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February 2015

50+
Money-
SPECIAL NEW YEAR’S ISSUE
Trendy
Biz’s for
2015.

Making
– Pg. 22

Trends
2015
Follow the Trends and Achieve
Success in the New Year. – Pg. 14

NETWORK MARKETING: Fast Track to Success.

PARENT INVENTORS: Bring Your Products to Market.
TAXES: How to Get Them Under Control.
SUCCESS STORY: Woman Creates Video Marketing
Technology.
E-COMMERCE $$’s: Get Your Blog in Front of the
Right People.
Ryan Reynolds
Make Good Business Choices
with Advice from the Actor. – Pg. 20

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AAJudgment
JudgmentRecovery
Recovery Business
Business isis Hot
and Demand.Here’s
andininDemand. Here’show
how to
to start
start your
your own...
own...

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everwatched
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self-
proclaimed
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learned how
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helpingjudgment
judgment holders holders collect.
collect. She
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one who
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providing this this service.
service.

And
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judgment holdersholders
awarded
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judgments... 80 80 her
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percent
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atata abetter
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collected. The court.
husband
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motivation for
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carpet
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large
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course (a (a one-time
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thought
thoughtthat thatbybyowning
owningaastore storethey'd
they'd which
which makes
makes itit an an entirely
entirely non- flat fee of of $185.00,
$185.00, she she only only
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business. She She does makes enough
enough to to cover
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family.
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everything through
through the the court
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producing course
course materials):
materials): she she
forfor them,
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dream quickly quickly from
from seizing
seizing debtor
debtor bank bank accounts,
accounts, wants to to continue
continue to to develop
develop the the
turned
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nightmareofofdebt debt andand garnishing
garnishing wages wages and and other
other income, National Network
Network of of judgment
judgment
endless
endlesshours hoursatatwork, work,as as Christina
Christina to
toplacing
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property. recovery specialists.
specialists.
remembers,
remembers, "We "We accumulated
accumulated One
One year year afterafter starting
starting the Anyone
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interested in in aa home-
home-
monstrous
monstrousdebt. debt.We Wewere weretruly
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onlyaa judgment
judgment recovery
recovery business,
business, based business
business who who really
really likes
likesto to
few
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paychecks away away from from being being Christina
Christina and and TerryTerry closedclosed the do research
research couldcould benefit
benefit from from
homeless."
homeless." carpet
carpet store.
store. Finally
Finally theythey could
could work this training
training course,
course, according
according to to
And
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learned about about the the at
at home
home and and havehave money
money left over Christina.
Christina. "This
"This business
business isisfilling
fillingaa
big
bigmoney
moneyininsmall smallclaims.
claims.Christina
Christina at
at the
the end
end of of the
the month.
month. They've true niche.
niche. ItIt provides
provides steady,steady,
focused
focusedononlearning learninghow how toto recover
recover been
been running
running Sierra Sierra Judgment
Judgment predictable
predictable home-based
home-based income income
judgments
judgmentsfor forpeople.
people. She She says, says, "It
"It Recovery
Recovery for for over
over 10 10 years
years and are of $5,000
$5,000 -- $8,000
$8,000 per per month
month on on
was
wastrial
trialand
anderrorerrorfor forsix
sixmonths
monthstotoaa bringing
bringing in in aa five-figure
five-figure paycheck
paycheck average. ThereThere is is no no lacklack of of
year.
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civilcodes.”
codes.” each
eachmonth.
month. And And thethe most
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important customers
customers and and no no foreseeable
foreseeable
Christina
Christinacontacted
contacted aa number number ofof aspect
aspect isis they've
they've got got more
more time for decrease
decrease at at any
any time time in in the the
small
smallbusinesses
businessesininher herarea
areatotosee seeifif their
their kids.
kids. “I“I can
can attend
attend theirtheir events future," says
says Christina.
Christina.
they
theycould
coulduse useher herservices,
services,and andas asitit and
and mymy husband
husband gets gets to to go
go on field
turned
turnedout, out,there
therewas wasplenty
plentyofofwork work trips
trips now
now -- he'she's usually
usually the the only dad If you’d
you’d like
like information
information on on
forfor her.her. "These "These people people were were on
onthem.”
them.” starting your
your own
own home-based
home-based
overjoyed
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theircases
cases But
But the
the story
story doesn't
doesn't end end there. judgment
judgment recovery
recovery business,
business,
totocollect
collectand andwere weremore morethanthanwilling
willing Christina
Christina wants wants to to share
share her register for
for their
their free
free guide
guide at
at
toto letlet me me keep keep 50% 50% ofof what what I I knowledge
knowledge with with others
others across
across the www.recoverycourse.com.
www.recoverycourse.com. You You
collected
collectedfor forthem,"
them,"she shesays.
says. country
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also contact
contact SierraSierra
InInmost
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Judgment Recovery
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directly by
by
their
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yearspriorpriorwith
with She
She hashas put put together
together aa judgment
judgment calling them
them at at (912)
(912) 882-8190
882-8190
nonohopehopeofofever evercollecting
collectingon on them.
them. recovery
recoverytraining
training course.
course. In In addition, or email
email Customer
Customer Support
Support at at
Christina's
Christina's business,
business, Sierra
Sierra students
students have have access
access to to aa National Support@recoverycourse.com.
Support@recoverycourse.com.
Judgment
JudgmentRecovery,Recovery,gets getsthat
thatmoney
money Network,
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extremely
back.
back. TheseThese people people figured
figured they'dthey'd helpful
helpful in in cases
cases wherewhere the the debtor
never
neversee seeany anyofofthat thatmoney
moneyagain, again, has
has moved
moved out out of of state.
state. Christina
sosothey're
they'remore morethan than happy
happy toto pay pay also
alsoincludes
includes unlimited
unlimited support.
support.
Christina's
Christina'sfee. fee. The
The training
training coursecourse is is on a
Another
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attractive aspectaspect ofof this this home-study
home-study basis basis and and itit teaches
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Home-Based Business & Opportunity Magazine

Magazine
Contents Money-Making
January/February 2015
MARKETING & SALES
14 Trends for 2015: 28 Conquering
Keywords. Six SEO 28
Follow the trends
tips to boost your blog views.
that can help your
home business 32 Five Ways to Ensure
achieve success Your Marketing
in the New Year. Video Will Suck.
Tips from an online video
Blogging: Get your blog in
marketing specialist.
front of the right people with
search engine optimization.

BUSINESSES & OPPORTUNITIES

34 Turning Parenting
Dilemmas into 39
Inventions. Five lessons one

© Photo Courtesy of Paula Deen

inventor learned bringing her product
FEATURES 20 to market.

Momentum in Your
14 Home Biz Money-Making
Trends for 2015. New Year
38 Network Marketing.
Spotlight on Home-Based Business Try the Fast Track to Success Plan.
Trends That Will Impact Home Business 39 Paula Deen: On working with
Owners In 2015. family, creating new recipes, launching Paula Deen Bounces
the Paula Deen Network, and never Back: “Don’t ever
Interview with Actor
20 Ryan Reynolds. On His
giving up. give up. You can’t let
Career Choices, Working with Great 56 Small Biz Ad Marketplace discouragement get you
down.”
© Reuters

Directors, Hollywood vs. Canada, 57-58 Classified Ads

and his Movie The Captive.

50+ Trendy Home

22 Businesses.
Ryan Reynolds: “You
want to work with great HOME OFFICE
Check Out This Table of Trendy directors. That’s the bottom
Home-Based Businesses That Offer line, and it doesn´t matter if
46 Thriving in a To-Do
List World. Take back
46
Opportunities in 2015. you are paid or not paid.” your to-do list and become
the CEO of your life.

50 Book/Product
NEWS AND REVIEWS Reviews: Hot items
for the home office.
10 Letter from the Publisher.
Become a “Triver”: Work hard,
exceed expectations, and succeed.
12 Letters to the Editor & Notice to Readers.

26 Newsstand: Four ways to kill your brand in 24 hours or less…

MBA students can learn from infantry school… Survey: Careers WORK-FROM-HOME SUCCESS STORIES
contribute equally or more to self-worth compared to personal lives.
Success While
54 Staying Fit. 55
Author promotes healthy living.
MONEY CORNER
40 55 Getting Videos
40 The Uncle Sam
Savings Plan. How to
Ranked Higher.
Woman launches a video
get your taxes under control. marketing technology.

Money Corner. 55 A Seat Belt Solution

44 The
financial conversation to have
is Born. Mompreneur’s
invention makes buckling up easier. Video Technology:
with your kids before they leave
Lowering Taxes: Take Jennifer Sultzaberger
Go Small and Go
for college… Seven cardinal
rules to retirement planning.
advantage of the child care credit, 56 Home. Woman trades launched #vidit, a hashtag
child tax credit, earned income a fashion stylist career to keyword strategy.
credit, and education tax credits. become an artisan jam purveyor.

January/February 2015 | Home Business ®

9
 LETTER FROM PUBLISHER
Magazine
M i
®
Money-Making
Volume 22 Issue 1, January/February 2015
www.homebusinessmag.com
Trends for 2015
Follow the Trends that Can Get Your Home
The Home Business Team ® Businesses Off to a Great Start in 2015
Publisher Richard Henderson

Y
ou are all aware of trends — things that are currently popular or
United Marketing &
Research Company, Inc.
fashionable. You follow trends in many areas of your personal lives:
Editor-in-Chief Stacy Ann Henderson clothing; music; movies produced; consumer spending; and even
Managing Editor Sandy Larson foods served at restaurants. Trends are not just developing in your personal
Feature Interviewer Deborah J. Sergeant lives, however. Trends are also developing in the home business industry. As
Feature Writer Priscilla Y. Huff home business owners, you need to pay close attention to the developing
Graphic Services Kara Primm, Slice, Inc. money-making trends in business practices that can help get your home
Production Manager Jon Auld
Art Direction Richard Rabil
businesses off to a great start in 2015.
Advertising Sales Michelle Dellner Call (949) 240-7529 This issue covers currently popular or fashionable trends in business
Ad Sales Assistant Reagan Nilsson Call (949) 300-7718 practices, shared by a panel of experts, to successfully start up and
Distribution Manager Richard Trummer, Curtis operate a home business. These trends fall under the categories of Business
Specialized Circulation Bob Kennedy, Cavendish Media
Development, Marketing, Publicity, Bartering, Social Media, Online Presence/
Circulation Manager Dennis Porti, Curtis
Subscriptions Publication Fulfillment Services Int.
Website, and Administrative Support. Under Business Development, learn
Call 888-881-5861 - M - F 8am-4pm PST. about the current trend —the cloud — and its impact on hiring quality
For International, call 714-226-9782. employees, implementing a BYOD policy, and dealing with customers. Under
Fax: 714-226-9733. Marketing, learn about trends towards targeting clients, developing landing
Email: homebusinessmag@pfsmag.com pages, using email lists, and incorporating simple SEO in the upcoming year.
Subscription Manager Jan Edwards-Pullin
Under Publicity, learn about the current trends in public relations (PR) —
Print Manager Kris Hayner, R.R. Donnelley
Reprints For high-quality article reprints, any quantity, email
the stories to write that create great PR and raise your online profile, and
Betsy White, The Reprint Outsource, the social media platforms
to use. Under Bartering,
bwhite@reprintoutsource.com
Mailing Lists www.homebusinessmag.com
(Click on “Mailing Lists” to order)
learn about the trend
toward saving cash for
“ By putting these trends to work
Mailing List Manager Danny Grubert (914) 925-2400 for your home business, you
your home business. Under
List File Manager Adrian Mitchell Lee Coats Newton
Social Media, learn about
can gain advantages over your
Digital Media Manager Jim Pappadeas, Epsilon Digital Media
Internet Marketing Manager Mark Loeffler the trend toward social competitors, improve cash flow,
Website Development Infoswell Media media etiquette that can and watch your business grow —
Internet Manager Infoswell Media ensure your social media
Social Media Sherilyn Henderson
Customer Service Email: customerservice@homebusinessmag.com
efforts are most profitable
making 2015 an excellent year. ”
Phone: (800) 734-7042
in 2015. Under Online
Presence/Website, follow
the trend of optimizing your call to action to get your customers to sign
up, subscribe, and purchase products and services in 2015. Lastly, under
Editorial
Andy Core, Mark Satterfield, John Vento, Administrative Support, learn about the trend toward using the services
Kaylee Wickline, and others. of a virtual assistant in your home business instead of hiring a full-time
Distribution employee. In the cover story, there is also a section on the secret to female
Curtis Circulation Company entrepreneurs’ success in 2015.
730 River Road New Milford, NJ 07646
Tel: (201) 634-7400 Fax: (201) 634-7499 As mentioned last year, the size of many home businesses will continue
to grow — a trend to continue following. This trend is due to technology
Print Advertising enabling entrepreneurs to work together as virtual companies — sharing
Home-Based Business Display Advertising:
Michelle Dellner: (949) 240-7529 documents and holding virtual meetings from the comforts of their own
Fax (714) 388-3883 homes. As we enter 2015, the demand for goods and services provided by
Email: advertise@homebusinessmag.com
Classified Ads: See pages in back of magazine. home businesses should continue to increase as the economy improves —
www.homebusinessmag.com/print-magazine-advertising another trend to continue following.
Online Advertising Follow and implement these trends in business practices and in the home
Advertise at HBM ONLINE, HBM EXPO & Facebook business industry in 2015 to achieve success and to ensure your efforts are
www.homebusinessmag.com/online-advertising
most profitable. By putting these trends to work for your home businesses,
Home Business® Magazine you can gain advantages over your competitors, improve cash flow, and
Home Business Magazine (ISSN 1092-4779) watch your businesses grow — making 2015 an excellent year.
is published bi-monthly by
United Marketing and Research Company, Inc., This issue also offers many other great articles, including inspiring
20664 Jutland Place, Lakeville, MN 55044. interviews with the actor Ryan Reynolds on making career choices, and with
One Year Subscription Rates: Domestic $19.
Canadian $39. Foreign $59. For Subscriptions: 714-693-1866, M–F Paula Deen on making a digital comeback with the Paula Deen Network.
Periodicals Postage Paid at Lakeville, Minnesota, Enjoy and Learn.
and at additional mailing offices.
POSTMASTER: Send address changes to Home Business® Magazine,
20664 Jutland Place, Lakeville, MN 55044.
Printed in the United States

Publisher, Home Business® Magazine

10 Home Business | January/February 2015

®
www.homebusinessmag.com
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50+
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SPECIAL ISSUE
they don’t know how to handle a simple leaders know that when people have a healthy
Home-Based
little word: “no.” Consider these statistics: work/life balance they are better employees,

