobras’  management  
not  only  to  be  among  the  first  NOCs  to  initiate  internationalization  but  also  to  acquire  the  
necessary  technical  and  financial  capacity  to  be  among  the  most  successful  NOCs.  Finally,  
PdVSA’s  moderate  level  of  success  can  be  attributed  to  a  consensual  expropriation  process  
and  the  divergence  of  interests  between  NOC  management  and  the  government  over  time.  
While  the  company’s  early  drive  for  internationalization  achieved  some  success  due  to  the  
initial  transfer  of  technology  and  knowledge  from  IOCs,  the  lack  of  government  support  has  
impeded  its  ability  to  further  expand  its  overseas  operations.    
 
Finally,  we  assess  the  external  validity  of  our  argument.  Although  our  cases  studies  lend  
some  support  to  our  initial  set  of  hypotheses,  they  also  suggest  the  need  to  modify  our  
variables  of  interest  in  order  to  increase  our  analytical  leverage.  In  particular,  the  
Petrobras  case  suggests  that  we  should  take  into  account  both  the  timing  of  convergence  
and  the  sequencing  of  sectoral  reforms  vis-­‐à-­‐vis  convergence.  We  thus  present  a  more  
refined  set  of  hypotheses  and  perform  a  very  preliminary  test  on  a  new  set  of  NOCs  drawn  
from  the  universe  of  cases  listed  in  Table  1.  We  conclude  by  briefly  discussing  the  broader  
empirical  and  theoretical  implications  of  our  findings,  including  the  conditions  under  which  
emerging  country  NOCs  can  become  viable  “globalized  national  champions.”    
 
Table  1  about  here  
 
Mapping  the  Variation    
 
The  extant  literature  offers  no  single  agreed  upon  definition  of  NOC  internationalization  or  
clear  and  comprehensive  criteria  for  what  constitutes  success.  As  a  result,  
internationalization  is  often  erroneously  equated  with  engaging  in  any  kind  of  activity  
  3  
 
 
abroad,  from  establishing  a  commercial  office  to  a  partnership  agreement  between  two  
firms  to  winning  a  bid  for  an  exploratory  block.  This  literature  also  routinely  relies  on  a  
singular  indicator  both  to  determine  whether  an  NOC  has  internationalized  and  to  assess  
the  degree  of  internationalization  across  NOCs,  such  as  the  number  of  foreign  countries  in  
which  an  NOC  has  operations  abroad  (e.g.,  Brogan  2008).  This  indicator,  moreover,  can  be  
as  minimal  as  whether  NOCs  export  their  oil  abroad  or  invite  foreign  direct  investment  
(FDI)  into  their  petroleum  sector  in  which  case  nearly  every  NOC  can  be  considered  
internationalized  or  as  maximal  as  whether  an  NOC  has  engaged  in  exploration  abroad  in  
which  case  we  can  consider  only  a  minority  of  NOCs  to  be  internationalized  (e.g.,  Jaffe  &  
Soligo  2007,  16).  Each  indicator  thus  clearly  privileges  some  NOCs  over  others  in  
determining  whether  it  is  internationalized  and  none  provides  an  accurate  picture  of  the  
empirical  distribution  of  outcomes  across  NOCs.  Relying  solely  on  downstream  indicators  
(e.g.,  Al-­‐Moneef  1998),  for  example,  tends  to  overstate  the  degree  to  which  NOCs  buying  
and/or  building  refineries  abroad  have  internationalized.    
 
Thus,  we  begin  by  defining  internationalization  and  then  utilize  this  definition  to  develop  a  
set  of  indicators  for  determining  the  level  of  success.  In  order  to  clarify  what  
internationalization  is,  it  is  helpful  to  clarify  what  it  is  not.  First,  internationalization  is  not  
the  liberalization  of  the  domestic  oil  sector.  It  is  not,  for  example,  simply  inviting  IOCs  to  
explore  and  produce  domestic  reserves.  Secondly,  exporting  domestic  production  abroad  is  
not  sufficient  to  constitute  internationalization  -­‐-­‐  not  only  because  this  is  a  minimal  
requirement  but  also  because  commercialization  alone  is  unlikely  to  have  any  meaningful  
effect  on  the  characteristics  and  organization  of  the  company.  Thirdly,  and  perhaps  most  
importantly,  internationalization  does  not  amount  to  any  singular  type  of  foreign  activity  
but  rather  to  a  strategy  of  vertical  integration.  For  any  firm  internationalization  involves  
becoming  an  MNC;  that  is,  the  pursuit  of  investment,  production,  and  employment  in  
multiple  countries  and  regions  around  the  world.  For  NOCs  in  particular,  
internationalization  means  becoming  an  IOC;  that  is,  expanding  their  assets  and  operations  
abroad  to  include  exploration,  production,  refining,  marketing,  and  distribution  in  multiple  
countries  and  regions  around  the  world.    
 
Composite  Index  
 
Our  comprehensive  definition  has  a  two-­‐fold  advantage  over  the  status  quo;  it  establishes  a  
threshold  between  a  traditional  NOC  and  one  that  is  internationalizing  and  provides  a  set  
of  clear  indicators  with  which  to  evaluate  success.  We  take  this  one  step  further  and  build  a  
composite  index  that  assigns  NOCs  a  “degree  of    “internationalization  score”  or  DIS  (from  0  
to  5)  based  on  its  individual  scores  (from  0  to  1)  for  each  of  five  indicators:  a)  geographical  
scope  of  foreign  operations;  b)  foreign  assets;  c)  foreign  production;  d)  foreign  profits,  and  
e)  vertical  integration.  (See  Table  2  for  details.)  According  to  our  index,  emerging  country  
NOCs  range  from  achieving  a  low  DIS  (0-­‐1)  to  achieving  a  high  DIS  (4-­‐5),  and  most  fall  in  
between  these  two  extremes  with  a  moderate  DIS  (1.5-­‐3.5).  More  substantively:  a  high  DIS  
connotes  that  an  NOC  holds  shares  in  multiple  kinds  of  projects  in  multiple  regions,  is  
making  substantial  investments  in  those  projects,  and  these  investments  are  paying  off;  a  
low  DIS  suggests  that  an  NOC  does  none  of  these  things;  and  an  NOC  with  a  moderate  DIS  
  4  
 
 
can  range  from  holding  shares  in  a  few  kinds  of  projects  and  regions  that  are  somewhat  
profitable  to  holding  shares  in  many  kinds  of  projects  and  regions  that  are  not  profitable.    
 
Because  they  are  not  purely  commercial  entities,  we  believe  it  is  unreasonable  to  hold  
NOCs  to  exactly  the  same  standards  as  IOCs  when  evaluating  their  foreign  operations.  Most  
NOCs  were  explicitly  created  to  perform  a  dual  function  in  their  home  countries  –  that  is,  to  
develop  domestic  reserves  and  to  serve  as  an  engine  of  economic  development,  for  
example,  by  funding  social  welfare  programs  and  providing  fuel  subsidies  and  directed  
credits  to  industry  (e.g.,  Baker  2007).  We  therefore  utilize  Norway’s  NOC  Statoil  as  a  
benchmark  for  determining  the  initial  cut  points  for  each  of  our  indicators  –  specifically,  
whether  NOCs  should  receive  a  low  (0),  medium  (.5),  or  high  (1)  score.  Statoil  has  the  
distinct  advantage  of  not  only  being  a  developed  country  NOC  but  also  serving  as  the  
international  petroleum  industry’s  standard  for  what  constitutes  a  fully  internationalized  
NOC  (e.g.,  Victor  et  al  2011).  Statoil  does  not  receive  the  highest  DIS,  however,  because  it  
actually  underperforms  vis-­‐à-­‐vis  emerging  country  NOCs  on  some  indicators.    
 
Table  2  about  here  
 
Although  our  index  provides  a  more  accurate  assessment  of  internationalization  than  
either  of  the  alternatives  -­‐-­‐  UNCTAD’s  Transnationality  Index  (TNI)  and  
Internationalization  Index  (II),3  it  is  not  without  its  limitations.  The  main  constraint  is  the  
availability  of  accurate  and  consistent  data  for  a  sufficient  number  of  NOCs;  specifically,  we  
must  limit  our  index  to  the  2000s  because  these  are  the  years  for  which  we  have  access  to  
the  best  data.  Focusing  on  this  decade,  however,  serves  a  valuable  analytical  purpose  since  
this  is  when  internationalization  becomes  a  global  trend;  indeed,  although  a  few  NOCs  
began  to  internationalize  as  early  as  the  1970s,  the  number  of  NOCs  seeking  to  expand  
their  operations  abroad  has  grown  dramatically  since  the  late  1990s.  Between  1995  and  
2000,  for  example,  NOCs’  foreign  acreage  holdings  more  than  tripled  and  between  1995  
and  2005,  the  number  of  foreign  countries  in  which  NOCs  produced  oil  and/or  gas  
increased  significantly  (e.g.,  Green  2007).  The  consistent  boom  in  oil  prices  in  the  2000s  
also  enables  us  to  control  for  the  high  price  of  oil  –  one  of  the  main  alternative  explanations  
for  NOC  internationalization  (as  we  will  see  in  the  subsequent  section).  
 
Existing  Explanations  and  Empirical  Puzzles    
 
The  topic  of  emerging  country  NOC  internationalization  has  received  scant  attention  
among  political  scientists,  and  yet,  motivated  a  large  number  of  studies  within  the  global  
petroleum  industry.  Thus,  the  bulk  of  the  literature  is  written  from  a  business  perspective  
that  tends  to  emphasize  the  economic  and  structural  factors  that  have  made  NOCs  
increasingly  capable  of  pursuing  internationalization  since  roughly  the  1990s.  This  
                                                                                                               
3  The  TNI  is  calculated  as  the  average  of  three  ratios:  1)  foreign  assets  to  total  assets;  2)  foreign  sales  to  total  

sales;  and  3)  foreign  employment  to  total  employment.  Thus,  it  can  measure  the  intensity  of  foreign  
operations  but  cannot  distinguish  among  the  types  of  these  operations  or  their  geographical  scope.  The  II  is  
even  more  limited.  It  utilizes  a  single  measure  -­‐-­‐  foreign  affiliates  as  a  percentage  of  total  affiliates  -­‐-­‐  but  only  
includes  majority  owned  affiliates  and  is  only  available  for  four  years  (2003-­‐06).    
  5  
 
 
literature  also  tends  to  conflate  two  separate  questions:  first,  why  do  NOCs  pursue  
internationalization;  and  second,  why  do  they  succeed.  Thus,  it  provides  more  insight  into  
the  general  phenomenon  than  it  does  into  individual  cases.  And,  because  it  equates  pursuit  
with  success,  it  cannot  explain  variation  in  degrees  of  internationalization  across  NOCs.      
 
Changes  in  the  Structural  Characteristics  of  the  Global  Oil  Industry    
 
The  most  prominent  set  of  alternative  explanations  for  NOC  internationalization  concern  
changes  in  the  structural  characteristics  of  the  global  oil  industry  and  the  way  in  which  
each  of  these  has  not  only  facilitated  NOC  expansion  abroad  but  also  favored  NOCs’  vis-­‐à-­‐
vis  IOCs.  It  emphasizes  three  in  particular:  1)  high  oil  prices;  2)  changes  in  the  core  areas  of  
petroleum  production;  and  3)  growing  technical  capabilities  of  NOCs.    
 
High  oil  prices  are  often  cited  as  the  main  driver  of  emerging  country  NOC  
internationalization  because  they  create  surplus  budgets,  which,  in  turn,  provide  
companies  with  excess  capital  to  invest  abroad  and  greater  confidence  that  an  
internationalization  strategy  may  be  effective  (e.g.,  Brogan  2008).  This  sheds  light  on  the  
growing  number  of  NOCs  pursuing  internationalization  in  the  2000s  as  oil  prices  continued  
to  rise,  but  leaves  several  questions  unanswered.  First,  high  oil  prices  may  have  a  positive  
effect  on  countries  with  large  domestic  reserves  (i.e.,  “reserve  holders”)  but  what  about  
those  with  low  or  declining  reserves  (i.e.,  “reserve  seekers”)?  Higher  oil  costs  might  
provide  a  greater  incentive  to  explore  abroad  but  it  would  also  create  higher  import  costs,  
and  thus,  less  capital  available  for  international  expansion.  Secondly,  even  if  higher  oil  
prices  lead  to  enlarged  budgets,  there  is  no  reason  to  presume  that  this  will  create  an  
incentive  on  the  part  of  either  the  government  or  the  NOC  to  invest  abroad.  Third,  the  
increase  in  oil  price  alone  cannot  explain  the  timing  of  internationalization  either  on  an  
individual  country  or  aggregate  basis  since  many  NOCs  (including  “reserve  holders”  like  
PdVSA  and  SaudiAramco  and  “reserve  seekers”  like  China’s  CNOC  and  India’s  ONGC)  began  
pursuing  internationalization  in  the  late  1980s  and  early  1990s  when  prices  were  
relatively  low.  And  finally,  this  explanation  does  not  account  for  those  NOCs  that  did  not  
actively  pursue  internationalization  despite  high  oil  prices,  including  Mexico’s  Pemex,  
Indonesia’s  Pertamina,  and  the  Nigerian  National  Petroleum  Company  (NNPC).    
 
Another  leading  explanation  for  NOC  internationalization  is  the  shift  from  major  core  areas  
of  production,  which  are  now  in  their  maturity  phase,  to  new  non-­‐OECD  basins  in  Africa,  
Asia,  and  Latin  America  (e.g.,  Bressand  2009).  It  is  not  clear  however,  why  NOCs  are  
necessarily  able  to  take  better  advantage  of  this  shift  than  IOCs.  One  rationale  is  that  many  
IOCs  underwent  “de-­‐verticalization”  beginning  in  the  1980s  (e.g.,  Al-­‐Moneef  1998),  but  this  
still  does  not  explain  either  why  we  should  expect  NOCs  rather  than  IOCs  to  exploit  this  
opportunity  or  why  some  NOCs  have  been  more  adept  at  doing  so  than  others.      
 
Finally,  NOC  internationalization  is  commonly  viewed  as  the  inevitable  result  of  the  
shrinking  gap  in  technical  capabilities  between  NOCs  and  IOCs  (e.g.,  Nell  2010).  According  
to  this  argument,  the  technology  transfer  and  the  expansion  of  service  companies  that  took  
place  during  the  1970s  and  1980s  has  enabled  oil  producing  countries  both  to  exploit  their  
  6  
 
 
own  petroleum  resources  without  requiring  FDI  and  to  compete  for  the  rights  to  develop  
petroleum  resources  in  other  countries  (e.g.,  Bressand  2009).  While  this  helps  to  explain  
why  NOC  internationalization  became  a  global  trend  in  the  2000s,  it  does  not  account  for  
either  the  frontrunners  that  began  to  expand  their  foreign  operations  in  the  1970s  or  the  
stragglers  that  only  began  at  the  end  of  the  2000s  or  have  not  begun  at  all.  More  
importantly,  it  takes  technology  transfer  for  granted,  assuming  that  all  NOCs  have  both  had  
such  an  opportunity  and  taken  full  advantage  of  it.  Yet,  as  we  will  discuss  further  below,  
there  is  actually  a  great  deal  of  variation  across  NOCs  when  it  comes  to  the  will  and  
capacity  to  acquire  advanced  technology  and  skills  from  their  international  counterparts.    
 
Level  of  Reserves  and  NOC  Managerial  Autonomy    
 
National-­‐level  explanations  are  of  two  main  types.  The  first  emphasizes  the  incentives  that  
either  state  leaders  or  NOC  managers  have  to  internationalize,  and  thus,  portrays  
internationalization  as  the  product  of  one  side’s  discrete  preference.    
 
State  leaders  are  portrayed  as  driven  primarily  by  the  level  of  reserves.  “Reserve  seekers”  
pursue  internationalization  to  secure  access  to  supply  of  energy  sources  in  response  to  
declining  or  non-­‐existent  reserves  (e.g.,  Goldstein  2009).  “Reserve  holders”  seek  to  secure  
demand;  that  is,  access  to  export  markets  for  their  crude.  We  should  thus  find  similar  
degrees  of  internationalization  in  reserve  seekers  and  reserve  holders,  with  the  key  
distinction  being  that  the  former  will  pursue  primarily  (if  not  exclusively)  downstream  
activities  such  as  marketing  and  refining  and  the  latter  will  pursue  upstream  activities  such  
as  exploration  and  production  (e.g.,  Brogan  2008).  Indeed,  this  seems  to  explain  the  
apparent  behavior  of  high  profile  cases  like  well-­‐endowed  Saudi  Arabia’s  SaudiAramco  
(e.g.,  Marcel  2006)  versus  resource-­‐starved  China’s  CNPC/Petrochina  (e.g.,  Herberg  2007).    
It  does  not,  however,  explain  the  behavior  of  reserve-­‐abundant  Kuwait’s  KPC  versus  
reserve-­‐deficient  Indonesia’s  Pertamina.  Nor  can  it  explain  the  behavior  of  NOCs  such  as  
Petronas  and  Rosneft  that  have  a  similarly  modest  level  of  reserves,  and  yet,  have  achieved  
opposing  degrees  of  internationalization.  In  fact,  as  depicted  in  Figure  2,  there  is  no  
systematic  relationship  between  the  level  of  domestic  reserves  and  the  degree  of  
internationalization.4  Finally,  it  is  a  stagnant  explanation;  it  cannot  account  for  an  NOC  
continuing  its  internationalization  strategy  despite  a  change  in  the  level  of  reserves  or  
altering  its  internationalization  strategy  without  a  change  in  the  level  of  reserves.    
 
