THE UNIVERSITY OF DODOMA

COLLEGE OF BUSINESS STUDIES AND LAW

DEPARTMENT OF ACCOUNTING AND FINANCE

COURSE TITLE: STRATEGIC MANAGEMENT

COURSE CODE: MG 311
COURSE INSTRUCTOR: MR. DENNIS RINGO
NATURE OF ASSIGNMENT: GROUP ASSIGNMENT (GROUP NO.12)
DATE OF SUBMISSION: 30TH DECEMBER 2019
S/N NAME OF PARTICIPANTS SEX REGISTRATION NUMBER DEGREE SIGNATURE
PROGRAMME
1 MCHANGA SAID BAKAR F T/UDOM/2017/03578 BCOM-ACC

2 JOSHUA GEORGE CHAVALA M T/UDOM/2017/12746 BCOM-ACC

3 PAUL R. JOSEPHAT M T/UDOM/2017/03582 BCOM-ACC

4 PAULA E.CHONGERA F T/UDOM/2017/12752 BCOM-ACC

5 MICHAELI JOHN JOSEPH M T/UDOM/2017/03579 BCOM-ACC

6 DAVID P. SHINJI M T/UDOM/2017/17300 BCOM-ACC

7 YOHANA JUSHUA CHILEWA M T/UDOM/2017/03591 BCOM-ACC

8 INNOCENT G MOLLA M T/UDOM/2017/03573 BCOM-ACC

9 MACLEAN G. LWENGE M T/UDOM/2017/14878 BCOM-ACC

10 HAPPINESS SHAYO F T/UDOM/2017/09840 BCOM-ACC

INTRODUCTION

Josh Urban & Rural Water Supply and Sanitation Company (JURWASCO) is the private owned
company which renders potable water supply and sanitation services for both rural and urban
areas in Tanzania. It was founded by Joshua Chavala and was established in 2009. The head
office is located at Iringa with several branches located at Morogoro, Rukwa, Kilimanjaro,
Mwanza, and Zanzibar. JURWASCO controls the entire water chain through harnessing water
and treat the waste water so that it can flow back again into the surface water and then it offers
reliable water supply to its clients.

ORGANISATION GOALS

To provide for a safe, high quality, adequate supply, treatment, distribution, and conservation
system of potable water sources to meet the needs of customers from urban and rural remote
areas.

To improve sanitation and access to drinking water.

MISSION STATEMENT AND VISION STATEMENT

Our mission is to provide efficient, effective, and reliable water and waste water utility services
in a manner that respects the natural environment.

Our vision is to manage our organization and water resources to meet evolving regulatory
requirements, water supply needs and customer expectations in the future.

ORGANISATION OBJECTIVES

The vision and mission of the company can be achieved by implementing the following
objectives;

 Supply of guaranteed “pure and safe water”

 Environmental conservation against water and land pollution for sustainable development
CORE VALUES

Sustainability- To meet the needs of present generation while taking the needs of future
generation into consideration too

Competence- To provide competitive services to our customers

Integrity- Adherence to strong moral and ethical principles while doing our job

Reliability-.Consistently in meeting the expectations and needs of our customers.

Loyalty- Serve to keep our word in every promise we make.

Environmentalism- Protect the environment against pollution of water sources

Creativity- Creative in coming up with solutions

Passion- Passionate in executing our tasks and function

Support- Sharing knowledge, help each other and work sustainably and socially
responsibly on a day to day basis

BUSINESS STRATEGIES

1) Efficient use of water resources and efforts to increase the availability of water and
sanitation services
2) Maintain drinking water supply & promote water use efficiency
3) Respond & adapt to climate change
4) Utilize regional planning
Strategic Analysis

Internal strategic analysis is through SWOT analysis. Company analyses its strength and
weaknesses as well as threats and opportunity and come out with the following results

Strengths-Management expertise, Employees with skills, efficient distribution systems,

Machines with updated technology

Weaknesses-Small organization, difficult to organize marketing and customer support on

national level

Opportunities- Large market due to high demand for water supply in rural areas and urban areas,
fewer water supply firms and hence weak competition especially in rural areas

Threats- Many (much larger) domestic competitors with cheaper water supply services
particularly in urban areas.

Political factors-This includes local authority decisions on issues such as tariffs, and service area.

Social factors- The factor unanimously considered very important by the group was that water is
a basic need – that view is probably held across the country. The relatively low valuation can be
explained by the fact that the coverage of water services is good, and affordability is normally
not a problem.

Legal factors- national legislation and recommendations, and the nature of water as a monopoly
service versus a freely marketable commodity, were regarded as most important factors.

Environmental factors- In the environmental/ecological sphere the most important factor was
sustainability, followed by environmentally effective and safe practices and, once again,
decisions of long-term nature.

According to analysis performed the best strategies to pursue are efficient use of water resources
and efforts to increase the availability of water and sanitation services and Utilize regional
planning
GENERIC STRATEGIES

Generic strategies for the company include cost leadership and differentiation leadership. We
chose them because the company got different branches in different geographic locations so we
have to apply appropriate strategy according to location instance cost leadership in rural areas
differentiation leadership in urban areas

Cost leadership in rural areas

The aim of this strategy was to become the lowest cost supplier, this is due to the fact that many
clients in rural areas are price sensitive due to low earning capacity of rural people. Also the
company targets a broad market because the demand for water supply is greater in rural remote
areas compared to urban areas. This strategy will surely succeed because company have enough
capital to make significant investment, high level of management and employees expertise,
together with well-established and efficient distribution systems. Also competition is less stiff
due to small number of private companies in supplying water in rural areas.

Differentiation leadership in urban areas

This strategy is applied in urban areas because of the stiff competition so company must offer
service which is unique and better than those of rival firms to acquire competitive advantage.
People in urban areas are less price sensitive compared to the rural areas so the only area to get
competitive advantage is through quality and reliable services. Our unique attributes is derived
from additional services for instance JURWASCO offers its clients a comprehensive full-service
organization plus installation of temporary water infrastructures and water treatments with the
guarantee of safe drinking water. Innovation, knowledge and quality make JURWASCO a
company that continues to be ahead of the game. It is not driven by the market but by passion. In
addition, we have our own water quality manager (technical) to oversee the quality of all our
work and the water supplied. For each project he assesses the activities based on the local laws
and regulations.
ORGANIZATION STRUCTURE