Frappnorctuhniistiees
Home-Based Franchise
Businesses.
– Pg. 22 Just 2 percent of sales occur during first period. And the smartest employers don’t just
meetings. Often, it takes five follow-ups for a pay lip service to this idea; they actually take
O a Profitable
Get Expert Advice to RunBusiness.
Are You Financially
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Dr. Carmella Sebastian
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Success Story: Mom Inven
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r Insights from
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ize Theron. –
Pg. 20
g.c om Author of The Risk Advantage: Embracing
www.homebusinessma
Actress Charl

the Entrepreneur’s Unexpected Edge Notice to Readers

www.TheRiskAdvantage.com HOME BUSINESS® Magazine is sold as information only.
The publisher, United Marketing and Research, Inc.,
considers its sources reliable and verifies as much data
Professional Success Depends on Your Rapport Do Your Employees Think Like Owners?
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with Everyone We all know today’s companies need consequently, readers using this information do so at their
You probably spend a lot of your time to be more nimble, more innovative, and own risk. The publisher has not done a background check
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ups. They believe if their bosses are happy (yet another) expert starts in on it. What we may make with any of the listed companies. HOME
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The reality is, your boss’s perception of you that needs to happen — especially when that the publisher is not engaged in rendering medical,
is largely going to be a reflection of how the organization we lead is already set in its legal, financial, accounting, tax, or other professional
everybody else in the organization feels lumbering, bureaucratic ways. It won’t happen service. If medical, legal, or other expert advice and
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about you. If many, or even just a few, people overnight, but it will happen. You just have to qualified professional person should be sought.
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 Home Biz
Money-Making
Trends for 2015
New Year Spotlight on Home-Based Business Trends That Will Impact
Home Business Owners In 2015
F E AT U R E
By a Distinguished Panel of Home-Based Business Experts
T
his issue’s cover story is our New
Year review, spotlighting the current
trends that will impact the world of
home business in 2015. Discover the latest
techniques, shared by a panel of experts, to
successfully start up a new home business or
grow an existing home business. The money-
making trends in home-based business
practices mentioned fall under several
categories: Business Development, Marketing,
Publicity, Bartering, Social Media, and Online
Presence/Website. The money-making ideas
and insights shared by these home business
experts in these categories can help get your
home business off to a great start in 2015. Pay
close attention to the following trends for the
upcoming year.
TRENDS IN HOME-BASED BUSINESS
PRACTICES
Business Development Trends
Solving Business Development Issues in
2015 — With the Help of the Cloud
By Margaret Lyons
Ways to improve a small business are
numerous, but there are three hot topics that
small businesses would do well to focus on in
2015: increasing employee quality; reducing
costs by implementing a BYOD (bring your
own device) program; and enlisting the exper-
tise of existing clients for community forums.
With the help of the current trend— the cloud
— all of these business development matters
are easily solvable for 2015 in a quick and
cost-effective manner.
Hire Quality Employees
2015 is the ideal time for small businesses
to step back and evaluate their needs, then
take steps to hire the best employees for their
organizations. Where in the past, companies
had to rely on intuition and resumes to select
the employees that best fit their companies,
14 Home Business ®
| January/February 2015
today the cloud takes the can--
didate selection process to thee
next level. Today, with cloudd
apps such as the Cangrade hir--
ing platform, you can turn hir-- Paying close attention to money-making trends in home-
ing into a competitive advantage.. based business practices can help get your home business
The Cangrade team spent years off to a great start in 2015.
researching employees, studies,
and their own users in order to sprouted online, giving both prospects and
create a system that allows businesses to evalu- customers a platform to exchange thoughts.
ate job applicants and narrow down the entries One such cloud app is Qhub. Its solutions
to those that are the best fit for the team. allow companies to create community hubs in
which questions are answered by a company’s
Bring Your Own Device (BYOD)
experts: its customers.
Recently, many small businesses have
begun implementing a BYOD policy, which
reduces the companies’ costs of purchasing
and maintaining devices. And on top of all
“ By putting the cloud to work
for them, small businesses
this, the cloud can help make the transition to
BYOD even more affordable.
can gain advantages over their
competitors and watch their
In the past, an employee had to work on the
same kind of desktop computer, running the businesses grow, making 2015
same hardware and software, and could only
get work done at the desk where this desktop
an exemplary year. ”
computer was. With the cloud, what device
In 2015, small businesses have the oppor-
an employee uses is no longer relevant to the
tunity to focus on their businesses in new
task at hand. Cloud apps work on any device
ways by following the trends. By putting the
with a browser and an Internet connection,
cloud to work for them, small businesses can
opening a world of possibilities enabling users
gain advantages over their competitors and
to work on the devices that they are most com-
watch their businesses grow, making 2015 an
fortable with. With employees bringing their
exemplary year.
own devices, small businesses cut costs of
purchasing and maintaining computer equip- For more information, visit InfoStreet, Inc., “Your Cloud App
ment, and employee productivity and satis- Provider,” at www.InfoStreet.com.
faction increase, creating a win-win situation.
With the cloud and BYOD, company costs are Marketing Trends
reduced while employee satisfaction grows.
Let Your Customers Help You Marketing Your Business in 2015
Whether you’re selling a product or a ser-
By Mark Satterfield
vice, sales are going to heavily depend on what
Here are five useful and easy trends in
your customers think about you. The cloud
marketing your business in 2015. These can
has provided your customers with an effortless
help any small business owner — with any
way to let their thoughts be known, as well as
budget — eliminate the need to chase after
help others both buy and use your product.
clients while growing business and increasing
With the cloud, customer communities have
Continued on page 16
www.homebusinessmag.com
 Home Biz Money-Making Trends for 2015
Continued from page 14
revenue in the upcoming year.
Determine a Target Niche Market
No matter how versatile your company or
product, focused marketing is key. Identify
one core group, and then develop language,
materials, and messaging to target that partic-
ular market. Start by evaluating previous cli-
ents — are they real estate agents, educators,
financial advisors, etc.? Choose one group and
keep them in mind for each trend. Perhaps
there’s opportunity to eventually expand mar-
F E AT U R E
keting goals to reach multiple different mar-
kets, but begin with just one market.
“By incorporating simple
SEO in the upcoming year,
social media marketing,
video marketing, joint
ventures (partnering with
like-minded companies and
individuals), advertising,
and marketing can be
amplified. ” sistent messages (through services such as
16 Home Business ®
| January/February 2015
Create a Compelling Free Offer
A free offer or incentive is an incredi-
bly productive way to engage the previously
identified key market, and creating this offer
is usually quite easy. In fact, many business
owners already have something to offer poten-
tial clients without even realizing it — a free
report, an exclusive video, a workbook, etc.
— and the offer can be pulled together in less
than a day.
Develop a Landing Page
A simple, one-page website is just the thing
business owners need to promote free offers
and capture contact information. The Internet
has vastly changed in the last decade and
almost any business owner can easily create a
landing page, with the help of a few resources
such as Wordpress, GoDaddy, and Mailchimp.
Or, if you already have a website, simply create
a new page within it.
Market to a Growing Email List
As people sign up for the free offer, they
become part of a master email list that should
be regularly marketed to and contacted.
It’s simple to send out automatic and con-
Mailchimp, mentioned above) to a growing
list, with the goal of eventually converting a
contact into a client. What’s more, the email
list is receiving valuable information through
these messages, so it remains a mutually ben-
eficial relationship.
Drive Traffic to the Landing Page with
SEO
Through basic advertising on sites such as
Facebook, Google, LinkedIn, Bing, and others,
even the smallest budget (less than $100) can
drive traffic to a newly created landing page or
website to increase views and grow that con-
tact list. By incorporating simple SEO (search
engine optimization) in the upcoming year,
social media marketing, video marketing,
joint ventures (partnering with like-minded
companies and indi viduals), advertising, and
marketing can be amplified. What’s more, if
there’s a higher budget, nearly all of the SEO
activities can be outsourced through services
such as elance.com, guru.com, and fiverr.com.
Mark Satterfield is the author of several books, including The One
Week Marketing Plan: The Set It & Forget It Approach for Quickly
Growing Your Business (BenBella Books). He is the founder and CEO
of Gentle Rain Marketing, Inc. For the past 20 years, he’s advised
entrepreneurs, consultants, advisors, and business owners. Visit
www.gentlerainmarketing.com.
www.homebusinessmag.com
Publicity Trends

Using New Public Relations Strategies to Get

Noticed in 2015
By Nancy Gerstein
Current trends in public relations (PR)
efforts are effective and cost-efficient for any
company’s marketing plan in 2015. Good PR
is effective because it creates a personalized
identity for your company, telling your story
Businesses that promote themselves in 2015 through well-written press releases
and demonstrating your expertise to poten-
and articles can quickly raise their online profile by posting their releases on local
tial customers. It’s also cost-efficient because
newspaper sites, free PR sites, and other platforms.
online media is constantly looking for fresh,
free content. Businesses that promote them-
selves in 2015 through well-written press that really stand out, concisely explain- event.
releases and articles can quickly raise their ing why this innovation is worth their ■Involvement in local charities builds a
online profile by posting their releases on interest. positive image of community support
local newspaper sites, free PR sites, and other ■ Local promotional events will bring in that will reap benefits down the road.
platforms. customers from the neighborhood. Can Put Your Social Media Machine to
Write Stories That Create Great PR you offer an educational workshop, or a Work
wine-and-cheese reception to unveil a ■ Keep your press releases and articles
■ Major product launches will draw the new product line? Creative events will on your customers’ awareness radar by
attention of buyers in trade publications, bring some new faces through the door, repurposing the message, posting to all
provided they bring something truly and promoting your event through low- your social media sites.
innovative to the market. Press releases cost PR will make your name familiar ■ Make sure your approach is custom-
should highlight the product elements even to people who don’t come to the er-centered to keep your content
Continued on page 18