Figure  2  about  here  
 
NOC  managers  are  portrayed  as  driven  primarily  by  the  desire  for  autonomy;  they  are  
either  already  fairly  autonomous  and  seek  to  exert  their  independence  or  they  have  no  
autonomy  and  seek  to  gain  greater  independence  from  the  government  (e.g.,  Marcel  2006,  
195-­‐6;  Goldstein  2009,  43).  Yet,  this  it  is  not  very  illuminating.  It  suggests  that  we  should  
expect  NOC  managers  to  always  prefer  overseas  expansion  and  perhaps  even  to  initiate  
                                                                                                               
4  This  is  primarily  because  our  definition  and  measurement  of  internationalization  presupposes  that  

countries  are  striving  for  vertical  integration,  and  thus,  are  including  both  upstream  and  downstream  
activities  in  their  overseas  expansion  acquisitions.    
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this  expansion,  which  also  suggests  that  NOCs  can  unilaterally  finance  internationalization  
with  their  own  investment  capital.  But  the  empirical  evidence  does  not  support  any  of  
these  propositions  (e.g.,  Jones  Luong  2012).  This  argument  also  offers  no  insight  into  the  
variation  in  outcomes;  in  other  words,  given  the  universal  desire  to  pursue  
internationalization,  why  some  are  able  to  do  so  more  successfully  than  others.    
 
Financial  and  Political  Advantages  of  NOCs  over  IOCs    
 
The  second  type  of  national-­‐level  explanation  emphasizes  the  inherent  advantages  that  
NOCs  have  over  IOCs  by  virtue  of  their  status  as  a  state  enterprise  and  thus  close  
connection  to  the  government.    
 
First  and  foremost,  NOCs  have  direct  access  to  government  financing,  which  allegedly  
makes  it  easier  for  them  to  acquire  the  capital  they  need  to  pursue  internationalization.  
And  yet,  if  this  is  so,  then  we  should  find  that  NOCs  with  generally  similar  levels  of  access  to  
government  financing  exhibit  similar  levels  of  internationalization.  And  yet,  as  the  
experience  of  the  publicly-­‐financed  CNPC  and  other  Chinese  NOCs  versus  the  self-­‐financed  
Petrobras  illustrate,  this  is  not  the  case  empirically.  Dependence  on  public  funding,  
moreover,  may  come  with  high  costs:  governments  may  be  more  likely  to  micro-­‐manage  
the  internationalization  process,  and  thus,  to  impose  politically  motivated  international  
projects  on  the  NOC  that  undermine  its  success.  Governments  also  routinely  deny  NOCs  the  
capital  to  invest  abroad  as  a  way  of  blocking  their  potential  expansion.      
 
The  other  selective  benefits  that  NOCs  are  presumed  to  enjoy  are  political.  First,  NOCs  are  
said  to  be  willing  to  invest  where  IOCs  are  not  because  they  are  more  amenable  to  high  
political  risk  and  more  tolerant  of  human  rights  violations.  IOCs  are  also  more  likely  to  be  
banned  from  exploring  in  certain  countries  by  international  sanctions  (Jaffe  and  Soligo  
2007,  11).  While  this  provides  some  insight  into  the  geographical  patterns  of  NOC  versus  
IOC  investment  overseas,  it  does  not  account  for  the  varying  level  of  success  among  NOCs.  
It  also  relies  on  the  assumption  that  IOCs  are  necessarily  more  concerned  with  protecting  
human  rights  than  NOCs,  which  is  not  the  case.5  Second,  NOCs  are  said  to  prefer  partnering  
with  other  NOCs  rather  than  IOCs  (Bressand  2009).  This  is  appealing  because  it  is  
consistent  with  the  patterns  we  have  seen,  for  example,  in  Latin  America.  However,  the  
reality  is  that  NOCs  choose  their  partner  based  on  risk  assessment,  which  often  favors  IOCs  
(Nolan  and  Thurber  2010).  Even  where  NOCs  do  prefer  to  partner  with  other  NOCs,  these  
partnerships  are  unlikely  to  foster  successful  internationalization  as  many  such  
relationships  are  politically  rather  than  commercially  driven.    
 
The  Domestic  Limits  of  International  Expansion    
 
We  argue  instead  that  there  are  significant  domestic  limits  to  the  international  expansion  
of  emerging  country  NOCs,  and  moreover,  that  these  limitations  are  primarily  political.    In  
                                                                                                               
5  Among  other  things,  this  is  contingent  on  the  importance  of  human  rights  in  domestic  politics,  which  also  

varies  across  NOCs  and  IOCs.  British  Petroleum  (BP),  for  example,  is  much  more  conscientious  than  Italy’s  Eni  
(formerly  Agip),  which  has  been  the  chief  operator  in  the  Niger  Delta  since  1962.    
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sum,  NOCs  face  two  main  obstacles  to  acquiring  the  capacity  they  need  to  internationalize  
successfully:  1)  a  conflictual  mode  of  emergence  (hereafter  MOE)  in  which  either  the  NOC’s  
creation  or  the  nationalization  of  the  petroleum  industry  involved  forced  expropriation  
from  IOCs;  and  2)  a  divergence  of  interests  between  NOC  managers  and  government  
officials  as  to  whether  internationalization  is  either  necessary  or  desirable.  They  are  most  
likely  to  achieve  the  highest  level  of  success,  then,  under  two  conditions:  a  consensual  MOE  
and  a  convergence  of  interests  regarding  the  merits  of  internationalization.    
 
Consensual  Mode  of  Emergence  (MOE)    
 
The  MOE  refers  to  the  political  context  in  which  the  NOC  was  created  and  its  role  in  the  
nationalization  of  the  petroleum  industry.  A  consensual  MOE  is  one  in  which  the  
nationalization  process  either  did  not  include  expropriation  or  in  which  expropriation  was  
relatively  harmonious,  often  involving  protracted  but  amicable  negotiations  with  IOC  
representatives.  A  conflictual  MOE  is  one  in  which  the  nationalization  process  included  
expropriation  from  IOCs  that  was  explicitly  combative,  often  involving  stalled  or  failed  
negotiations  with  and  open  hostility  toward  IOC  representatives.    
 
The  MOE  can  facilitate  or  undermine  the  NOC’s  capacity  to  pursue  internationalization  via  
three  mechanisms.  First,  it  affects  the  likelihood  of  technology  transfer  from  the  IOCs  to  the  
NOC,  and  thus,  both  its  technical  capabilities  and  the  professionalization  of  its  
management.  A  consensual  MOE  is  more  likely  to  result  in  the  transfer  of  skills  and  
knowledge  from  the  IOCs  to  the  NOC,  whether  directly  and  immediately  via  amicable  
negotiations  with  IOCs  as  part  of  the  nationalization  and  expropriation  process  or  
indirectly  and  over  the  longer  term  via  future  interactions  between  the  NOC  and  IOCs  made  
possible  by  the  absence  of  hostilities.  Conversely,  a  conflictual  MOE  is  more  likely  to  block  
the  transfer  of  skills  and  knowledge  from  the  IOCs  to  the  NOC,  both  in  the  short-­‐  and  long-­‐
run.  Second,  the  type  of  MOE  influences  the  balance  of  power  within  the  NOC  between  
management  and  labor,  and  thus,  the  potential  for  the  latter  to  serve  as  a  veto  player  either  
vis-­‐à-­‐vis  enacting  internal  reforms  that  are  necessary  to  successfully  pursue  
internationalization  or  the  pursuit  of  internationalization  itself.  Particularly  where  unions  
play  a  prominent  role  in  the  nationalization  and  expropriation  process,  a  conflictual  MOE  
can  both  solidify  labor’s  resistance  to  cooperation  with  IOCs  and  elevate  its  status  and  
influence  within  the  company.  Third,  the  type  of  MOE  affects  the  political  cost  that  
governments  expect  to  incur  for  supporting  internationalization.  While  the  decision  to  
support  internationalization  is  never  without  cost,  it  is  nonetheless  a  much  more  feasible  
policy  choice  where  the  MOE  is  consensual  than  where  it  is  conflictual  because  
internationalization  is  less  likely  to  be  a  highly  politicized  issue  –  both  within  the  company  
and  among  the  general  population.    
 
Convergence  of  NOC  and  Government  Interests    
 
NOC  internationalization  is  also  contingent  upon  whether  the  interests  of  government  
officials  and  NOC  managers  converge  regarding  the  merits  of  internationalization.  Contra  
the  conventional  wisdom,  internationalization  requires  the  endorsement  of  both  sides.  
  9  
 
 
NOCs  pursuing  internationalization  obviously  need  government  support,  which  can  range  
widely  and  take  a  variety  of  forms:  from  passive  support  (e.g.  non-­‐interference)  to  actively  
demonstrating  political  support  domestically  (e.g.,  promoting  favorable  legislation  and  
combatting  resistance  –  whether  from  labor  unions,  opposition  parties,  or  the  public  at  
large)  to  providing  overt  financial  and  political  support  (e.g.,  directed  credits  alongside  a  
public  relations  campaign)  to  extending  its  political  and  financial  support  to  the  
international  level  (e.g.,  using  diplomacy  and  foreign  aid  to  win  contracts).  Perhaps  less  
obvious  is  that  governments  that  desire  internationalization  also  require  the  NOC’s  
cooperation,  not  only  when  it  comes  to  implementing  internal  reforms  (including  technical  
as  well  as  managerial  improvements)  that  will  make  the  NOC  more  competitive  overseas  
but  also  regarding  partnerships  with  IOCs,  which  must  be  utilized  effectively  to  capture  
gains,  and  the  selection  of  economically  viable  international  projects.    
 
Such  a  convergence  of  interests  is  far  from  automatic,  however,  given  the  significant  
disincentives  that  both  sides  face  to  implementing  internal  reforms  and  investing  capital  
overseas.  And  it  is  often  particularly  problematic  for  government  officials,  who  fear  losing  
discretionary  control  over  the  NOC’s  finances  and  hence  their  ability  to  divert  investment  
capital  to  fund  pet  projects,6  and  may  face  strong  popular  opposition  to  
internationalization,  particularly  as  the  trade-­‐off  with  domestic  investment  becomes  
apparent.  Interests  are  thus  more  likely  to  diverge,  creating  a  serious  impediment  to  
successful  internationalization.  Simply  put:  where  one  side  is  less  than  enthusiastic,  it  can  
undermine  the  efforts  of  the  other  through  various  means.  Governments  can  obstruct  the  
NOC’s  access  to  financing,  refuse  to  remove  legal  impediments  to  partnering  with  IOCs,  and  
deny  it  diplomatic  support  for  its  overseas  ventures.  NOC  managers  can  thwart  internal  
reform  and  deliberately  approach  international  projects  with  less  vigor  and  attentiveness  
than  domestic  ones.  Divergence  also  imposes  a  significant  opportunity  cost:  where  both  
sides  regard  internationalization  as  essential  to  the  future  viability  of  the  NOC  itself,  there  
is  a  much  greater  likelihood  that  -­‐-­‐on  balance-­‐-­‐  international  projects  will  be  commercially  
rather  than  politically  motivated.  Close  connections  to  the  government  can  thus  be  as  much  
of  a  disadvantage  to  NOCs  pursuing  internationalization  as  they  are  an  advantage.    
 
Explaining  Varying  Levels  of  Success      
   
Importantly,  it  is  not  the  independent  effect  of  either  of  these  variables  that  accounts  for  
varying  levels  of  success  in  NOC  internationalization,  but  rather,  their  interaction  (see  
Figure  3).  In  sum,  an  NOC  is  more  likely  to  achieve  a  high  level  of  success  where  it  
experienced  a  positive  mode  of  emergence  and  its  interests  align  with  the  government’s.  
Conversely,  an  NOC’s  quest  for  internationalization  is  more  likely  to  fail  where  it  
experienced  a  negative  mode  of  emergence  and  its  interests  do  not  align  with  the  
government’s.  Because  both  conditions  are  necessary  but  neither  is  sufficient,  the  absence  
of  either  a  positive  mode  of  emergence  or  a  convergence  of  interests  between  NOC  
managers  and  the  government  increases  the  likelihood  that  an  NOC  will  only  achieve  a  low  

                                                                                                               
6  This  is  directly  related  to  the  aforementioned  dual  purpose  for  which  most  NOCs  were  created.  For  details,  

see  Jones  Luong  and  Weinthal  2010,  Chapter  three.    


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or  moderate  degree  of  success.  And  yet,  the  MOE  clearly  has  a  very  strong  path  dependent  
effect,  suggesting  that  even  where  the  government  has  a  vested  interest  in  pursuing  
internationalization,  this  may  not  be  adequate  to  overcome  the  loss  of  technology  transfer,  
the  strength  of  veto  players  within  the  company,  and  the  cost  of  negative  public  opinion.    
 
Figure  3  about  here  
 
Case  Study  Narratives    
 
In  order  to  demonstrate  the  plausibility  of  our  argument,  we  investigate  the  engage  in  a  
controlled  comparison  of  three  cases.  We  selected  these  cases  for  several  reasons.  First,  
because  this  is  a  primarily  a  theory-­‐building  exercise,  we  deliberately  maximize  variation  
on  our  dependent  variable  -­‐-­‐  the  level  of  success,  operationalized  as  our  degree  of  
internationalization  score  (DIS):  Mexico’s  Pemex  (low  DIS),  Brazil’s  Petrobras  (high  DIS),  
and  Venezuela’s  PdVSA  (moderate  DIS).  Secondly,  these  cases  enable  us  to  reject  several  of  
the  main  alternative  explanations;  in  sum,  their  varying  levels  of  success  cannot  be  
attributed  to  differences  in  global  oil  prices,  the  level  of  domestic  reserves,  access  to  
government  financing,  technical  capabilities,  or  even  economic  liberalization.  Third,  these  
NOCs  stand  out  for  their  domestic,  regional,  and  global  importance.  All  three  are  the  largest  
firms  in  their  domestic  economies.  They  are  also  the  largest  and  most  important  NOCs  in  
Latin  America  and  the  developing  world.  Fourth,  choosing  cases  from  the  same  region  
helps  us  to  control  for  a  variety  of  cultural,  historical,  and  geographical  factors,  and  thus,  to  
mitigate  the  effects  of  causal  heterogeneity.  Fifth  and  related,  these  cases  represent  a  hard  
test  for  our  argument  given  the  long  history  of  “resource  nationalism”  and  strong  labor  
unions  that  are  characteristic  of  this  region.  Finally,  because  these  three  firms  have  long  
been  the  object  of  considerable  scholarly  and  practitioner  attention,  there  exists  a  vast  
array  of  reliable  primary  and  secondary  sources.  These  three  NOCs  have  also  provided  the  
authors  with  a  relatively  high  degree  of  access  to  internal  records  and  interviews.    
 
Pemex:  Conflictual  MOE,  Divergence  of  Interests,  &  Failed  Internationalization      
 
Despite  rising  oil  prices  and  dwindling  domestic  reserves,7  by  the  end  of  the  2000s  
Petróleos  Mexicanos  (Pemex)  had  failed  to  internationalize  by  any  metric.  Most  have  
attributed  this  failure  to  the  country’s  financial  dependence  on  the  oil  sector,  which  not  
only  subjects  the  company  to  excessive  taxation  and  deprives  it  of  investment  capital  but  
also  ensures  that  the  government  will  oppose  any  corporate  restructuring  (e.g.,  Shields  
2006,  Stojanovski  2012).  But  this  is  only  a  small  part  of  the  story.  While  it  is  undeniable  
that  Pemex  is  among  the  least  efficient  and  worst  performing  NOCs  in  the  world,  this  is  a  
symptom  rather  than  a  cause  of  its  failure  to  internationalize.    
 
The  single  most  important  constraint  on  Pemex’s  capacity  to  internationalize  is  the  political  
context  in  which  it  was  created.  In  contrast  to  both  Petrobras  and  PdVSA,  Pemex  has  been  

                                                                                                               
7  It  is  widely  acknowledged,  both  within  and  outside  Mexico,  that  its  reserves  cannot  be  replaced  via  domestic  

exploration  and  production  alone  (e.g.,  Ibarra  2008).    


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plagued  by  the  legacy  of  a  conflictual  MOE  in  which  labor  played  a  prominent  role.  This  has  
impeded  technology  transfer  in  both  the  short-­‐  and  long-­‐term,  empowered  unions  that  are  
opposed  to  both  internal  reform  and  overseas  expansion  abroad,  and  made  any  form  of  
government  support  for  internationalization  politically  untenable.  The  legacy  of  aggressive  
expropriation  that  has  long  impaired  relations  with  IOCs,  combined  with  divergent  
interests  between  NOC  management  and  the  government,  all  but  guaranteed  that  when  
Pemex  sought  to  internationalize  its  operations  at  the  end  of  the  1980s,  the  company  
would  lack  the  technical  expertise  and  financial  means  to  do  with  any  degree  of  success.    
 
