ABHISMITA

SEN
Digital marketing expert
Kolkata, West Bengal
abhismitaju@rocketmail.com
9874516529

Seasoned online reputation and brand management expert with a remarkable stint of over 7 years in various sectors such
as education technology, political consulting, real estate, publishing and philanthropy. Well versed with a record of
generating phenomenal conversions in technologies such as social media management, search engine optimization,
performance marketing, web development, viral marketing, programmatic media buying and product management.
Willing to relocate: Anywhere

WORK EXPERIENCE

Manager, Digital Marketing

Tresrock - Kolkata, West Bengal
July 2019 to July 2020
• Defined and supervised strategic marketing drives for key projects from leading developers such as Godrej Properties,
Shriram Properties, Unimark Group, Merlin Group, DLF Group etc and managed stakeholders to drive outcomes. 
 
• Managed the charge of social media presence through Facebook,Instagram and LinkedIn and analysed annual, monthly
and daily plans on key performance metrics. 
 
• Created and integrated successful marketing campaigns, such as Tresrock Samanway, Tresrock Consociate, A Luncheon
at Kolkata's most desirable home, Tresrock NRI loyalty scheme, Home buyers night etc 
 
• Developed a lead generation strategy through a combination of performance marketing, programmatic media buying and
Facebook business manager to ensure quality conversions 
 
• Successfully incepted, launched and generated admission leads for the second business vertical, Tresrock School of Real
Estate, that provides online certificate courses in real estate management

Deputy Manager-Digital Marketing

RICE Education - Kolkata, West Bengal
July 2018 to July 2019
• Designed and implemented growth tactics across owned social media channels through defined KPIs by research, data
analytics and experiments that yielded exponential user growth through monthly/weekly/daily analysis for all acquisition
channels. 
 
• Started social media campaigns for interactive marketing such as RICE Topper Talks, Mission WBCS 2019, RICE
Taster,RICE career Path, Sarkari Chakrir Dorkari Disha etc, through the usage for Facebook and Youtube 
 
• Drove user acquisition through performance marketing activity using social media channels in order to maximize ROI and
garner admissions across West Bengal, Sikkim and Assam 
 
• Acquired 10x followers on the Youtube handle of RICE Education organically purely through content strategy and keyword
optimization

Brand Manager
Experience Commerce - Delhi, Delhi
November 2016 to June 2018
• Managed the online presence and reputation of Honorable Member of the Parliament, Smt Roopa Ganguly, with the
objective of solidifying her political clout in her constituency 
 
• Created Successful Campaigns such as Roopayan, which were widely covered by the print and television media 
 
• Put out her perspectives on all social-cultural affairs of interest on a day to day basis on social media, through usage of
graphics and animation

Social Media Marketing

Fluorescent Inc - Kolkata, West Bengal
June 2015 to October 2016
• Looked after the online reputation and content management of MISSING, an non profit organization, working with
trafficking victims through social media 
 
• Incepted the crowdfunding campaign 'Ek Goonj', and was successful in gaining contribution worth 14 lacs 
 
• Managed the launch of the MISSING android and IOS game

Politics Writer
Qrius - Mumbai, Maharashtra
June 2013 to June 2015
Served as a youth and politics writer for Qrius

Research Associate
IPAC - Kolkata, West Bengal
October 2013 to April 2014
As a research associate with Citizens for Accountable Governance, I helped in accumulating the views of people in the age
group of 18-21 in Bengal, their expectations from the new government after Lok Sabha elections 2014 and their issues in
fields of women empowerment, social security and representation, gender issues and employment.
Entertainment Columnist
Topyaps.com - Delhi, Delhi
July 2010 to July 2013
Served as a columnist for Topyaps.com on entertainment and youth issues.

Associate Director
Alexis Foundation - Lucknow, Uttar Pradesh
January 2013 to June 2013
As an associate director of the Alexis Foundation, a youth based non governmental organization, I had been responsible for
the research and training of the incumbent interns on various policy issues and responsible for implementing and producing
all the organization's communication. 
 
I formulated the entire communication strategy of the organization and its voice on policy issues.

EDUCATION

Diploma in Digital Marketing

Indian Institute of Management, Calcutta - Kolkata, West Bengal
November 2019 to Present

Master's in International Relations

Jadavpur University - Kolkata, West Bengal
July 2013 to June 2015

Bachelor's in Political Science

Jadavpur University - Kolkata, West Bengal
June 2010 to June 2013

SKILLS / IT SKILLS

• Digital Marketing (5 years)

• Social Media Marketing (8 years)
• Seo (2 years)
• SEM (2 years)
• Media Buying (5 years)
• Brand Management (7 years)
• Research (6 years)
• Writing (10+ years)
• Newsletter (10+ years)
• Lead Generation (3 years)
• Graphics Design (3 years)
ONLINE PROFILE

https://www.artstation.com/abhismitaju

https://www.linkedin.com/in/abhismitasen/

AWARDS / ACHIEVEMENTS

Winner of the Winter Spring Writing Competition

June 2012
Won the WINTER SPRING WRITING COMPETITION organized by the Centre for International Relations, International
Affairs Forum for authoring the essay “CHINA – GETTING AHEAD or LOSING GROUND?” which was published in the
summer 2012 issue of the same