January/February 2015 | Home Business ®

17
 Home Biz Money-Making Trends for 2015
Continued from page 17
appealing, not off-putting. The message
should be consistent with what you’re
selling, and who may be reading the
post.
■ Consider the preferred social media
platforms of potential customers, the
nature and frequency of content, and
strategies for responding to comments
F E AT U R E
from outsiders. It should also go without
saying that your website should also
be professional, user-friendly, and fre-
quently updated.
These PR approaches are just part of a
comprehensive marketing plan that any small
business should consider in 2015. It’s an
investment that can make your small business
stand out of the crowd, attract new customers,
and enhance existing relationships in 2015.
Nancy Gerstein is the CEO of Creative Marketing Associates in
Northfield, Illinois. She encourages clients to take a good look in the
mirror when approaching PR. Visit www.cmacreative.com.
Bartering Trends
Bartering to Save Cash in 2015
By Andy Roe, General Manager, SurePayroll
One trend that small businesses will be
18 Home Business ®
| January/February 2015
following to mitigate a lack of cash flow
in 2015 is bartering. There are two main ways
to barter.
Online Exchanges
Like most things, the concept of bar-
tering has been automated and expanded
on the Internet. Online exchanges like the
International Barter Exchange and ITEX allow
you to trade goods and services for virtual cur-
rency that you can use to purchase other goods
and services. This includes everything from
office furniture to advertising to vacations.
Bartering saves cash. Rather than spend-
ing actual dollars on a marketing campaign,
maybe you’re trading in your towing services
or your bakery goods or whatever it is you
happen to make. The exchanges also provide
a way to market your services. You’re sharing
what you do with a network of hundreds or
thousands of local and national businesses.
Old Fashioned Bartering
Of course, bartering also happens on a per-
son-to-person basis. The barber gives haircuts
to the candy shop owner for lollipops to give
out to customers, to put it simplistically. Some
may prefer this approach because it allows
you to get to know the person/business you’re
bartering with, as well as build relationships in
the local community.
Andy Roe is the General Manager of SurePayroll, Inc., a Paychex
Company, which compiles data from small businesses nationwide
through its Small Business Scorecard optimism survey, and
exclusively reflects the trends affecting the nation’s “micro busi-
nesses” — those with1-10 employees. You can follow Andy on
Twitter @AndrewSRoe.
Social Media Trends
Learning Social Media Etiquette for 2015
By Margaret Page
With so many companies supporting
BYOD, it’s more important than ever that
a clear social media policy is in place for
The Secret to Female
Entrepreneurs’ Success in 2015
By David L. Brown, Chairman, CEO and
President of Web.com
Web.com, an Internet marketing
solutions company that caters to
small businesses, teamed up with
the National Association of Women
Business Owners (NAWBO) to identify
the keys to starting a successful small
business. The results combined insight
from more than 600 women business
owners (WBOs) from around the nation.
Optimism is essential. Nearly nine
out of 10 WBOs were optimistic about
their businesses’ economic outlook in
2014, a 12 percent increase over 2013.
They were also more positive about
their businesses succeeding this year
than the last (74 percent), as well as the
prospects for their businesses. A vast
majority of WBOs (92 percent) also
predicted that more women would start
their own businesses in 2014 – an eight
percentage point jump over 2013.
Passion prevails. According to the
WBOs surveyed, the top three traits a
woman needed to successfully run her
own business were:
1. Passion for the business idea
2. Willingness to fail before she
succeeds
3. Long-term vision for the business
Online marketing investments are
rising.
Overall, WBOs recognized the
importance of the web, mobile, and
social media to engage, capture, and
nurture customer relationships, and
they were increasing investments in
these resources to drive growth.
Web.com is an Internet marketing solutions company that
caters to small businesses. For more information, visit
http://www.web.com.
www.homebusinessmag.com
employees. Your employees are representa-
tives of your brand, and in business, percep-
tion is everything. To protect yourself from
the embarrassment of a social media faux
pas, create a policy that clearly states what
you expect from your employees when it
comes to social media use. Set clear bound-
aries, especially for those who are part of
your brand building process. Social media
etiquette is a trend to keep in mind in 2015
to ensure your social media efforts are most
profitable. Observe the following rules.
■ Be professional. On Twitter, don’t be
the egg; post a professional photo of
yourself on your profile. This holds
true on all social media sites. Your
social media profiles are the equiva-
lent of your business card, so be sure
you keep it updated as your profes-
sional information changes. Always
keep your basic contact information
updated, and link to your other pro-
fessional profiles.
■ Introduce yourself. Post interesting,
value-added content on your social
media accounts to showcase your pro-
fessional expertise. This is especially
true with LinkedIn; when you update
“To ensure your social
media efforts are most
profitable, create a policy
that clearly states what you
expect from your employees
when it comes to social
media use. ”
your status with useful information,
you’re building trust among your net-
work — opening doors for introduc-
tions to new connections.
■ Be authentic. One of the biggest mis-
takes people make when connecting
on LinkedIn or Facebook is not per-
sonalizing the message in the invi-
tation. Swap out the default message
with something like “George. I really
enjoy your blog at xblog.com. The
leadership content you share is so
valuable. I’d like to add you to my
professional network and get to know
more about your business.” This will
let the recipient know how you found
them and why you want to connect.
Continued on page 52
January/February 2015 | Home Business ®
19
 Interview with Actor
Ryan Reynolds
On His Career Choices, Working with Great Directors, Hollywood vs.
Canada, and his Research for and Filming of the Movie The Captive
Question (Q): Is it true that you spent your
F E AT U R E
honeymoon with Blake Lively during the
shooting of the movie The Captive?
Ryan Reynolds (RR):I think the most
difficult thing really was that I dragged my
wife from our honeymoon in Africa and
landed her in suburb Ontario, in Canada
when it was minus 40 degrees, into a little
roadside motel where we stayed for a month.
That was the biggest challenge. Ironically, she
coped with it much better than I did.
Q: Is there less pressure when you do a
low budget movie compared to all of the
blockbuster expectations?
(RR): Well… when you work on a large film
that is not going the way you hope it would, or
anyone hopes it would, it´s a pretty difficult
scenario to be around. And it can be rough on
not just the actors, but everybody involved,
right down from catering to the producers.
So I just love the idea of immersing myself in
another world and having this opportunity to
work strictly on character. There is nothing
about this film that relied on dragging an
audience down to the bottom line by their
wallet. It was about telling the story and being
a part of the story and as a viewer, getting to
really immerse yourself in this world, and I
just felt privileged to get that chance to be
there.
Q: What’s the biggest difference between
Hollywood and Canada?
(RR): There are some differences. I think
Canada has taught me things that I use in
America. For one thing, Canada’s humor
system seems to be built on what’s kind of self
effacing humor and it works very well. It’s a
great calling card to have. But other than that,
“…you want to work with great
directors. That’s the bottom line,
and it doesn´t matter if you are
paid or not paid.
– Actor Ryan Reynolds
” that it was fascinating to see how these people
20 Home Business ®
| January/February 2015
By The Interview Feed
no, I would just say size. Everything’s
bigger and shinier in America.
Q: So, what brought you back
to Canada, to do a movie like The
Captive?
(RR): I wouldn’t say that nationalism
Courtesy of Reuters
penetrates choices in this regard, but
great directors do. If you look back at
my track record, I have often gone back
and forth between larger projects that
attained varying degrees of success,
and then to smaller ones as well. Atom Per Actor Ryan Reynolds, regarding his
Egoyan and I met in 2003, when he character in The Captive, “In the end, his
had produced a different Canadian redemption is finding his power, finding
film that I had done called Foolproof. his voice, believing in himself, and seeing
He sent me the script for The Captive, that those convictions actually lead to
and it´s a director’s medium. I have something positive.”
done this for 23 years now and
admittedly, it took me a long time to Although they are a couple, and although
kind of realize that it is in fact a director’s they wish that they could be together,
medium in every sense of the word. So you they can’t as they grieve over this tragedy.
want to work with great directors. That’s the It was that interpersonal relationship and
bottom line, and it doesn’t matter if you are that intersection between their relationship
paid or not paid. and this tragedy that I thought was pretty
fascinating.
“I just love the idea of Q: Do you think that men are less powerful
than women in these types of situations?
immersing myself in another
world and having this opportunity (RR):I saw them as being powerless, which I
think can be confused with emasculation. I do
to work strictly on character.
– Actor Ryan Reynolds
” believe that if you are going to find a contrast
between men and women in this scenario,
men fear shame more than women, which
Q: How did you do your research in terms can be their downfall to some degree, and
of parents of kids that have been abducted, that shame is intrinsic with emasculation, I
investigators, and God forbid abductors? suppose. But speaking for my character, I
(RR): From what I read about this scenario never thought that he was emasculated; I
and there´s actually a pretty good amount thought he was ashamed by the situation.
of literature out there that characterizes this This happened on his watch, he´s carrying
particular tragedy, families are usually torn this little bag of rocks around with him all day
apart. I thought that was quite interesting that every day and every second of the day, and
tragedy does not, in this particular instance, he´s experiencing the consequences of that. I
bring couples together, but rather pushes think in the end, his redemption is finding his
them apart, irreparably so. And I thought power, finding his voice, believing in himself,
hang on to hope and how that hope can
and seeing that those convictions actually
lead to something positive. In essence, he´s
also drive them apart and how those coping regaining his power, but I don´t think it´s his
mechanisms are not adaptive in anyway. masculinity, necessarily.
www.homebusinessmag.com
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 50+ Trendy
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Company # of Type of
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Business Business
Alternative Utility Services Inc. 750 Veterans Prkwy, Ste 104, Geneva, WI 53147 (262)248-0930 www.ausagent.com $600-$12K 1987 48 IA
Ampegy 2105 City West Blvd. #100, Houston, TX 77042 (855)AMPEGY1 www.ampegy.com $50 2011 N/A MLM IA
Badge A Minit Ltd. 345 North Lewis Ave, Oglesby, IL 61348 (800)223-4103 www.badgeaminit.com $30 1972 N/A M MO
Big Ear, Inc. 909 Juniper Ave, Crete, NE 68333 (888)600-2088 www.bigearinc.com $100 1994 N/A L M SB DS IA
Blind Brokers Network 23052 Alicia Pkw #H202, Mission Viejo, CA 92692 (888)922-5463 www.myblindbiz.com $3,995 1986 300 D DR DS IA
Child Shield USA 482 Stoneboro Lateral Rd., Stoneboro, PA 16153 (800)488-2445 www.childshieldusa.org $299-$999 1990 3,000 DS IA
Color-Glo Intl (color glo) 7111 Ohms Lane, Minneapolis, MN 55439 (800)333-8523 www.colorglo.com $45K 1978 500 F
Computer Troubleshooters 2296 Henderson Mill Rd. NE, Atlanta, GA 30345 (877)704-1702 www.comptroub.com $28.8K-$81.5K 2006 457 F
ComputerHelp.com 9728 3rd Ave. #559, Brooklyn, NY 11209 (908)578-6282 www.computerhelp.com $300+ 2004 N/A DR L F IA
Concrete Maintenance Systems 24333 Penhollow Ct, Punta Gorga, FL 33955 (941)639-4520 www.endcracks.com $965-$1,895 2002 5 D IA
Coverloads.com 3721 Loveall Rd., Booneville, AR 72927 (888)853-2592 www.truckloadplanning.com N/A N/A N/A D S
Create A Book 77 N. Magneto Drive, Pueblo West, CO 81007 (719)647-1161 www.createabook.com $395 1980 3,200 D W
Crestcom International Ltd. 6900 E. Belleview Ave., Greenwood Vllg, CO 80111 (888)273-7826 www.crestcom.com $84.6K-$101.5K 1987 202 F
Cruise One Inc. 1415 NW 62nd St., Ft. Lauderdale, FL 33309 (877)714-4072 www.joincruisesinc.com $495-$2.5K 1992 500+ IA
Data Recovery Profit Center 237 North Second St., Hamilton, MT 59840 (404)363-3524 www.DataRecoveryBusiness.com $8,500 1998 25 L F SB DS IA
DJ Sounds 119 N. Howell St., Pinckney, MI 48169 (877)357-6863 www.rentaljukebox.com $5,200 1989 2 D IA
Early Shares 1200 Brickell Ave. #1410, Miami, FL 33131 (888)909-9315 www.earlyshares.com N/A 2011 N/A SB
Energy Automation Systems Inc. 145 Anderson Lane, Hendersonville, TN 37075 (615)822-7250 www.easibusiness.com $39.9K 1978 450 D
Euro-Eyewear 1640 East Edinger Ave #L, Santa Ana, CA 92705 (866)550-1231 www.euro-eyewear.com $250-$5K 2001 2,000+ D W IA
FoundValue, Inc. 660 4th St., PMB 340, San Francisco, CA 94107 (877)538-8773 www.foundvalue.com $80 2003 N/A D
Get Moving Supplies, LLC 2425 N. Center St., Ste. 347, Hickory, NC 28601 (910)717-9817 www.movingboxesbusinessopportunity.com $150 N/A N/A L
Hard Tops Refinishing 1721 E. 6th Street, North Platte, NE 69101 (308)530-1081 www.hardtops.com $27.5K-$55K 1990 73 D DR L W DS IA
Home Video Studio, Inc. 8148 Raven Rock Dr, Indianapolis, IN 46256 (800)660-8273 www.homevideostudio.com $129.9K 1991 30 F
Hotels Etc, Inc. 910 Athens Hwy, Ste K-214, Loganville, GA 30052 (800)506-0947 www.hotelsetc.com N/A N/A N/A SB
Hygienitech 3849 Acline Rd Unit 108, Punta Gorda, FL 33950 (888)999-9030 www.hygienitech.com N/A 1999 857 L
iDropped, Inc. 300 Lackawanna Ave #235, Scranton, PA 18503 (866)611-1456 www.idropped.com $4,999 N/A N/A L
Jewelry on Candles Aberdeen, SD 57401 (605)216-7383 www.jewelryincandles.com/store/cs $100 N/A N/A W DS
Kustom Card International, Inc. 1018 E Willow Grove Ave., Wyndmoor, PA 19038 (800)207-1678 www.kustomcards.com $175 1985 600 DR
Let’s Clean Blinds Maid Services Cartersville, GA 30121 (770)616-1964 www.letscleanblinds.com $12,990 N/A N/A L
Little Jimmy’s Italian Ice 655 Pennsylvania Ave, Elizabeth, NJ 07201 (800)763-4348 www.italianice.net $4,295 1971 100 DR L M W IA
Money Mailer Inc. 12131 Western Ave, Garden Grove, CA 92841 (888)446-4648 www.moneymailer.net $43.5K-$70.5K 1979 198 F
Nations Express Inc. 16501-D Northcross Dr., Huntersville, NC 28078 (704)895-3051 www.nationsexpress.com N/A 1998 30 IA
North American Power 1012 Hibiscus Ave. SE, Lehigh Acres, FL 33972 (703)470-0572 www.NorthAmericasPower.com $250 2010 3 DR MLM IA
Paint Bull International 854 Bridgeview S., Saginaw, MI 48604 (800)800-5725 www.paintbull.com $5,000 1989 1,825 L M S
Pizza Box Advertising Box 1870, Absecon, NJ 08201 (609)568-6012 www.pizzamoney.net $97 N/A N/A MLM SB DS
PokerAffiliate Canada N/A www.pokeraffiliate.com $0 1999 N/A IA
Poly/Lite W/R Supplies, Inc. 1952 Stanton St., York, PA 17404 (800)245-1021 www.Poly-Lite.com $645 1989 2,133 DR M W
Pro Star Athletics 9301 S. 179th Dr., Goodyear, AZ 85338 (866)390-7732 www.prostarathletics.net $395 2000 500 D
Rooter-Man 268 Rangeway Rd., North Billerica, MA 01862 (800)700-8062 www.rooterman.com $25K 1970 387 F
Rotovac Corporation 17905 Bothell Everett Hwy, Mill Creek, WA 98012 (877)467-6868 www.rotovac.com $2,995+ 1996 N/A D DR M
S.O.I. Outdoor Sign Co. P.O. Box 923, Chesterfield, MO 63006 (314)698-8699 www.source4signs.com $100 2010 N/A D
Sci-Fi Ceilings Box 8591, Mobile, AL 36689 (269)342-1926 www.sci-ficeilings.com <$1,000 2005 1 D
Security Doctors 75 West Merrick Road, Freeport, NY 11520 (877)479-0006 www.securitydoctors.com $449 N/A 1 L IA
Solar Sunglasses 440 Andbro Dr; Unit 1B, Pitman, NJ 08071 (877)765-2732 www.solarsunglasses.net $300 2004 N/A DR M W
STS, LLC 8140 E. Pine Dr, Scottsdale, AZ 85257 (877)808-6542 www.drop-ship-whlesalers.net $100 N/A 25 DR
Tax Force, Inc. 4384 Stage Rd., Ste. 220, Memphis, TN 38128 (866)377-8829 www.tax-force.com $15K 2000 5 L IA
The Fairy Tale Princess Storyteller 71 Cherry Hill Rd., Johnston, RI 02919 (401)231-5226 www.thefairytaleprincess.com <$250 1992 N/A IA
The Professional Pooper-Scooper P O Box 28412, Columbus, OH 43228 (614)535-5726 www.pooper-scooper.com $250 1998 300 D
The Professionals Edge 14717 Heritagecrest Way, Riverton, UT 84065 (800)624-8186 www.theprofessionalsedge.com $40K 1972 N/A L
The Ticket Counter 4902 Carlisle Pike, Mechanicsburg, PA 17055 (800)309-4345 www.theticketcounter.com $129 1992 N/A IA
Todays Window Fashions P.O. Box 186, Bonsall, CA 92002 (877)998-6329 www.todaysblinds.com Varies 1997 33 F
U.S. Career Institute 2001 Lowe St., Fort Collins, CO 80525 (800)347-7899 www.uscareerinstitute.com $585-$1,989 1981 N/A S
Visual Concept Systems, Inc. P.O. Box 677, Bath, OH 44210 (330)825-0624 www.recyclecat.com $0 1991 N/A IA
Winch Enterprises 227 Bellevue Way N.E., Bellevue, WA 98004 (403)236-7551 www.cleanlots.com $50 1981 1 IA

22 Home Business ®
| January/February 2015 www.homebusinessmag.com
START-UP A TRENDY AND UNIQUE HOME-BASED BUSINESS. BOTH FULL- AND PART-TIME.
Type of Business: D = Dealer, DR = Distributor, L = Licensor, F = Franchise, M = Manufacturer, W = Wholesaler, DS = Direct Sales, MO = Mail Order, S = School,
SB = Service to Business, MLM = Network Marketing, IA = Independent Agent
Training Provided: M = Manual, V = Video, ON = Onsite, HQ = Headquarters, I = Internet
Support Provided: $ = Financial, MK = Marketing, ON = Onsite, HQ = Headquarters, T = Technical, S = Sales Leads, I = Internet Support, O = Ongoing, M = Meetings
Mobile: = Business is Home-Based and is Operated Primarily Outside of the Home.
Start-Up Costs: K = $1,000 N/A = Information Not Available

Training
Support Provided Description & Email
Provided
M ON $ MK ON T M Reselling to businesses of utility services such as electricity, gas, & local telephone. Mobile. aus@genevaonline.com
I MK HQ T I O M Market deregulated electricity & natural gas services. Leverage the power of deregulation. Mobile. tanya@ijangocorp.com
M V HQ HQ T I The nation’s leading supplier of button-making equipment & supplies. Make & sell your own buttons. questions@badgeaminit.com
V I MK HQ T S I O Provide custom hearing protection on site and/or take molds for Big Ear’s lab-based products. Low competition business. Mobile.
M V ON HQ I MK ON HQ T S I O M Discount shop for home blinds, drapes, shutters & tint. Simple to learn & fun. Commercial/residential. Mobile. Steve@myblindbiz.com
M V I $ MK S I O M Child safety programs: ID’s, fingerprints, DNA & amber alert programs to prevent missing children. Mobile. admin@childshieldusa.com
M V ON HQ I MK HQ T S I O M Franchisees trained in fields such as restoration, repair of leather, vinyl, velour, and various types of fabric. Mobile. info@colorglo.com
M V HQ I $ MK HQ T O On-site computer services. Small business technology consultants. Mobile. info@comptroub.com
V $ MK T I Allow people to purchase resale rights to sell the computerhelp.com DVD. Levi@computerhelp.com
ON HQ MK HQ T S O Expert repair of cracks in concrete. Large untapped market. Proven repair methods. Mobile. skipmcti@aol.com
M V HQ HQ T Dispatch Trucks from home. Owner operators need you in this lucrative professional business service. Mobile. truckloadplanner@gmail.com
M V I T I Personalized children’s books & personalized music. John@createabook.com
M V ON HQ I $ MK ON HQ T I O Management & sales training to all sizes of different businesses. Use your professional experience. Mobile. franchiseinfo@crestcom.com
M ON HQ MK HQ T S I O Nationwide cruise-only travel company. Sell cruises & tours from home. gbrezenoff@homebasedhq.com
M V ON HQ I MK HQ T I O M Data recovery services for businesses & individuals with personal computers. Specialized service. Mobile. paul.weese@adrdata.com
M ON HQ $ ON T Disk jockey & full entertainment & rental company, music store, lighting dealer. Mobile. djsounds@djsounds.org
M I T Equity-based Crowd Funding. Powerful new financial tool for small businesses. Mobile. info@earlyshares.com
M V ON HQ $ ON HQ T I O Consultative sales of energy conservation items to businesses & companies. Reduce electric bills. Mobile. easidealer@easipro.com
M MK HQ S O Wholesale Sunglasses. Easy sunglasses sales routes. Mobile. info@euro-eyewear.com
M V MK T S I O eSpecialists who sell merchandise online for individuals, businesses & not-for-profit organizations. eBay business. Mobile. info@foundvalue.com
M V i MK HQ T S Moving box business for your city. Provide boxes/supplies to people moving. 40 milling people per year. Website support. Mobile.
M ON HQ MK ON HQ T S I O M Refinishing tile, formica, bath fixtures, etc., for a fraction of the cost of replacement. Customized training courses. Mobile. hardtops@hardtops.com
M V ON HQ $ MK ON HQ T S I O M Home-based video studio using custom-designed, state-of-the-art equipment. Post-video production. FT/PT. robert@homevideostudio.com
M T Cash in on Certificates. $200, $500, or even up to $1500 daily or weekly. Residual income. No competition. Start in less than 24 hours. Mobile.
M V $ MK T S I O Mattress Cleaning & Sanitizing Systems. Clean allergens & dust mites. Residential & Commercial accounts. Mobile. sales@hygienitech.com
HQ I HQ T Start your own iphone, iPad and iPod repair business today. Complete turn-key system. Tools and training provided. Mobile.
M I T Team removed many risk-barriers in jewelry business that causes companies high failure rate among their representatives. Mobile.
M MK HQ T O Photographic business cards, post cards, trader cards & photo magnets of all shapes & sizes. contact@kustomcards.com
V HQ HQ T I O Start a blind cleaning business. Clean, repair, install. Complete packages. Training academy. home/commercial/restaurants. Mobile.
M V I $ MK S O Sell frozen dessert through a mobile system. Commercial/residential. Package includes ice, pushcart & paper supplies. Mobile. jice@optonline.com
M V ON HQ I $ MK ON HQ T I O M Proprietary products & systems to develop direct response advertising programs for local businesses. info@moneymailer.com
M ON HQ MK ON HQ S M Transportation brokerage. Air freight forwarding, express truck LTC service truckload brokerage, & more. Mobile. allen.watson@nationsexpress.com
V I MK T I O Market 100% clean green wind & natural gas energy company. New market. Mobile. ken.howard@hotmail.com
ON HQ I $ MK ON HQ I O Dent Repair, Paint Touch-up, Glass Repair, & Gold plating. Mobile. jasonz@paintbull.com
M V MK Locally-focused small business. Broker advertisements placed on pizza boxes. Mobile. yoeoo11@gmail.com
I MK Online gaming affiliate program. Guide potential players to a renowned gaming site brands. info@pokeraffiliate.com
M V ON HQ I $ ON HQ T I Windshield repair kit, & supplies. Sell all types of W/R supplies including repair kits & resins. Mobile. Ksurdich@Poly-Lite.com
M $ HQ Sell sporting goods dealerships. prostarathletics@cox.net
M V ON HQ $ MK HQ T O M Piping maintenance services including drain cleaning, septic inspection, pipe locating, & troubleshooting. Mobile. rooterman1@aol.com
M V ON HQ I $ MK HQ T O Carpet/Upholstery Cleaning Machine-Services. Latest equipment. Excel in today’s carpet cleaning industry. Mobile. websupport@rotovac.com
M T Market LED sign, LED displays, digital signs & mobile billboards. Programmable message centers. Mobile. soisigns@yahoo.com
M V MK T A night sky ceiling that is invisible during day and magically appears when lights go out at bedtime. Mobile. silverdollar1@juno.com
M HQ MK T O Sell free security systems. Ideal for independent contractors. Turn-key system. Complete customer service. Mobile.
M HQ MK Distributor of designer inspired sunglasses styles. Mobile. solarsunglasses@aol.com
M V MK Make money with Sensual Products. #1 retail industry online! Access to products at low wholesale prices. Mobile. Borba73@hotmail.com
M HQ $ MK S O M Year-long business model covering tax preparation, bookkeeping, payroll, and insurance. Mobile. dmorris@tax-force.com
M V MK I O Entertain children with story-telling at schools, bookstores, libraries, birthday parties, etc. No experience necessary. Mobile. alittlebit1@verizon.net
M I The Professional Pooper-Scooper: How to start your own low-cost, high-profit dog waste removal service. Mobile. matthew@pooper-scooper.com
M V ON HQ HQ T I M Restore properties. We provide the tools, training and freedom to run your business. Mobile. denis@powerlineindustries.com
M V I MK T I O Start a travel business. Sell air, cruises, vacation packages, hotels, rental cars & more. Includes travel discounts. sales@theticketcounter.com
M ON HQ MK ON HQ T I O M In-home business marketing blinds, shades, & shutters. E-commerce support. Mobile. todaysblinds1@aol.com
M V ON I ON T I O Correspondence Schools. Wide variety that includes medical billing training & admin support. enroll@uscareerinstitute.com
M T Go Green. Recycle metals. Training materials & guidance to start recycling metals. nick@powergraphics.biz
M HQ MK O Clean up litter from parking lots, landscapes, & sidewalks of commercial properties. Mobile.