Conflictual  MOE    
 
The  expropriation  of  the  oil  industry  from  IOCs  that  had  long  been  active  in  the  sector  was  
one  of  the  most  radical  episodes  of  the  Mexican  Revolution.  Legally,  its  roots  lie  in  of  the  
new  constitution  adopted  in  February  1917  –  specifically  Article  27,  which  radically  altered  
property  rights  over  all  hydrocarbons  in  the  subsoil  by  vesting  them  in  the  nation  rather  
than  in  private  individuals  (Brown  1993).  Perhaps  more  importantly,  Article  27  also  
established  a  justification  for  the  state’s  revocation,  with  indemnification,  of  an  individual’s  
use  of  land  and  mineral  rights.  The  main  motivations  for  the  establishment  of  this  new  legal  
framework,  however,  were  political.  Revolutionary  elites  viewed  the  IOCs  as  a  potential  
threat,  both  because  the  foreign  companies  claimed  to  have  entrenched  rights  regardless  of  
the  policies  of  any  post-­‐revolutionary  government  and  because  they  intervened  in  local  
struggles  among  factions  of  the  revolution  (for  details,  see,  e.g.,  Philip  1982).    
 
It  was  not  until  the  1930s  that  Mexican  government  found  good  cause  to  exercise  its  new  
authority  to  expropriate.  Under  President  Lázaro  Cárdenas  (1934-­‐40),  the  IOCs  became  
increasingly  involved  in  labor  disputes.  Although  the  oil  workers’  first  struggle  dates  back  
to  1917,  the  creation  of  the  Mexican  Oil  Workers  Union  (Sindicato  de  Trabajadores  
Petroleros  de  la  República  Mexicana,  STPRM)  in  1935  with  Cardenas’  support  increased  
labor  militancy  (Pazos  2008).  In  1936,  STPRM  demanded  a  collective  labor  agreement  from  
the  15  IOCs,  and  their  rejection  led  to  a  major  strike.  Subsequently,  the  Union  presented  its  
case  to  the  Supreme  Court,  which  ruled  in  its  favor.  The  mobilization  of  oil  workers  and  the  
reaction  by  the  IOCs  led  to  a  chain  of  events  that  radicalized  oil  politics  and  culminated  in  
the  creation  of  Pemex.  Importantly,  the  NOC  itself  thus  emerged  from  an  entrenched  
conflict  between  the  post-­‐revolutionary  government,  foreign  interests  and  organized  labor.    
 
In  early  1938,  the  IOCs  refused  to  recognize  the  Supreme  Court’s  ruling  and  removed  their  
deposits  from  Mexican  banks  in  retaliation  (Pazos  2008).  The  IOCs  recalcitrance,  combined  
with  strong  union  pressure,  lead  Cardenas  to  expropriate  the  oil  industry  by  decree  in  
March  1938.  Immediately  afterward,  the  workers  occupied  the  oil  fields  and  refineries,  and  
so  commenced  the  period  of  the  Union’s  direct  administration  over  the  industry  (Adler  
1992).  The  day  after  the  expropriation,  the  National  Executive  Committee  of  STPRM  issued  
emergency  instructions  concerning  the  organization  of  production.  According  to  the  
directive,  local  administrative  councils  were  to  be  established.  Each  council  had  the  
authority  to  designate  the  personnel  for  positions  of  responsibility  and  to  manage  

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production  in  the  various  departments  and  dependencies  of  the  expropriated  companies.  
These  local  councils  managed  the  industry  until  the  formation  of  Pemex  in  July  1938.    
 
The  forced  expropriation  had  several  lasting  consequences.  First,  hostilities  with  the  IOCs  
and  their  governments  prevented  Pemex  from  accessing  foreign  financing  and  acquiring  
technology,  knowledge,  and  skills  via  direct  and  immediate  transfer.  Pemex  thus  suffered  in  
the  short-­‐run  from  both  a  lack  of  equipment  and  qualified  personnel.  The  company  also  
faced  a  severe  disruption  in  accumulated  knowledge  because  the  IOCs  took  with  them  
archives  and  reports,  including  geological  information.  Over  the  long-­‐run,  these  deficits  
contributed  to  the  continued  extraction  of  Mexico’s  “easy  oil”  without  the  discovery  of  new  
fields.  While  the  lack  of  immediate  transfer  certainly  did  not  doom  Pemex  to  technological  
backwardness,  it  did  create  a  potentially  slow  and  painful  catching-­‐up  process.  It  also  
meant  that,  in  order  to  ameliorate  this  situation,  Pemex  would  have  to  actively  seek  other  
ways  to  acquire  the  technology  and  skilled  personnel  it  needed  or  entice  IOCs  back  into  
Mexico  with  lucrative  contracts  to  explore  and  develop  its  reserves.  Yet,  as  we  will  see,  the  
conflictual  MOE  also  created  significant  hurdles  to  following  either  strategy.    
 
Second,  the  circumstances  surrounding  Pemex’s  conflictual  MOE  institutionalized  the  
Union’s  veto  power  over  the  company.  In  the  aftermath  of  a  forced  expropriation  in  which  
the  government  had  invited  the  workers  to  assume  direct  (albeit  temporary)  control  over  
the  daily  operations  of  the  nationalized  oil  industry,  the  government  was  forced  to  reserve  
a  leading  role  for  STPRM.  Although  it  was  eventually  able  to  put  an  end  to  direct  worker  
administration  (see,  e.g.,  Adler  1992  for  details),  the  Union’s  power  nonetheless  remained  
entrenched  in  the  company’s  structure.  Article  7  of  the  Pemex  statute  states  that  the  NOC  is  
to  be  managed  and  administrated  by  a  Board  of  Directors  and  a  Director  General  appointed  
by  the  Federal  Executive  (Law  of  Petróleos  Mexicanos,  2010).  Article  8  states  that  the  
Board  of  Directors  of  Pemex  shall  be  comprised  by  fifteen  regular  members,  as  follows:  six  
representatives  from  the  State,  appointed  by  the  Federal  Executive,  five  representatives  
from  the  STPRM,  who  must  be  active  members  therein  and  permanent  employees  of  
Pemex,  and  four  professional  directors  appointed  by  the  Federal  Executive,  who  will  
represent  the  State  and  be  public  officials  (ibid).    
 
The  institutionalization  of  STPRM’s  power  has  proven  thus  far  to  be  devastating  to  Pemex’s  
ability  to  build  the  necessary  capacity  to  expand  abroad.  The  Union  has  used  its  privileged  
position  not  only  to  block  cooperation  with  IOCs  inside  Mexico  but  also  to  resist  technology  
and  knowledge  transfer  via  partnerships  overseas.  In  fact,  the  company  has  a  history  of  
squandering  opportunities  to  adopt  new  skills  from  its  foreign  partners  (see,  e.g.,  
Stojanovski  2008).  Perhaps  more  importantly,  they  have  used  their  power  to  oppose  
internal  reforms  that  would  allow  the  company  to  improve  its  performance  overall,  thus  
paving  the  way  for  internationalization,  including  salary  and  employment  reduction  as  well  
as  instituting  corporate  governance  measures.  According  to  a  Pemex  manager,  the  firm  
“has  a  corporate  governance  problem”  as  union  leaders  have  the  prerogative  to  oppose  any  
change  that  affects  their  interests  (Authors’  interview,  Mexico  City,  July  2012).  Fear  of  
union  opposition  has  impeded  any  serious  attempt  to  reduce  the  company’s  operating  
costs  or  to  deregulate  the  petroleum  sector  in  any  meaningful  way  (Phillip  1999a).  This  
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applies  to  both  the  NOC’s  management  and  the  government.  The  deregulation  of  the  
petrochemical  sector  in  the  mid  1990s  provides  politicians  with  an  acute  example  of  the  
level  of  union  unrest  they  would  face  if  they  promoted  greater  liberalization.8  Although  the  
government  has  attempted  reforms  aimed  at  weakening  the  STPRM  since  the  late  1980s,  
for  example  under  presidents  Carlos  Salinas  de  Gortari  (1989-­‐1992)  and  Felipe  Calderón  
(2008),  they  have  been  unsuccessful  (for  details,  see  e.g.,  Barbosa  1992b,  Elizondo  2011).    
 
Third,  the  expropriation  was  a  highly  politicized  event  that  has  become  a  core  foundational  
myth  of  modern  Mexico  (Alberro  2007).  The  anniversary  of  the  expropriation  is  even  
celebrated  as  a  national  holiday.  According  to  a  Pemex  executive,  “there  are  three  key  
institutions  in  Mexico:  the  army,  the  virgin  of  Guadalupe  and  Pemex”  (Authors’  interview,  
Mexico  City,  July  2012).  This  has  mobilized  public  opinion  against  any  type  of  interaction  
with  IOCs,  thus  reinforcing  union  opposition,  and,  most  importantly,  entrenched  the  
perception  among  government  officials  that  there  is  a  very  high  political  cost  to  allowing  
FDI  in  the  petroleum  sector.  Even  during  the  presidency  of  Miguel  Aleman  Valdes  (1946-­‐
52),  when  the  Mexican  government  was  more  conservative  and  adopted  many  pro-­‐
American  policies,  FDI  in  the  oil  sector  was  discussed  but  not  pursued  for  fear  of  political  
backlash  (Philips  1982).  Fifty  years  later,  both  Presidents  Vicente  Fox  (2000-­‐06)  and  Felipe  
Calderón  initiated  modest  reforms  that  would  allow  FDI  only  in  the  most  costly  and  risky  
endeavors  in  the  Mexican  oil  sector  and  were  similarly  forced  to  back  down.    
 
Divergence  of  Interests    
 
The  legacy  of  a  conflictual  MOE  meant  that  Pemex  faced  major  obstacles  for  its  
internationalization.  The  lack  of  technology  transfer  from  IOCs  to  the  NOC  at  the  time  of  the  
latter’s  creation  meant  limited  capability.  This  could  be  overcome  either  through  
liberalization  and  internal  restructuring  of  the  domestic  sector  or  collaboration  with  IOCs  
abroad,  as  in  the  case  of  Petrobras.  The  combination  of  an  institutionalized  union  power  
with  a  public  opinion  distrustful  of  foreign  firms,  however,  made  these  options  politically  
difficult  to  implement.  Convergence  on  internationalziation  was  thus  crucial  for  Pemex  to  
overcome  this  legacy.    
 
Instead,  interests  between  the  NOC’s  management  and  the  Mexican  government  regarding  
the  merits  of  internationalization  have  diverged.  Pemex  management  began  to  recognize  
the  benefits  of  overseas  expansion  in  the  1980s  and  the  need  for  internal  restructuring  and  
sectoral  liberalization  as  a  precursor.  Over  the  next  two  decades  it  argued  for  both,  despite  
encountering  strong  opposition  from  within  and  outside  the  company.  In  the  end,  with  
mostly  reluctant  support  from  the  government,  the  union  resistance  and  popular  outcry  
proved  decisive.  Thus,  while  Pemex’s  managers  continue  to  view  internationalization  as  a  
desirable  goal,  they  do  not  believe  the  NOC  can  pursue  it  effectively  without  extensive  
sectoral  reform  (Authors’  interview,  Mexico  City,  July  2012).    
 

                                                                                                               
8  Ortega  Pizarro,  Fernando  and  Ricrado  Ravel.    “Crece  la  oposición  de  los  petroleros  contra  la  privatización  de  

la  petroquímica,  Profesionales  y  técnicos,  en  manifestaciones  multitudinarias”  Proceso.  10/15/1995.  


  14  
 
 
Until  the  late  1980s,  both  Pemex’s  managers  and  the  government  considered  the  
company’s  primary  purpose  to  be  producing,  refining  and  distributing  for  the  domestic  
market.  Its  export  business  was  re-­‐started  only  in  1974,  following  a  series  of  major  
discoveries  and  improvements  in  production  in  the  1960s  (Stojanovski  2008).  The  bulk  of  
Pemex’s  oil  production,  however,  continued  to  be  consumed  domestically  at  a  heavily  
subsidized  price.  Combined  with  an  excessive  tax  burden  and  heavy  public  sector  debt,  this  
impeded  the  company’s  ability  to  benefit  financially  from  this  oil  boom  (Phillip  1999a).    
 
By  the  end  of  the  1980s,  the  petroleum  industry  was  starved  for  capital  and  Pemex  was  
deprived  of  modern  infrastructure  and  technology  (Puig  1992).  It  was  at  this  point  that  an    

intense  debate  emerged  within  Pemex  regarding  the  company’s  future  among  three  
possibilities:  maintaining  the  status  quo,  privatizing  the  firm  (following  the  example  of  YPF  
in  Argentina)  or  relaxing  its  monopoly  to  allow  risk  contracts,  and  partially  deregulating  
the  petroleum  sector  (Rousseau  2006,  34).  Economic  nationalists  and  the  labor  union  
blocked  the  second  and  third  options,  respectively  (Phillip  1999a,  44-­‐46).    
 
Internationalization  emerged  as  a  fourth  option  with  the  creation  of  Pemex  Comercio  
Internacional  (PMI)  in  1989  (Rousseau  2006,  28-­‐29).  The  expressed  purpose  of  PMI  was  to  
commercialize  Mexico’s  crude  and  petroleum-­‐related  products  for  international  markets,  
thus  enabling  it  to  profit  from  surplus  production  (Shields  2003,  36).  Its  broader  goal,  
however,  was  to  increase  Pemex’s  ability  to  compete  internationally.  In  fact,  already  in  the  
early  1990s,  analysts  described  its  purpose  as  “participating  in  international  markets,  in  
exploration,  perforation  and  transformation  of  petroleum  abroad…  as  well  as  the  
construction  of  pipelines,  plants  or  petrochemical  complexes”  (Barbosa  1992,  page  #?).    
 
Two  major  critiques  of  PMI  have  been  made  since  its  creation  by  opposition  political  
parties  and  public  commentators  with  extensive  access  to  media  outlets.  First,  expansion  
abroad  it  perceived  as  a  zero-­‐sum  game  with  regards  to  domestic  exploration  and  
consumption.9  Secondly,  PMI  is  criticized  for  bypassing  local  legislation.  From  its  creation,  
PMI  was  assigned  more  latitude  in  entering  into  contractual  arrangements  that  other  
Pemex  subsidiaries  are  barred  from.  Detractors  argue  that  PMI  submits  to  the  laws  of  other  
countries  and  is  not  legally  bounded  by  local  accountability  laws.10    
 
While  company  managers  have  defended  the  goal  of  internationalization  from  these  
critiques,  they  have  been  adamant  from  the  start  that  their  ability  to  succeed  at  
internationalization  is  tied  directly  to  both  internal  restructuring  and  sectoral  
liberalization.  They  thus  attempted  to  secure  government  support  for  undergoing  these  
                                                                                                               
9  For  example,  in  1977  the  government  signed  an  agreement  with  the  United  States  to  build  a  pipeline  

connecting  both  countries.  However,  public  outcry  led  President  Lopez  Portillo  to  back  down  from  the  
agreement  and  commit  to  use  the  natural  gas  for  domestic  consumption.  No  further  attempts  were  made  after  
this  episode.  See:  Castillo,  Heberto.  “¿Teme  Pemex  la  polémica?”.  Proceso.,  10/09/1977.  Castañeda,  Rafael  
Rodríguez.  “La  negra  historia  del  petróleo,  escrita  y  perdida  en  este  sexenio,  Culmina  en  Estados  Unidos  la  
gestión  de  Díaz  Serrano;  exhiben  a  su  equipo”.  Proceso.  09/26/1982.    
10  For   early   critiques   of   PMI   see:   Castillo,   Herberto.   “Pemex,   nodriza   del   imperialismo”.   Proceso.   25/03/1990.    

For   more   recent   arguments   see:   Arzate,   Esther.   “PMI,   la   cara   del   Pemex   no   auditado”El   Financiero.  
03/15/2012.  Agencia  el  Universal.  “ASF  plantea  poner  orden  en  Pemex  Internacional”.  04/23/2012.    
  15  
 
 
reforms.  Since  the  creation  of  P.M.I.  no  administration  has  voiced  its  opposition  to  
internationalization  publicly.  However,  government’s  responses  in  the  past  three  decades  
to  sectoral  reform  can  best  be  described  as  tepid.    
 
Mexico  has  experienced  three  waves  of  attempted  sectoral  reforms.  The  first  one  began  in  
July  1992,  when  Pemex  underwent  significant  decentralization  aimed  at  increasing  
efficiency  and  “boosting  the  economic  return  from  investment”  (Stojanovski  2008,  43).  
Additionally,  in  the  1990s,  it  enacted  some  changes  in  procurement  rules  that  allowed  
Pemex  to  hire  foreign  companies  as  subcontractors.  But  these  have  limited  profitability  
(e.g.,  because  these  companies  are  not  allowed  to  acquire  equity  in  projects  rather  than  a  
fixed  rate  of  return)  and  do  not  provide  the  company  with  the  opportunity  to  upgrade  its  
own  technological  capacity  (ibid,  56).  Although  some  further  liberalization  of  this  process  
accompanied  the  signing  of  NAFTA  agreement  with  the  U.S.,  the  Carlos  Salinas  government  
(1988-­‐94)  feared  that  any  significant  reform  would  attract  domestic  criticism  (Elizondo  
2011,  17).    Despite  the  fact  that  Salinas  had  full  control  of  Congress  he  was  not  willing  to  
risk  the  consequences  of  pursuing  further  reforms  in  the  oil  sector.  
 