BOURNVITA QUIZ CONTEST

June 2004
participated in the BOURNVITA QUIZ CONTEST and stood 3rd

Special Commentator on India-Bhutan relations in the annual review 2014 of the South Asia
Monitor
January 2015
Was selected to be a special commentator on India-Bhutan relations in the annual review 2014 (South Asia Monitor) of the
SOCIETY FOR POLICY STUDIES, India and contributed the piece “Bhutan: An important regional partner for India”

CERTIFICATIONS AND LICENSES

Digital Marketing Professional Programme

September 2019 to Present
Manipal Prolearn

Fundamentals of Digital Marketing

May 2020 to Present
Google

Data Management and Analytics

May 2020 to Present
Simplilearn

Microsoft Professional Programme in Artificial Intelligence

May 2020 to Present
Accenture

Advertising on Facebook (Advanced)

April 2020 to Present
Linkedin

Digital Marketing Associate

April 2020 to Present
Facebook

Marketing Management
February 2020 to Present
IIM Bangalore

NGO, NON-PROFIT / STUDENT ORGANIZATIONS

CRY-Child Rights and You

January 2015 to June 2015
Conducted extensive research on the status and implementation of the Right To Education Act 2009, across the
government Schools of the Dhakuria Railway Colony, a slum area of Kolkata through surveys and Personal Interviews, as
well as conducted weekend workshops in Maths, Art and Sanitation for the underprivileged children in the age group of
6-14 for the area

Kolkata Police-Pronam
April 2017 to Present
Managed the social media handles of the initiative 'Pronam', by Kolkata Police towards maintaining social security of the
senior citizens of Kolkata.

Indian Institute of Cerebral Palasy

January 2013 to Present
Worked to raise funds for the education of orphaned children with Cerebral Palsy across the Kolkata unit of the Indian
Institute of Cerebral Palsy.

PROJECTS / PAPERS PRESENTED

A study of rumour detection through NLP on Bombay Stock Exchange

https://www.slideshare.net/AbhismitaSen/using-hadoop-for-social-media-sentiment-analysis
March 2020
A study of using social media sentiments to detect stock market rumors through natural language processing and hadoop
clusters, for the Bombay Stock Exchange

A study of using digital marketing for -NTT Data Services

https://www.slideshare.net/AbhismitaSen/a-study-of-using-digital-marketing-for-conversionsntt-data-services

Blackberry BBX Launch Marketing Strategy

https://www.slideshare.net/AbhismitaSen/blackberry-bbx-launch-marketing-strategy-sample
May 2020
A marketing hypothetical study using influencer marketing, display advertising and social media as tools

Is U.S. aid To Pakistan and Afghanistan a blessing in disguise?

https://www.artstation.com/artwork/lxVrDG
Presented the paper, “Is U.S. aid To Pakistan and Afghanistan a blessing in disguise?” at the SCHOLARS’ MEET 2012-
USA’s role in South Asia in the 21st century organized by the American Center Kolkata

The effects of the socioeconomic factors of the family on nutritional status of college girls
conducted by the Indian Statistical Institute in collaboration with the World Health Organization, the project involved visiting
the families of allocated girls from various economic backgrounds and surveying their food habits on the eve of their 18th
birthday to analyze women healthcare in India

A comparative study of trends of Multiculturalism, Tolerance and Refugee Management among

India and Myanmar
https://www.artstation.com/artwork/lxVrDG
Presented the paper, “A comparative study of trends of Multiculturalism, Tolerance and Refugee Management among India
and Myanmar” at the International Conference on ‘Future of India Myanmar Engagement: Existing Impediments, Untapped
Opportunities’ organized by University Grants Commission, India in association with the Observer Research Foundation
and Maulana Abul Kalam Azad Institute of Asian Studies

In Quest of the ‘heaven of freedom

https://www.artstation.com/artwork/lxVrDG
Presented the paper, “In Quest of the ‘heaven of freedom’” at the International Conference on The ‘vishwakabi and
Internationalism’ organized by the Ministry of Culture , Government of India under Tagore Commemoration Grant Scheme

Latin America and India-Cooperate to Dominate?

Presented the paper, “Latin America and India-Cooperate to Dominate?” at AISC 2013 organized SIS, Jawaharlal Nehru
University (JNU), in partnership with Public Diplomacy Division - Ministry of External Affairs, India

Bhutan: A Case Study of Narendra Modi’s Foreign Policy

http://www.internationalaffairs.org.au/australianoutlook/bhutan-a-case-study-of-narendra-modis-foreign-policy/
August 2014
Despite Setbacks, BRICS can still Stay the Course
https://www.globaldialoguereview.com/despite-setbacks-brics-can-still-stay-the-course/

China-Getting Ahead or Losing Ground?

http://www.ia-forum.org/Files/ForumReport%20Summer%202012%20China6.pdf

ADDITIONAL INFORMATION

Language Skills- English, Hindi, Bengali, French and German