January/February 2015 | Home Business ®

23
Stop Being a VICTIM of the Economy and Start Capitalizing on the Billions of Dollars in Unsecured Credit Available At Your Fingertips!
Even If You Have BAD CREDIT, You Can Gain Access to the Secret Credit
Vault of Hundreds of Thousands of Dollars in Unsecured Lines of Credit!
Become a Credit Millionaire in 90 Days or Less!
Imagine Having MILLIONS of Dollars Available to Borrow for
Cash Flow Investment Real Estate, to Finance Your Business, to
Lease/Buy Luxury Cars or for Unsecured Cash Lines of Credit at
Your Fingertips Just for Establishing Business Credit...
And Yes, This Money is Available EVEN During this Credit Crisis!
FREE REPORT & AUDIO SEMINAR SHOWS YOU HOW: www.250KinCredit.com
Cash for Business/Investing Work at Home
Did you ever tell yourself...”If I could only get my hands
on some money, I could actually MAKE MONEY in this
economy?” It’s a nice thought to get involved in a
business opportunity with no money (as many of these
ads in this magazine claim to help you do). Reality is: it
takes money to make money!
For example, I had a close friend of mine who is a single
mother. She struggled with her eBay business online.
She told me over and over again about how much money
she would be able to make if she only she could take
advantage of the wholesale lot deals by the truckloads.
I showed her this incredible strategy to allow her to
quickly build massive amounts of business credit, even
though her personal credit sucked! Within only a few
months, she was able to get a business line of credit for
$130,000. She used all the money to purchase a close-
out lot of merchandise which she was able to make a
$655,000 profit on in 4 months!
If she wasn’t able to access the unsecured line of credit,
she would never have been afforded the same
opportunity as the “big boys” in business who can shell
out large dollar amounts to buy bulk close-out items. By
following simple steps to building her business credit, my
good friend was able to gain the same access as other
business people and make huge profits in the process!
Imagine What You Could Do With UNLIMITED
Unsecured Credit At Your Fingertips!
You could become a real estate multi-millionaire.
You could purchase endless amounts of properties that
would be for PURE CASH FLOW purposes.
You could purchase closeout inventory for pennies
on the dollar from all the businesses going under
and RESELL the merchandise for a nice profit on
eBay or through other online auctions.
You could buy and sell cars for a profit. I know a guy
who does this and he rakes in a fortune buying car parts
and reselling them on the internet!
You could buy a business. You would be able to
qualify for a bank loan and get an instant business line of
credit to fund your business and pay for keeping it
running until you start making business profits.
Invest in Real Estate Buy a New Home
You could start a business from scratch. How many
times have you told yourself that you wanted to start a
business but couldn't afford to do it? Not anymore! You
can start a successful business from scratch! No more
putting it on hold!!
Because with your business credit you qualify for:
9 Corporate credit cards ranging from
$10,000 to $100,000 in unsecured credit
card limits!
9 Unsecured business lines of credit from
$25,000 to $500,000 and, eventually, you
can get a cash line of credit for
$1,000,000. Imagine that!
9 A leased luxury vehicle of your choice
from a Mercedes-Benz to a Lexus to a
BMW...or whatever luxury car you like!
Business lines of credit and credit cards come with a
MUCH HIGHER CREDIT LIMIT than you can get with a
personal credit card.
For example, at one point my personal credit was so bad
that I could only qualify for one of those crappy $250
credit limit cards where they charge you a $175 fee just
to open the account!
But, a short time later, when I started my business credit
profile, I got my first corporate credit card in the mail with
a $30,000 limit! This is UNSECURED credit!
Even if I had a credit FICO score of 800 in this
economy I still wouldn't be able to get a $30,000
credit card. I'd be lucky if I could get $10,000 in
unsecured debt and that's with PERFECT personal
credit.
Having business credit is MUCH DIFFERENT. You
get HIGHER LIMITS because these banks understand
that businesses need MORE credit than an individual
does to keep a business going. Many business
owners use business credit for inventory, payroll, and
other necessary business expenses. Plus, the U.S.
Government is REQUIRING that banks lend money to
businesses to keep the economy going!
All you have to do is understand a simple set of steps
and strategies to harness the power of business credit so
you can take advantage of this unsecured business
credit, even if you have poor personal credit!
Take Vacations Worldwide Buy/Lease Luxury Cars
For my FREE REPORT and AUDIO SEMINAR, visit
my website at www.250KinCredit.com! This will
explain everything you need to know to get started!
Monica Main
...
From Cynthia Jasen who now owns her own private
label cosmetics company: "I
started off as an Avon
representative to support my baby
and found out pretty fast that
there isn't big money in Avon. I
thought about starting my own
cosmetics line with private label
cosmetics. I did all the research
and realized that it was something
I could do. The problem was
funding. I didn't have the money to
get started. I tried an SBA loan
and couldn't get one because they wanted to see some of
my own money going into the business venture and I
had no money to start with. I wanted to get business
credit, got scammed a few times, almost gave up until
you came along. I couldn't believe how easy it really
was. Everyone says it's easy until you try to do it then
it's difficult, confusing, and doesn't work. Your stuff is
amazing and I was able to build corporate credit inside
of 60 days, get a business loan for $125,000, and here I
am with a successful business and no more money
worries."
From Gabe Maher who now has his own music
studio: "I wanted to borrow
money to start an independent
music studio where I could have
artists come in, use my facilities,
and pay an hourly rate. It was my
dream to do this but money was
always a problem. After trying to
borrow money years ago for my
business plan, I gave up. Then I
came across your system and
decided to give it a shot. I started my company,
Maher Studios, and began building my business
credit. Within 4 months I had triple A business
credit and was able to get a $250,000 business line
of credit. Now I'm in business and have been for the
past 9 months! This is completely awesome! Now
I'm really living my dream."
www.250KinCredit.com
 MBA Students Can Learn from Infantry School
By David M. Smith
The Army provided me with more fun and interesting experi-
ences and principles than college. Most students in MBA programs
nationwide will never have that military experience, which is why
I’ve condensed what I’ve learned into 10 essential principles.
■ Take the offensive to win. Defense alone never wins.
■ When defense is necessary, fall back carefully, with a plan and
N E W S S TA N D

while firing.
■ Be prepared to use your last option to decimate an invader,
but only if you must.
■ The counterattack … Remember, the easiest time to resume
the offensive is immediately.
■ A good general always has enough troops.
■ Never take a weak front.
■ Never sleep while on guard duty.
■ Do not heed the voices of caution too much.
■ Have a primary and a secondary objective.
■ Clean the lint off the helix and don’t overlook little details that
may have large consequences.

Nearly half of working adults are still searching for
the right career and more than one-third plan to
change careers in the next two years.
4 Ways to Kill Your Brand in 24 Hours or Less
By Kevin Surace, CEO of Appvance
Each day, some of the world’s largest companies take multimillion-
and multibillion-dollar risks online — risks that could fatally harm
their brands even though they don’t realize it.
Risk #1: The Sluggishly Slow Brands
When brands take big advertising buys, but don’t properly load test
their apps or websites for the traffic rush, they communicate to con-
sumers not to expect fast or timely service because they are sluggishly slow.
Risk #2: The Scarily Unsafe Brands
When big brands don’t test their apps and online services for all of the
potential hacking and security threats, they are telling the world that
their brands are scary, unsafe, and risky to use.
Risk #3: The Inconsiderate and Rude Brands
When brands don’t test for all of the possible user interaction sequenc-
es in their apps or sites, they are implying that their companies are
rude and inconsiderate.
Risk #4: The Sloppy and Unprepared Brands
Because many brands regularly expose themselves to all three of the
above risks, they further communicate that their entire operations and
managements are sloppy and unprepared.
With advance preparation, new technology, and strategic testing,
brands can eliminate all of these risks.
Appvance Performance Cloud (www.appvance.com) is a complete solution — tools, methodology, and
platform — for testing modern apps for performance and security risks. With Appvance, businesses can
quickly test millions of virtual users and determine the root cause of potential performance and security
bottlenecks — achieving 600% more productivity than prior generation testing tools.
David M. Smith is the author of The Texas Spirit (www.TheTexasSpiritBook.com; 2014; Halcyon
Press). He’s the founder and owner of Chemical Exchange, Inc. and Texmark Chemicals of Galena
Park, Texas.
Survey: Careers Contribute Equally or More to
Self-Worth Compared to Personal Lives
By The Phoenix School of Business
A recent University of Phoenix® School of Business survey sug-
gests that many Americans are defined by their careers. In fact,
nearly half (47 percent) of working adults in the U.S. gain equal or
greater feelings of self-worth from their jobs and careers as they do
from their personal lives. The survey also finds that nearly half of
working adults (45 percent) are still searching for the right career,
and more than one-third (37 percent) plan to change careers in
the next two years. The newly released online survey of more
than 1,000 working adults in the U.S. was conducted on behalf of
University of Phoenix School of Business by Harris Poll in the first
quarter of 2014.
The youngest workers are most interested in transition, with
two-thirds (66 percent) of workers in their 20s still searching for
the right career and 55 percent planning to change careers in the
next two years. More than half (53 percent) of workers in their 30s
are still looking for the right career, followed by 42 percent in their
40s, 25 percent in their 50s, and 21 percent age 60 and above. Forty
percent of workers in their 30s plan to change careers in the next
two years, followed by 35 percent in their 40s, 25 percent in their
50s, and 20 percent of those age 60 and above.
Despite a challenging economic climate, the survey reveals that
more than 60 percent of working adults would quit their job if it
decreased their feelings of self-worth. The youngest and the oldest
working adults are the most likely to quit if a job decreases their
feelings of self-worth, as reported by 69 percent of workers in their
20s and 72 percent of workers age 60 and above. More than half
(56 percent) of workers in their 30s, 58 percent of workers in their
40s, and 49 percent of workers in their 50s, report they would quit
if their job decreased their feelings of self-worth.
For more information about University of Phoenix School of Business’s associate, bachelor’s, mas-
ter’s and doctoral degree programs, visit http://www.phoenix.edu/business.

26 Home Business ®
| January/February 2015 www.homebusinessmag.com
January/February 2015 | Home Business ®
27
 Conquering
MARKETING & SALES

Keywords
Six SEO Tips to Boost Your Blog Views
By Mark Satterfield

Y
ou know the thought experiment that
goes, “If a tree falls in a forest and not following the guidelines
no one is around to hear it, does that get your site higher in
it make a sound?” It’s time to apply this the natural search listings
principle to your business’s blog. You’ve been of Google and other search
Search engine optimization is a vital part of
blogging your heart out, faithfully creating engines, all your hard work
well-written, compelling posts. But does any may be in vain. blogging.
of it really matter if no one — other than your Search engine optimiza-
mom and best friend, of course! — is stopping tion is a vital part of blogging. The idea is to When you write your post, include your
by to read your content? subtly infuse your posts with keywords poten- keyword phrases twice, but no more. When
tial clients might be searching for — so they’ll blogging first began, people put keywords
Yes, blogging can attract lots of prospective end up on your site, sign up for your commu- in multiple times, sometimes to the point of
clients to your site, but no matter how great the nications, and ultimately, buy your products ridiculousness. It wasn’t long before Google
content, you must first take the technical steps and services. People think SEO is hard, but it’s caught on to this trick of “keyword stuffing,”
that will get your blog in front of the right really just a matter of following a formula. The and they now penalize you for doing it.
people. Blogging is a great way to increase following spotlights quick, easy-to-implement
your ranking in search engines. Google loves SEO tips that will help you get your blog in
sites that have new, updated content, which front of as many people as possible:
Choose your “key” keywords… Before
“People think SEO is
“When it comes to you write a post, pick one or two of the hard, but it’s really just
blogging, creating great
keyword phrases that you want to get highly
ranked for. So, for example, if you’re an estate
a matter of following a
content is only half the planning attorney, your top keyword phrase formula. ”
might be “estate planning” or “inheritance
battle.” tax.” If you’re a chiropractor, it might be “back Intro your keyword phrase in your head-
pain.” You don’t have to do this for every post line and the first sentence of your blog.
you’re providing every time you post a new you write, but try to do it for at least 50 percent If you’re focusing on two different keyword
blog. It also favors bigger sites, which frequent of them. phrases for a post, you’ll have to choose which
blogging also accomplishes. However, if you’re …But don’t “stuff ” your blog with them. one is most important to you, since it’s unlike-
ly you’ll fit both in the same headline. You can
always highlight the other one in another post.
The headline of your blog post shows up in
search results. If you include the terms that
people search for in the title of your article,
you’ll almost immediately start to see your
Internet traffic increase. So, here’s what this
might look like. Let’s say one of your key-
word phrases is “executive recruiter,” and your
first blog post is titled, “How I Became an
Executive Recruiter.” The first sentence could
then read, “I never expected to be an executive
recruiter, although I sort of knew what one
was…” It’s that simple.
Add the keywords and phrases as “tags”
to your post. WordPress has a box that lets
Before you write a post, pick one or two of the keyword phrases that you want to get you create tags to let the search engines know
highly ranked for. about your post so they can add it to their
index. Put in whatever keywords or subjects

