CREATING A Custe@mer AvatarEU MLE To understand your customers, you need to get in their heads and see the world from their perspective You can begin by thinking about broad demographics like age, income, gender, location, language, etc. Once you have that broad information, you can start thinking about more specific information like the types of habits they have, the places they frequent, and anything else you can think of that will help you get to know them. You can get this information from Google Analytics, Facebook Insights, polls, surveys, interviews, research on forums, or any other source that you might have available to you it's important that you build out your avatar as detailed as possible to really bring them to life After you've filled out the four quadrants in the empathy map, you'll look at your customers in a whole new way. If you run out of space, don’t worry! Just continue on a new document CREATING A Customer Avatar 1 rosso luWhat Do They Think | Feel? What Do They See? What Matters To Them? What Is Their Work Environment? What Are They Dreams? What Is Their Living Environment? What Are Their Concerns? Where Do They Spend Time? Where Do They Shop? What Do They Hear? What Do They Say & Do? What Do Their Friends Say? What Do They Talk About? ‘What Do Their Co-Workers Say? What Are Their Hobbies? What Do Their Family Members Say? How Do They Act? ‘What Does Their Significant Other Say? CREATING A Cust@mer Avata 2 rosso lu