The  second  and  biggest  push  for  internal  restructuring  came  in  the  2000s.  President  
Vicente  Fox  was  sympathetic  to  the  need  for  oil  sector  modernization  and  supported  
reforms  that  would  enable  Pemex  to  form  partnerships  with  private  foreign  investors  
where  it  lacked  the  technology  and  expertise;  for  example,  deep-­‐water  exploration,  and  the  
exploitation  of  aging  oil  fields  (Pastor  and  Wise  2005,  147).  Yet,  fragmentation  in  Mexican  
politics  and  the  general  weakness  of  Fox's  administration  meant  that  the  first  six  years  of  
Mexican  democracy  ended  without  significant  reforms  for  the  firm.  Throughout  Fox’s  term,  
Congress  set  a  negative  and  non-­‐compromising  tone  over  Pemex  and  Fox  was  not  willing  to  
generate  a  political  conflict  over  this  issue  (Stojanovski  2008,  22).    
 
The  Calderón  administration  introduced  a  new  wave  of  internal  restructuring.  During  this  
period  Pemex  itself  pushed  strongly  for  reform,  presenting  the  current  Pemex  situation  in  
dire  terms.11  In  November  2008  a  new  law  –  the  Law  of  Petróleos  Mexicanos  –  was  enacted.  
Its  main  goal  is  to  have  any  operational  or  commercial  decision  made  by  PEMEX  oriented  
toward  increasing  its  economic  value  and  equity.  This  new  legal  framework  includes  
changes  in  the  structure  of  the  Board,  specific  contracting  procedures  for  substantive  
production  activities,  some  ability  to  invest  funds  generated  through  surplus  income,  a  
differentiated  fiscal  regime  that  takes  into  consideration  the  complexity  of  crude  oil  and  
natural  gas  fields,  and  the  ability  to  issue  “bonos  ciudadanos”  (Citizen  Bonds)12.  The  2008  
                                                                                                               
11  In  a  speech  delievered  at  the  Mexican  Congress  during  the  energy  reform  debate,  Jesus  Reyes  Heroles,  

president  of  Mexico  asked:  “Why  should  we  be  surprised  as  Pemex  rezago  with  regards  to  other  NOCs  whose  
national  governments  and  congresses  have  created  the  necessary  conditions  for  their  modernization,  growth  
and  internationalization?“  See:  Intervención  de  Jesús  Reyes  Heroles  G.G.,  Director  General  de  Petróleos  
Mexicanos  en  el  Senado  de  la  República,  en  el  foro  organizado  por  el  Senado  de  la  República  acerca  de  la  
"Reforma  para  fortalecer  a  Pemex”.  05/08/2008.  
Available  at:  http://www.sener.gob.mx/webSener/portal/Default.aspx?id=1352  
12  Although  the  small  size  of  Mexican  capital  markets  impedes  this  reform  from  having  a  substantial  effect  on  

Pemex  capitalization,  its  objective  is  to  create  greater  awareness  within  public  opinion  on  the  state  of  Pemex  
finances  (Pascal  &  Paramo  2009).    
  16  
 
 
reform  has  also  created  a  regulatory  agency,  the  Comisión  Nacional  de  Hidrocarburos,  CNH  
(National  Hydrocarbon  Commission)  (Ballinas  Valdes  2011,  OECD  2010).    
 
In  its  public  discourse,  the  firm  highlights  that  “the  legislative  changes  that  were  approved  
in  October  2008  have  offered  PEMEX  two  elements  that  are  fundamental  to  its  operations:  
greater  administrative  autonomy  and  more  flexible  contracting  mechanisms”  (Pemex  2009,  
29).  However,  in  private  remarks  Pemex  managers  describe  the  reform  as  incomplete  
(Interview  with  authors,  Mexico  City,  July  2012).  In  fact,  Pemex  presented  its  own  proposal  
for  reform  to  key  government  officials  and  opposition  legislators  based  on  OECD  best  
practices,  which  was  largely  ignored  when  discussing  the  Calderon  proposal.  While  it  is  
clear  that  the  2008  reform  aims  at  bringing  Pemex’s  contracting  regime  closer  to  
international  practices,  there  are  several  areas  that  require  further  attention  (see  OECD  
2010).  Risks  and  profits  still  cannot  be  shared,  preference  rights  for  the  purchase  of  oil  will  
not  be  awarded,  hydrocarbons  and  oil  reserves  continue  to  be  state  property,  and  private  
participation  can  only  occur  through  services  agreements  (Moran  2010,  Cuervo  2009).  
 
Pemex  managers  and  the  government  remain  divided  with  regards  to  further  liberalization  
of  the  oil  sector,  labor  reform  and  Pemex  regulation.  PRI  and  PAN  Congress  members  
remain  concerned  with  the  unpopularity  of  liberalizing  the  oil  sector,  particularly  given  the  
rising  support  for  the  PRD,  the  left-­‐leaning  political  party  that  most  consistently  objects  
liberalization  (Interview  with  authors,  Mexico  City,  July  2012).  The  fact  that  liberalization  is  
constantly  conflated  with  privatization  in  public  discourse  on  Pemex  makes  this  policy  a  
harder  sell.13  Furthermore,  the  STPRM  has  successfully  built  ties  both  with  the  PRI’s  old  
guard  and  with  the  PRD.  In  this  sense,  democracy  has  provided  multiple  entry  points  for  
the  union  to  influence  legislation.  Another  point  of  divergence  between  the  government  
and  the  NOC  is  the  desirability  of  Pemex’  self-­‐regulation.  The  firm  has  boycotted  any  
attempts  by  the  government  for  greater  oversight.  The  role  of  the  Secretaria  de  Energia  
(Energy  Secretary)  is  quite  limited  and  members  of  the  CNH  describe  their  relationship  
with  Pemex  as  tense  and  conflictual  (Interview  with  authors,  Mexico  City,  July  2012).  It  is  
an  external  actor,  the  Securities  Exchange  Commission,  which  provides  the  greatest  
oversight  for  Pemex  (Rosseau  2008).  Because  it  forces  firms  that  issue  international  bonds  
to  report  their  financial  situation,  it  has  led  to  greater  transparency,  particularly  with  
regards  to  its  dwindling  reserves.    
 
Pemex  managers  continue  to  reason  that  capacity  enhancement  should  occur  prior  to  
internationalization.  In  2009,  during  the  discussions  of  the  upcoming  business  plan,  upper-­‐
level  management  debated  the  inclusion  of  internationalization  as  a  key  goal  for  the  firm,  in  
part  due  to  the  conviction  of  then  Pemex  president,  Jesus  Reyes  Heroles,  of  the  benefits  of  
expanding  abroad  (Interviews  with  authors,  Mexico  City,  July  2012).  However,  they    
concluded  that  until  Pemex  underwent  reforms,  it  would  not  be  able  to  successfully  
compete  internationally,  a  situation  that  would  provide  more  arguments  for  PMI’s  critics.  
 

                                                                                                               
13  See,  for  example,  “Reyes  Heroles  cabildea  en  Houston”.  Energía  8  (103)  11,  FTE  de  México,  available  at:  

http://www.fte-­‐energia.org/pdf/e103-­‐11-­‐13.pdf  
  17  
 
 
Petrobras:  Consensual  MOE,  Convergence  of  Interests  &  Highly  Successful  Internationalization    
 
An  unlikely  frontrunner  given  its  lackluster  beginnings,  as  of  2010  Petróleos  Brasileiros  
(Petrobras)  had  achieved  a  greater  degree  of  internationalization  not  only  than  its  Latin  
American  counterparts  but  also  than  most  other  emerging  country  NOCs.  Indeed,  since  the  
1950s  Petrobras  has  literally  transformed  itself  from  an  NOC  with  little  technical  expertise  
and  a  modest  operating  budget  into  a  leading  multinational  energy  corporation.  The  
primary  explanation  for  this  dramatic  turnaround  is  the  liberalization  of  the  petroleum  
sector  in  the  late  1990s,  which  effectively  ended  Petrobras’  40-­‐year  public  monopoly  over  
the  petroleum  sector  and  forced  it  to  compete  with  private  companies  for  concessions  (e.g.,  
Bridgman,  Gomes,  and  Teixeira  2008).14  However,  Petrobras  began  actively  pursuing  
internationalization  as  early  as  1970.  Admittedly,  the  company  made  its  greatest  strides  in  
the  1990s  and  2000s,  but  by  this  time  it  had  already  undergone  some  internal  
restructuring  and  acquired  the  technical  capacity  it  needed  to  successful  internationalize.15  
Thus,  Petrobras  was  already  well-­‐positioned  to  respond  to  increased  competition  at  home  
by  accelerating  its  expansion  abroad.  Petrobras’  drive  to  internationalize  is  also  associated  
with  Brazil’s  relatively  modest  level  of  domestic  reserves,  especially  when  compared  to  its  
neighbors  in  Mexico  and  Venezuela.  And  yet,  the  NOC  has  continued  to  actively  pursue  
internationalization  following  the  discovery  of  large  offshore  reserves  in  2006.16  According  
to  the  director  of  its  overseas  operations,  Petrobras’  goal  in  “pursu[ing]  
internationalization  now  is  “not  to  fulfill  the  demand  of  the  domestic  market  but  to  invest  
and  seek  [financial]  return  on  their  investments…”.17    
 
What  then  explains  Petrobras’  international  rise?  In  stark  contrast  to  Pemex,  it  has  been  
the  beneficiary  of  both  a  consensual  MOE  and  convergent  interests  between  NOC  
management  and  the  government.  In  short,  the  absence  of  historical  tension  with  IOCs,  
combined  with  an  increasingly  supportive  government,  enabled  Petrobras  not  only  to  be  
among  the  first  NOCs  to  initiate  internationalization  but  also  to  acquire  the  necessary  
technical  and  financial  capacity  to  be  among  the  most  successful.    
 
Consensual  MOE    
 
Petrobras  was  created  in  the  context  of  an  increasing  role  for  the  state  in  the  Brazilian  
economy.  Nationalist  sentiments  certainly  played  a  role  in  its  emergence,  as  in  the  case  of  
Pemex.  And  yet,  both  the  sources  of  nationalism  and  its  impact  on  the  evolution  of  the  oil  
sector  were  distinct.  While  in  Mexico  radical  oil  nationalism  was  fueled  by  an  alliance  
between  political  elites  and  the  working  class,  in  Brazil  it  was  spearheaded  by  the  middle  
class  and  took  on  a  much  milder  “developmentalist”  form  (e.g.,  Smith  1972).  Moreover,  the  

                                                                                                               
14  There  is  also  some  question  as  to  whether  the  amendments  to  the  constitution  in  1995  and  the  Petroleum  

Law  of  1997  actually  ended  Petrobras’  monopoly  (e.g.,  Sennes  and  Narciso  2009).    
15  For  example,  the  company  first  won  the  prestigious  Offshore  Technology  Conference  prize  in  1992.    
16  The  Tupi  field,  discovered  in  2006,  contains  an  estimated  5-­‐8  billion  barrels  of  recoverable  reserves;  it  is  

the  largest  oil  discovery  since  the  supergiant  Kashagan  field  in  Kazakhstan.    
17  Marin,  Denise.  "Política  externa  ajuda  Petrobrás".  O  Estado  de  São  Paulo,  02/19/2006.  

 
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limited  presence  of  IOCs  in  the  country’s  oil  sector  meant  that  nationalization  was  
uncontested  and  expropriation  was  unnecessary,  thus  decoupling  nationalism  from  overt  
conflict  with  foreign  companies.    
 
Until  the  1930s  oil  was  not  a  politicized  issue  in  Brazil  (Carvalho  2005).  In  the  previous  
decades,  oil  exploration  was  limited  by  the  legal  framework,  set  in  the  Constitution  of  1891,  
which  emphasized  the  property  rights  of  provinces  and  local  landlords  (Carvalho  2005).  Oil  
exploration  began  in  the  1890s  by  private  domestic  companies.  However,  their  limited  
resources  led  to  no  results  during  the  following  five  decades.  It  was  not  until  the  early  
1920s  that  the  central  government  began  to  support  the  exploration  activities  of  these  local  
companies  in  the  early  1920s.18  However,  the  limited  resources  of  these  firms  combined  
with  the  effects  of  the  Great  Depression  led  to  meager  results  (Marinho  1970).19  During  this  
period,  IOCs  showed  limited  interest  in  the  Brazilian  oil  sector.    
 
It  was  not  until  the  reign  of  Getúlio  Vargas  (1930-­‐45)  that  the  federal  government  initiated  
an  official  review  of  the  country’s  oil  policy  in  response  to  both  increased  domestic  oil  
consumption  and  its  desire  for  greater  centralization.  Vargas  created  a  secret  commission  
for  this  purpose.  It  was  divided  between  nationalists  who  sought  to  impose  total  state  
control  and  those  more  concerned  with  the  consequences  of  “extreme  nationalism,”  
pointing  to  the  decline  of  oil  production  in  Mexico  after  the  expropriation  (Philips  1982).  
The  latter  group  prevailed  and  the  Vargas  administration  promoted  three  nationalistic  
measures  in  the  petroleum  sector  (Carvalho  1977).  First,  it  demanded  Brazilian  nationality  
for  shareholders  of  oil  firms,  eliminating  both  FDI  in  the  oil  sector  and  the  participation  of  
foreign  nationals.  Although  participation  of  the  domestic  private  sector  was  allowed,  the  
legislation  created  the  possibility  for  the  state  to  acquire  complete  control  of  the  industry.  
Secondly,  it  declared  that  all  oil  fields  discovered  in  Brazil  belonged  to  the  national  
government.20  Lastly,  it  established  the  Conselho  Nacional  do  Petróleo,  CNP  (National  
Petroleum  Commission)  in  1938.  As  a  result,  oil  exploration  fell  under  the  purview  of  the  
central  government  and  oil  politics  finally  acquired  a  national  dimension  (Carvalho  2005).    
 
The  influence  of  the  more  nationalistic  sectors  within  the  Vargas  administration  began  to  
decline  shortly  after.  In  1943  a  new  head  of  the  CNP  was  named  who  two  years  after  
assuming  office  asked  the  government  to  liberalize  its  oil  policy  and  allow  the  IOCs  to  
invest  in  refining  (Vitor  1970).  It  is  also  during  this  period  that  the  IOCs  attempt  to  play  a  
role  in  Brazilian  oil  politics.  On  several  occasions  Standard  Oil  attempted  to  expand  its  
influence  in  the  refining  industry  (Marinho  1970).21  However,  Vargas  was  overthrown  
before  any  change  of  policy  could  be  implemented.  Thus,  a  key  difference  between  Brazil,  
                                                                                                               
18  Among  these  local  companies  we  may  find:  Companhia  Petrolifera  Brasileira  (Balone),  Companhia  

Petrolera  Nacional  S/A  (Alagoas),  Companhia  Petróleo  de  Brasil,  Companhia  Mato-­‐Grossense  de  Petróleo,  
Sociedade  Limitada  Petróleos  de  Marau,  Companhia  Itatig,  Petróleo,  Asfalto  e  Mineração.    
19  For  example,  the  plumb  lines  used  for  exploration  were  borrowed  from  the  Serviço  Geológico  e  

Mineralógico  (Marinho  1970).  


20  See  decrees  Decreto-­‐Lei  n  395  (April  29th,  1938)  and  Decreto-­‐Lei  n  366  (April  11th,  1938).    
21  In  1940,  in  a  confidential  memorandum,  Standard  Oil  offered  to  carry  out  exploration  activities  in  Brazil  

through  Standard  Oil  of  Brazil.  See  Exposição  de  Motivos  N  2558  by  Gen.  Joao  Carlos  Barreto  sent  to  President  
Getulio  Vargas  On  June  5th,  1945  reproduced  by  Vitor  1970,  158-­‐159.    
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on  the  one  hand,  and  Mexico  and  Venezuela  on  the  other,  is  that  changes  in  oil  legislation  
took  place  in  the  absence  of  significant  investments  by  IOCs.  While  IOCs  opposed  
nationalistic  policies  it  was  because  they  impeded  entrance  into  the  Brazilian  market,  not  
because  they  affected  their  investments.  
 
The  Gaspar  Dutra  administration  (1946-­‐1950)  set  up  a  commission  in  1948  to  discuss  a  
new  oil  law,  o  Estatuto  do  Petróleo,  which  would  allow  IOCs  to  enter  the  sector  through  
concessions  in  all  areas  of  the  oil  sector  (Cavalho  1977,  Cohn  1968).  A  fierce  debate  
emerged  over  the  future  of  the  oil  sector,  which  echoed  divisions  regarding  the  proper  role  
of  the  state  in  the  economy  (Carvalho  2005).  Support  for  a  change  in  the  petroleum  laws  
stemmed  from  both  the  domestic  business  sector  and  the  CNP  (Cohn  1968).  The  
government  also  counted  on  a  solid  support  in  Congress  due  to  an  inter-­‐party  agreement  
between  the  PSD,  UDN  and  PR  (Mattos  Dias  &  Quaglino  1993).    
 
