ACUA S

AGUAS DE LAS CUENCAS DE ESPAÑA SA

IMAGOTIPO
VERSIÓN BÁSICA
ACUA S
AGUAS DE LAS CUENCAS DE ESPAÑA SA

IMAGOTIPO
VERSIÓN DEGRADADO
ACUA S
AGUAS DE LAS CUENCAS DE ESPAÑA SA

ICONO
VERSIÓN INSTITUCIONAL
MINISTERIO
DE AGRICULTURA, ALIMENTACIÓN
Y MEDIO AMBIENTE
ACUA S
AGUAS DE LAS CUENCAS DE ESPAÑA SA

MINISTERIO
DE AGRICULTURA, ALIMENTACIÓN
Y MEDIO AMBIENTE
ACUA S
AGUAS DE LAS CUENCAS DE ESPAÑA SA

MINISTERIO
DE AGRICULTURA, ALIMENTACIÓN
Y MEDIO AMBIENTE
ACUA S
AGUAS DE LAS CUENCAS DE ESPAÑA SA

APLICACIONES
GOBIERNO DE ESPAÑA
APLICACIÓN
INFORME ANUAL
APLICACIÓN
EVENTO
Corporate ldentity Manual

1
 Corporate ldentity Manual

The ISOLUX Corporate ldentity Manual establishes mandatory regulations regarding its
application in various materials and offline and online platforms.

The rules describe herein are applicable to the companies: lsolux Corsán SA, lsolux
Ingeniería SA and Corsán-Corviam Construcción SA, as well as to the different social
reasons in force in each of the countries in which we operate. Isolux will be the brand
that we will use in joint venture.

The content of this manual will be updated periodically to adapt the use of the mark to
the diverse applications that appear in the time.

The communication department will report on each of the revisions to which this manual
is submitted through lsolux’s official channels, mainly the company’s intranet.

Partial or total dissemination of the information contained herein is prohibited without

the consent of lsolux.

This manual and its contents do not generate any customer right, unless such righ it
expressly in the contractual relations established between the parties.

The lsolux communication department is responsable for the drafting an revisión of

this Corporate ldentity Manual. When any special media need to be designed that
have not be covered by this manual. please contact this Department beforehand.

Fecha de creación: 13/03/2017

2
INDEX

1. LOGO SYMBOL 2. STATIONERY 3. ON LINE 4. SIGNANE

1.1 Graphic construction 2.1 Paper for general-use letters. First page 3.1 Email signature 4.1 Site signale
1.2 Colour and typeface 2.2 Paper for general-use letters. Second page 3.2 Corporate presentation template 4.2 Site billboards
1.3 Graphic versions 2.3 Managements letters. First page 4.3 Billboard signs
1.4 Reserved space 2.4 Managements letters. Second page 4.4 Site adhesives
1.5 Corporate colours 2.5 Business cards for corporate use 4.5 Vehicles adhesives
1.6 Corporate font 2.6 Business cards in two languages 4.6 Machinery adhesives
1.7 Versions for use 2.7 Business cards for senior managements 4.7 PVC billboard
1.8 lncorrect versions 2.8 Envelopes for letter paper 4.8 Signale band
1.9 Use in information technology (it) (DL Sized envelopes) 4.9 Site netting
2.9 DL Sized envelopesfor senior managements 4.10 Opaque netting
2.10 A5 envelopes 4.11 Banners
2.11 Bag envelopes I and II 4.12 Sheds signale
2.12 File Cover 4.13 Office signs
2.13 Packaging tape 4.14 ldentity badges
2.14 Bag 4.15 Visitant identify badges
2.15 Ring binder 4.16 Decorative tranche
2.16 Note pad 4.17 Van prototype
2.17 Gift-wrap 4.18 Truck prototype
4.19 Work clothes on site
4.20 Reflective work clothes on site

APPENDIX
Appendix 1. Safety and Health signals
Appendix 2. Environmental signals

3
< ÍNDICE

1. LOGO SYMBOL

1.1 Graphic construction

1.2 Colour and typeface
1.3 Graphic versions
1.4 Reserved space
1.5 Corporate colours
1.6 Corporate font
1.7 Versions for use
1.8 lncorrect versions
1.9 Use in information technology (it)

4
< INDEX 1. LOGO SYMBOL

1.1 GRAPHIC CONSTRUCTION

The graphic construction of logo symbol has been based

on the grid described below:
9,5 A
The lsolux symbol was created free-hand. lts structure
cannot be defined by purely geometrical rules.

A 2,5 A 0,5A 4,5 A A The standard digital techniques of photomechanical

design will be used for a correct reproduction and use of
the logo.

2A

A 5A

2A

ISOLUX. Corporate ldentity Manual. March 2017. 5

< INDEX 1. LOGO SYMBOL

1.2 COLOUR AND TYPEFACE

Pantone 185
Strict attention must be paid to maintaining the proportions
and the colours.

FRANKLIN GOTHIC MEDIUM

Pantone 185

ISOLUX. Corporate ldentity Manual. March 2017. 6

< INDEX 1. LOGO SYMBOL

1.3 GRAPHIC VERSIONS

This section shows the colour applications esta­

Monochrome version (1_1)
Monochrome version
on corporate background (1_2)
blished
to reproduce the corporate brand in monochrome and in
negative versions.
The lsolux logo symbol will be reproduced in the
monochrome version on corporate background when the
visibility of the logo symbol needs to be enhanced, when it
is accompanied by other logos or when the aim is to make
it stand out and avoid “visual noise”.

Otherwise, the monochrome version will be preferred.

Other versions of the logo symbol will only be used when

it is impossible to use this “monochro­me version” or when
sections of this manual specifically indicate their use.

If the logo symbol has to be reproduced against a black

background or a block of over 30% black, it will appear in
negative version.

Monochrome version b/w (1_3) Negative version (1_4)

Download final art>

PDF (Printing):
1_1_CMYK.pdf
1_1_PANT185.pdf
1_2_CMYK.pdf
1_2_PANT185.pdf
1_3.pdf
1_4.pdf

JPG:
1_1_CMYK.jpg
1_1_RGB.jpg
1_2_CMYK.jpg
1_2_RGB.jpg
1_3.jpg
1_4.jpg

ISOLUX. Corporate ldentity Manual. March 2017. 7

PANTONE 3298 PANTONE 425
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goya32 sl
TRAMNOUR

TRAMNOUR
Argentina
t r a d u c c i Ó N
IMAGOTIPO COLOR/MASA
VERSIÓN 1
IMAGOTIPO COLOR/MASA
VERSIÓN 2
IMAGOTIPO COLOR/MASA
VERSIÓN 2