28 Home Business ®
| January/February 2015 www.homebusinessmag.com
 “… if you’re not
following the guidelines
that get your site higher
in the natural search
listings of Google and
other search engines, all
your hard work may be
in vain.”
you find appropriate, even if you didn’t empha-
size them in your post.
Make sure your post is at least 300 words.
Many social media experts agree that 300
words is the minimum number necessary to
get SEO benefits for your blog. That being
said, if you want to write a post that’s 600
words or longer, break it up into Part I and
Part II (using the same headline), and you’ll
get double the search engine benefits.
Periodically spice things up with origi-
nal photos. Randall West of TapSuccess.com
says, “Search engines are tired of seeing the
same old photos and ideas floating around the
Internet. Google’s spiders will give you points
for an original photo, as most posts use photos
taken from somewhere else on the Internet or
stock photography that everyone uses.”
When you do this, be sure to post the photo
on Flickr.com or Instagram.com. When you
do so, it provides a link from a highly ranked
site, which will also help with your SEO.
You should also give the picture a name that
includes your keyword phrase. This will also
make a difference in your SEO. And add your
keyword phrase as an alt description. (This is
where you tell the robots what the picture is.)
A person can look at a photo and tell that
it’s the Empire State Building, but a search
engine spider can’t. It needs your alt descrip-
tion. You can sneak your keyword phrase in
300 words is the minimum number
necessary to get SEO benefits for
your blog.
at the same time. For exam-
ple, let’s say your keywords
are “retirement plan” and you
have a photo of a piggy bank.
Your alt description could be
“retirement plan piggy bank.”
If you follow these instruc-
tions, you’ll have used your
main keyword phrase in your
blog five times between the
headline, the body of the
post, and the photo you’ve
added. Your secondary key-
word phrase will be men-
tioned twice in the body of
the post. This will give your
SEO a significant boost, and
that means you’ll be getting
your blog in front of more If you include the terms that people search for in
prospective clients, which the title of your article, you’ll almost immediately
is great for business. start to see your Internet traffic increase.
Mark Satterfield is the author of The One Week Marketing Plan: to attract consistent streams of brand new prospects and turn large
The Set It & Forget It Approach for Quickly Growing Your Business percentages of them into paying clients. Mark’s the author of eight
(BenBella Books, August 2014, ISBN: 978-1-939-52978-7, 24.95, previous books, including the best-selling Unique Sales Stories: How
www.gentlerainmarketing.com). He is the founder and CEO of to Get More Referrals, Differentiate Yourself from the Competition &
Gentle Rain Marketing, Inc. For the past 20 years, he’s advised Close More Sales through the Power of Stories.
entrepreneurs, consultants, advisors, and business owners on how
One Internet Threat Everyone Must Know
To help folks compute with confi- behind the page you are viewing.) When you
dence, Nick Nascimento, Chief “Geek” at see that FLASH, be sure to LOOK QUICKLY.
AGeek2Go — a senior-level IT service and You just may see a very small window that
support company — offers information on is downloading the Malware. CLOSE IT! If
fake virus alerts that Internet surfers should it completes its task, it will then launch that
be aware of. warning window. That is the other way they
Fake Virus removal programs install them- are delivering this malware.
selves onto your PC and request money to It is imperative to be vigilant and “in the
make them work. They will not work, and if know” as dangers definitely lurk on the
you pay them they will now have your credit Internet.
card information. Here are the two most Nick Nascimento is Chief Executive Geek at aGeek2Go LLC
common ways they are distributed: Computer Repair, San Diego’s provider of IT Services &
(a) Via Infected IMAGES you may view Via Support as well as computer repair for home and business
users both on-site and remote. He may be reached online at
search engines!
www.ageek2go.com.
(b) Via Pop – UNDERS (pop-ups that hide
January/February 2015 | Home Business ®
29
 SUCCESS STORY
Imagine if you could get paid
monthly on these services
that people already use!

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t hl y Bills!
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utilities and companies that provide those services.
 GET PAID
JUST LAUNCHED!
Earn Commissions on all Credit
When People Pay Their Monthly Bills
Card and Debit Card Purchases
Shane Douglas, one of the home-based business industry’s top income earners and trainers is looking to mentor the right
motivated individual in 201 to achieve success with his premier home based business model. Visit www.BTHE1.com
I
t’s a fact that everyone has utility and monthly bills: Electric, gas, cell
phone, TV, Internet, and the list goes on. And no matter how financially
challenged or wealthy someone may be, these essential services are
needed and can never be paid off; everyone will have to pay for these services
for the rest of their lives out of necessity.
So when a global company is open in 23 countries worldwide (launching
into Latin America in 201) and endorsed by one of the wealthiest people in
the world, who features this company on his hit primetime reality TV show
not once but twice, says you should find out more, would you want to hear
more about it?
What if this same company said they’d pay you generously for helping
others get paid when they pay their monthly essential bills, would you want
to know even more?
Shane Douglas did, and it’s paid off in an incredible way for him. It’s
been OJOF years since this Idaho native living in a town of just 1,500 people
started his home-based business helping people achieve their financial goals
and showing them how they too can get paid every time they pay their own
monthly bills.
“I was tired of all the promises from other companies that say you can
become wealthy over night only to find out you have to sell and teach others
how to sell products that are either overpriced or only appeal to a small
percentage of the population,” says Shane.
“Our company is different: We only offer services that people pay on
monthly basis like gas, electricity, TV, internet, cell phones, home security
and more. And I don’t sell anything; I just simply show others how to get paid
every month for services they were going to use anyway and teach others to
do the same.”
Shane explains that recent deregulation of Energy providers around the
country has opened up a significant opportunity for more people to choose
who they get their service with, people like to know they have a choice, Shane
says. This, in turn, creates more opportunity for entrepreneurs to grow their
business with our company.
“In this declining economy, home-based businesses are on the rise. People
want to supplement their income and possibly replace their incomes while
working from home. So the opportunity to get paid every single month when
someone turns on their lights, heats their home, uses their cellphone watches
TV, logs onto the Internet or arms their security system is a no-brainer,” he says.
BRIDEY
BRI
RIIDEY
EY
Y ORTH
OR T
The way Shane has grown to be one of the top income earners and trainers
in this business is by following the system the company offers all of its
independent business owners (IBOs). He says that he tells people they can get
the same services from the same major service providers, but get paid. Then,
according to Shane, all he does is direct them to his online store, which is
included in the companies start up business package.
“Our system can be 100% automated for you,” he explains. “Simply direct
potential customers to your online store that the company provides for
you, and they can sign up for any of these services with many of the major
companies that are available in their area. When they sign up on your online
store, you receive a residual commission every month when they pay their
bills. It’s that simple.”
The key to his success, he says, is that he doesn’t complicate his business; he
just goes out and shares the company’s program and his personal story.
”Before you join some other company that makes pie in the sky promises,
ask yourself one simple question. Would people I know buy this product/
service even if I wasn’t involved with this company and making money? If the
answer is NO then you should be prepared to be in sales and the team your
going to build better be prepared to be sales people. Because no matter how
much money they say you can make it won’t matter if you or your team of
business partners can’t sell.
This is where we are different, as I said before we only provide essential
services that people need, want and can’t be paid off. This is an incredible
business model with the right services behind it,” says Shane
“It might not be sexy—it’s utilities after all—but it is simple to just share
the story. Everyone can relate, because everyone pays these bills, because they
have to,” he says.
“I’ve been fortunate to have had major success with this company by taking
action and so has my team. We’ve expanded all over the world by sharing this
simple concept with others. Shane is looking to mentor the right motivated
individual in 201 to the same level of success that he has accomplished,
would you like it to be you? ■
To see more information about this company go to www.BThe1.com.
Their proven leadership, who started out just like you, are here to
answer your questions and help you get started.
 5 Ways to Ensure
MARKETING & SALES
Your Marketing Video
Will Suck
Tips from an Online Video Marketing Specialist
O
nline video marketing has become a
staple, with 81 percent of companies
producing video content for their
websites and 69 percent producing it for
social media, according to the 2014 Online
Video Production Trends Report.“There are
loads of marketing videos on the web now,
and some extremely effective,” says Jennifer
Santoro, integrative marketing specialist and
Chief Happiness Officer for InVidz Smart
Video Technology, (http://InVidz.com). “But
there are plenty that just don’t work.” Santoro
says she’s noticed common themes among
the latter group. Based on those, here are her
five ways to ensure your marketing video will
suck.
“ BEFORE you ever
pick up your audio
equipment and camera,
spend significant time
clarifying the intention of
the video and composing
your script around that
intention. ” affordable and compatible with an iPhone; you
1. The Video Takes Too Long to Get to the
Point.
In the age of the “tweet,” marketers have
only a few seconds to capture a viewer’s atten-
tion. In order to get the viewer to engage, a
marketer must put serious thought into what
the main point of the video is, and then clearly
communicate that message as quickly as pos-
sible. The attention span for video watching
seems to be about 60 seconds, so viewers don’t
want to hear a marketing message that goes
on and on. Every word counts! Don’t use five
words when three will do. This is where the
practice of writing, rewriting, and then rewrit-
ing a script helps.
2. The Video Content is Inauthentic.
Today’s consumers value authenticity, and
32 Home Business ®
| January/February 2015
By Jennifer Santoro
they can smell B.S. a mile away.
Never try to portray yourself
or your company as something
you’re not. Embrace who you are
In order to get the viewer to engage, a marketer must put
and what you actually offer; peo-
serious thought into what the main point of the video is,
ple will relate to and engage with
and then clearly communicate that message as quickly as
that content. As soon as viewers
possible.
suspect pretense, their trust will
be gone. In today’s market, the
The whole point of a marketing video
truth shall set you free. Take some time for
is to get your viewer to take some sort of
self-reflection about what you offer potential
action. Internet video marketing technology
customers and authentically communicate
has advanced significantly with the dawn
that message.
of the smart video, which allows viewers to
3. Distracting Noises are on the Audio. take immediate action directly from the video
Rule of thumb: The visual can suck, but itself. We all know the power of the impulse
the audio can’t! Visually you don’t have to do buy! Consumers are much more likely to
anything fancy. A simple shot of you speaking follow through on a decision if they can act
in front of a nice background will never be upon it instantly. Therefore, smart videos are
distracting. However, distracting noises in a marketing video’s best friend. If you haven’t
the audio will kill your video every time. If already started using a smart video marketing
you’re on a budget, put your money towards platform for your videos, it’s time to start.
a decent microphone as opposed to a fancy InVidz.com has made the process extremely
camera. It’s amazing what you can do visually easy and affordable. It even offers a free mem-
with an iPhone! However, without a prop- bership to get you started.
er microphone, the recording will pick up
too many distracting noises. Try the Audio-
Technica ATR-3350 Lavalier Omnidirectional
“ ‘Remember the rule of
Condenser Microphone to get started. It’s quality over quantity…
just need the adapter.
One extremely effective
4. The Intention of the Video is not Clear.
video is better than 10
This goes back to No. 1 and the importance
of putting serious thought into the point of the
ineffective videos.’ ”
“Remember the rule of quality over quan-
video. Too often we get distracted by special
tity,” Santoro says. “One extremely effective
effects and features, or telling elaborate sto-
video is better than 10 ineffective videos.
ries, and forget that the video needs to have a
“When considering your next marketing
clear and concise message. Never shoot a video
video, check down this list to ensure it doesn’t
simply because you think you’re supposed to
suck. You’ll see the difference in your conver-
have a video. If that’s the only reason you’re
sion rates!”
shooting one, you’re pretty much guaranteeing
it won’t be strong because it will lack intention
for the viewer. BEFORE you ever pick up Jennifer Santoro holds a master’s degree in Integrated Marketing
Communication and Management from the Florida State
your audio equipment and camera, spend
University and is a specialist in online video marketing. Shes
significant time clarifying the intention of the the Chief Happiness Officer for InVidz Smart Video Technology
video and composing your script around that (http://InVidz.com). A Certified Professional Coach through the
intention. Institute for Professional Excellence in Coaching, she has more than
10 years of professional communication experience in the non-profit
5. Viewers Can’t Take Immediate Action. and private sectors.
www.homebusinessmag.com
 Legendary Quarterback Danny White
Of The Dallas Cowboys - Super Bowl Champion 1977

I've Earned More Income From My Home Based

Business, Than I did In My 13 Year NFL Career
View My Video Message On How We Can Build A
Successful Business Together
www.cowboys11.com
BUSINESSES & OPPORTUNITIES
Turning Parenting Dilemmas
into Lucrative Inventions
Five Valuable Lessons One Inventor Learned
From Bringing Her Product to Market
By Kaylee Wickline, Inventor of the Potty Wiz
W
e’ve all been there — in the midst
of raising your kids, you’ve likely
stumbled across a parenting
dilemma that made you think, there really
needs to be a better way to manage this.
Maybe it was just a thought, or maybe
you came up with a great idea to solve the
dilemma. Either way, the thought of moving
forward with your thought or idea probably
makes you a little nauseous when you consider
all that’s involved. You likely have a million
thoughts running through your head: “I can’t
do this,” “I have no time to invent something,”
“No one would even buy my invention,” and
“I have no idea how to move forward with my
idea.” After all, bringing a product to market is
a huge endeavor.
Despite these thoughts, rest assured that
hundreds of other parent inventors have felt
the same way yet they have pushed forward to
bring to market solutions that make parenting
easier and are now successfully running or
have sold lucrative businesses. If you’re like I
was and have no idea where to start, here are
some valuable lessons I’ve learned through-
out my process of developing the Potty Wiz
(http://www.pottywiz.com).
Hundreds of parent inventors have pushed
forward to bring to market solutions
that make parenting easier and are now
successfully running or have sold lucrative
businesses.
34 Home Business ®
| January/February 2015
1. Get inspired.
One of my favorite things to do
as an inventor is to peruse the hun-
The best product ideas are derived from a person’s own
dreds of products created by moms
personal experiences.
and dads. I spend days just brows-
ing through all of the ingenious
on Google, but you should also search Google
inventions. Doing this has certainly
inspired my own invention as it opens up your patents and go through all relevant patents for
mind to think about all of the possibilities. It further confirmation that your idea is unique.
also solidifies that your idea just might work, 3. Invest in a patent.
despite your self-doubts.
After you have come up with that really
A good place to find these inventions is great idea, have determined there’s a need
through browsing the Huggies MomInspired for that idea through consumer research, and
(https://www.huggiesmominspired.com) have made sure the product doesn’t already
grant program website where you can read exist or infringe on an existing product, I
about all of the past years’ winners. You can highly recommend investing in a utility patent
also find some inspiration by googling “suc- or a design patent. A utility patent protects
cessful mom inventors.” Other good resources the utility of your idea while a design patent
to browse for inspiration are Mompreneur protects the ornamental aspects of your idea.
Mogul (http://www.mompreneurmogul.com), This can get confusing so you can read more at
The Mogul Mom (www.themogulmom.com), www.uspto.gov/web/offices/ac/ido/oeip/taf/
Mom Invented (www.mominventors.com), patdesc.htm.
and Mompreneur Media
(www.mompreneurmedia.com). “ Peruse the hundreds
2. Reflect on your own parenting issues. of products created by
The best product ideas are derived from moms and dads. Doing this
a person’s own personal experiences. This is
especially true when inventing juvenile prod-
… opens up your mind
ucts. Most of the time, there is a problem the to think about all of the
parent faces when parenting that there is no
existing solution for —so the parent creates
possibilities. ”
the solution. If you plan to pursue a utility patent, it
might be in your best interest to first submit
To help you pinpoint this problem, think a provisional patent application. This provi-
back through your parenting journey. What sional application is less cumbersome and
problem did you face that could be solved with less expensive and protects your idea for a full
a simple solution that doesn’t currently exist? year. After a year’s time, and once you deter-
Is the problem a common problem that would mine how you want to move forward with
be experienced by other parents? For example, your invention, you can choose to file for a full
I created the Potty Wiz as a solution to my own utility patent or trash the idea. Design patents
problems potty training my son. There were do not offer the provisional aspect, however,
no products on the market that made potty so make sure before you file for a design patent
training easier on both of us, so I designed that your design is exactly how you want it
the solution. produced. Otherwise, it will be useless.
Be sure to check the market to make sure Many people will tell you not to waste
your idea doesn’t already exist before wasting
Continued on page 36
any more time. You can do this by searching
www.homebusinessmag.com
BUSINESSES & OPPORTUNITIES Turning Parenting Dilemmas into Lucrative Inventions
Continued from page 34
“ Be sure to check the
market to make sure your
idea doesn’t already exist
before wasting any more
time. ” I know more than anyone that many
money on a patent, but I disagree. If you don’t,
you most certainly risk someone else coming
up with the same idea and capitalizing on it
right away and you will lose out.
4. Take advantage of freelance websites.
One of the toughest parts of developing a
product is finding a good product designer
and a good manufacturing facility. I’ve talked
to so many inventors who have just cold-called
people all over the world, who have hired liai-
sons to find them experts in another country,
and who have experienced so much stress and
confusion associated with finding designers
and manufacturing facilities.
My golden nugget for developing a prod-
uct on a budget has been freelance web-
sites. I found my product designer on
Freelancer.com who was also able to
36 Home Business ®
| January/February 2015
recommend a great manufacturing facility
that he has worked with many times in the
past. These freelance sites allow you to post
your job and receive proposals from high-rat-
ed contractors/company representatives all
over the world.
5. Consider hiring abroad.
After you have come up with a great idea, have
determined there’s a need for that idea, and
have made sure the product doesn’t already
exist or infringe on an existing product, invest
in a utility patent or a design patent.
888-977-9226
inventors want to hire within the United
States. They want a product designer and
manufacturing facility based in America.
However, what many inventors and startups
don’t realize is just how much of a discrep-
ancy there is in pricing between outsourcing
projects or working within the United States.
When I talk about discrepancy, I’m talking
about 10 – 100 thousand dollar discrepancies.
For a solo inventor or startup, the budget sim-
ply may not accommodate staying within the
United States.
“ One of the toughest parts
of developing a product
is finding a good product
designer and a good
manufacturing facility. ”
To ensure you’re being as precautious as you
can when outsourcing, I recommend using
established freelance sites as mentioned in the
last point. You can also seek assistance from
other small businesses in your industry to see
what companies they work through. Another
www.homebusinessmag.com
option is using LinkedIn to search for reputable manufacturing com-
panies and product designers in various countries.
Inventing and bringing a product to market are going to be some
ON YOUR IPAD!
of the most arduous processes of your life, while also being the most Home Business Magazine
y Good luck. We can’t wait to see
rewarding and fulfilling journeys.
your product on the shelves! • Exact Digital Version
Kaylee Wickline is the founder of the Potty Wiz (http://www.pottywiz.com), a multifunctional and
transitional potty chair that accommodates the unique needs of both girls and boys unlike any other
of the Print Magazine
product on the market. Kaylee’s company is committed to manufacturing innovative products that on Your iPad.
making potty training a simple, convenient, autonomous, stress-free, and mess-free experience.
Kaylee is also a writer, speaker, and advocate for women in business. • Free iPad App for
Viewing – Visit the
One Way to Get Great Ideas Through Apple iTunes Store
All of the Bureaucracy for info.
• Read at Your Convenience in the
Worlds Most Popular E-Reader.
• Advertisers in the Print Issue can
Insert Video and Interactive Media
into their Display Ad.