It  was  not  legislative  politics  that  impeded  change  in  oil  laws,  but  a  highly  coordinated  
public  opinion  campaign  led  by  the  Armed  Forces.  These  organized  a  nationalist  campaign  
advocating  full  state  ownership  and  control  of  Brazil’s  natural  resources  under  the  slogan  
“O  petróleo  é  nosso”  (Petroleum  is  ours).  Their  most  ardent  supporters  came  from  the  
Brazilian  Communist  Party,  resulting  in  an  unlikely  alliance  between  the  two  groups  
(Penna  2005).  University  students,  organized  in  the  União  Nacional  dos  Estudantes  
(National  Students  Union)  played  a  key  role  in  mobilizing  public  opinion  (Carvalho  1977).  
These  actors  found  a  voice  in  the  texts  produced  by  the  Centro  de  Estudos  e  Defesa  do  
Petróleo  e  da  Economia  Nacional  (Cohn  1968,  Carvalho  1977).  Pressure  from  these  
organizations  gave  several  legislators  the  opportunity  to  break  ranks  from  their  party’s  
positions  and  join  the  nationalistic  campaign  (Mattos  Dias  &  Quaglino  1993).  
 
Vargas  was  elected  to  the  presidency  in  1950.  He  made  little  mention  of  oil  during  his  
campaign,  but  clearly  recognized  that  supporting  a  more  nationalistic  oil  policy  was  
untenable  because  this  would  favor  the  positions  of  his  two  key  political  rivals:  the  
Communist  Party  and  the  right  wing  sectors  of  the  military  (Philips  1982).  In  1951  
President  Vargas  sent  a  bill  to  Congress,  proposing  the  creation  of  a  state  agency  that  
would  be  51  percent  government  owned  and  would  act  as  a  holding  company  to  oversee  
future  development  and  financing  of  the  oil  sector  (Carvalho  1970).22    The  government  
sought  to  sell  Petrobras  shares  to  private  individuals,  government  organizations  and  both  
national  and  foreign  private  firms.  The  government  also  guaranteed  that  any  foreign  capital  
would  be  confined  to  a  minority  position,  unable  to  obtain  a  combined  share  of  15%  
(Carvalho  1970,  51).  This  proposal  was  rejected  by  the  same  nationalists  groups  that  had  
promoted  the  “o  petróleo  é  nosso”  campaign,  this  time  accompanied  by  members  of  Vargas’  
own  party,  the  Partido  Trabalhista  Brasileiro  (Brazilian  Labour  Party).  The  proposal  sent  to  
Congress  by  the  Executive  underwent  radical  changes  between  December  1951  and  
October  1953.  Vargas  eventually  compromised  by  endorsing  Law  2004  of  October  3rd  1953,  
which  established  Petrobras  as  Brazil’s  state-­‐owned  oil  company,  granted  it  a  monopoly  
over  the  exploration,  production,  transportation,  and  refining  of  hydrocarbons,  prohibited  

                                                                                                               
22  See  Vargas  presidential  address  to  Congress.  

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foreign  investment  in  the  company,  and  retained  CNP’s  regulatory  authority  over  the  oil  
industry  (e.g.,  Randall  1993).    
 
The  IOCs  offered  little  resistance  to  the  creation  of  Petrobras  (e.g.,  Oliveira  2012).  However,  
their  limited  role  in  the  sector  also  meant  that  Petrobras  did  not  have  the  opportunity  to  
benefit  from  an  immediate  and  direct  transfer  of  technology  and  knowledge  as  occurred  in  
the  case  of  PdVSA.  And  yet,  because  relations  with  IOCs  remained  amicable,  Petrobras  
could  make  up  for  this  loss  over  time  through  its  overseas  alliances  with  IOCs,  which  it  
consciously  exploited  to  gain  new  skills  and  access  to  advanced  technology  (Interview  with  
authors,  Rio  de  Janeiro,  July  2010).  
 
Additionally,  the  government  did  not  depend  on  labor  unions  for  political  or  administrative  
support  during  the  nationalization.  Furthermore,  the  creation  of  a  peak  labor  organization  
in  the  petroleum  sector  was  delayed  until  1993.  During  its  first  40  years  of  existence,  the  
NOC  management  faced  eighteen  state-­‐level  petroleum  unions,  which  lacked  the  financial  
resources  and  numbers  of  a  national  level  association.  Thus,  while  unions  remained  vocal  
opponents  of  internationalization,  they  did  not  have  the  institutionalized  power  within  
Petrobras  to  veto  internal  reform  and  overseas  expansion,  as  they  did  within  Pemex.  
 
Convergence  of  Interests    
 
The  legacy  of  its  consensual  MOE  meant  that  Petrobras  faced  less  political  obstacles  than  
Pemex  to  developing  the  capacity  to  expand  overseas.  However,  what  has  enabled  
Petrobras  to  further  develop  and  fully  utilize  its  capacity  since  the  1970s  is  the  
convergence  of  interests  between  NOC  management  and  the  Brazilian  government  
regarding  the  merits  of  internationalization,  which  has  resulted  in  increasing  levels  of  
financial  and  political  support.    
 
After  the  creation  of  Petrobras,  its  monopoly  continued  to  be  questioned  by  liberal  sectors  
(Carvalho  1970).  Yet  the  NOC  found  support  not  only  on  a  vocal  constituency  defending  its  
monopoly,  but  also  in  a  government  that  eventually  rallied  behind  it  (Smith  1969).  By  the  
late  1950s  the  defense  of  Petrobras  was  taken  up  by  whoever  occupied  executive  positions  
and  was  constructed  in  nationalistic  terms.  
 
During  the  first  few  years  of  its  existence,  Petrobras  was  in  a  strong  financial  position  due  
to  several  fiscal  advantages.  Between  1954  and  1959,  almost  40  percent  of  its  budget  came  
from  tax  exemptions  and  earmarked  sources  of  revenue  (Philips  1982,  368).  Nonetheless,  
profitability  was  a  key  objective  of  the  NOC’s  management  in  order  to  increase  the  
company’s  independence  from  Congressional  oversight  and  criticism  (Carvalho  1970).  
With  this  objective  in  mind,  Petrobras  pursued  a  systematic  evaluation  of  the  viability  of  
exploration  and  production.  The  Relatório  Link  (Link  Report),  published  in  1960,  was  quite  
pessimistic  of  the  possibilities  of  exploring  Brazilian  reserves  (Dias  1993).  The  conclusion  
of  the  report  directly  attacked  one  of  the  most  important  nationalistic  myths:  the  
abundance  of  petroleum  in  the  country.  It  also  suggested  that  if  Brazil  sought  to  satisfy  its  
energy  demand  it  should  seek  supplies  offshore  and  overseas  (Philips  1982).  However,  the  
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report  had  little  influence  because  it  was  largely  ignored;  many  claimed  it  was  the  
nefarious  work  of  a  foreign  agent  that  sought  to  boycott  the  NOC  (Smith  1969).    
 
In  the  early  1960s,  Petrobras  became  increasingly  politicized  (Smith  1972).  Three  
proposals  were  at  the  center  of  the  debate:  the  expansion  of  Petrobras’  economic  activities,  
the  expropriation  of  two  remaining  small  private  refineries,  and  greater  exploration  in  the  
Amazon,  which  was  believed  to  contain  lucrative  reserves  (Philips  1982).  While  more  
conservative  technocrats  within  Petrobras  opposed  these  proposals,  they  found  strong  
advocates  among  the  extreme  nationalists  within  the  company,  who  were  allied  with  
Petrobras  unions  controlled  by  the  Communist  Party.  The  latter  group  was  also  allied  with  
President  João  Goulart  (1956-­‐1961),  and  thus,  drove  oil  policy  until  the  1964  military  coup.  
 
During  this  period,  labor  became  increasingly  more  involved  in  the  decisions  of  the  NOC.  
For  example,  labor  unions  exercised  veto  power  over  the  executive  designations  of  
Petrobras  presidents  (Smith  1969).    In  1962,  Francisco  Mangabeira  was  named  Petrobras  
president  with  the  explicit  support  of  the  Petrobras  union.  In  return,  Mangabeira  created  a  
department  for  the  workers  and  the  position  of  Social  Director  in  the  administrative  
council  (Smith  1969,  pp.  170-­‐171).      
 
After  the  coup,  the  Petrobras  conservative  technocrats  benefitted  from  greater  political  
support  and  the  suppression  of  union  activity  (Philips  1982).  The  company  was  also  able  to  
convince  the  authoritarian  government  to  endorse  the  controversial  policy  of  overseas  oil  
exploration.  Petrobras  management  has  shown  a  deep  and  surprisingly  early  commitment  
to  internationalization.  This  strategy  was  presented  as  one  logically  linked  to  the  original  
objectives  of  Petrobras.  In  July  1970  Geisel,  president  of  Petrobras  at  the  time,  argued  that  
“it  would  be  a  great  national  catastrophe  if  Brazil  did  not  become  either  self-­‐sufficient  or  a  
great  international  oil  power”  (Philips  1982,  382).  The  company’s  managers  thus  sought  to  
create  its  own  structure  to  dispute  for  exploratory  rights  abroad,  Petrobras  Internacional  
(Braspetro)  (Dias  1993).  In  order  to  do  so,  however,  they  had  to  solve  a  legal  problem  tied  
to  Petrobras’  creation:  Article  41  of  Law  2004  imposed  restrictions  on  the  company  
operating  outside  of  Brazil  and  demanded  a  provision  in  an  international  treaty  as  a  
precondition  for  Petrobras  to  explore  petroleum  abroad  (Petrobras  2007).  After  intense  
discussions  in  Congress  (Scaletsky  2003),  this  restriction  was  eliminated  via  Law  5665  of  
June  1971.  For  ardent  nationalists,  the  creation  of  Braspetro  signified  the  end  of  the  search  
for  self-­‐sufficiency,  but  others  considered  it  a  pragmatic  reorientation  of  the  NOC.    
 
The  government  provided  important  political  assistance  for  Braspetro’s  activities  during  
the  1970s.  The  NOC  relied  on  both  Brazilian  diplomacy  and  military  to  maintain  its  
investments  in  the  changing  Middle  East.  The  country  moved  away  from  its  support  of  
American  foreign  policy  and  supported  the  Arab  countries  positions  on  Israel,  among  other  
issues  (Philips  1982).  This  enabled  Petrobras  to  become  the  first  company  in  the  world  to  
purchase  oil  from  the  new  NOCs  in  Libya,  Egypt,  and  Iraq  after  the  nationalization  of  their  
respective  petroleum  industries  (Petrobras  2007).  The  main  objective  behind  this  policy  
was  to  establish  a  direct  linkage  with  these  companies  and  avoid  intermediaries,  such  as  
British  Petroleum  (Petrobras  2007).  In  1972,  Petrobras  arrived  in  Iraq  for  petroleum  
  22  
 
 
exploration.  Although  British  Petroleum  had  embargoed  the  Rumalia  field,  Petrobras,  
violating  a  Hay  Tribunal  resolution,  bought  the  oil  and  relied  on  the  Brazilian  armed  forces  
to  help  transport  it  back  to  Brazil  (ibid).    
 
In  the  1980s,  the  NOC  was  instead  encouraged  to  focus  on  developing  domestic  reserves.  
Between  1976  and  1988  Petrobras  was  authorized  by  the  government  to  sign  “risk  
contracts”  with  IOCs  for  exploration  and  production.  By  1984,  internal  production  was  
raised  by  500  thousand  barrels  per  day  due  to  the  discovery  of  the  Bacia  de  Campos  field  
(Petrobras  2007).  With  its  fiscal  resources  turned  inward,  Petrobras’  internationalization  
decelerated.  Nonetheless,  via  Braspetro,  it  continued  to  seek  opportunities  to  expand  its  
capabilities.  It  arrived  in  Angola  in  1980,  for  example,  where  it  worked  alongside  BP,  
Texaco,  Petrofina  and  Total  to  develop  an  offshore  area  in  which  three  important  fields  had  
already  been  discovered  (ibid,  89).  Braspetro  also  sought  joint  ventures  at  home;  in  fact,  it  
was  due  to  such  a  partnership  with  Texaco,  that  the  company  was  able  to  gain  a  foothold  in  
the  US,  creating  Petrobras  America  (PAI)  in  1987  to  participate  in  the  exploration  of  six  
fields  off  the  coast  of  Louisiana.    This  strategy  not  only  expanded  its  role  while  reducing  its  
risks,  but  also  facilitated  a  key  transfer  of  expertise  between  Petrobras  and  the  IOCs  and  an  
opportunity  to  learn  international  standards.  In  fact,  the  explicit  goal  was  to  help  the  NOC  
become  more  like  the  majors  (ibid).  
 
It  was  also  in  the  1980s  that  Braspetro  began  providing  services  as  a  financial  alternative  
(Petrobras  2007,  85).  This  strategy  gave  the  company  access  to  foreign  currency  and  
assured  its  continued  presence  in  the  international  market.  It  also  exposed  the  company  to  
the  competitive  environment  of  market  economies,  which  was  non-­‐existent  at  home  due  to  
its  state  monopoly  (ibid).  Braspetro  soon  was  involved  in  all  the  different  stages  of  
petroleum  production:  consultancy,  well  perforation,  technical  assistance  and  training  in  
exploration  and  production  and  provision  of  equipment  for  refinement,  petrochemical  and  
fertilizing  industries  (ibid,  86).    Although  this  strategy  was  controversial,  the  company  was  
able  to  pursue  it  unimpeded  (ibid,  87).    
 
Braspetro’s  main  concern  in  the  1990s  was  to  avoid  being  part  of  the  state  budgetary  
reduction  efforts.  It  was  an  especially  good  candidate  because  it  had  not  produced  any  
earnings  between  1980  and  1992.  Thus,  when  José  Coutinho  Barbosa  became  president  of  
the  company  in  1992,  his  main  goal  was  to  make  Braspetro  financially  independent  from  
Petrobras,  which  had  kept  the  capital-­‐intensive  subsidary  alive  with  an  annual  US  $80  
million  “allowance.”  In  the  early  1990s,  Braspetro  launched  a  Strategic  Plan  with  the  main  
goal  of  financial  austerity  and  reduction  of  personnel.    
 
The  partial  privatization  of  Petrobras  and  the  liberalization  of  the  oil  market  were  a  major  
part  of  the  Fernando  Henrique  Cardoso  administration’s  (1995-­‐2002)  economic  program.  
Both  were  deemed  necessary  to  improve  the  NOC’s  economic  efficiency  and  to  address  the  
country’s  balance  of  payment  problem  and  the  government’s  fiscal  deficit  (Oliveira  2012).  
Despite  the  discoveries  in  Bacia  de  Campos,  the  country  was  heavily  dependent  on  oil  
imports,  acquiring  45%  of  its  oil  consumption  abroad  (Petrobras  2007,  152).    
 
  23  
 
 
The  government  faced  several  challenges  for  the  implementation  of  its  preferred  agenda.  
Nationalists  argued  that  the  Cardoso  administration’s  true  intentions  were  full  
privatization.  While  some  figures  in  the  Cardoso  government  favored  the  complete  
privatization  of  the  NOC,  this  policy  was  politically  unfeasable.23  Public  opinion  at  the  time  
was  divided  with  regards  to  privatization.  A  survey  by  IBOPE,  for  example,  indicates  that  
28%  of  the  population  was  against  the  privatization,  30%  was  in  favor  and  32%  were  
indifferent  or  did  not  have  an  opinion  (Scaletsky  2003).  Even  within  the  most  liberal  party,  
the  PFL,  there  was  divergence  among  its  members  regarding  the  benefits  of  privatization.24  
In  order  to  dissipate  fears  that  the  government  was  after  full  privatization,  key  oil  policy-­‐
makers  that  responded  to  Cardoso  and  Petrobras  management  argued  publicly  in  favor  of  
maintaining  government  control.  Cardoso  himself  went  to  great  lengths  to  dissipate  the  
possibility  of  privatization.25  In  fact,  reforms  were  presented  by  the  government  as  a  
continuation  of  the  reforms  that  had  introduced  risk  contracts  in  the  late  1970s.26  
 
Union  leaders  determined  to  take  a  stand  in  defense  of  Brazil’s  state-­‐owned  industries  and  
against  the  liberal  privatization  moment  presented  a  key  obstacle  for  the  Cardoso  
administration  (Scaletsky  2003).  The  Petrobras  workers  had  recently  organized  under  a  
national  labor  federation,  the  Federação  Única  dos  Petroleiros  (FUP),  which  had  fervently  
supported  Cardoso’s  opponent,  Luiz  Inácio  “Lula”  da  Silva  and  remained  the  strongest  base  
of  organized  opposition  to  his  government  (Goertzel  1999).  During  the  first  half  of  the  
decade,  Petrobras  had  already  undergone  a  drastic  reduction  in  the  number  of  employees.  
Between  1989  and  1995,  nearly  14,000  employees  were  fired;  that  is,  23  percent  of  the  
company’s  total  labor  force  (Scaletsky  2003).  The  oil  workers  were  in  a  particularly  strong  
position  to  wage  a  strike  given  their  capacity  to  interrupt  the  distribution  of  a  key  resource  
(Goertzel  1999),  their  organizational  capacity  and  the  grievances  of  their  base.  
 
