Name: Lokik Dandekar

Roll No: 10

2009-2011

PROJECT PROPOSAL

PROJECT TITLE:

COMPREHENSIVE STUDY ON SUPPLY CHAIN AND LOGISTICS MANAGEMENT

A] RATIONALE OF THE STUDY:

Business today is in a global environment. This environment forces companies, regardless of

location or primary market base, to consider the rest of the world in their competitive
strategy analysis. Firm cannot isolate themselves from or ignore external factors such as
economic trends, competitive situations or technology innovation in other countries, if
some of their competitors are competing or located in those countries. Companies are going
truly global with Supply Chain Management (SCM). A company can develop a product in
India, manufacture in Singapore and sell in Europe. Companies have changed the way in
which they manage their operations and logistics activities. Changes in trade, the spread and
modernization of transport infrastructure and the intensification of competition have
elevated the importance of flow management to new levels.

The function of the supply chain management is to design and manage the processes,
assets, and flow of the material and information required to satisfy customer demands.
Supply logistics related costs account for 20-25 % of a typical firms cost. On the revenue side
the supply chain decisions have a direct impact on the market penetration and customer
service. Globalization of economy and electronic commerce has heightened the strategic
importance of supply chain management and created new opportunities for using supply
chain strategy and planning as a competitive tool. Electronic commerce has not only created
new distribution channels for consumers but also revolutionized the industrial market place
by facilitating inter firm communication and by creating efficient markets through trading
communities. Moreover combination of enterprise information infrastructure and the
internet has paved the way for a variety of supply chain optimization technologies.

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Liberalization, Privatization and Globalization (LPG) of the economies and companies has
fuelled the competitiveness among corporate. A number of factors have lead to the
increasing globalization of the world economy and as a result the competitive
environment faced by the corporate has changed dramatically since the last decade. The
drivers of globalization include: decreasing tariffs, improved transportation,
communications and information technology, global manufacturing of products and
availability of services across markets. These changes have enabled the global
competitors to make the products and services available to customers worldwide, and
the results have been a proliferation of choices for consumers and a need for the
companies to offer greater products and service quality at lower costs in order to remain
competitive. These pressures have led to an increased emphasis on reengineering
internal business processes and working more collaboratively with the customers and
suppliers to better integrate planning and operations throughout the supply chain as a
means to reduce costs and improve services. Changes in technology and globalization of
products and services have also resulted in increasingly dynamic markets and greater
uncertainty in customer demand. Consumers have greater access to more goods and
services, and the introduction of new products is occurring at a faster pace. Thus a
company’s competitive position depends upon its ability to understand changes in
customer demands and respond appropriately with goods and services that will meet
those demands. SCM tools and techniques are mechanisms that can allow the companies
to respond to these environmental changes.
Hence the reason as to why supply chain management has become
popular during the past decade is the phenomenon of globalization. Increased
competition has made business look for core competencies for enhanced performance. If
a particular organization in some country has the core competence for a certain
product/component/service, it will get the business for that product/service. This is
called global outsourcing.

B] OBJECTIVES OF THE STUDY:

The objectives of the study are to understand the following:

1] Understanding what Supply Chain and Logistics Management is all about.

2] Supply Chain and Logistics Management fundamentals

3] Supply Chain and Logistics Management environment

i] Micro Environment

ii] Micro Environment

4] Strategic Development

5]Global Market Forces Relationship marketing

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 6] Marketing Mix

7] Interactive marketing communications

8] Implementation and practice.

9] Understanding the different mediums used.

a) Road Transportation
b) Shipping
c) Air Cargo
d) Mulimodal transport
e) Ports
f) Other Mediums.

10] Standards in Supply Chain and Logistics Management management.

11] Analysis of the current and the future trends in the Indian perspective.

C] RESEARCH METHODOLOGY:

To carry out the research effectively, the understated research methodology will be adopted
for the purpose.

I] Preliminary study:

Literature available on the internet, books on the subject in the library, blogs,
websites and eBooks are being referred to get a better understanding of the subject
of Supply Chain and Logistics Management, and to be more specific, it’s scenario in
India.

II] Research Design and Hypothesis:

The nature of the research being carried out is of the following nature:

The hypothesis of the study is as follows:

H0= Null Hypothesis=

III] Period of study:

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 IV] Sampling universe:

V] Sampling Techniques:

The sampling techniques used for the study will be

VI] Sample Size:

VII] Type of data:

Due to the nature of the study being conducted, it is imperative to use secondary
data for the analysis of the scenario in the world in general and the country in
particular. The secondary data in the form of reports, performance charts, etc.,
would be required to derive conclusions about the actual scenario.

Further, primary data collected from questionnaires, apart from the various trends
analysis, usage statistics available and collated from the internet will be used to
ascertain the trends in India and to therefore try to present the future trends.

VIII] Data Sources:

The data for the study will be sourced from the following locations:

IX] Data collection:

Secondary data will be collected from the sources mentioned in the previous point
(VIII.)

X] Tools and techniques of analysis:

D] EXPECTED CONTRIBUTION FROM THE STUDY:

The expected contributions from the proposed study are as follows:

1] Understanding the process of Digital Media marketing.

2] The Study may help further research on the topic.

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 3] As the report is being made in the Indian perspective, it will be beneficial
to understand the situation in India.

4] It will also help in making informed decisions.

E] SCOPE, LIMITATIONS, IF ANY, AND DIRECTION FOR FUTURE RESEARCH:

1] The scope of the proposed study:

II] Limitations of the proposed study:

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