Home Business Magazine

“Where Home Business and
Electronic Readers Connect.” TM

www.homebusinessmag.com
C oming up with the big ideas should be the hard part....
but trying to sell those great ideas and trying to get those
great ideas through the gatekeepers is even harder! Suppose
you have a great idea for a project that could make a lot of
money. Where do you go with it?
First, you would take a look at the kinds of companies that
might be interested in that idea. Then you would find out whom
to contact at that company and ask them how they would like
to receive the presentation. Can you make the presentation
in person? Would they like to receive it by regular mail or by
email? Will they even look at an “unsolicited proposal?” What
can you do to get past the gatekeepers?
If you have the resources, you can advertise and promote
your idea (to the extent to which you are willing to divulge any
Become a FACEBOOK Fan!
details about it) in various advertising media. If companies see Home Business Magazine
your ad, maybe they will call you about it and solicit it. Maybe • Log on to Facebook and search for “Home
someone will show the ad to their boss? Maybe they will take
Business Magazine.”
your idea and present it as their own? Maybe you’ll get lucky?
Maybe you will also spill the beans and someone else will run
• Read and Comment on the Latest Articles
away with your idea? • Connect with other Entrepreneurs
If you advertise it, be careful how much you say about it, • Join in the Discussions
because now it’s out in the public domain... but advertising
• Learn about Different Businesses &
is indeed one way to break through all that clutter and all of
Opportunities
those gatekeepers... if you have the money to do that kind of
advertising. • Link Your Business with Social Media!

Robert Barrows of R.M. Barrows, Inc. Advertising & Public Relations can be reached at Home Business Magazine
650-344-4405. He is the inventor of a video tombstone called “The Video Enhanced
Gravemarker” (U.S. Patent #7,089,495), (www.barrows.com/invention.html). He has also “Where Home Business and
written a novel called Cemetery of Lies (www.barrows.com/novel.html). For more informa-
tion, visit www.barrows.com or email barrows@barrows.com. Social Media Connect.” TM

www.homebusinessmag.com

January/February 2015 | Home Business ®

37
BUSINESSES & OPPORTUNITIES
Create Momentum
in Your Network Marketing Downline
Try the Fast Track to Success Plan
I
n building a successful network mar-
keting business, massive action gen-
erates massive results. And there is
no better time to get your new associates
off to a good start in developing habits
that will support their success than their
first 30 days in the business. Try this Fast
Track to Success approach with your next
enthusiastic new associate, and watch his
or her business (and yours) take off like a
rocket as a result.
The concept is a simple one. You offer to
partner with your new associate to create
in partnership with them an organization
of a solid team containing ten associates in
their first 30 days in the business. You then
duplicate this plan to produce 4 solid lead-
er teams with each one having at least ten
associates in each one — over the next 4
months. Or if your company offers a bina-
ry compensation plan, you can use this
approach to drive BOTH teams deep fast!
“ Your goal is to have at
least ten new associates
in one leg within 30 days,
all of which are on auto-
ship. ” start doing 3-ways with their new people.
Secrets to the Fast Track to
Success
1) Everyone enrolls as an independent
associate and commits to a monthly
automatic order (usually about 100 BV
points) for a minimum of 6 months to give
the program enough time to work.
2) You, as the new associate’s sponsor,
commit to doing the first ten presentations
with him or her over the next 7 days or less.
The new associate agrees NOT to do these
presentations alone until he or she has done
the first ten with you.
3) The new associate agrees to put you
in front of ten people (either in person or
by telephone) with whom he or she has
credibility and to whom he or she wishes to
38 Home Business ®
| January/February 2015
By Dr. Joe Rubino
contribute the gift of success.
4) You do a 3-way presentation for the
new associate’s first prospect. You explain
that you have committed to supporting
your new associate. Briefly cover what
network marketing is. Explain the concept
of geometric progression as the doubling
effect (take a penny on day 1 and double
it every day for 30 days, and you’ll end up
with an impressive sum). Explain a little
about your company and its product lines.
Explain that your commitment is to have
ten people enrolled within your associate’s
organization within the first 30 days. You are
now both offering to support the prospect
in being at the top of an organization of ten
people in thirty days and continuing onward
thereafter.
5) You continue to drive the leg deep by
working the names list of the newest person
that enrolls. So, if you and your front line
associate (A) enroll person (B), you all then
devote your energies to supporting person
(B) to have ten new associates in their first 30
days. As you enroll associate (C) under (B),
you now turn to working with (C)’s names
list...and so forth.
6) After you have done ten 3-way
presentations, it’s time for associate (A) to
7) This training duplicates downline,
creating an ever expanding group of
associates that become leaders of their own
organizations, empowering others to develop
leaders as well.
8) You work with your first front line
associate to have at least a downline of ten
people. Each new emerging leader does the
same with his or her group.
9) As long as you are put in front of new
people by your downline people, you work
their names list with them in partnership.
If you have additional time to work your
business beyond doing 3-ways with your new
associates, then you work your own names
list in order to build either width or depth,
depending on the requirements of your pay
plan.
By creating massive action, momentum and
enthusiasm will result in a rapidly growing
network marketing organization that others
will want to be a part of.
10) Your goal is to have at least ten new
associates in one leg within 30 days, all of
which are on auto-ship.
11) In month #2 and in subsequent
months, you start the process over again,
ideally creating 6 leaders in 6 months with
each leader’s organization containing at least
ten associates on auto-ship.
Keys To The Plan’s Success
1) Work with people who trust you —
people you have credibility with. Do not rule
out or prejudge anyone.
2) Set up your first ten appointments
as soon as possible to create all important
momentum. Aim for ten appointments in 2
to 7 days. Success LOVES speed!
3) Sign them up (and their prospects) on
the spot if possible with a 3-way call to your
company or by submitting their information
online.
4) Work with your new people by
scheduling a weekly bridge teleconference
call.
By creating massive action, momentum
and enthusiasm will result in on-fire lead-
ers stepping forward and launching your
network marketing organization toward
success.
Dr. Joe Rubino is an internationally acclaimed network mar-
keting and personal development trainer, a life-changing success
coach, an accomplished Internet marketer, and the best-selling
author of 12 books and 2 CD sets available in 23 languages
and in 58 countries on topics ranging from how to achieve
network marketing success and personal and leadership de-
velopment to restoring self-esteem and maximizing business
productivity. Visit http://www.CenterForPersonalReinvention.com or
http://www.SelfEsteemSystem.com, call 888-821-3135, or email
drjoe@drjoerubino.com.
www.homebusinessmag.com

Interview with Paula Deen:
A Recipe for Success
On Working with Family, Finding New Revenue
Streams, Creating New Recipes, Launching the
Paula Deen Network, and Never Giving Up
By Deborah Jeanne Sergeant
S
outhern cooking maven Paula Deen
founded her food empire with $200
twenty five years ago. “It was totally
illegal,” she recalled in her recent interview
with Home Business Magazine®. She felt
that the commercial kitchen in a poolhall
wasn’t clean enough, so she started cook-
ing in her home kitchen! Since then, she’s
built a home with its own commercial
kitchen. Home Business Magazine also
asked her about her tips for success.
Home Business Magazine® (HBM):
You launched Paula Deen Network online
Sept. 24, 2014, with subscriber-only
content. How did you come up with the
idea?
Paula Deen (PD): I am blessed to have
a great partnership. We did some research.
I had over 4.5 million followers on
Facebook. We asked, “Do you want Paula
back? How do you want her back?” We’re
the first to develop a digital, interactive
network with cooking and lifestyle. We
learn every day. You never know who you
will meet along life’s journey. You have to
be open to risks, but calulated risk you’re
open to winning.
HBM: How can entrepreneurs figure out
a new revenue stream for their businesses
that will work for them?
“Don’t ever give up. You can’t let
discouragement get you down.”
– Paula Deen
PD: It’s all about going out there and doing
research. It’s about doing something you’re
passionate about, and don’t let anything
stop you. If you’re passionate and willing
to make sacrifices and work very hard, you
don’t know what great things will happen
next. I’m living proof that the American
dream still exists.
HBM: What’s it like working with your
sons, Jamie and Bobby?
PD: Working with family is probably one
BUSINESSES & OPPORTUNITIES
Photos Courtesy of Paula Deen
of the hardest things
in business, but it can
also be one of the most
rewarding. You have
to be very, very careful
that you don’t overstep By creating massive action, momentum and enthusiasm will
the boundaries that you result in a rapidly growing network marketing organization that
wouldn’t with anyone others will want to be a part of.
else. Sometimes, we
have a section called Paula Low Country
think that the unconditional love they
Lounge. Bloopers and everything’s right
have for us makes overstepping boundaries
there. Plus, it has very helpful tools to
alright. It’s really not. You have to work
make people’s lives simpler.
harder to not damage the family dynamic.
That lasts forever. HBM: What is your home office like?
HBM: What are the benefits of working PD: My home office is, like, my kitchen.
with family? My kitchen is great. When we built
this house, I wanted to have all of the
PD: Just getting to see them and watch
conveniences of a commercial kitchen,
them grow and develop. There’s nothing
but I wanted it to be my home. I have
better than being able to give your children
everything I need in one spot, like a
wings so they can soar and fly in the
double sink so when I have help, I can get
directions they want to go in.
my dishes done in half of the time.
HBM: Your cooking features a greater
HBM: How does technology help you
variety of recipes than you’ve offered
manage your time and stay organized?
in the past. How has expanding your
“product line” benefited your brand? PD: I don’t go anywhere without my iPad.
I adore my iPad. If it gets out of my site,
PD: We’re constantly trying to create new
I go into a panic like a baby dropping a
recipes to keep things interesting. I love
pacifier.
having guests on my show. They make your
vision a little broader. We can sometimes HBM: What are your best tips for success?
get stuck in a rut, so it’s wonderful being PD: Don’t ever give up. You can’t let
able to share others’ kitchen knowledge discouragement get you down. You can
and what has been born from their always find negative people that will
heritages and their families.
try to discourage you from your goals.
HBM: Paula Deen Network offers access Sometimes it can be a family member. You
on any smartphone, tablet ,or computer. can’t be discouraged, and you can’t let the
How has leveraging the power of electronic word “no” stop you. If you’ve got a good
accessibility affected your business? idea and you’re willing to do whatever it
take to pursue it, keep your head up and
PD: That was our goal when we started
eyes open because you don’t know when
this network — to give all of our friends
opportunity will come knocking. HBM
out there access 24 hours a day, seven
Paula Deen Network is at
days a week. We spent a tremendous
amount of time developing that content. www.pauladeen.com. Membership starts
People can take their iPhones and get their at $7.99 a month, with a year-long
shopping lists going for whatever they subscription.
need for recipes, for example. There’s a lot Deborah Jeanne Sergeant writes from her home office in Clyde,
N.Y. Visit her online at www.skilledquill.net.
of pure entertainment. We play games and
January/February 2015 | Home Business ®
39
 The
Uncle Sam
Savings Plan:
MONEY CORNER
Why Taxes Are Your Biggest Expense and How
to Get Them Under Control
W
here did all the money go? It’s a
universal question. You pay the
bills, buy groceries, and provide
school supplies and clothes for your kids.
Sure, maybe you go out to eat on Saturdays
and take a once-a-year vacation — after all,
you deserve some pleasure in life — but it’s
hard to believe these small luxuries account
for your stagnant savings or, worse, that
credit card debt that’s slowly inching upward.
So where did all the money go? Taxes —
federal and state income taxes, social security
taxes, payroll taxes, sales taxes, and property
taxes — can make up more than 50 percent
of your overall expenditures. If you want to
change your taxes from your biggest expense
to your biggest saving opportunity, take a
look at a few tips:
Find a trusted financial advisor.
You need a trusted advisor to guide you
during good times and bad — someone
whose primary goal will be to help you
achieve your long-term financial objec-
tives. The better your financial advisor
knows you, the more effective she’ll be at
finding the tax credits, deductions, etc.,
that apply to you and as a result can help
you save big money on your taxes.
Get organized. Tax records, such
as records of income received, work-re-
lated expense reports, medical expense
information, information about home
improvements, sales, and refinances, and
so on, should be carefully kept on a year-
round basis — not thrown in a drawer
or shoe box and then hastily assembled
just for your annual tax appointment.
Without tax records, you can lose valu-
able deductions by forgetting to include
them on your tax return, or you may have
unsubstantiated items disallowed if you
are audited.
Retro-file to take advantage of
missed deductions. Say you discover
you have not taken advantage of several
deductions or tax credits that you’ve been
40 Home Business ®
| January/February 2015
By John Vento
entitled to. Don’t
beat yourself up:
You can file an
amended return
to claim an addi-
tional refund.
Generally, the
statute of lim-
itations is three Taxes — federal and state income taxes, social security taxes, payroll
years from the taxes, sales taxes, and property taxes — can make up more than 50
date you filed percent of your overall expenditures.
your tax return.
owner’s, automobile, boat, and umbrella
liability insurance are not tax deductible.
“ Most of us assume that However, insurance reimbursements to
our mortgage or rent, the extent of your loss are generally not
taxable. If you own a rental property, you
student loans, or child can generally deduct most of the expenses
care costs eat up the associated with maintaining and man-
majority of our income, but aging the property, including the cost of
property insurance, which includes pre-
the truth might surprise miums for fire and liability.
you — taxes. ” Retire from a big tax burden.
Many Americans aren’t saving enough
Get credit for your kids. Put for retirement. That’s unfortunate for two
together a list of all expenses related to reasons. Number one, the earlier you
your kids. You’ll want to include child start to save for retirement the better.
care, tuition payments, 529 plan contri- And number two, retirement saving is
butions, donations, medical expenses, etc. a great way to reduce the amount you
Ask your tax preparer to explore every tax pay in taxes. If your employer offers a
credit that might be available to you, such 401(k) plan, invest as much as it will
as the child care credit, child tax credit, allow. Making elective salary deferrals to
the earned in come credit, and education your company’s retirement plan allows
tax credits, such as the Lifetime Learning you to defer tax on your salary and get a
Credit and the American Opportunity tax-deferred buildup of earnings within
Tax Credit. your plan until you start making with-
Know what gets taxed and what drawals when you retire. Other options
doesn’t in regard to insurance pay- include IRAs, which are available to all
outs. Generally, the cost of personal home wage earners at any salary level, as well
as to nonworking spouses. Contributions
“ Ask your tax preparer to explore every tax credit
that might be available to you, such as the child care
credit, child tax credit, the earned income credit, and
education tax credits. ”
Continued on page 42
www.homebusinessmag.com
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Continued from page 40
Take full advantage of medical insur-
ance premiums paid by your employer on
your behalf. This is considered a tax-free
fringe benefit. These medical insurance
premiums are 100 percent deductible by
MONEY CORNER

your employer and tax free to you. All

payments made by the medical insurance
company to cover your medical expenses
are also tax-free payments made for your
benefit.