Within  the  confines  of  the  law,  the  Cardoso  administration  executed  a  carefully  designed  
plan  to  defeat  the  oil  workers  strike  of  May  1995  (Goertzel  1999).  The  first  step  was  to  
pump  up  as  much  oil  as  possible  to  the  independent  distributors  thereby  opening  space  in  
the  tanks  in  the  port  cities  to  receive  more  imported  oil  if  needed.  Companies  were  allowed  
to  take  this  oil  on  consignment  and  not  pay  for  it  until  it  was  sold.  Contracts  were  signed  
with  ESSO,  Texaco  and  Shell  to  ensure  a  supply  of  imported  oil.  The  government  
subsequently  prepared  a  legal  brief  for  the  Supreme  Labor  Tribunal,  which  would  rule  on  
the  legality  of  the  strike.  Finally,  the  government  made  arrangements  with  220  retired  
workers  and  petrochemists  who  were  brought  into  the  refineries  before  the  strike  so  they  
would  know  the  equipment  they  had  to  work  with.  When  the  union  finally  went  on  strike,  
the  government  was  ready.  Army  troops  occupied  key  refineries  to  protect  them  from  
                                                                                                               
23  “Rennó  discorda  de  Mendonça  de  Barros  sobre  destino  da  Petrobrás”.  O  Estado  de  São  Paulo.  27  Oct  1997.  
24  For  discussions  within  the  PFL  see:  “Governo  vai  reestruturar  privatização”.  Gazeta  Mercantil.  12/23/1999.  
25  Cardoso  sent  a  public  letter  to  the  then  president  of  the  Senate  José  Sarney  assuring  that  Petrobras  would  

not   be   privatized.   This   finally   created   enough   assurance   within   Congress   to   pass   the   reform.   See:   Breve,  
Nelson  and  Odail  Figueiredo.  “Rennó  discorda  de  Mendonça  de  Barros  sobre  destino  da  Petrobrás”.  O  Estado  
de  São  Paulo.  10/27/1997.  
26  This   point   is   made   by   then   Petrobras   director   Antonio   Carlos   Sobreira   de   Agostini   in   a   presentation  

delivered   at   the   seminar   “A   Nova   Regulamentação   da   Industria   do   Petróleo   no   Brasil”   organized   by   the  
Instituto  Brasileiro  de  Petróleo  and  the  Fundação  Getulio  Vargas.  May  1996.  
  24  
 
 
sabotage  and  to  guarantee  the  rights  of  those  disposed  to  work.  Public  opinion  began  
turning  in  favor  of  the  government  and  within  a  month  the  strike  collapsed  (Goertzel  1999,  
134).  According  to  a  labor  union  leader  “without  a  doubt,  the  worst  government  for  
petroleum  workers  was  Fernando  Henrique  Cardoso’s”.27    
 
As  in  the  case  of  Mexico,  the  NOC’s  monopoly  was  constitutionally  protected.  This  created  a  
potential  barrier  to  reform.  According  to  Kingstone  (2011,  26),  “while  Brazil's  constitution  
can  be  amended,  the  process  is  lengthy  with  multiple  veto  gates.”  In  August  1995  the  
government  was  finally  able  to  enact  a  constitutional  reform  that  ended  the  Petrobras  
monopoly  over  hydrocarbon  resources  and  retained,  for  itself,  the  right  to  allocate  
concessions  (to  state  or  private  entities)  to  exploit  these  resources  (Oliveira  2012).  Thus,  it  
was  only  because  of  an  administration  that  was  willing  to  risk  its  political  capital  on  the  
issue  of  Petrobras,  that  reform  in  the  Brazilian  oil  sector  was  possible.  
 
Undeterred,  the  Cardoso  administration  pursued  further  reforms  in  the  next  decade.  In  
2000,  the  federal  government  sold  180  million  blocks  of  100  shares  for  US$4  billion.  Of  the  
total  sum,  40%  was  sold  in  Brazil  and  60%  abroad  through  American  Depository  Receipts  
(ADRs)  on  the  New  York  Stock  Exchange.  As  a  direct  result,  Petrobrás’  financial  and  
management  reports  started  to  be  analyzed  and  regulated  by  the  Brazilian  Securities  and  
Exchange  Commission  as  well  as  by  its  American  counterpart,  which  supervises  open  
capital  firms.  Petrobrás’  ADRs  figure  among  the  principal  types  of  paper  traded  on  the  
international  market.  The  federal  government  now  holds  only  33%  of  Petrobras’  capital;  
however,  it  keeps  most  of  the  preferential  shares  (56%)  (Sennes  and  Narciso  2009).  
 
Petrobras  managers  have  obtained  two  benefits  from  the  reforms  pursued  by  the  Cardoso  
administration.  The  first  one  is  there  ability  to  act  simultaneously  as  a  private  and  a  state-­‐
owned  company  (Interview  with  authors,  Rio  de  Janeiro,  June  2010).  The  perception  of  
being  an  NOC  from  a  developing  country  has  been  an  advantage  for  the  company  for  
obtaining  market  access  in  other  developing  countries.  However,  in  “road  shows”  where  
the  company  has  sought  investors  and  in  its  alliances  with  IOCs,  it  has  underscored  its  
market-­‐driven  behavior.  In  fact,  Petrobras  managers  did  effectively  perceive  themselves  to  
be  independent  from  the  government  during  the  1990s  (Tojal  de  Araujo  1996).  
 
Additionally,  Petrobras  managers  used  the  reforms  pushed  by  the  Cardoso  administration  
to  deepen  the  firm’s  internationalization.  Petrobras  managers  argued  that  their  investment  
portfolios  in  Brazil  were  attractive  to  the  IOCs  and  the  firm  should  use  that  as  an  
opportunity  to  expand  abroad.  Thus,  the  NOC  explicitly  favored  joint  ventures  in  the  
domestic  market  with  firms  that  provided  market  access  abroad.  28        
 

                                                                                                               
27  See:  Memória  Petrobras.  “Depoimento  Alan  Rodrigues  Brandao”,  Pg.14.  Available  at:  

http://memoria.petrobras.com.br/depoentes#.UUsfMhwelMQ  (accessed  03/21/2013)o  


28  “Petróleo/Internacionalização”.  Agência  Jornal  do  Brasil.  12/14/1997.  Thuler,  Fernanda  “Braspetro  atua  em  

novos  mercados”.  Gazeta  Mercantil.  11/24/1998.  “Petrobras  busca  mais  parcerias  com  contrapartida-­‐
gerente”.  Reuters  Focus.  03/21/2000.  
  25  
 
 
In  sum,  the  domestic  political  context  facilitated  Petrobras’  early  and  ultimately  successful  
internationalization  strategy.  By  the  end  of  the  1970s,  Braspetro  was  already  present  in  ten  
countries:  Iraq,  Colombia,  Iran,  Egypt,  Algeria,  Libya,  Madagascar,  Philippines,  Guatemala  
and  Italy  (Petrobras  2007).  In  the  late  1990s,  Petrobras  underwent  an  intense  
restructuration  process,  which  included  merging  Braspetro  into  the  Petrobras  structure  
and  renaming  it  the  Area  of  International  Business  (ibid).  This  led  the  way  for  Petrobras’  
internationalization  strategy  to  really  accelerate  in  the  2000s.  Its  success  also  helped  
galvanize  public  opinion  in  support  of  overseas  expansion,  enabling  even  former  
opponents  like  Lula  to  endorse  internationalization  As  Nestor  Cervero,  former  director  of  
the  International  Area,  explains  “there  is  a  political  orientation,  by  the  firm  and  the  
government,  towards  international  expansion…  From  the  beginning,  the  Lula  
administration  showed  concern  for  our  expansion…  with  the  presence  in  new  countries  
and  the  integration  that  can  mean  new  business  linkages  for  the  Brazilian  economy”  (ibid).    
 
PdVSA:  Consensual  MOE,  Divergence  of  Interests,  &  Moderately  Successful  Internationalization    
 
PdVSA’s  stunted  overseas  expansion  is  equally  puzzling  to  Petrobras’s  rise.  Despite  having  
the  highest  level  of  reserves  in  Latin  America,  PdVSA  also  begin  actively  pursuing  
internationalization  in  the  1970s  and  quickly  acquired  downstream  assets  abroad,  
including  a  50  percent  interest  in  the  German  refinery  Ruhr  Oel  in  April  1983  and  a  50  
percent  interest  in  the  US-­‐based  Citgo  Petroleum  Co.  in  1986.  And  yet,  at  the  end  of  the  
1990s,  this  regional  frontrunner’s  internationalization  drive  came  to  a  screeching  halt.  The  
most  obvious  explanation,  of  course,  is  the  election  of  a  leftist  leader  –  Hugo  Chavez  –  to  the  
presidency  in  1999  (e.g.,  Boue  2002,  Hults  2007).  Oddly,  the  empirical  evidence  suggests  
that  this  had  little  effect.  First,  PdVSA  faced  significant  political  barriers  well  before  Chavez  
came  to  power  and  internationalization  was  already  stagnating.  Second,  despite  all  
expectations  (and  pronouncements)  to  the  contrary,  by  the  end  of  the  2000s  the  Chavez  
administration  had  not  reversed  PdVSA’s  overseas  expansion  even  reinvigorated  some  
aspects  of  the  company’s  internationalization  strategy.    
 
PdVSA’s  trajectory  is  indeed  a  product  of  domestic  politics,  but  the  story  begins  much  
earlier  than  1999.  Like  Petrobras,  PdVSA  benefitted  from  a  consensual  MOE,  which  
bolstered  the  authority  of  management  over  labor  within  the  company  and  lowered  the  
political  cost  of  government  support  for  internationalization.  Because  IOCs  both  played  a  
large  role  in  Venezuela’s  petroleum  sector  and  willingly  participated  in  a  protracted  
nationalization  and  expropriation  process,  moreover,  PdVSA  also  benefitted  from  the  direct  
and  immediate  transfer  of  technology  and  expertise.  From  its  inception,  then,  PdVSA  had  a  
greater  technical  capacity  to  pursue  internationalization  than  did  either  Petrobras  or  
Pemex.  And  yet,  while  this  certainly  jumpstarted  PdVSA’s  efforts  to  internationalize  its  
operations  in  the  1970s  and  1980s,  the  meager  and  uneven  government  support  it  received  
stifled  any  further  progress.  Alongside  Pemex,  PdVSA  demonstrates  how  the  divergence  of  
interests  between  the  government  and  NOC  concerning  the  necessity  of  internal  reform  
and  desirability  of  internationalization  can  obstruct  the  NOC  management’s  efforts  at  
internal  restructuring  and  deprive  the  company  of  investment  capital  to  expand  abroad.    
 
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It  was  in  this  context  that  Chavez  rose  to  power  by  campaigning  against  economic  
liberalization  in  general  and  the  privatization  of  PdVSA  in  particular.  By  2001,  the  
government  had  forcibly  reasserted  PdVSA’s  status  and  role  as  a  state-­‐owed  company  by  
enacting  a  new  Hydrocarbons  Law,  which  stipulated  that  all  future  foreign  investments  
should  take  the  form  of  joint  ventures  with  majority  PdVSA  ownership  and  raised  royalty  
rates  (Mommer  2002).  The  2001  Law  also  mandates  (along  with  the  Constitution)  that  
PdVSA  contribute  to  executive-­‐run  social  programs  and  community  projects  (Mares  and  
Altamirano  2007).29  The  following  year,  Chávez  began  to  mandate  changes  within  the  NOC  
and  appointed  a  new  board  of  directors.  This  antagonized  PdVSA’s  employees,  leading  to  a  
series  of  2002-­‐2003  protests  and  strikes  against  the  government  in  April  2002  and  then  
December  2002  that  nearly  brought  national  oil  production  to  a  standstill  (EIA  2004).  
Chávez  responded  by  seizing  the  country’s  oil  facilities  and  eventually  firing  18,000  of  
PdVSA’s  employees  who  participated  in  the  strike,  many  of  whom  were  engineers  (Harman  
2006).  Even  accounting  for  subsequent  re-­‐hirings,  the  company  lost  a  net  30-­‐40%  of  its  
workforce  (Mares  and  Altamirano  2007,  6).    
 
By  the  mid-­‐2000s  Chavez  had  succeeded  in  “transform[ing]  PDVSA  from  a  commercially  
managed  company  to  an  integral  government  agent”  (Hults  2007).  The  company’s  political  
an  economic  objectives  are  now  closely  aligned  with  the  government’s.  In  its  Plan  Siembra  
Petrolera  (Oil  Sowing  Plan),  for  example,  PdVSA  adopted  a  business  strategy  for  the  
medium-­‐  and  long-­‐term  that  deliberately  emphasizes  projects  of  central  importance  to  the  
Chavez  administration,  including  the  Magna  Reserve  certification  project,  the  Orinoco  oil  
development  project,  and  the  Delta-­‐Caribbean  gas  development  project  (PdVSA  2007).  In  
an  abrupt  reversal  of  its  campaign  to  withdraw  from  OPEC  in  the  early  1990s  (Philip  
1999b),  PdVSA  has  also  supported  the  government’s  efforts  to  raise  international  oil  prices  
by  revitalizing  OPEC’s  cartelization  of  production  (EIA  2006).    
 
The  changes  to  PdVSA’s  international  profile,  however,  have  been  less  dramatic  than  
expected.  In  2004  and  2005,  for  example,  Chavez  declared  his  intention  to  sell  the  
company’s  refineries  abroad  because  they  did  not  serve  the  country’s  economic  interest  
(Mares  and  Altamirano,  2007,  51).30  Yet,  PdVSA  subsequently  sold  only  a  portion  of  shares  
(41  percent)  in  one  of  its  refineries  (Lyondell-­‐CITGO  in  2006),  and  in  fact  continues  to  use  
Citgo  to  refine  and  sell  the  bulk  of  its  oil  (Hults  2007).  The  aforementioned  Plan  Siembra  
Petrolera  includes  the  construction  of  three  new  domestic  refineries  as  well  as  several  
international  ones  (e.g.,  in  Brazil,  China,  Cuba,  Ecuador,  and  Vietnam),  with  the  majority  of  
PdVSA’s  refining  capacity  still  remaining  outside  the  country  (PdVSA  2007).  Chavez  did  
fundamentally  change  PdVSA’s  international  partners.  Both  the  2001  Hydrocarbons  Law  
and,  more  importantly,  the  2006  “re-­‐nationalization”  of  the  industry  and  forced  
expropriation  of  IOC  assets  effectively  reversed  the  aperture  of  the  1990s  in  the  oil  sector.31  
However,  the  thrust  of  Chavez’s  policies  have  not  been  to  reverse  internationalization.  
                                                                                                               
29  In  mid  2004,  the  government  created  FONDESPA  to  channel  financial  support  directly  from  PDVSA  to  social  

and  economic  programs  approved  by  the  government  (Mares  and  Altamirano  2007).    
30  The  reason  for  this  assertion  is  two-­‐fold:  PdVSA’s  failure  to  remit  dividends  from  Citgo  under  previous  

governments  and  the  belief  that  transfer  prices  to  refineries  abroad  were  too  low.    
31  Chavez’s  policies  have  been  more  favorable  to  FDI  in  the  gas  sector  (see,  e.g.,  EIA  2006).    

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Rather,  they  have  been  to  deprive  PdVSA’s  of  the  capacity  that  enabled  it  to  become  a  
frontrunner  in  the  first  place;  that  is,  its  fiscal  independence,  managerial  and  technical  
expertise,  and  positive  relations  with  IOCs.    
 
Consensual  MOE    
 
Unlike  Brazil,  Venezuela  was  already  an  important  oil  producer  in  the  1920s  and  30s.  IOCs  
were  attracted  to  the  country  largely  due  to  Juan  Vicente  Gomez’s  (1908-­‐35)  liberal  oil  
policy  (Hall  1995,  179),  which  included  a  pro-­‐development  taxation  framework  that  
required  extremely  low  royalties  (around  3%)  and  subsurface  tax  rates  (Hults  2012,  422).  
And  yet,  unlike  Mexico,  the  nationalization  of  the  oil  sector  was  largely  a  consensual  
process.  Instead  of  challenging  the  oil  industry’s  operational  autonomy  wholesale,  the  
government  chose  to  experiment  with  gradual  regulation  and  direct  participation  in  
productive  and  commercial  activities  only  in  limited  areas.    
 
In  1960,  the  Betancourt  administration  founded  Corporacion  Venezolana  del  Petroleo  
(Venezuela  Petroleum  Corporation),  which  would  later  be  merged  into  PdVSA.  It  was  
established  to  carry  out  small-­‐scale  exploration  and  production.  However,  Betancourt  
explicitly  discarded  nationalization  as  too  premature  a  policy  option  at  the  time  (Matsuda  
1997)  and  the  Venezuela  Petroleum  Corporation  never  came  close  to  replacing  the  
concessionaries  as  the  main  instruments  for  oil  management.  
 
