MARKETING CASE STUDY

ANALYSIS
SOUTHER CROSS UNIVERSITY

[DATE]
STUDENT NAME
ABSTRACT: The report is an analysis of different marketing strategies & procedures adopted by
organizations in practical terms by taking into consideration various marketing concepts.
INTRODUCTION:
Marketing in its shell is important for a business in order to convert its input of business into output.
Investment of Human, financial & other resources in business is likely to be majorly affected by the
choice of company’s marketing strategies in order for resources to provide a good output. The
report is an analysis of different marketing strategies & procedures adopted by organizations in
practical terms by taking into consideration various marketing concepts.

Selected companies for case studies are JB Hifi and Harvey Norman, as both are from same industry
and an analysis over their marketing strategies and resulted outcome can provide a useful insight of
the companies’ operations that are affected by its choice of strategy.

JB HIFI:
Company introduction: The company JB Hifi is a retailer listed in Australia stock exchange, it
specializes in video games, HD Blu-rays, CDs & DVDs, hardware, electronics, home-appliances,
telephone mobiles and a variety of Telstra services. It is based in Melbourne and is expanded
throughout the country.

Marketing Strategy: The company JB Hifi has been in the industry for 43 years in approximate terms
and is being able to fetch a huge consumer base since then. The majority of factors obviously are
grounds that made the company's products favourite for the customers however a clear indicator of
fetching the base is considered to be company's marketing strategy & processes that enable the
company to let the customers of their products availability with certain attractions such as the lower
prices and high effectiveness of product usage with a fine quality.

The reason for company’s gain due to its marketing strategy for using traditional media instead of
the evolved ways of marketing keeping in view the changed consumer base such as using IT and
social media for advertisement, can be explained in the terms that the company has opted to use
the traditional ways as it is not a new entrant that needs to capture the intention of consumer by
choosing the ways the customers can get attentive.

HARVEY NORMAN:
Company intro

Marketing process with example

Competitive gain from research (use references)

Reasons for advantage

Link back to the main topic

MARKETING SUCCESS EVIDENCE:

The company is considered to be a great marketer in the industry as well. As a particular strategy the
company has been marketing by using traditional marketing Media such ad bill boards flyers and else
forms of traditional Media influentially.

As the period of being in industry the company is familiar with the consumer pulse and is so made its
strategic planning for pricing and marketing for the same accordingly.

As a long-term strategy, the company believes in the influence of traditional marketing media.
Competitive gain company has achieved as per ABCDEFGHIJKLMNO is with respect to Harvey
Norman as is the exact competitive organization to JB Hifi.

The Reasoning factors behind this competitive gain can be elaborated using the marketing mix
Analysis.

The company has chosen to establish the products’ attributes and new additions of the new IT world
through exposing and advertising on the bill boards and other traditional ways as it is already
operating in the industry from 43 years and so is required in its maximum to let the consumer know
of their promotions and additions to the product base and this can be well done with the traditional
ways of marketing media.

ANALYSIS & EXPLANATION:

The organization as is depending heavily on traditional way of marketing for promotion of their
business and for the company this is the most effective form of marketing.

However, the company at utmost way uses the newspaper as promotion because its consumption in
central places. Moreover, the company also uses transit advertisement method for gaining market in
the industry it operates in.

Product: While the company has achieved success, ad is still proceeding with the traditional media
marketing, its base of product such as the new video games, HD Blu-rays, CDs & DVDs, hardware,
electronics, home-appliances, telephone mobiles are enough to attract the new customers.

Price: The price of company’s products is lower than others in the industry and this has been a part
of its market worth hence more is the consumer base attached to the company, as is using
psychological methodology for pricing.

Place among the marketing mix suggests the worth in industry as it is also operating in Australia as
well as in New Zealand.

CONCLUSIONS:
JB Hifi has been in the industry for 43 years in approximate terms and is being able to fetch a huge
consumer base since then. The reason for company’s gain due to its marketing strategy for using
traditional media instead of the evolved ways of marketing keeping in view the changed consumer
base such as using IT and social media for advertisement, can be explained in the terms that the
company has opted to use the traditional ways as it is not a new entrant that needs to capture the
intention of consumer by choosing the ways the customers can get attentive.

References
NORTEL, & Business Made Simple, N. t. (2005). DRIVING NEW REVENUE OPPORTUNITIES WITH
CONVERGED SERVICES. CASE STUDY: CONVERGENCE.
OPENTEXTBOOKS:Home » Principles of Microeconomics » Antitrust Policy and Business Regulation »
Regulation: Protecting People from the Market » Theories of Regulation. (15 January, 2016 -
09:47). The Public Interest Theory of Regulation. OPENTEXTBOOKS.

WEBSITE:ozassignments.com/solution/jb-hifi-marketing-analysis-essay. (2012). JB HIFI MARKETING

ANALYSIS ESSAY. OZ ASSIGNMENTS.