“ Take advantage of
gifting strategies that can
Tax records, such as records of income received, work-related expense reports, medical help you prevent losing
expense information, information about home improvements, sales, and refinances, and
so on, should be carefully kept on a year-round basis.
some of the value of your
estate to taxes. ”
to traditional IRAs may be tax deductible Security benefits, up to 85 percent of
if you meet the requirements; your with- these benefits could be subject to federal
Don’t let taxes deflate your ROI.
drawals will be taxable in the year that income tax. However, it’s important to
Inflation and taxes are perhaps the
you make those withdrawals. In contrast, note that you can avoid paying income
two biggest drains on your investment
contributions to a Roth IRA are not tax tax on your Social Security benefits if
returns. When investing, you must always
deductible, but qualified withdrawals are your provisional income is $25,000 or less
consider the tax consequences of your
tax free. if you are single, or $32,000 or less if you
investment when determining your true
Get the most out of Social are married and filing jointly.
rate of return.
Security. If you are collecting Social Don’t get taxed by your health. Give a gift. Take advantage of gifting

42 Home Business ®
| January/February 2015 www.homebusinessmag.com
 strategies that can help you prevent
Statement of Ownership losing some of the value of your estate
(Note: The following figures don’t include digital edition circulation and e-readers (i.e., Kindle), Ipad and custom app to taxes. For 2014, the gift tax exclu-
circulation (including Smart Phones), Internet circulation of the print display ads (including the HBM EXPO), or the mobile sion is $14,000 per year. What this
device circulation of print display ads.)
United States Postal Service. Statement of Ownership, Management, and Circulation. 1. Publication Title: Home Business®
means is that you can make a gift in
this amount to anyone — and to as

MONEY CORNER
Magazine. 2. Publication Number: 1092-4779. 3. Filing Date: 09-19-14. 4. Issue Frequency: 6x per year (bi-monthly.) 5. Number of
Issues Published Annually: 6. 6. Annual Subscription Price: $19.00. 7. Complete Mailing Address of Known Office of Publication many people as you like—every cal-
(not printer): 20664 Jutland Place, Lakeville, MN 55044-4906, Dakota County. Contact Person: Stacy and Richard Henderson. 8.
Complete Mailing Address of Headquarters or General Business Office of Publisher (not printer): 20664 Jutland Place, Lakeville, MN
endar year, and that money will not be
55044-4906, Dakota County, USA. 9. Full Names and Complete Mailing Addresses of Publisher, Editor, and Managing Editor: United subject to gift tax or included in your
Marketing and Research Company, Inc., Richard Henderson, 20664 Jutland Place, Lakeville, MN 55044-4906 USA. Editor: Stacy A. taxable estate.
Henderson, 20664 Jutland Place, Lakeville, MN 55044-4906 USA. Managing Editor: Sandy Larson, 20664 Jutland Place, Lakeville, MN
55044-4906 USA. 10. Owner: United Marketing and Research Co., Inc., 20664 Jutland Place, Lakeville, MN 55044-4906 USA. Richard When you understand how taxes
A. Henderson, 20664 Jutland Place, Lakeville, MN 55044-4906 USA. Stacy A. Henderson, 20664 Jutland Place, Lakeville, MN 55044- work and know where to look for
4906 USA. 11. Known Bondholders, Mortgagees, and Other Security Holders Owing or Holding 1 Percent or More of Total Amount of opportunities, you can actually mini-
Bonds, Mortgages, or Other Securities: None. 12. Tax Status: Has not changed during preceding 12 months. 13. Publication Title: Home
Business® Magazine.14. Issue Date for Circulation Data Below: Volume 21, Issue 4, August 2014. 15. Extent and Nature of Circulation- mize your tax payout, and as a result,
Average No. Copies Each Issue During Preceding 12 Months: a. Total Number of Copies (Net press-run): 33,000. 1. Paid/Requested save a lot more of your money. Those
Outside-County Mail Subscriptions Stated on Form 3541: 10,016. Paid In-County Subscriptions: N/A. 3. Sales Through Dealers and savings can then pave your way to
Carriers, Street Vendors, Counter Sales, and Other Non-USPS Paid Distribution: 4,950. 4. Other Classes Mailed Through the USPS:
N/A. c. Total Paid and/or Requested Circulation [Sum of 15b. (1), (2), (3), and (4)]: 14,966. d. Free Distribution by Mail (Outside- financial independence.
County as Stated on Form 3541: N/A, In-County as Stated on Form 3541: N/A, Other Classes Mailed Through the USPS): N/A. e. Free
Distribution Outside the Mail: N/A. e. Total Free Distribution [Sum of 15d (1), (2), (3), and (4)]: N/A. f. Total Distribution (Sum of 15c.
John J. Vento is author of Financial Independence (Getting
and e): 14,966. g. Copies not Distributed: 18,034. h. Total (Sum of 15g and h): 33,000. i. Percent Paid and/or Requested Circulation (15c.
to Point X): An Advisor’s Guide to Comprehensive Wealth
divided by f times 100): 100 %. 15.1 Extent and Nature of Circulation – No. Copies of Single Issue Published Nearest to Filing Date: a.
Management (Wiley, 2013, ISBN: 978-1-1184-6021-4,
Total Number of Copies (Net press-run): 36,977. 1. Paid/Requested Outside-County Mail Subscriptions Stated on Form 3541: 10,394.
$40.00, www.ventocpa.com). He has been the president
2. Paid In-County Subscriptions: N/A. 3. Sales Through Dealers and Carriers, Street Vendors, Counter Sales, and Other Non-USPS Paid
of the New York City-based Certified Public Accounting
Distribution: 5,547. 4. Other Classes Mailed Through the USPS: N/A. c. Total Paid and/or Requested Circulation [Sum of 15b. (1), (2),
firm John J. Vento, CPA, P.C., and Comprehensive Wealth
(3), and (4)]: 15,941. d. Free Distribution by Mail (Outside-County as Stated on Form 3541, In-County as Stated on Form 3541, Other
Management since 1987. His organization is focused on
Classes Mailed Through the USPS): N/A. Free Distribution Outside the Mail: N/A. e. Total Free Distribution [Sum of 15d. (1), (2), (3),
professional practices, high net worth individuals, and those
and (4)]: N/A. f. Total Distribution (Sum of 15c and e): 15,941. g. Copies not Distributed: 21,036. h. Total (Sum of 15f and g): 36,977. j.
committed to becoming financially independent. He has been
Percent Paid and/or Requested Circulation (15c divided by f times 100): 100 %. 16. Publication of Statement of Ownership: Publication
the keynote speaker at various seminars and conferences
required. Will be printed in the February 2015 issue of this publication. 17. Signature and Title of Editor, Publisher, Business
throughout the United States that focus on tax and financial
Manager, or Owner: strategies that create wealth. John has been ranked among
Date: 09-19-14. the most successful advisors of a nationwide investment
service firm and has held this distinction since 2008.

January/February 2015 | Home Business ®

43

MONEY CORNER
Today’s retirees are living longer than ever, and
many worry about outliving their assets.
The Financial Conversation to Have with Your Kids
Before They Leave for College
If your teenager will be heading off to college, he or she will be fac-
ing a lot of potential financial pitfalls — and financial advisor Donna
Skeels Cygan says you should make time to talk about the following
seven things with your teenager before classes start:
Be sure your child knows what this is costing. (And make
her commit to finishing in four years.) College is a time to focus
on learning and earning a degree.
Involve your student in the financial aid process. Make sure
your student is knowledgeable about merit-based scholarships, need-
based aid, grants, or work-study.
Help your child work out a monthly budget. This might
include paying for food, transportation, entertainment, laundry, cloth-
ing, and more.
Talk about how to resist financial peer pressure. Making a
deliberate commitment to living within her means will save her (and
you!) a lot of stress.
Beware of plastic! Encourage her to think long and hard (and talk
to you!) before signing up for a credit card.
Encourage your student to start a savings program. Whether
you’ll be providing your student with an allowance or she’ll have a
part-time job (or a combination of both), save some of that money if
your student’s budget allows.
Specifically, talk to her about opening a Roth IRA. The
Roth IRA is a great way to save for a down payment for a home or to
help pay for graduate school. See your tax advisor or www.irs.gov for
details.
Donna Skeels Cygan is the owner of a successful financial advisory firm and is the author of The Joy
of Financial Security: The art and science of becoming happier, managing your money wisely, and
creating a secure financial future (Sage Future Press, 2013, ISBN: 978-0-989-77844-2, $24.95,
www.joyoffinancialsecurity.com).
44 Home Business ®
| January/February 2015
7 Cardinal Rules to Retirement Planning
Carl Edwards, a highly credentialed consultant and owner of
C.E. Wealth Group, (http://www.cewealth.com), reviews seven
essential points that everyone should know regarding retirement
planning.
Avoid trying to time the market. Markets often move in
cycles and some investors believe that they can boost their invest-
ment returns by buying at the bottom and selling at the top. The
problem is that investors are terrible at correctly predicting market
movements, and multiple studies have shown that market timers
usually end up with significantly smaller retirement savings than
buy-and-hold investors.
Use risk-appropriate financial vehicles. Retiring can be a
risky business. The days of relying on employer-provided pension
plans are largely over, and retirees now have to deal with risks
including investment, inflation, healthcare, longevity and others.
Though the total elimination of risks isn’t possible, we can manage
many of them through competent retirement planning and a clear
understanding of factors like your goals, time horizon, and finan-
cial circumstances.
Invest in the most tax-efficient manner. While taxes are
just one piece of the overall financial puzzle, it’s important to struc-
ture your investments so that you are able to keep what you earn.
Complete a cash flow analysis. Retirement will involve
major changes to your finances. Sources and timing of income will
change and financial priorities may shift as you start generating
income from retirement savings. A cash flow analysis will identify
spending patterns and help ensure that you have enough income to
support your retirement lifestyle.
Guarantee your required income. For many retirees, having
income that is not subject to market fluctuations is an important
part of their retirement plan. Many will have at least some level of
guaranteed income from Social Security or defined benefit pen-
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your guaranteed income, a financial advisor can help you explore
options for additional streams of income for life. Guarantees are
subject to the paying ability of the income provider.
Utilize longevity planning. Today’s retirees are living longer
than ever, and many worry about outliving their assets. Longevity
planning is about preparing for a happy, comfortable, and indepen-
dent retirement and can help ensure that your wealth lasts as long
as you need it to.
Consider the effects of inflation. Inflation is one of the
biggest issues facing retirees because they are disproportionately
affected by rising prices. Escalating food, fuel, and medical costs
can devastate a retirement portfolio unless these costs have been
factored into your planning. Positioning your retirement portfolio
to fight inflation is critical to ensuring adequate income in retire-
ment.
Carl Edwards, MBA, ChFC®, is a Chartered Financial Consultant® and is the owner of C.E.
Wealth Group, (http://www.cewealth.com). He represents High Street Asset Management as an
Investment Adviser Representative and Calton & Associates, Inc. as a Registered Representative.
Edwards is also a licensed insurance agent in Life, Health, Medicare Supplement, and Long Term
Care insurances.
www.homebusinessmag.com
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January/February 2015 | Home Business ®

45
 13 Tips for Thriving in a
To-Do List-Dominated World
Take Back Your To-Do List and Become the CEO of Your Life
HOME OFFICE

By Andy Core
can be accomplished in the space of a day.

A
s you go through life, you develop
habits and routines that you think
will help you succeed. The problem
is, many of those patterns probably don’t
work for you personally. What’s productive
for your coworker may not work well for you,
for example. Or a strategy that was effective
five years ago may no longer work. Even
your instincts can lead you astray. But you
can change habits and patterns that don’t
serve you. You can refocus your attention,
redirect your thoughts, and generate greater
motivation, energy, optimism, and creativity,
as well as more rewarding relationships.
You can become a “Thriver”: someone who
works hard, meets or exceeds expectations,
and enjoys high levels of personal and profes-
sional success, accompanied by lower stress
levels. To start reclaiming the goals that once throughout the day.
inspired and excited you, you’ll have to change
the way you approach your day. Instead of a
worker whose actions are dictated by super-
visors and to-do lists, you’ll need to begin
acting like the CEO of your own life. Read on
for a few CEO-worthy tactics that will help you thing! If you experience positive feelings, atti-
start thriving immediately:
Figure out what’s doable in a day.
Set realistic boundaries. Create goals that
Nearly all problems, challenges, and needs are best faced if
they are brought down to the scale of “what can be done right Internet, shooting the
now” by taking on “one small piece” of a difficult situation.
Remember, nearly all problems, challenges,
and needs are best faced if they are brought
down to the scale of “what can be done
right now” by taking on “one small piece” of
a difficult situation.
Get big things done before 9:00
a.m. (instead of snoozing, procrastinating,
and lurking at the water cooler). Ever notice
how your morning sets the tone for your
whole day? As Sir Isaac Newton famously
said, “Objects in motion tend to stay in
motion.” So if an object (you) gets a groggy,
frustrating start, you’ll probably feel slug-
gish and behind the eight-ball all day long.
However, if you start your day with positive
and productive ideas, actions, thoughts, and
feelings, you’re likely to gain momentum
DO first, then KNOW (not the other
way around). Most people believe that
the knowledge that something is important
should make you want to do it. But in reality,
that’s not the case. First, you must do some-
tudes, and results because of your action, you
will learn that whatever you just did is good,
and you’ll want to do it again, and again, and
again. Over time, you’ll develop a new habit,
and you’ll become an
evolved person. In other
words, you must DO in
order to KNOW in order
to BE different.
Own up to your
junk hours. “Junk
hours” are a little like
junk food: While they
provide short-term
pleasure, they contribute
to long-term imbalance
and exhaustion. For
instance, junk hours
might include chasing
rabbit trails on the
breeze with colleagues
at the water cooler,
You can refocus your attention, redirect your
thoughts, and generate greater motivation,
energy, optimism, and creativity, as well as
more rewarding relationships.
checking email in order to avoid doing other
work, or even attending an unnecessary
meeting. In order to maximize each day,
you need to own up to your junk hours and
exchange your low-value “junk” activities for
ones that build greater health and value into
your workday.
Instead of adding to your to-do list,
build a new pattern. To build a productive
new pattern into your life, you usually won’t
have to add new tasks to your day. Instead,
you’ll simply do what you are already doing,
or want to do, in a way that becomes habit-
ual. For instance, if you want to wake up an
hour earlier so that you can jump-start the
day, you simply have to change the time your
alarm rings and the time you go to bed. If
you want to be more productive at work, you
might have to replace aimless procrastination
with scheduled breaks. In both cases, you’re
changing the way you perform existing tasks,
“To start reclaiming the
goals that once inspired and
excited you, you’ll have to
change the way you approach
your day. ”
Continued on page 48