The  decision  to  nationalize  the  oil  industry  was  basically  a  political  one,  which  took  place  
against  the  backdrop  of  growing  state  capitalism  in  Venezuela  (Baena  1999),  but  it  was  not  
highly  politicized,  as  it  was  in  Mexico.  As  of  1973,  there  was  broad  consensus  that  the  
nationalization  process  should  be  negotiated  and  gradual.  In  the  spirit  of  the  Punto  Fijo  
Pact32,  the  country’s  two  main  political  parties  (Acción  Democrática  (AD)  and  COPEI)  
supported  the  formation  of  a  non-­‐partisan  commission,  the  Presidential  Commission  for  
the  Reversion  of  the  Petroleum  Industry  appointed  in  May  1974  (for  details,  see  Hults  
2012).  The  Commission  was  comprised  of  the  chief  executive,  members  of  both  political  
parties,  and  the  armed  forces  composed  the  Commission  their  members,  representatives  of  
the  armed  forces,  and  assisted  by  the  Coordination  Committee,  which  included  
representatives  of  various  segments  of  society,  such  as  professional  guilds,  universities,  
businessmen  and  unions.  After  a  year's  work,  the  commission  produced  a  roadmap  for  
nationalization  and  suggested  immediate  implementation  of  the  nationalization  policy.    
 
Also  in  contrast  to  Mexico,  labor  unions  played  little  role  in  the  nationalization  process.  
This  was  essentially  because  labor  in  Venezuela  had  little  autonomy;  it  was  incorporated  in  
the  1950's  by  the  AD  party,  which  also  happened  to  be  in  power  during  the  nationalization.  
Interestingly,  the  only  potential  resistance  within  the  industry  came  from  a  number  of  
domestic  oil  managers  who  formed  the  Agrupación  de  Orientación  Petrolera,  AGROPET  (Oil  
Orientation  Group).  Feeling  somewhat  alienated  from  the  nationalization  process,  they  
advocated  for  having  members  with  industry  expertise  on  the  board  of  the  NOC  and  

                                                                                                               
32  According  to  the  pact,  the  two  parties  agreed  to  alternate  power  and  agree  on  all  major  policy-­‐initiatives.    

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establishing  its  political  independence.    
 
Over  the  course  of  these  deliberations,  there  arose  one  important  controversy:  Article  5  of  
the  Nationalization  Law  authorized  the  NOC  to  form  associations  with  private  companies,  
which  neither  the  Commission  nor  AGROPET  had  recommended  (Matsuda  1997).  After  
failing  to  persuade  the  opposition  party  to  support  the  inclusion  of  this  provision,  the  
Carlos  Andrés  Perez  government  (1974-­‐79)  unilaterally  decided  to  insert  it  nonetheless,  
citing  its  concern  that  Venezuela’s  technological  capacity  was  not  sufficient  to  exploit  the  
Orinoco  Oil  Belt.  Over  the  following  decades,  the  role  for  foreign  capital  in  the  development  
of  the  nationalized  oil  industry  would  become  the  most  important  source  of  divergent  
policy  preferences  concerning  PdVSA  (ibid).    
 
The  reaction  of  IOCs  also  contributed  to  the  consensual  nature  of  Venezuela’s  
nationalization  and  expropriation  process.  By  the  mid-­‐1970s,  international  conditions  had  
changed  such  that  they  were  more  willing  to  take  a  conciliatory  stance.  Their  bargaining  
power  in  the  international  oil  market  had  eroded  and  they  could  no  longer  call  upon  their  
home  governments  to  exert  pressure  on  the  host  country  to  change  its  policy,  as  IOCs  had  
done  in  response  to  previous  nationalization  attempts  (Petras  et  al  1977).  In  addition,  due  
to  increasingly  unfavorable  tax  conditions  in  Venezuela  and  more  attractive  opportunities  
elsewhere,  the  IOCs  were  less  interested  in  continuing  their  operations  in  the  country.  
Thus,  the  IOCs  were  less  opposed  to  being  expropriated  as  long  as  they  were  fairly  
compensated.  The  initial  hardline  position  adopted  by  some  IOCs,  such  as  the  Exxon  
Corporation,  for  example,  was  rapidly  changed  as  the  terms  of  settlement  became  clearly  
favorable  towards  the  IOCs  (ibid).  Finally,  both  the  government  and  the  IOCs  appeared  to  
benefit  from  the  previous  experience  of  Mexico,  which  served  as  a  clear  warning  against  
aggressive  expropriation  strategies.    
 
PdVSA  benefitted  in  several  ways  from  its  consensual  MOE.  First,  the  company  inherited  an  
internal  structure  that  helped  to  shield  it  from  the  government.  The  relationship  between  
the  executive  and  PDVSA’s  directory  is,  in  practice,  determined  by  the  firm’s  internal  
business  organization  (Mares  and  Altamirano,  2007,  40).  From  its  founding  until  1998,  
PdVSA’s  operating  units  were  independent  and  autonomous  form  the  holding  company.  
The  three  units  (Maraven,  Lagoven,  and  Corpoven)  were  similar  to  their  pre-­‐
nationalization  counterpart  affiliates  of  Shell,  Mobil,  and  Exxon,  respectively,  and  they  
competed  with  one  another  like  business  adversaries  (ibid).  Although  this  structure  
created  huge  economic  inefficiencies,  it  was  also  conducive  to  avoiding  political  
interferences  in  oil  business  operations;  since  presidents  could  appoint  allies  to  the  
directory,  but  not  control  what  went  on  in  each  subsidiary  (ibid,  41).    
 
Second,  it  allowed  the  continuation  of  a  working  relationship  between  the  IOCs  and  the  
nationalized  oil  industry  (Petras  et  al  1977).  In  fact,  contracts  with  IOCs  were  negotiated  
before  the  nationalization  even  occurred.  The  Venezuelan  government  was  able  to  
establish  cooperation  agreements  with  IOCs  for  technical  assistance  and  managed  to  secure  
access  to  market  facilities  enabling  PDVSA  to  commercialize  its  crude  (Matsuda  1997).  The  
IOCs,  in  turn,  received  indemnity  for  the  expropriation  of  those  wells  for  which  the  
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concession  would  have  expired  in  1984  (Baena  1999).  The  level  of  cooperation  was  such  
that  shortly  after  the  nationalization  PdVSA  and  Exxon  signed  a  substantial    supply  contract  
of  900,000  barrels  per  day  (Colgan 2010, 197).  For  at  least  the  first  two  years  of  the  post-­‐
nationalization  period,  the  former  concessionaries  operating  in  the  country  continued  to  
carry  out  the  international  commercialization  of  Venezuelan  oil  (Baena  1999).    
 
Finally,  it  strengthened  the  role  of  management  in  the  petroleum  sector.  Protracted  
negotiations  enabled  PDVSA  managers  to  maintain  substantial  control  over  the  country’s  
oil  policy  and  insist  upon  their  autonomy  as  a  condition  of  remaining  in  the  country.  
Because  it  was  characterized  by  bargaining  and  interaction  among  the  actors  involved  
(Congress,  executive,  pressure  groups  and  oil  managers),  PDVSA  managers  were  able  to  
play  different  actors  among  each  other  (Baena  1999,  Hults  2007).  This  is  relevant  because  
the  internal  “management  culture”  of  PDVSA  was  from  the  beginning  technocratic  and  thus,  
very  different  from  the  rest  of  the  Venezuelan  state  (Philip  1999).  The  oil  company  
managers  made  it  clear  that  they  would  only  remain  in  Venezuela  after  the  nationalization  
if  their  managerial  autonomy  was  respected  (ibid).  Because  the  political  elite  had  largely  
organized  the  Venezuelan  state  around  oil  rents,  they  sought  to  avoid  a  crisis.    
 
Divergence  of  Interests    
 
Venezuela’s  consensual  expropriation  thus  provided  a  strong  foundation  for  PdVSA  to  
pursue  internationalization  successfully.  In  many  ways,  it  was  better  poised  to  succeed  at  
expansion  abroad  than  Petrobras.  The  divergence  of  interests  between  NOC  managers  and  
the  government,  however,  systematically  undermined  this  advantaged  position.    
 
The  1975  law  indicated  that  PDVSA  was  a  commercial  entity  (Giusti  1995).  The  post-­‐
nationalization  structure  was  based  on  a  concept  of  “separate  spheres.”  PdVSA  and  its  
affiliates  would  run  the  oil  industry  in  an  efficient  manner,  much  as  the  private  sector  had  
in  the  past,  and  would  pay  taxes.  The  government  would  then  use  tax  income  according  to  
political  criteria.  This  arrangement  worked  well  enough  when  oil  prices  were  high.  Both  
PdVSA  and  the  Venezuelan  state  thrived  in  the  late  1970s.  Nominal  PdVSA  investment  in  
exploration  and  production  grew  by  more  than  500  and  600  percent,  respectively,  between  
1976  and  1981  (Hults  2012).    
 
This  situation  changed  dramatically  with  the  fall  in  oil  prices  around  1981.  PdVSA  
management  and  the  central  government  began  to  see  themselves  as  competing  for  scarce  
resources,  which  led  to  increasing  tensions  between  them  (Philip  1999).  Faced  with  high  
levels  of  debt  and  capital  flight,  the  Venezuelan  government  turned  to  PdVSA  to  relieve  its  
fiscal  burden.  It  pursued  a  variety  of  coercive  strategies,  including  forcing  the  company  to  
pay  its  taxes  in  advance  to  purchase  government  bonds  (Mares  &  Atamirano  2007).  Then,  
in  1982,  the  Luis  Antonio  Herrera  administration  (1979-­‐84)  seized  PdVSA’s  foreign  
currency  holdings.  The  company’s  management  interpreted  this  act  as  a  clear  sign  of  
political  interference,  directly  threatening  its  financial  autonomy  and  its  expansion  plans  
(Baena  1999).  At  the  same  time,  depressed  oil  prices  resurrected  the  concerns  of  PdVSA’s  

  30  
 
 
management  that  the  company  lacked  both  independent  downstream  mechanisms  and  
limited  experience  by  employees  to  undertake  international  sales  of  its  crude  (ibid).33    
   
PDVSA’s  management  pursued  internationalization  as  an  anecdote  to  government  
intervention  in  the  NOC’s  affairs  (Parker  2005).  In  the  first  phase,  PdVSA  focused  on  
establishing  joint  ventures  with  refiners  in  its  major  markets.  It  entered  into  negotiations  
with  several  IOCs,  including  Elf-­‐Aquitaine  of  France  and  ENI  of  Italy,  before  signing  a  
contract  with  German  Veba  Oel  in  April  1983,  which  included  a  50  percent  share  of  the  
Ruhr  Oel  refinery  (Matsuda  1997).  The  contract  found  immediate  support  in  the  Ministry  
of  Energy  but  not  within  Congress.  The  main  issue  thus  became  whether  in  fact  that  
contract  was  legitimate  without  Congressional  approval,  which  critics  argued  was  required  
under  Article  5  of  the  Nationalization  Law.  PdVSA  argued  that  because  the  agreement  was  
centered  on  oversees  actions  domestic  legislation  did  not  apply.  The  Republic's  Solicitor-­‐
General  concurred  and  the  deal  was  allowed  to  proceed  (Baena  1999).  Nonetheless,  the  
controversy  surrounding  it  led  PDVSA  to  suspend  other  similar  arrangements  already  in  
progress  with  other  IOCs  (Matsuda  1997)  and  discouraged  other  potential  international  
partners  from  seeking  opportunities  to  work  with  PdVSA  (Baena  1999).    
 
By  1986,  however,  the  company  launched  its  second  phase  of  internationalization  in  
response  to  both  the  continuing  fall  in  oil  prices  and  the  reduction  in  OPEC  production  
quotas,  which  was  depriving  it  of  income  (Phillip  1999b).34  PdVSA  signed  contracts  to  
establish  joint  ventures  with  several  IOCs,  including  Swedish  Axel  Johnson,  Southland  
Petroleum  Corporation,  and  Union  Pacific  Corporation.  Of  these  its  most  important  
acquisitions  were  the  aforementioned  50  percent  interest  in  Citgo  and  a  50  percent  interest  
in  the  Nynäs  refining  network  in  northern  Europe  (Baena  1999).

The  return  of  President  Perez  (1989-­‐93)  further  invigorated  the  commitment  of  PDVSA’s  
management  to  internationalization  (ibid).  In  1990,  they  introduced  –  the  Plan  de  
Expansión  (Expansion  Plan)  –  a  coherent  strategy  for  the  company’s  future  that  was  
centered  around  acquiring  the  capacity  to  continue  overseas  expansion.  (Espinasa  2006).  
Among  its  goals  was  to  increase  the  firm’s  investment  capacity  by  lowering  the  level  of  
domestic  taxation.  However,  during  the  economic  crisis  of  the  early  1990s,  Perez  attempted  
to  regain  political  control  over  PDVSA  and  focus  on  domestic  investments.  The  president  
even  asked  the  NOC  to  sell  CITGO  to  which  the  company  responded  that  “no  buyer  would  
pay  Venezuela  a  fair  price”  (Hellinger  2006,  61).    
 
For  most  of  the  1990s,  therefore,  PdVSA’s  management  focused  on  implementing  the  
Apertura  (opening)  policy,  which  was  designed  to  foster  associations  with  foreign  
companies  to  explore  and  develop  Venezuelan  oil  (Baena  1999,  Hellinger  2006),  including  
most  importantly  in  the  Orinoco  region  (Hults  2007).  This  initiative  came  from  then  PdVSA  
president  Luis  Gusti  (Gusti  1999)  PdVSA’s  managers  chief  motivation  for  supporting  the  
                                                                                                               
33  This  concern  was  raised  during  the  nationalization  process,  but  was  not  yet  a  priority  (Baena  1999).    
34  According  to  Phillip  (1999b,  366),  this  was  both  because  OPEC  quotas  reduced  Venezuela’s  production  to  

pre-­‐1981  levels  and  because  “the  average  cost  of  production  [rose]  during  the  970s  and  1980s.”    
 
  31  
 
 
opening  was  financial.  They  recognized  that  they  pushed  for  expansion  without  realizing  
that  they  would  not  have  sufficient  resources  to  finance  their  program  (Monaldi  2004).  The  
Apertura  policy  also  served  PdVSA’s  interests  because  it  led  to  significantly  increased  
production  at  the  expense  of  OPEC  quotas  (Hults  2007),  which  PdVSA  management  had  
strongly  criticized  (Hellinger  2006).  The  Apertura  policy  was  interpreted  by  management  
as  a  deepening  of  the  commercial  purpose  from  which  PDVSA  originated  (Giusti  1999).  
 
Attempts  to  expand  the  network  of  refineries  abroad  nonetheless  continued  during  this  
period.  In  1990  PDVSA  purchased  the  remaining  50  percent  of  CITGO’s  assets,  amending  it  
strategy  of  having  a  partner  in  its  refinery  ventures  abroad  (Baena  1999,  214).  PdVSA’s  
now  wanted  to  make  the  company  the  center  of  its  operations  in  the  US  and  to  maintain  the  
competitive  advantage  it  had  acquired  in  the  US  market.  Despite  the  government’s  vocal  
opposition,  PdVSA  achieved  what  is  “likely  one  of  the  largest  transfers  of  South-­‐North  
capital  made  by  an  individual  company”  (Boue  2002).    
 
The  company  also  utilized  this  period  to  undergo  necessary  restructuring  to  make  it  more  
competitive  and  attractive  to  foreign  investors.  In  1997,  PdVSA’s  president  Luis  Giusti  
dismantled  the  company’s  decades-­‐old  multiple  operating  company  framework  and  began  
to  establish  a  vertically  integrated  structure  to  replace  it  (Giusti  1999).  Further  reforms  
were  presented  in  1998  centered  around  increasing  standards  for  the  competitiveness  of  
employees  and  flexibility  for  hiring  and  firing  standards  (Mares  &  Altamirano  2007,  45).  
Labor  resisted  changing  perceptions  about  their  roles  in  the  company  as  well  as  old  
business  practices,  and  fought  more  eagerly  than  before  for  internal  influence  and  benefits  
that  were  threatened  by  the  restructuring.  The  conflict  between  employees  of  the  firm  was  
heightened  by  tensions  related  to  national  politics  in  the  late  1990s.  PdVSA’s  management  
was  convinced  that  outsourcing  upstream  operations  to  IOCs  was  the  best  course  of  action  
for  the  country  and  the  company  because  the  government’s  dependence  on  the  oil  sector  
was  fueling  corruption  and  restricting  PdVSA’s  capacity  to  invest.  Venezuelans  outside  
PdVSA,  however,  largely  opposed  the  philosophy  motivating  the  aperture  and  blamed  the  
liberalization  policies  associated  with  PdVSA  for  the  country’s  stagnating  economy  (Hults  
2012).  Many  within  the  left  in  particular  accused  PdVSA  of  “plac[ing]  the  interests  of  IOCs  
in  low  taxes  above  the  interests  of  the  tax-­‐collecting  state”  (Hults  2007).    
 
In  1999,Chavez  rose  to  power  and  reformed  the  Constitution.  One  of  they  key  reforms  was  
related  to  the  oil  sector.  PDVSA  management  publicly  opposed  these  changes.  According  to  
then  PDVSA  president,  Héctor  Ciavaldini,  who  was  actually  assigned  by  Chavez,  the  vague  
REDACCION  of  the  article  “removed  flexibility  for  business”  and  potentially  created  legal  
obstacles  for  share  sales  and  expansions  of  subsidiaries  abroad.35  During  this  process  the  
government  also  seemed  skeptical  of  continuing  with  the  internationalization  process.  
 
