MM104

Assignment Question:

Using a company/ies of choice evaluate the importance of

a) Ansoff’s Matrix as a business analysis technique that provides a framework

enabling growth opportunities and explain the marketing implications of
EACH strategy identified in the matrix. (20)
b) Boston Consulting Group Share-Growth Matrix as marketing audit tool and
explain the strategic implications of EACH position within the matrix. Also
note the limitations citing practical examples (20)
NB. This is a practical question. You need to demonstrate understanding through
answering practically using a company or companies in the two questions. Failure to do so
will be a possible fail for the assignment.

To be done in groups. Due 2 May

Due date subject to change depending on return to school.