46 Home Business ®
| January/February 2015 www.homebusinessmag.com
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47
 13 Tips for Thriving in a To-Do List-Dominated World
Continued from page 46
HOME OFFICE
In order to maximize each day, you
need to own up to your junk hours
and exchange your low-value “junk”
activities for ones that build greater
health and value into your workday.
not adding new ones.
Start with one thing. Then add anoth-
er. Then another. Don’t take on more than
you can handle. Break each goal down to its
smallest components, and then pick one of
them to tackle. Pursue this change until it
becomes a habit, and then move on to the
next one. Start with one thing and don’t add
another until you’re ready. Positive motion
creates positive emotion.
Make a big-box checklist. It’s a given
that you have a to-do list. Maybe it’s on paper,
on your smartphone, or just in your head…
“… you must DO in order
to KNOW in order to BE
different. ”
but you have one. It’s also highly likely that
your list isn’t as useful as it could be. Too
often, you get stuck doing the urgent instead
of the important. Here is a solution: Make an
actual, on-paper checklist each afternoon for
the following day or each morning. Put a box
by each task — the more important that task
is for you to complete that day, the bigger its
box should be.
When you help others reach their goals
and become their best, you’ll usually
find that the same things happen to you.
48 Home Business ®
| January/February 2015
Think about it so you don’t have to
think about it. We all have “those” tasks
and obligations that eat up a lot of our time,
that we find difficult and frustrating, or both.
Figure out where these areas are for you and
commit to learning a new pattern. Learning
new patterns can initially be tedious and
laborious. But once they’ve taken hold —
often in three weeks or less — they’ll speed
up your performance, streamline your effort,
and lower your stress. By putting in some
thought about “problem areas” now, you’ll
save yourself from having to think about
them later.
Infuse meaning into your work. First,
let’s get one thing straight: Doing meaningful
work does not mean that you will “love” every
second of it. “Meaning” can simply be a rec-
ognition of what you enjoy about your work.
With that understanding, though, you’ll be
more motivated, productive, and satisfied.
Seek to serve, not shine. To some
extent, it’s human nature to look out for
Number One. We all want to rack up accom-
plishments, receive accolades, and garner rec-
ognition. But in many situations, the desire to
shine can cause you to get in your own way.
Ironically, the key to shining is putting others
first. People who channel their efforts toward
making others’ lives easier are nearly always
respected, included, and considered valuable.
When you help others reach their goals and
become their best, you’ll usually find that the
same things happen to you.
Fill up your energy bank account so
you can make withdrawals when you
need them. Know your needs and capacities
and try not to exceed them on a regular basis.
In other words, get enough sleep. Eat nutri-
tiously. Exercise when time permits. That
way, when you do find yourself needing to
push the limits, you’ll have a healthy margin
of energy, motivation, or whatever to draw
on. Manage what you can manage as often as
possible in order to compensate for what you
cannot manage.
Forget the future. Thrivers trust in an
execution mindset and focus their atten-
tion and efforts on the here and now. That’s
because nobody can predict when or under
what conditions the future is going to unfold.
The only thing a person truly can do is to
focus on the processes of today—and live
them out to the max. That’s not only going to
produce personal peace in the present tense,
it’s going to be the best possible preparation
for whatever the future holds.
Forgive yesterday so you can work on
today. Treat yourself with the same compas-
sion and generosity you’d extend to another
person who’d messed up or fallen short of a
goal. Remember, nobody is perfect. We all
make mistakes. What sets Thrivers apart is
the fact that after a fall, they forgive them-
selves faster, get back up, and continue the
journey forward.
By making small changes in how you
approach your day, you can begin to take back
your to-do list and accomplish the big goals
that will really help you thrive. It’s time to
stop allowing your quest for success to leave
you feeling tired, stressed, and disillusioned.
So, how will your tomorrow look different
from your today? What is one small change
you can make right now to start rewiring the
“… if you start your day
with positive and productive
ideas, actions, thoughts, and
feelings, you’re likely to gain
momentum throughout the
day. ”
patterns that define your life?”
Andy Core is the author of Change Your Day, Not Your Life: A
Realistic Guide to Sustained Motivation, More Productivity, and
the Art of Working Well (Wiley, 2014, ISBN: 978-1-118-81598-4,
$23.00, www.andycore.com). He is an award-winning lecturer,
author, television host, and expert in human performance and
motivation. Voted a 2012 Top5 Global Health/Healthcare Speaker
by Speakers Platform, Andy has a master’s degree in the sci-
ence of human performance and has spent the past 23 years
mastering what it takes to become energized, healthy, motivated,
and better equipped to thrive in today’s hectic society. Visit
www.andycore.com.
More on Infusing Meaning
into Your Work
By Andy Core
Complete the following exercise:
• Focus on what gives you the greatest joy
and meaning at work — be able to define it.
• Reflect on how you are making a difference
at work and through your work — be able
to give examples.
• Reflect on the meaning of your work as it
relates to your core values.
• And then…seek to increase what you
enjoy!
Visit www.andycore.com.
www.homebusinessmag.com
 The Joy of Financial New Terapeak
Security: The art and Analytics
science of becoming Feature Scores
happier, managing your and Optimizes
money wisely, and creating a Ecommerce Listings
secure financial future Terapeak — a
By Donna Skeels Cygan source for analyzing,
HOME OFFICE

Not only is Donna Skeels understanding, and

Cygan, CFP®, MBA the owner
of the financial advisory
firm Sage Future Financial,
LLC,, she has combined her
professional expertise with
groundbreaking psychological
and neurological research to
learn more about the roots of true happiness.
As the author of The Joy of Financial Security: The art and science
of becoming happier, managing your money wisely, and creating a secure
financial future (Sage Future Press, 2013, ISBN: 978-0-989-77844-
2, $24.95, www.joyoffinancialsecurity.com), Donna offers the
following six non-financial tips to help college students create a
happy four years:
Be grateful. Focus on what you do have.
Communicate often with your parents, grandparents, and siblings.
They want to hear from you.
Volunteer. Giving back to others is a powerful learning experience.
Make new friends. It is an essential part of being happy.
Study! The grades you receive can be a huge source of pride and
fulfillment.
Be aware of risk. Steer clear of trouble, stress, and anxiety.
predicting consumer
and product
behavior in ecommerce on eBay, Amazon.com and Yahoo!
(http://www.terapeak.com) — launched “Listing Scoring
and Optimization”, a new feature for Terapeak’s marketplace
intelligence platform. Using Terapeak MySales, over 200,000
merchants can now score their eBay product titles, prices,
shipping options, and other factors that influence sales.
Subscribers of the Terapeak for eBay product can then see why
they received their given score and use a guided workflow to fix
problems and automatically update these listings.
Listing Scoring and Optimization allows merchants to select
a segment of products and score their listings on a scale from
0% to a highest possible score of 100%. Merchants could, for
example, score their top five performing products or their five
lowest selling goods. For each listing, the tool breaks down the
overall score into scores for individual criteria, and it explains
why the merchant received these values.
Afterwards, Terapeak provides a guided workflow where
merchants can repair the problems and automatically update
listings on eBay. Once they complete the optimizations,
merchants can use Performance Analysis in MySales to annotate
their sales performance charts and track the impact of the
recommended changes.

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50 Home Business ®
| January/February 2015 www.homebusinessmag.com
 Home Biz Money-Making Trends for 2015
Continued from page 19
In turn, they will know that you aren’t
connecting for the sake of just adding to
their numbers.
■ Listen. If you’re not taking time to listen
and engage with influential people (the
ones you are hoping to connect with),
you’re missing an opportunity. Choose
a handful of key people you want to
build a business relationship with, read
what they are posting, and where there
is an opportunity for you to add value
— jump in!
F E AT U R E
better your call to action, the higher your
conversion rate.
Here are some examples of calls to action:
Subscribe Here; Order Now; Try Our Free
Demo; Sign Up Here; Call Now.
Below are ways you can follow the trend of
optimizing your call to action, beef up your
response, and increase your conversion rate
in 2015.
■ Make It Simple – Your call to action
should be clear, concise, and not clut-
tered or overloaded with distractions.
■ Design – You want your call to action
design to be visually attractive and
appealing to the eye. Color, text, shape,
size, and content all have an impact on
the button’s effectiveness.
■ Make Me an Offer I Can’t Refuse! –
Make sure you give visitors a good rea-
son with low risk to respond to your call
to action. For example: “Pay Nothing to
Get Started” or “30 Day Free Trial”.

■ Test and Test Again – Always test your

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Visit http://etiquettepage.com/ or call 604-880-8002.
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Upgrading Your Website’s Call to Action in
2015
By Terri Seymour
A call to action is a button, graphic, or text
message in place to motivate your visitor to
complete the desired goal — the goal being
signing up, subscribing, purchasing, etc. The
call to action button for maximum effi-
ciency. Test other components such as
color, design, and location.
■ Color – Determine which emotions you
need to encourage in your visitors, and
use the appropriate colors. Red is a
color of passion and energy. Blue is a
color that brings out feelings of trust
and integrity. The color green indicates
prosperity and strength.
■ Location – Make sure your call to action
button is visible immediately. You also
One trend that small businesses will be
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52 Home Business ®
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■ Add a Bonus – Add a discount or free gift if the person
full-time employee, a virtual assistant is:
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— Less expensive and can assist your business with basic
■ Social Sharing – Encourage people to share your offer
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By using the above tactics and following the trend of opti-
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53
 Success While Staying Fit and Healthy
Author Leads a Grassroots Movement to Promote Abundant, Healthy Living
SUCCESS STORIES
S
ome of the world’s most successful
entrepreneurs devote themselves so
fully to business success that they
develop unhealthy eating habits. “The
life of a business owner is fast-paced
and stressful,” said Lynn Ahbonbon, a
University of Southern California MBA
and business coach. As a result, Ahbonbon
claims entrepreneurs end up eating the
foods that are fastest and most convenient.
“We eat highly processed foods loaded
with trans fats, salt, and sugar, microwaved
in plastic dishes that leak toxins when
heated, and then we wonder why we feel
tired and our immune systems are so
weak,” said Ahbonbon.
Ahbonbon’s wake-up call came when
she was a strategic planning adminis-
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54 Home Business ®
| January/February 2015
By Home Business Magazine
allergies, and feeling exhausted.” When
three of her relatives in their 30s came
down with cancer in quick succession,
Ahbonbon decided to devote herself to
studying the keys to abundant, healthy
living.
The result is her newest book, Success
Begins at Home: The Entrepreneur’s Guide to
Start and Succeed While Staying Fit and Healthy.
(ISBN 9780989356305, $19.95), a guide that
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The book includes guidance about good
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www.homebusinessmag.com
Getting YouTube Videos Ranked Higher
Woman CEO Launches A Revolutionary Video Marketing Technology
J ennifer Sultzaberger is known by
colleagues and peers as a tech-savvy,
digital marketing expert with an
entrepreneurial spirit. Her background
of over 10 years of experience in digital
marketing and 15 years in traditional
marketing, have branded Jennifer as an
expert in search engine optimization
(SEO). Her experience includes website
design, hosting and management, digital
video testimonials, and email newsletter
and social media campaigns.
Jennifer’s entrepreneurial road began
in 2006 when she founded Find It Media,
a firm specializing in boutique SEO solu-
tions with locations in Harrisburg, PA,
and Phoenix, AZ. Jennifer also partners
with Terry Barnes, founder of Nusani
Corporation — developer of Engine
Branding Optimization, patent pending
software that helps clients protect their
online reputation, manage social media,
and dominate the search engines using
A Seat Belt Solution is Born
Mompreneur Makes Buckling Up Easier Than Ever With MyBuckleMate
I t all started when mompreneur Meghan
Khaitan’s husband returned one day
with their three kids and revealed, “They
can’t buckle themselves!” After realizing that
she and her husband couldn’t buckle up any
better than they could, it got her thinking:
Why not design a seat belt buckle holder that
keeps floppy buckles propped up so kids could
buckle up by themselves? With that, the idea of
MyBuckleMate was born.
MyBuckleMate keeps back seat buckles
propped up and easy to reach so buckling
up is always a snap! No more buckles
flopping around, falling into seat pockets,
or getting wedged under booster seats —
buckles always stay where you can easily
reach them. It is the perfect seat belt solu-
tion for kids in booster seats and those with
arthritis, special needs, or motor planning
difficulties.
Prior to launching MyBuckleMate,
Meghan and her husband worked in var-
ious fields; he in consulting and venture
By Scott Kelly
content marketing strategies.
Jennifer’s most recent venture, with
an unchallenged “30-Day Money Back
Guarantee,” is for the patient pending
technology of #vidit, a revolutionary video
marketing technology that uses hashtag
#keywords to get YouTube videos noticed
quickly. “Developing #vidit was fun for
me,” said Jennifer. “I used all my SEO and
digital marketing knowledge to research
trends by watching videos and taught
myself how to ‘isolate’ videos to perform at
the top of the search engine listings.”
#vidit consists of coupling the power
of the hashtag “#keyword” and “video”
together for isolation on YouTube —
bringing page one Google search results
for any size client. Jennifer’s main goal was
to provide powerful video solutions while
making it affordable for any size business
to gain national online exposure no mat-
ter the budget. Her creation #vidit, will
change how small businesses design their
By Home Business Magazine
investments, and she in public relations
and commercial real estate. Now they both
manage MybuckleMate from their home.
Meghan handles the marketing, sales,
trade show, and day-to-day operations,
and Anurag oversees the ecommerce, tech-
nology, and accounting aspects.
According to Meghan, MyBuckleMate
is a “micro business that has been fully
self-funded since day one” and “operates on
a shoestring budget.” Their main business
partners are their manufacturer, warehous-
ing/fulfillment partner, marketing firm,
and patent attorney, which are also all
family-owned businesses from Meghan’s
hometown of Green Bay and the DC metro
area where they currently reside.
Meghan says the top advantages of run-
ning a home-based business are the low
costs and flexibility. “No tolls, no commute,
and we can be home when our kids go to
school, return home, and when they are
sick,” Meghan says. “We want our kids to
January/February 2015 | Home Business
Veteran Technology CEO Jennifer
Sultzaberger Launched #vidit, a hashtag
keyword strategy.
marketing strategies. Better positioning,
means more traffic, more qualified buyers,
and more profits for businesses.
Jennifer’s experience in working for
many industry giants such as Pitney
Bowes, AT&T Wireless, Verizon Wireless,
and The Cobalt Group, an ADP com-
pany, has given her the confidence and
knowledge to launch #vidit and bring
this revolutionary technology to all small
businesses in affordable price ranges. To
become a #vidit reseller, contact Scott
Kellyy at scott@blackdogpromotions.com.
Meghan Khaitan (pictured with her
child) and her husband designed
a seat belt buckle holder.
see and experience how hard work and
smart risk-taking are parts of life’s great
adventure.”
Meghan and her husband utilize social
media channels and work with public rela-
tions firm Hollywood Connections PR to
promote MyBuckleMate to their primary
customers: kids ages 4 and up, seniors, and
people with special needs. The mompreneur
says that their biggest business achievement
is “bringing an entirely new idea successful-
ly to market as an award-winning product.”
Visit www.mybucklemate.com.
®
55
SUCCESS STORIES
Go Small and Go Home
Woman Trades Fashion Stylist Career to Become a Successful
Home-Based Artisan Jam Purveyor
L
iz Cowan had worked for 15 years
as a sought-after fashion stylist in
Los Angeles and in New York for
the country’s top fashion publications
such as Rolling Stone, Vanity Fair, and GQ,
and for celebrities such as Angelina Jolie,
Ryan Gosling, and Christina Aguilera. Liz
is proving her entrepreneurial prowess
yet again. Her latest enterprise is a wildly
successful home-based empire of small-
batch artisan jam at Three Little Figs in
her return to Portland, Oregon.
Always the entertainer and entrepre-
neur, Liz turned her passion for creating
the elaborate cheese boards and party
spreads into a whole new venture with
Three Little Figs. Cowan’s funky and savvy
sense of style combines of-the-moment
design with the highest quality of artisan
jams perfect for polished cooks and host-
esses. Locally sourced and inspired, each
Three Little Figs jam tells a different story
56 Home Business ®
| January/February 2015
By Home Business Magazine
of Cowan’s travels and her favorite dishes
and drinks from around the world. The
result is a vast variety of jams bursting
with sweet and savory global flavors, such
as the case with top sellers Balsamic Fresh
Fig, Tomato Tapas Jam and French Onion
Confit. All are made while using only the
best seasonal Pacific Northwest ingredi-
ents, and with each batch of Three Little
Figs jam exclusively yielding fewer than
18 jars.
Liz has come a long way from enter-
taining friends with handcrafted jams
out of her home kitchen, and Three
Little Figs has bloomed to become the
must-have accompaniment for stylish Liz Cowan is the owner and head chef at
entertaining. Cowan now produces her Three Little Figs, which produces high
high quality, artisan jams out of a full- quality, artisan jams.
sized industrial kitchen in Northeast
Portland, distributing Three Little Figs York and Little Vine in San Francisco,
nationally in boutique food shops such as California. For more information, visit
Bedford Cheese Shop in Brooklyn, New http://threelittlefigsjam.com.
www.homebusinessmag.com
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®
57
 INCOME OPPORTUNITIES
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58 Home Business ®
| January/February 2015
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