By  the  mid-­‐2000s  Chavez  had  succeeded  in  “transform[ing]  PDVSA  from  a  commercially  
managed  company  to  an  integral  government  agent”  (Hults  2007).  The  company’s  political  

                                                                                                               
35  See:  Flynn,  Daniel.  “Economía  de  Venezuela  en  peligro  de  volver  al  pasado”.  Reuters  -­‐  Noticias  

Latinoamericanas.  11/11/1999.  
  32  
 
 
an  economic  objectives  are  now  closely  aligned  with  the  government’s.  In  its  Plan  Siembra  
Petrolera  (Oil  Sowing  Plan),  for  example,  PdVSA  adopted  a  business  strategy  for  the  
medium-­‐  and  long-­‐term  that  deliberately  emphasizes  projects  of  central  importance  to  the  
Chavez  administration,  including  the  Magna  Reserve  certification  project,  the  Orinoco  oil  
development  project,  and  the  Delta-­‐Caribbean  gas  development  project  (PdVSA  2007).  In  
an  abrupt  reversal  of  its  campaign  to  withdraw  from  OPEC  in  the  early  1990s  (Philip  
1999b),  PdVSA  has  also  supported  the  government’s  efforts  to  raise  international  oil  prices  
by  revitalizing  OPEC’s  cartelization  of  production  (EIA  2006).    
 
The  changes  to  PdVSA’s  international  profile,  however,  have  been  less  dramatic  than  
expected.  In  2004  and  2005,  for  example,  Chavez  declared  his  intention  to  sell  the  
company’s  refineries  abroad  because  they  did  not  serve  the  country’s  economic  interest  
(Mares  and  Altamirano,  2007,  51).36  Yet,  PdVSA  subsequently  sold  only  a  portion  of  shares  
(41  percent)  in  one  of  its  refineries  (Lyondell-­‐CITGO  in  2006),  and  in  fact  continues  to  use  
Citgo  to  refine  and  sell  the  bulk  of  its  oil  (Hults  2007).  The  aforementioned  Plan  Siembra  
Petrolera  includes  the  construction  of  three  new  domestic  refineries  as  well  as  several  
international  ones  (e.g.,  in  Brazil,  China,  Cuba,  Ecuador,  and  Vietnam),  with  the  majority  of  
PdVSA’s  refining  capacity  still  remaining  outside  the  country  (PdVSA  2007).  Chavez  did  
fundamentally  change  PdVSA’s  international  partners.  Both  the  2001  Hydrocarbons  Law  
and,  more  importantly,  the  2006  “re-­‐nationalization”  of  the  industry  and  forced  
expropriation  of  IOC  assets  effectively  reversed  the  aperture  of  the  1990s  in  the  oil  sector.37  
However,  the  thrust  of  Chavez’s  policies  have  not  been  to  reverse  internationalization.  
Rather,  they  have  been  to  deprive  PdVSA’s  of  the  capacity  that  enabled  it  to  become  a  
frontrunner  in  the  first  place;  that  is,  its  fiscal  independence,  managerial  and  technical  
expertise,  and  positive  relations  with  IOCs.    
 
Refined  Hypotheses  and  Initial  Test    
 
Our  initial  set  of  case  studies  yields  findings  that  are  consistent  with  our  preliminary  
hypotheses.  The  combination  of  Mexico’s  legacy  of  conflictual  expropriation  that  has  long  
impaired  its  relations  with  IOCs  and  the  divergence  of  interests  between  NOC  management  
and  the  government  regarding  the  merits  of  internationalization  throughout  the  1990s  
clearly  eviscerated  Pemex’s  capacity  to  internationalize  in  the  2000s.  Conversely,  Petrobras  
has  benefited  form  both  the  absence  of  historical  tension  with  IOCs  tied  to  its  consensual  
MOE  and  the  convergence  of  interests  between  NOC  management  and  the  government,  
which  enabled  it  to  acquire  the  necessary  technical  and  financial  capacity  to  attain  the  
highest  degree  of  internationalization.  In  between  these  two  extremes,  PdVSA  had  the  
capacity  to  achieve  a  moderate  degree  of  internationalization  due  to  a  consensual  MOE,  
which  facilitated  the  transfer  of  both  technology  and  expertise  from  IOCs,  and  yet,  the  
divergence  of  interests  between  the  NOC  management  and  the  government  since  the  1970s  
has  denied  it  the  necessary  support  to  realize  its  ambitions  for  further  expansion  overseas.    

                                                                                                               
 
See:  Flynn,  Daniel.  “Economía  de  Venezuela  en  peligro  de  volver  al  pasado”.  Reuters  -­‐  Noticias  
Latinoamericanas.  11/11/1999.  
  33  
 
 
Thus,  we  have  some  confidence  that  we  have  accurately  identified  the  key  explanatory  
variables  and  causal  mechanisms  we  identify  that  link  these  variables  to  different  degrees  
of  internationalization.  And  yet,  our  initial  set  of  case  studies  also  suggests  that  we  need  to  
modify  our  hypotheses.  In  particular,  the  experience  of  Petrobras  indicates  that  two  
additional  factors  are  essential  in  elucidating  the  multiple  paths  through  which  
internationalizing  NOCs  achieve  varying  degrees  of  success.  First,  especially  where  a  
consensual  MOE  does  not  involve  an  extensive  transfer  of  technology  and  expertise,  as  it  
did  for  example,  in  PdVSA,  we  need  to  take  into  account  not  merely  whether  or  not  
interests  converge  but  also  the  timing  of  this  convergence.  In  Brazil,  the  relatively  minor  
involvement  of  IOCs  in  the  petroleum  sector  at  the  time  of  nationalization  mean  that  there  
was  little  technology  and  expertise  to  transfer  to  Petrobras,  but  importantly,  also  did  not  
impede  subsequent  transfer  from  IOCs  through  future  interactions.  Because  convergence  
occurred  as  early  as  the  1970s  Petrobras  not  only  benefitted  from  government  support  for  
its  internationalization  efforts  but  also  had  ample  time  and  opportunity  to  acquire  both  the  
technical  and  managerial  expertise  it  needed  to  take  full  advantage  of  the  structural  
changes  at  the  international  level  in  the  1990s  and  2000s.  Thus,  while  early  convergence  –  
that  is,  convergence  prior  to  the  1990s  –  creates  an  early  mover  advantage  for  any  NOC,  it  
is  absolutely  essential  where  there  is  either  no  or  only  minimal  transfer  during  
nationalization.  Second,  the  sequencing  of  sectoral  reforms  vis-­‐à-­‐vis  convergence  can  also  
have  an  effect  on  an  NOC’s  capacity  to  internationalize.  Crucial  to  Petrobras’  success  is  not  
just  early  convergence  but  the  fact  that  this  was  followed  by  liberalization  and  
restructuring.  A  set  of  hypotheses  that  incorporates  these  factors  is  presented  in  Figure  4.    
 
Figure  4  about  here  
 
We  explore  the  validity  of  these  hypotheses  for  a  large  number  of  cases  drawn  randomly  
from  the  universe  of  cases  (see  Table  3).  Although  this  is  only  a  very  preliminary  test,  it  
provides  some  indication  that  there  is  indeed  a  relationship  between  the  degree  of  
internationalization  an  NOC  can  achieve  and  its  political  history  –  specifically,  the  legacy  of  
its  MOE,  the  timing  of  convergence  between  the  government  and  NOC  management  
regarding  the  merits  of  internationalization,  and  the  sequencing  of  sectorial  reforms  vis-­‐à-­‐
vis  convergence.  Future  research  will  include  consist  of  two  more  robust  tests:  an  
econometric  test  that  will  enable  us  to  control  for  alternative  explanations  and  a  closer  
examination  of  causal  mechanisms  in  a  subset  of  these  cases  (potentially  selected  from  the  
same  region  –  e.g.,  Pertamina,  Petronas,  and  ONGC).    
 
Table  3  about  here  
 
(Brief)  Conclusion    
 
Recent  attention  to  internationalization  strategies  of  emerging  country  NOCs  has  been  
focused  around  their  increased  ability  to  compete  successfully  with  IOCs  for  dominance  in  
global  oil  &  gas  markets  since  the  late  1990s.    As  it  turns  out,  not  only  have  NOCs  realized  
their  ambitions  to  internationalize  to  varying  degrees,  this  variation  can  not  be  explained  
by  structural  and  economic  changes  at  the  international  level.  Rather,  an  NOC’s  capacity  to  
  34  
 
 
internationalize  is  constrained  by  domestic  politics  tied  to  the  legacy  of  its  mode  of  
emergence  (MOE),  the  timing  of  convergence  between  the  government  and  NOC  
management  regarding  the  merits  of  internationalization,  and  the  sequencing  of  sectorial  
reforms  vis-­‐à-­‐vis  convergence.  This  has  several  important  implications.    
 
First,  the  dominance  of  NOCs  in  global  energy  markets  is  neither  complete  nor  inevitable.  
Although  NOCs  produce  over  70  percent  of  the  world’s  oil,  most  of  this  production  remains  
domestic.  Those  NOCs  that  are  the  most  effective  at  producing  abroad  have  been  able  to  do  
so  because  they  have  adopted  techniques  and  best  practices  directly  from  IOCs.  Those  
NOCs  that  have  only  achieved  a  moderate  or  low  level  of  success,  moreover,  will  likely  
require  partnerships  with  IOCs  in  order  to  improve  their  capacity.    
 
Second,  both  the  variation  in  the  degree  of  internationalization  across  NOCs  that  we  have  
identified  and  documented  and  the  preliminary  evidence  we  present  in  support  of  our  
explanation  for  this  variation  provides  several  theoretical  insights.  The  fact  that  domestic  
political  conditions  have  enabled  some  (albeit  few)  NOCs  to  achieve  high  degrees  of  
internationalization  suggests  that  NOCs  can  become  commercialized  entities,  which  may  
serve  as  a  path  for  averting  the  so-­‐called  “resource  curse  “  (for  details,  see  Jones  Luong  and  
Weinthal  2010,  Chapter  three).  Our  finding  that  NOCs  seem  to  have  much  better  prospects  
of  expanding  aboard  in  countries  that  have  undergone  extensive  sectoral  reform  counters  
the  dominant  “institutional  escapism”  view  of  emerging  country  MNCs  in  general.  Contra  
the  literature  on  economic  development  that  places  emphasis  on  late  mover  advantage  
(e.g.,  Gershenkron  1962),  we  find  that  there  is  an  early  mover  advantage  for  NOCs  when  it  
comes  to  internationalization.  NOCs  that  successfully  internationalize,  moreover,  may  be  
poised  to  serve  as  the  “national  champions”  of  earlier  eras.    
 
Finally,  our  study  contributes  to  future  work  on  NOCs.  Our  DIS  provides  a  systematic  
measure  of  variation  in  success  across  internationalizing  NOCs.  Our  detailed  analysis  of  the  
political  context  in  which  NOCs  were  created  (i.e.,  the  MOE)  offers  a  much  more  nuanced  
view  of  “expropriation”  and  introduces  an  important  distinction  between  nationalization  
and  expropriation.  Although  often  distinct  events  and  processes,  they  tend  to  be  conflated  
in  the  extant  literature.  This  oversight  has  impeded  our  understanding  of  how  initial  
conditions  can  affect  the  long-­‐term  trajectory  of  NOCs  in  the  development  world.    
 
 
   

  35  
 
 
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  41  
 
 
Figure  1:  Degree  of  Internationalization  Score  (DIS)  for  Selected  NOCs,  2000-­‐2010    
 
6  

5  

4  

3  

2  

1  

0  

 
 
 
   

  1  
 
 
Figure  2:  Level  of  Reserves  and  Degree  of  Internationalization    
 

10  
NIOC   SaudiAramco  
9  
NNPC   Gazprom   PdVSA  
8  
Sonatrach  
7  
KPC  
6  
Rosneft   Petronas  
5  

4   Pemex  
Statoil   Petrobras  
3  
Ecopetrol  
2  
Pertamina  
CNPC  
1  
ONGC  
PTT  
0  
0   1   2   3   4   5  

 
    Degree  of  Internationalization  

  2  
 
 
Figure  3:  Summary  of  Hypothesized  Causal  Relationship    
 
MOE  
 
 
 
 
Conflictual             Consensual  
 
 
 
 
                       Divergence          Convergence        Divergence        Convergence  
 
 
 
 
Low  DIS       Moderate  DIS                                                      High  DIS  
 
 
 
 
 

  3  
 
 
Figure  4:  Summary  of  Refined  Hypothesized  Causal  Relationship    
 
MOE  
 
 
 
 
 
       Full  Transfer                                    No  (or  Minimal)  Transfer  
 
 
 
 
 
Convergence          Divergence          Divergence      Late  Convergence                Early  Convergence  
 
 
 
               Not  preceded        Preceded          Not  followed        Followed  
     by  reform                by  reform        by  reform        by  reform  
 
 
 
Low  DIS              Moderate  DIS        Low  DIS          Low  DIS     Moderate  DIS      High  DIS  
 
 
 

  4  
 
 
Table 1: Universe of Cases (listed by region)

AFRICA (6)
NNPC (Nigeria)
NOCZIM (Zimbabwe)
PetroSA (South Africa)
SLNP (Sierra Leone)
Sonangol (Angola)
Sudapet (Sudan)
ASIA (9)
CNOOC (China)
CNPC (China)
ONGC (India)
Pertamina (Indonesia)
Petrobangla (Bangladesh)
Petronas (Malaysia)
Petrovietnam (Vietnam)
PNOC (Philippines)
PTT (Thailand)
ECE (2)
PKN Orlen (Poland)
MOL Group (Hungary)
FSU (4)
Gazprom (Russia)
Naftogaz (Ukraine)
Rosneft (Russia)
SOCAR (Azerbaijan)
MENA (8)
ADNOC (United Arab Emirates)
KPC (Kuwait)
NIOC (Iran)
OOC (Oman)
Qatar Petroleum (Qatar)
SaudiAramco (Saudi Arabia)
Sonatrach (Algeria)
TPAO (Turkey)
LATIN AMERICA (5)
Ecopetrol (Colombia)
PdVSA (Venezuela)
Pemex (Mexico)
Petrobras (Brazil)
PetroEcuador (Ecuador)

1
Table 2: Exposition of Composite Index

Indicator Description Operationalization Justification Data Source Scoring

Geographical Regional Number of regions in Takes into account Aykut and 1 = 4/5 regions
scope of foreign distribution of which the NOC is existence and quality Goldstein 2007; .5 = 3/5 regions
operations NOC operations actively engaged in of operations abroad + NOC annual 0 = 2/5 or less
production Best data available reports 2000-10

Foreign assets NOC property, Ratio of NOC foreign Provides clear picture UNCTAD Reports 1 = > 20%
resources, assets to total assets, of what portion of NOC on TNCs; SEC .5 = 10-20%
equipment, etc. 2000-08 wealth is held abroad + Form 20F 0 = < 10%
held abroad Best data available

Productivity NOC capacity to NOC production Indicates whether NOC annual 1 = > 20%
produce abroad abroad as a production abroad is reports 2000-10 .5 = 10-20%
percentage of total comparable to 0 = < 10%
production, 2000-10 domestic production +
Best data available

Profitability NOC capacity to NOC revenue Indicates whether NOCs and Value 1 = > 20%
generate generated abroad as a production abroad is Creation Dataset .5 = 10-20%
revenue from percentage of total comparable to (Tordo 2011) 0 = < 10%
foreign assets revenues, 2004-08 domestic production +
Best data available

Degree of Extent to which NOC involvement in Provides most NOC annual 1 = 4/5 activities
Integration an NOC meets each of five activities: complete info. to reports 2000-10 .5 = 3/5 activities
the definition of exploration, assess whether NOC is 0 = 2/5 or less
an integrated production, refining, functioning like an IOC
company marketing, and
distribution, 2000-10
2
Table 3: Preliminary Test of Refined Hypotheses

DIS NOC Type of MOE (with or Timing of Sequencing of


without full transfer) Convergence Sectoral Reform

LOW NNPC Consensual (without full Late Not preceded by


transfer) reform

LOW PTT Consensual (without full Late Not preceded by


transfer) reform

MODERATE Sonatrach Consensual (without full Late Not preceded by


transfer) reform

MODERATE Ecopetrol Consensual (without full Late Preceded by reform


transfer)
MODERATE Gazprom Consensual (with full Divergence N/A
transfer 1)

MODERATE KPC Consensual (without full Early Not preceded by


transfer) reform

MODERATE ONGC Consensual (without full Early Not preceded by


transfer) reform

MODERATE SaudiAramco Consensual (with full Divergence N/A


transfer)

HIGH CNPC Consensual (with full Convergence N/A


transfer 2)

HIGH Petronas Consensual Convergence N/A

1 Full transfer here refers to the transfer of technology and expertise from the Soviet Union rather than IOCs.
2 Full transfer here refers to the transfer of technology and expertise from the Soviet Union rather than IOCs.
3

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